Global Dishwashing Detergent Market 2016-2020

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Date: 06-Sep-2016
No. of pages: 81
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The global dishwashing detergent market is largely characterized by the presence of P&G, Unilever, Henkel, Reckitt Benckiser, and Colgate-Palmolive, which, together, accounted for a significant share (46.26%) of the market in 2015. The market is largely dominated by established vendors, and it might favor small players that could stay invested for a longer period and sustain against the scale of economies of the big box home care players.

The analysts forecast global dishwashing detergent market to grow at a CAGR of 3.95% during the period 2016-2020.

Covered in this report

This report covers the present scenario and the growth prospects of the global dishwashing detergent market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of dishwashing detergents to individual customers.

The market is divided into the following segments based on geography:


  • Americas

  • APAC

  • Europe

  • MEA


The report, Global Dishwashing Detergent Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors


  • Colgate-Palmolive

  • Henkel

  • P&G

  • Reckitt Benckiser

  • Unilever


Other prominent vendors


  • Bombril

  • Church & Dwight

  • Godrej Consumer Products

  • Goodmaid Chemicals

  • Kao

  • McBride

  • Rohit Surfactants

  • SC Johnson & Son

  • Seventh Generation

  • The Clorox Company


Market driver


  • Growth in primary and secondary housing markets

  • For a full, detailed list, view our report


Market challenge


  • Availability of counterfeit products

  • For a full, detailed list, view our report


Market trend


  • Growing demand for premium products

  • For a full, detailed list, view our report


Key questions answered in this report


  • What will the market size be in 2020 and what will the growth rate be?

  • What are the key market trends?

  • What is driving this market?

  • What are the challenges to market growth?

  • Who are the key vendors in this market space?

  • What are the market opportunities and threats faced by the key vendors?

  • What are the strengths and weaknesses of the key vendors?

Global Dishwashing Detergent Market 2016-2020

Table of Contents

PART 01: Executive summary
Highlights

PART 02: Global home care market summary
Global home care products market

PART 03: Scope of the report
Market overview
Key-vendor offerings

PART 04: Market research methodology
Research methodology
Economic indicators

PART 05: Introduction
Key market highlights

PART 06: Economic indicators
Global economic indicators

PART 07: Market landscape
Market overview
Market size and forecast
Five forces analysis

PART 08: Market segmentation by product category
Global dishwashing detergent market by product category
Global hand dishwashing products market
Global automatic dishwashing products market
Global rinsing agents market

PART 09: Distribution channel segmentation
Global dishwashing detergent market by distribution channel

PART 10: Geographical segmentation
Geographical segmentation
Dishwashing detergent market in Europe
Dishwashing detergent market in APAC
Dishwashing detergent market in the Americas
Dishwashing detergent market in MEA

PART 11: Key leading countries
China
US
UK
Brazil

PART 12: Market drivers
Innovative product launches
Evolving buying patterns
Growth in primary and secondary housing markets

PART 13: Impact of drivers

PART 14: Market challenges
Availability of counterfeit products
Environmental concerns
Criticality of inventory management and product sourcing

PART 15: Impact of drivers and challenges

PART 16: Market trends
Growing demand for premium products
Packaging innovation
Increase in demand for green household cleaning products
Increased media penetration

PART 17: Vendor landscape
Competitive scenario
Vendors' share analysis 2015
Comparative analysis of key vendors
Colgate-Palmolive
Henkel
P&G
Reckitt Benckiser
Unilever
Other prominent vendors

PART 18: Appendix
List of abbreviations

List of Exhibits

Exhibit 01: Differentiating factors of market
Exhibit 02: Consumer insights
Exhibit 03: Market opportunity
Exhibit 04: Criteria for home care brands to select a retailer
Exhibit 05: Merchandise management for home care products' retailers
Exhibit 06: Market entry barriers
Exhibit 07: Global dishwashing detergent market by product type
Exhibit 08: Global dishwashing detergent market by distribution channel
Exhibit 09: Global household cleaning products market: Overview
Exhibit 10: World: Key economic indicators 2014
Exhibit 11: World population 2009-2014 (billions)
Exhibit 12: World GDP per capita 2009-2014 ($)
Exhibit 13: Global employment to population ratio 2009-2014
Exhibit 14: World internet penetration rate 2009-2014
Exhibit 15: World mobile cellular subscription rate 2009-2014
Exhibit 16: Global household cleaning products market 2015-2020 ($ billions)
Exhibit 17: Global household cleaning products market by product categories 2015 (% share of revenue)
Exhibit 18: Global dishwashing detergent market 2015-2020 ($ billions)
Exhibit 19: Five forces analysis
Exhibit 20: Global dishwashing detergent market by product category 2015 and 2020
Exhibit 21: Global dishwashing detergent market by product category 2015-2020 ($ billions)
Exhibit 22: Global hand dishwashing products market 2015-2020 ($ billions)
Exhibit 23: Global automatic dishwashing products market 2015-2020 ($ billions)
Exhibit 24: Global rising agents market 2015-2020 ($ billions)
Exhibit 25: Global dishwashing detergent market by distribution channel 2015
Exhibit 26: Global dishwashing detergent market by geography 2015 and 2020 (% of total revenue)
Exhibit 27: Global dishwashing detergent market by geography 2015-2020 ($ billions)
Exhibit 28: Comparison of regions
Exhibit 29: Dishwashing detergent market in Europe 2015-2020 ($ billions)
Exhibit 30: Dishwashing detergent market in APAC 2015-2020 ($ billions)
Exhibit 31: Dishwashing detergent market in the Americas 2015-2020 ($ billions)
Exhibit 32: Dishwashing detergent market in MEA 2015-2020 ($ billions)
Exhibit 33: Key leading countries 2015
Exhibit 34: Key leading countries by revenue 2015 (%)
Exhibit 35: Dishwashing detergent market in China 2015-2020 ($ billions)
Exhibit 36: Dishwashing detergent market in the US 2015-2020 ($ billions)
Exhibit 37: Dishwashing detergent market in the UK 2015-2020 ($ billions)
Exhibit 38: Dishwashing detergent market in Brazil 2015-2020 ($ billions)
Exhibit 39: Homeownership by US consumers aged below 35 years 2015 (% of total category population)
Exhibit 40: Housing market in the US 2015: Sales distribution for single-family homes
Exhibit 41: Impact of drivers
Exhibit 42: Impact of drivers and challenges
Exhibit 43: Global dishwashing detergent market by vendors 2015
Exhibit 44: Operating margin comparison in FY2015 (%)
Exhibit 45: Sales growth comparison FY2014-FY2015 (%)
Exhibit 46: Key vendors: Benchmarking on product offerings and geographical presence
Exhibit 47: Colgate-Palmolive: Business and geographical segmentation by revenue 2015 (% share of revenue)
Exhibit 48: Henkel: Business and geographical segmentation by revenue 2015 (% share of revenue)
Exhibit 49: P&G: Business and geographical segmentation by revenue 2015 (% share of revenue)
Exhibit 50: Reckitt Benckiser: Business and geographical segmentation by revenue 2015 (% share of revenue)
Exhibit 51: Unilever: Business and geographical segmentation by revenue 2015 (% share of revenue)

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