KEY FINDINGS
The marketing automation software market size is projected to expand at a CAGR of 9.31% CAGR during the year 2019-2027 and is expected to gain $10,279 million by the end of 2027. An increase in the demand for digital marketing and adoption of the automation tools are key drivers for the growth of marketing automation software market.
MARKET INSIGHTS
The marketing automation software market is segmented by verticals where they are further classified into academic & education, advertising and design, BFSI, healthcare, manufacturing and distribution, media and entertainment, retail and other. Retail is the highest contributing segment with 17.71% share in 2018. The retail industry is one of the major end-users of the marketing automation software market. Marketing automation software offers retail sales that enable solutions that assist in lead generation, building a brand and increasing sales productivity. MAS assist in analyzing the behavior of customer and track customer throughout their buying journey.
Rise in demand for digital marketing and integration of marketing efforts and increased adoption of automation tools in the retail sector are key drivers for the growth of marketing automation software market. Shortage of skilled employees and incorporation with existing marketing system are hindering the global marketing automation software market. Growth in the adoption of cloud-based technology has been gaining rapid traction.
REGIONAL INSIGHTS
North America is projected to hold the largest market share for marketing automation software by 2027. The key drivers for the growth of the market are a rise in the adoption of cloud computing and usage of internet, rising number of mobile users and rise in demand for SaaS cloud services and expansion of the 4G network. Europe is projected to grow at a high CAGR during the forecast period. The rising demand for data integration will drive market growth in this region. The North America region was the highest contributor to the global market. The countries considered in the North America region are the US and Canada. However, it is the Asia-Pacific marketing automation software market that is projected to exhibit the fastest growth over the forecast period.
COMPETITIVE INSIGHTS
The leading players of the marketing automation software market are Etrigue Corporation, Oracle Corporation, Insidesales.Com Inc. (holding company of Inboundio), Infusionsoft (KEAP), Cognizant Technology Solution, International Business Machines Corporation, Adobe Systems, SAS Institute, Sales Force, Act-On Software, Greenrope, SAP SE, Hatchbuck, and Hubspot Inc.
Global Marketing Automation Software Market Forecast 2019-2027
Table of Contents
1. Research Scope
1.1. Study Goals
1.2. Scope Of The Market Study
1.3. Who Will Find This Report Useful?
1.4. Study And Forecasting Years
2. Research Methodology
2.1. Sources Of Data
2.1.1. Secondary Data
2.1.2. Primary Data
2.2. Top-Down Approach
2.3. Bottom-Up Approach
2.4. Data Triangulation
3. Executive Summary
3.1. Market Summary
3.2. Key Findings
3.2.1. Lead Nurturing And Lead Scoring Is The Fastest Growing Application In Marketing Automation Software Market
3.2.2. Cloud Is The Dominant Deployment Model In Marketing Automation Software Market
3.2.3. Sme Is The Fastest Growing End-User In Marketing Automation Software Market
4. Market Dynamics
4.1. Market Definition & Scope
4.2. Market Drivers
4.2.1. Increasing Demand For Digital Marketing
4.2.2. Rising Demand To Integrate Marketing Efforts
4.2.3. Increasing Importance To Customer Experience
4.2.4. Growing Need For Lead Nurturing
4.2.5. Need For Higher Roi
4.3. Market Restraints
4.3.1. Data Related Concerns
4.3.2. Issues Related To Interoperability
4.4. Market Opportunities
4.4.1. Growth In Adoption Of Cloud-Based Technology
4.4.2. Growing Use Of Location-Based Marketing
4.5. Market Challenges
4.5.1. Incorporation With Existing Marketing System
4.5.2. Lack Of Knowledge And Skilled Employees
