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Global Marketing Technology Market Size, Status and Forecast 2019-2025

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Date: 16-Jul-2019
No. of pages: 100
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Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.

In 2018, the global Marketing Technology market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Marketing Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Technology development in United States, Europe and China.

The key players covered in this study

- Apple

- Google

- Microsoft

- Qualcomm

- Zebra Technologies

- Bluvision

- Estimote

- InMarket Media

- Proxama

- ROXIMITY

- Shopkick

- Swirl Networks

- Unacast

- Foursquare Labs

- Scanbuy

Market segment by Type, the product can be split into

- Hardware

- Software

Market segment by Application, split into

- Retail and E-Commerce

- Healthcare

- Infrastructural

- Media and Entertainment

- Sports and Events

- Museums

- Transporation and Logistics

- Hospitality

- Banking, Financial Services, and Insurance

- Others

Market segment by Regions/Countries, this report covers

- United States

- Europe

- China

- Japan

- Southeast Asia

- India

- Central & South America

The study objectives of this report are:

- To analyze global Marketing Technology status, future forecast, growth opportunity, key market and key players.

- To present the Marketing Technology development in United States, Europe and China.

- To strategically profile the key players and comprehensively analyze their development plan and strategies.

- To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Marketing Technology are as follows:

- History Year: 2014-2018

- Base Year: 2018

- Estimated Year: 2019

- Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Global Marketing Technology Market Size, Status and Forecast 2019-2025

Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Marketing Technology Market Size Growth Rate by Type (2014-2025)
1.4.2 Hardware
1.4.3 Software
1.5 Market by Application
1.5.1 Global Marketing Technology Market Share by Application (2014-2025)
1.5.2 Retail and E-Commerce
1.5.3 Healthcare
1.5.4 Infrastructural
1.5.5 Media and Entertainment
1.5.6 Sports and Events
1.5.7 Museums
1.5.8 Transporation and Logistics
1.5.9 Hospitality
1.5.10 Banking, Financial Services, and Insurance
1.5.11 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Marketing Technology Market Size
2.2 Marketing Technology Growth Trends by Regions
2.2.1 Marketing Technology Market Size by Regions (2014-2025)
2.2.2 Marketing Technology Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Marketing Technology Market Size by Manufacturers
3.1.1 Global Marketing Technology Revenue by Manufacturers (2014-2019)
3.1.2 Global Marketing Technology Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Marketing Technology Market Concentration Ratio (CR5 and HHI)
3.2 Marketing Technology Key Players Head office and Area Served
3.3 Key Players Marketing Technology Product/Solution/Service
3.4 Date of Enter into Marketing Technology Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Marketing Technology Market Size by Type (2014-2019)
4.2 Global Marketing Technology Market Size by Application (2014-2019)
5 United States
5.1 United States Marketing Technology Market Size (2014-2019)
5.2 Marketing Technology Key Players in United States
5.3 United States Marketing Technology Market Size by Type
5.4 United States Marketing Technology Market Size by Application
6 Europe
6.1 Europe Marketing Technology Market Size (2014-2019)
6.2 Marketing Technology Key Players in Europe
6.3 Europe Marketing Technology Market Size by Type
6.4 Europe Marketing Technology Market Size by Application
7 China
7.1 China Marketing Technology Market Size (2014-2019)
7.2 Marketing Technology Key Players in China
7.3 China Marketing Technology Market Size by Type
7.4 China Marketing Technology Market Size by Application
8 Japan
8.1 Japan Marketing Technology Market Size (2014-2019)
8.2 Marketing Technology Key Players in Japan
8.3 Japan Marketing Technology Market Size by Type
8.4 Japan Marketing Technology Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Marketing Technology Market Size (2014-2019)
9.2 Marketing Technology Key Players in Southeast Asia
9.3 Southeast Asia Marketing Technology Market Size by Type
9.4 Southeast Asia Marketing Technology Market Size by Application
10 India
10.1 India Marketing Technology Market Size (2014-2019)
10.2 Marketing Technology Key Players in India
10.3 India Marketing Technology Market Size by Type
10.4 India Marketing Technology Market Size by Application
11 Central & South America
11.1 Central & South America Marketing Technology Market Size (2014-2019)
11.2 Marketing Technology Key Players in Central & South America
11.3 Central & South America Marketing Technology Market Size by Type
11.4 Central & South America Marketing Technology Market Size by Application
12 International Players Profiles
12.1 Apple
12.1.1 Apple Company Details
12.1.2 Company Description and Business Overview
12.1.3 Marketing Technology Introduction
12.1.4 Apple Revenue in Marketing Technology Business (2014-2019)
12.1.5 Apple Recent Development
12.2 Google
12.2.1 Google Company Details
12.2.2 Company Description and Business Overview
12.2.3 Marketing Technology Introduction
12.2.4 Google Revenue in Marketing Technology Business (2014-2019)
12.2.5 Google Recent Development
12.3 Microsoft
12.3.1 Microsoft Company Details
12.3.2 Company Description and Business Overview
12.3.3 Marketing Technology Introduction
12.3.4 Microsoft Revenue in Marketing Technology Business (2014-2019)
12.3.5 Microsoft Recent Development
12.4 Qualcomm
12.4.1 Qualcomm Company Details
12.4.2 Company Description and Business Overview
12.4.3 Marketing Technology Introduction
12.4.4 Qualcomm Revenue in Marketing Technology Business (2014-2019)
12.4.5 Qualcomm Recent Development
12.5 Zebra Technologies
12.5.1 Zebra Technologies Company Details
12.5.2 Company Description and Business Overview
12.5.3 Marketing Technology Introduction
12.5.4 Zebra Technologies Revenue in Marketing Technology Business (2014-2019)
12.5.5 Zebra Technologies Recent Development
12.6 Bluvision
12.6.1 Bluvision Company Details
12.6.2 Company Description and Business Overview
12.6.3 Marketing Technology Introduction
12.6.4 Bluvision Revenue in Marketing Technology Business (2014-2019)
12.6.5 Bluvision Recent Development
12.7 Estimote
12.7.1 Estimote Company Details
12.7.2 Company Description and Business Overview
12.7.3 Marketing Technology Introduction
12.7.4 Estimote Revenue in Marketing Technology Business (2014-2019)
12.7.5 Estimote Recent Development
12.8 InMarket Media
12.8.1 InMarket Media Company Details
12.8.2 Company Description and Business Overview
12.8.3 Marketing Technology Introduction
12.8.4 InMarket Media Revenue in Marketing Technology Business (2014-2019)
12.8.5 InMarket Media Recent Development
12.9 Proxama
12.9.1 Proxama Company Details
12.9.2 Company Description and Business Overview
12.9.3 Marketing Technology Introduction
12.9.4 Proxama Revenue in Marketing Technology Business (2014-2019)
