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Hair masks are nourishing hair treatments for your hair. They often contain oils, butters and other hydrating ingredients to supercharge your hair conditioning efforts. Plus, they spend more time sinking into and nourishing your hair than your average shampoo or conditioner, meaning that you can get even more dramatic benefits even in a single use.
Scope of the Report:
The market is categorized into Thermal Steam Hair Mask and Steam-Free Hair Mask. Thermal steam hair mask held the largest percentage share with revenue of 143 million USD in 2017, and about 89% market share, as the thermal steam hair mask is widely used in salons and spas. Steam-free hair mask will see rapid growth with the more and more popular use at home.
North America accounted for the biggest consumption area, with about 35.8% market share in 2017. Europe followed as the second, with 29.7% market share and 6255 K Units sold in 2017. These products have gained popularity and visibility among female customers. The advertisements aired on social media platform, televisions and other platforms have a huge impact on end-users. Moreover, increasing penetration of national and international salons in tier II and tier III cities in Asia Pacific, EMEA and North America region is predicted impede the demand for the hair masks.
Asia Pacific is the largest manufacturer base of hair mask product with more than 67% of market share in 2017. Large companies such as Unilever and P&G are likely to set facilities in this area, for the low cost of labor and raw materials, also with great potential consumption market.
Key players in the market are Coty, P&G, Estée Lauder, Unilever, L'Oréal, Henkel, Revlon,
KAO, Shiseido and Lovefun. Most of the companies are engaged in adopting strategies such as mergers and acquisition, collaborations, and new product development to increase their market share.
The worldwide market for Hair Mask is expected to grow at a CAGR of roughly 5.6% over the next five years, will reach 220 million US$ in 2024, from 160 million US$ in 2019, according to a new GIR (Global Info Research) study.
This report focuses on the Hair Mask in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.
Market Segment by Manufacturers, this report covers
- Wella Professionals
- Leonor Greyl
- Living Proof
- Richfeel Brahmi
Market Segment by Regions, regional analysis covers
- North America (United States, Canada and Mexico)
- Europe (Germany, France, UK, Russia and Italy)
- Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
- South America (Brazil, Argentina, Colombia etc.)
- Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
- Steam-Free Hair Mask
- Thermal Steam Hair Mask
Market Segment by Applications, can be divided into
- Home Use
- Salon Use
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Hair Mask product scope, market overview, market opportunities, market driving force and market risks.
Chapter 2, to profile the top manufacturers of Hair Mask, with price, sales, revenue and global market share of Hair Mask in 2017 and 2018.
Chapter 3, the Hair Mask competitive situation, sales, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Hair Mask breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2014 to 2019.
Chapter 5, 6, 7, 8 and 9, to break the sales data at the country level, with sales, revenue and market share for key countries in the world, from 2014 to 2019.
Chapter 10 and 11, to segment the sales by type and application, with sales market share and growth rate by type, application, from 2014 to 2019.
Chapter 12, Hair Mask market forecast, by regions, type and application, with sales and revenue, from 2019 to 2024.
Chapter 13, 14 and 15, to describe Hair Mask sales channel, distributors, customers, research findings and conclusion, appendix and data source.