5. Market By Application
5.1. Campaign Management
5.2. E-Mail Marketing
5.3. Mobile Application
5.4. Inbound Marketing
5.5. Lead Nurturing And Lead Scoring
5.6. Reporting And Analytics
5.7. Social Media Marketing
5.8. Other Applications
6. Market By Verticals
6.1. Academic & Education
6.2. Advertising And Design
6.3. Bfsi
6.4. Healthcare
6.5. Manufacturing And Distribution
6.6. Media And Entertainment
6.7. Retail
6.8. Other Verticals
7. Market By Deployment
7.1. On-Premises
7.2. Cloud
8. Market By End-User
8.1. Smbs
8.2. Large Enterprises
9. Key Analytics
9.1. Porter's Five Force Model
9.1.1. Threat Of New Entrants
9.1.2. Threat Of Substitute
9.1.3. Bargaining Power Of Suppliers
9.1.4. Bargaining Power Of Buyers
9.1.5. Threat Of Competitive Rivalry
9.2. Opportunity Matrix
9.3. Vendor Landscape
9.4. Key Buying Criteria
10. Geographical Analysis
10.1. North America
10.1.1. United States
10.1.2. Canada
10.2. Europe
10.2.1. Germany
10.2.2. United Kingdom
10.2.3. France
10.2.4. Spain
10.2.5. Italy
10.2.6. Russia
10.2.7. Roe (Rest Of Europe)
10.3. Asia Pacific
10.3.1. India
10.3.2. China
10.3.3. Japan
10.3.4. South Korea
10.3.5. Australia
10.3.6. Rest Of Asia Pacific (Roapac)
10.4. Rest Of World
10.4.1. Latin America
10.4.2. Middle East And Africa
11. Competitive Landscape
11.1. Company Profile
11.1.1. International Business Machines Corporation
11.1.2. Oracle Corporation
11.1.3. Sales Force
11.1.4. Sap Se
11.1.5. Adobe Systems
11.1.6. Sas Institute
11.1.7. Act-On Software
11.1.8. Cognizant Technology Solution
11.1.9. Etrigue Corporation
11.1.10. Greenrope
11.1.11. Hatchbuck
11.1.12. Hubspot Inc.
11.1.13. Insidesales.Com Inc. (Holding Company Of Inboundio)
11.1.14. Infusionsoft (Keap)
List of Tables
Table 1 Global Marketing Automation Software Market, By Geography, 2019-2027 (In $ Million)
Table 2 Global Marketing Automation Software Market, By Application, 2019-2027 (In $ Million)
Table 3 Global Campaign Management Market, By Region, 2019-2027 (In $ Million)
Table 4 Global E-Mail Marketing Market, By Region, 2019-2027 (In $ Million)
Table 5 Global Mobile Application Market, By Region, 2019-2027 (In $ Million)
Table 6 Global Inbound Marketing Market, By Region, 2019-2027 (In $ Million)
Table 7 Global Lead Nurturing And Lead Scoring Market, By Region, 2019-2027 (In $ Million)
Table 8 Global Reporting And Analytics Market, By Region, 2019-2027 (In $ Million)
Table 9 Global Social Media Marketing Market, By Region, 2019-2027 (In $ Million)
Table 10 Global Other Applications Market, By Region, 2019-2027 (In $ Million)
Table 11 Global Marketing Automation Software Market, By Verticals, 2019-2027 (In $ Million)
Table 12 Global Academic & Education Market, By Region, 2019-2027 (In $ Million)
Table 13 Global Advertising And Design Market, By Region, 2019-2027 (In $ Million)
Table 14 Global Bfsi Market, By Region, 2019-2027 (In $ Million)
Table 15 Global Healthcare Market, By Region, 2019-2027 (In $ Million)
Table 16 Global Manufacturing And Distribution Market, By Region, 2019-2027 (In $ Million)
Table 17 Global Media And Entertainment Market, By Region, 2019-2027 (In $ Million)
Table 18 Global Retail Market, By Region, 2019-2027 (In $ Million)
Table 19 Global Other Verticals Market, By Region, 2019-2027 (In $ Million)
Table 20 Global Marketing Automation Software Market, By Deployment, 2019-2027 (In $ Million)
Table 21 Global On Premises Market, By Region, 2019-2027 (In $ Million)
Table 22 Global Cloud Market, By Region, 2019-2027 (In $ Million)
Table 23 Global Marketing Automation Software Market, By End-User, 2019-2027 (In $ Million)
Table 24 Global Smbs Market, By Region, 2019-2027 (In $ Million)
Table 25 Global Large Enterprises Market, By Region, 2019-2027 (In $ Million)
Table 26 Opportunity Matrix
Table 27 Vendor Landscape
Table 28 Global Marketing Automation Software Market, By Geography, 2019-2027 (In $ Million)
Table 29 North America Marketing Automation Software Market, By Country, 2019-2027 (In $ Million)