12.9.5 Proxama Recent Development
12.10 ROXIMITY
12.10.1 ROXIMITY Company Details
12.10.2 Company Description and Business Overview
12.10.3 Marketing Technology Introduction
12.10.4 ROXIMITY Revenue in Marketing Technology Business (2014-2019)
12.10.5 ROXIMITY Recent Development
12.11 Shopkick
12.12 Swirl Networks
12.13 Unacast
12.14 Foursquare Labs
12.15 Scanbuy
13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table Marketing Technology Key Market Segments
Table Key Players Marketing Technology Covered
Table Global Marketing Technology Market Size Growth Rate by Type 2014-2025 (Million US$)
Figure Global Marketing Technology Market Size Market Share by Type 2014-2025
Figure Hardware Figures
Table Key Players of Hardware
Figure Software Figures
Table Key Players of Software
Table Global Marketing Technology Market Size Growth by Application 2014-2025 (Million US$)
Figure Retail and E-Commerce Case Studies
Figure Healthcare Case Studies
Figure Infrastructural Case Studies
Figure Media and Entertainment Case Studies
Figure Sports and Events Case Studies
Figure Museums Case Studies
Figure Transporation and Logistics Case Studies
Figure Hospitality Case Studies
Figure Banking, Financial Services, and Insurance Case Studies
Figure Others Case Studies
Figure Marketing Technology Report Years Considered
Table Global Marketing Technology Market Size 2014-2025 (Million US$)
Figure Global Marketing Technology Market Size and Growth Rate 2014-2025 (Million US$)
Table Global Marketing Technology Market Size by Regions 2014-2025 (Million US$)
Table Global Marketing Technology Market Size by Regions 2014-2019 (Million US$)
Table Global Marketing Technology Market Share by Regions 2014-2019
Figure Global Marketing Technology Market Share by Regions 2014-2019
Figure Global Marketing Technology Market Share by Regions 2019
Table Market Top Trends
Table Global Marketing Technology Revenue by Manufacturers (2014-2019) (Million US$)
Table Global Marketing Technology Market Share by Manufacturers (2014-2019)
Figure Global Marketing Technology Market Share by Manufacturers in 2018
Table Global Marketing Technology Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Marketing Technology Product/Solution/Service
Table Date of Enter into Marketing Technology Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Marketing Technology Market Size by Type (2014-2019) (Million US$)
Table Global Marketing Technology Market Size Share by Type (2014-2019)
Figure Global Marketing Technology Market Size Market Share by Type (2014-2019)
Table Global Marketing Technology Market Size by Application (2014-2019) (Million US$)
Table Global Marketing Technology Market Size Share by Application (2014-2019)
Figure Global Marketing Technology Market Size Market Share by Application (2014-2019)
Figure Global Marketing Technology Revenue Market Share by Application in 2018
Figure United States Marketing Technology Market Size 2014-2019 (Million US$)
Table United States Key Players Marketing Technology Revenue (2018-2019) (Million US$)
Table United States Key Players Marketing Technology Market Share (2018-2019)
Table United States Marketing Technology Market Size by Type (2014-2019) (Million US$)
Table United States Marketing Technology Market Share by Type (2014-2019)
Table United States Marketing Technology Market Size by Application (2014-2019) (Million US$)
Table United States Marketing Technology Market Share by Application (2014-2019)
Figure Europe Marketing Technology Market Size 2014-2019 (Million US$)
Table Europe Key Players Marketing Technology Revenue (2018-2019) (Million US$)
Table Europe Key Players Marketing Technology Market Share (2018-2019)
Table Europe Marketing Technology Market Size by Type (2014-2019) (Million US$)
Table Europe Marketing Technology Market Share by Type (2014-2019)
Table Europe Marketing Technology Market Size by Application (2014-2019) (Million US$)
Table Europe Marketing Technology Market Share by Application (2014-2019)
Figure China Marketing Technology Market Size 2014-2019 (Million US$)
Table China Key Players Marketing Technology Revenue (2018-2019) (Million US$)
Table China Key Players Marketing Technology Market Share (2018-2019)
Table China Marketing Technology Market Size by Type (2014-20189) (Million US$)
Table China Marketing Technology Market Share by Type (2014-2019)
Table China Marketing Technology Market Size by Application (2014-2019) (Million US$)
Table China Marketing Technology Market Share by Application (2014-2019)
Figure Japan Marketing Technology Market Size 2014-2019 (Million US$)
Table Japan Key Players Marketing Technology Revenue (2018-2019) (Million US$)
Table Japan Key Players Marketing Technology Market Share (2018-2019)
Table Japan Marketing Technology Market Size by Type (2014-2019) (Million US$)
Table Japan Marketing Technology Market Share by Type (2014-2019)
Table Japan Marketing Technology Market Size by Application (2014-2019) (Million US$)
Table Japan Marketing Technology Market Share by Application (2014-2019)
Figure Southeast Asia Marketing Technology Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players Marketing Technology Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players Marketing Technology Market Share (2018-2019)