Table 30 Europe Marketing Automation Software Market, By Country, 2019-2027 (In $ Million)
Table 31 Asia Pacific Marketing Automation Software Market, By Country, 2019-2027 (In $ Million)
Table 32 Rest Of World Marketing Automation Software Market, By Regions, 2019-2027 (In $ Million)
List of Figures
Figure 1 Global Marketing Automation Software Market Share, By Vertical, 2018 & 2027 (%)
Figure 2 Global Lead Nurturing And Lead Scoring Market, 2019 - 2027 (In $ Million)
Figure 3 Global Cloud Market, 2019-2027 (In $ Million)
Figure 4 Global Sme Market, 2019-2027 (In $ Million)
Figure 5 Global Marketing Automation Software Market, By Campaign Management, 2019-2027 (In $ Million)
Figure 6 Global Marketing Automation Software Market, By E-Mail Marketing, 2019-2027 (In $ Million)
Figure 7 Global Marketing Automation Software Market, By Mobile Application, 2019-2027 (In $ Million)
Figure 8 Global Marketing Automation Software Market, By Inbound Marketing, 2019-2027 (In $ Million)
Figure 9 Global Marketing Automation Software Market, By Lead Nurturing And Lead Scoring, 2019-2027 (In $ Million)
Figure 10 Global Marketing Automation Software Market, By Reporting And Analytics, 2019-2027 (In $ Million)
Figure 11 Global Marketing Automation Software Market, By Social Media Marketing, 2019-2027 (In $ Million)
Figure 12 Global Marketing Automation Software Market, By Other Applications, 2019-2027 (In $ Million)
Figure 13 Global Marketing Automation Software Market, By Academic & Education, 2019-2027 (In $ Million)
Figure 14 Global Marketing Automation Software Market, By Advertising And Design, 2019-2027 (In $ Million)
Figure 15 Global Marketing Automation Software Market, By Bfsi, 2019-2027 (In $ Million)
Figure 16 Global Marketing Automation Software Market, By Healthcare, 2019-2027 (In $ Million)
Figure 17 Global Marketing Automation Software Market, By Manufacturing And Distribution, 2019-2027 (In $ Million)
Figure 18 Global Marketing Automation Software Market, By Media And Entertainment, 2019-2027 (In $ Million)
Figure 19 Global Marketing Automation Software Market, By Retail, 2019-2027 (In $ Million)
Figure 20 Global Marketing Automation Software Market, By Other Verticals, 2019-2027 (In $ Million)
Figure 21 Global Marketing Automation Software Market, By On-Premises, 2019-2027 (In $ Million)
Figure 22 Global Marketing Automation Software Market, By Cloud, 2019-2027 (In $ Million)
Figure 23 Global Marketing Automation Software Market, By Smbs, 2019-2027 (In $ Million)
Figure 24 Global Marketing Automation Software Market, By Large Enterprises, 2019-2027 (In $ Million)
Figure 25 Porter's Five Force Model
Figure 26 Key Buying Criteria
Figure 27 Global Marketing Automation Software Market, Regional Outlook, 2018 & 2027, (%)
Figure 28 United States Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 29 Canada Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 30 Germany Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 31 United Kingdom Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 32 France Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 33 Spain Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 34 Italy Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 35 Russia Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 36 Roe Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 37 India Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 38 China Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 39 Japan Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 40 South Korea Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 41 Australia Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 42 Rest Of Asia Pacific Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 43 Latin America Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 44 Middle East And Africa Marketing Automation Software Market, 2019-2027 (In $ Million)
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