Table Southeast Asia Marketing Technology Market Size by Type (2014-2019) (Million US$)
Table Southeast Asia Marketing Technology Market Share by Type (2014-2019)
Table Southeast Asia Marketing Technology Market Size by Application (2014-2019) (Million US$)
Table Southeast Asia Marketing Technology Market Share by Application (2014-2019)
Figure India Marketing Technology Market Size 2014-2019 (Million US$)
Table India Key Players Marketing Technology Revenue (2018-2019) (Million US$)
Table India Key Players Marketing Technology Market Share (2018-2019)
Table India Marketing Technology Market Size by Type (2014-2019) (Million US$)
Table India Marketing Technology Market Share by Type (2014-2019)
Table India Marketing Technology Market Size by Application (2014-2019) (Million US$)
Table India Marketing Technology Market Share by Application (2014-2019)
Figure Central & South America Marketing Technology Market Size 2014-2019 (Million US$)
Table Central & South America Key Players Marketing Technology Revenue (2018-2019) (Million US$)
Table Central & South America Key Players Marketing Technology Market Share (2018-2019)
Table Central & South America Marketing Technology Market Size by Type (2014-2019) (Million US$)
Table Central & South America Marketing Technology Market Share by Type (2014-2019)
Table Central & South America Marketing Technology Market Size by Application (2014-2019) (Million US$)
Table Central & South America Marketing Technology Market Share by Application (2014-2019)
Table Apple Company Details
Table Apple Revenue in Marketing Technology Business (2014-2019) (Million US$)
Figure Apple Revenue Growth Rate in Marketing Technology Business (2014-2019)
Table Apple Recent Development
Table Google Company Details
Table Google Revenue in Marketing Technology Business (2014-2019)(Million US$)
Figure Google Revenue Growth Rate in Marketing Technology Business (2014-2019)
Table Google Recent Development
Table Microsoft Company Details
Table Microsoft Revenue in Marketing Technology Business (2014-2019)(Million US$)
Figure Microsoft Revenue Growth Rate in Marketing Technology Business (2014-2019)
Table Microsoft Recent Development
Table Qualcomm Company Details
Table Qualcomm Revenue in Marketing Technology Business (2014-2019)(Million US$)
Figure Qualcomm Revenue Growth Rate in Marketing Technology Business (2014-2019)
Table Qualcomm Recent Development
Table Zebra Technologies Company Details
Table Zebra Technologies Revenue in Marketing Technology Business (2014-2019)(Million US$)
Figure Zebra Technologies Revenue Growth Rate in Marketing Technology Business (2014-2019)
Table Zebra Technologies Recent Development
Table Bluvision Company Details
Table Bluvision Revenue in Marketing Technology Business (2014-2019)(Million US$)
Figure Bluvision Revenue Growth Rate in Marketing Technology Business (2014-2019)
Table Bluvision Recent Development
Table Estimote Company Details
Table Estimote Revenue in Marketing Technology Business (2014-2019)(Million US$)
Figure Estimote Revenue Growth Rate in Marketing Technology Business (2014-2019)
Table Estimote Recent Development
Table InMarket Media Company Details
Table InMarket Media Revenue in Marketing Technology Business (2014-2019)(Million US$)
Figure InMarket Media Revenue Growth Rate in Marketing Technology Business (2014-2019)
Table InMarket Media Recent Development
Table Proxama Company Details
Table Proxama Revenue in Marketing Technology Business (2014-2019)(Million US$)
Figure Proxama Revenue Growth Rate in Marketing Technology Business (2014-2019)
Table Proxama Recent Development
Table ROXIMITY Company Details
Table ROXIMITY Revenue in Marketing Technology Business (2014-2019)(Million US$)
Figure ROXIMITY Revenue Growth Rate in Marketing Technology Business (2014-2019)
Table ROXIMITY Recent Development
Table Shopkick Company Details
Table Swirl Networks Company Details
Table Unacast Company Details
Table Foursquare Labs Company Details
Table Scanbuy Company Details
Table Global Marketing Technology Market Size by Regions (Million US$) 2019-2025
Figure Global Marketing Technology Market Size Share by Regions (2019-2025)
Figure Global Marketing Technology Market Size Share by Regions in 2025
Figure United States Marketing Technology Market Size Forecast (2019-2025)(Million USD)
Figure Europe Marketing Technology Market Size Forecast (2019-2025)(Million USD)
Figure China Marketing Technology Market Size Forecast (2019-2025)(Million USD)
Figure Japan Marketing Technology Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia Marketing Technology Market Size Forecast (2019-2025)(Million USD)
Figure India Marketing Technology Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America Marketing Technology Market Size Forecast (2019-2025)(Million USD)
Table Global Marketing Technology Market Size by Product (2019-2025) (Million US$)
Figure Global Marketing Technology Market Size by Product (2019-2025)
Figure Global Marketing Technology Market Size by Product in 2025
Table Global Marketing Technology Market Size by Application (2019-2025) (Million US$)
Figure Global Marketing Technology Market Size by Application (2019-2025)
Figure Global Marketing Technology Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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