Global Direct Marketing Services Market Size, Status and Forecast 2025

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Date: 01-Jun-2018
No. of pages: 106
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This report studies the global Direct Marketing Services market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Direct Marketing Services market by companies, region, type and end-use industry.

This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.

Direct marketing services is mainly classified into four types: Direct Mail, Telemarketing, Email marketing, Text (SMS) Marketing, Social media Marketing, Direct Selling, etc. And Direct Mail is the most widely used type which takes up about 30% of the global total in 2016.

In 2017, the global Direct Marketing Services market size was 5220 million US$ and it is expected to reach 6180 million US$ by the end of 2025, with a CAGR of 2.4% during 2018-2025.

This report focuses on the global top players, covered

- Rapp

- Epsilon

- Wunderman

- FCB

- Acxiom

- Harte-Hanks Direct

- OgilvyOne

- Merkle

- Harland Clarke Corp

- MRM//McCann

- DigitasLBi

- Aimia

- SourceLink

- BBDO

- SapientNitro

- Leo Burnett

Market segment by Regions/Countries, this report covers

- United States

- Europe

- China

- Japan

- Southeast Asia

- India

Market segment by Type, the product can be split into

- Direct mail

- Telemarketing

- Email marketing

- Text (SMS) marketing

- Handouts

- Social media marketing

- Direct selling

- Others

Market segment by Application, split into

- Business to Business

- Business to Government

- Business to Consumers

- Others

The study objectives of this report are:

- To study and forecast the market size of Direct Marketing Services in global market.

- To analyze the global key players, SWOT analysis, value and global market share for top players.

- To define, describe and forecast the market by type, end use and region.

- To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World.

- To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.

- To identify significant trends and factors driving or inhibiting the market growth.

- To analyze the opportunities in the market for stakeholders by identifying the high growth segments.

- To strategically analyze each submarket with respect to individual growth trend and their contribution to the market

- To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market

- To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Direct Marketing Services are as follows:

- History Year: 2013-2017

- Base Year: 2017

- Estimated Year: 2018

- Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders

Direct Marketing Services Manufacturers

Direct Marketing Services Distributors/Traders/Wholesalers

Direct Marketing Services Subcomponent Manufacturers

Industry Association

Downstream Vendors

Available Customizations

With the given market data, QYResearch offers customizations according to the company's specific needs. The following customization options are available for the report:

Regional and country-level analysis of the Direct Marketing Services market, by end-use.

Detailed analysis and profiles of additional market players.

Global Direct Marketing Services Market Size, Status and Forecast 2025

Table of Contents
Global Direct Marketing Services Market Size, Status and Forecast 2025
1 Industry Overview of Direct Marketing Services
1.1 Direct Marketing Services Market Overview
1.1.1 Direct Marketing Services Product Scope
1.1.2 Market Status and Outlook
1.2 Global Direct Marketing Services Market Size and Analysis by Regions (2013-2018)
1.2.1 United States
1.2.2 Europe
1.2.3 China
1.2.4 Japan
1.2.5 Southeast Asia
1.2.6 India
1.3 Direct Marketing Services Market by Type
1.3.1 Direct mail
1.3.2 Telemarketing
1.3.3 Email marketing
1.3.4 Text (SMS) marketing
1.3.5 Handouts
1.3.6 Social media marketing
1.3.7 Direct selling
1.3.8 Others
1.4 Direct Marketing Services Market by End Users/Application
1.4.1 Business to Business
1.4.2 Business to Government
1.4.3 Business to Consumers
1.4.4 Others
2 Global Direct Marketing Services Competition Analysis by Players
2.1 Direct Marketing Services Market Size (Value) by Players (2013-2018)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1 Rapp
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Direct Marketing Services Revenue (Million USD) (2013-2018)
3.2 Epsilon
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Direct Marketing Services Revenue (Million USD) (2013-2018)
3.3 Wunderman
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Direct Marketing Services Revenue (Million USD) (2013-2018)
3.4 FCB
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Direct Marketing Services Revenue (Million USD) (2013-2018)
3.5 Acxiom
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Direct Marketing Services Revenue (Million USD) (2013-2018)
3.6 Harte-Hanks Direct
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Direct Marketing Services Revenue (Million USD) (2013-2018)
3.7 OgilvyOne
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Direct Marketing Services Revenue (Million USD) (2013-2018)
3.8 Merkle
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Direct Marketing Services Revenue (Million USD) (2013-2018)
3.9 Harland Clarke Corp
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Direct Marketing Services Revenue (Million USD) (2013-2018)
3.10 MRM//McCann
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Direct Marketing Services Revenue (Million USD) (2013-2018)
3.11 DigitasLBi
3.12 Aimia
3.13 SourceLink
3.14 BBDO
3.15 SapientNitro
3.16 Leo Burnett
4 Global Direct Marketing Services Market Size by Type and Application (2013-2018)
4.1 Global Direct Marketing Services Market Size by Type (2013-2018)
4.2 Global Direct Marketing Services Market Size by Application (2013-2018)
4.3 Potential Application of Direct Marketing Services in Future
4.4 Top Consumer/End Users of Direct Marketing Services
5 United States Direct Marketing Services Development Status and Outlook
5.1 United States Direct Marketing Services Market Size (2013-2018)
5.2 United States Direct Marketing Services Market Size and Market Share by Players (2013-2018)
5.3 United States Direct Marketing Services Market Size by Application (2013-2018)
6 Europe Direct Marketing Services Development Status and Outlook
6.1 Europe Direct Marketing Services Market Size (2013-2018)
6.2 Europe Direct Marketing Services Market Size and Market Share by Players (2013-2018)
6.3 Europe Direct Marketing Services Market Size by Application (2013-2018)
7 China Direct Marketing Services Development Status and Outlook
7.1 China Direct Marketing Services Market Size (2013-2018)
7.2 China Direct Marketing Services Market Size and Market Share by Players (2013-2018)
7.3 China Direct Marketing Services Market Size by Application (2013-2018)
8 Japan Direct Marketing Services Development Status and Outlook
8.1 Japan Direct Marketing Services Market Size (2013-2018)
8.2 Japan Direct Marketing Services Market Size and Market Share by Players (2013-2018)
8.3 Japan Direct Marketing Services Market Size by Application (2013-2018)
9 Southeast Asia Direct Marketing Services Development Status and Outlook
9.1 Southeast Asia Direct Marketing Services Market Size (2013-2018)
9.2 Southeast Asia Direct Marketing Services Market Size and Market Share by Players (2013-2018)
9.3 Southeast Asia Direct Marketing Services Market Size by Application (2013-2018)
10 India Direct Marketing Services Development Status and Outlook
10.1 India Direct Marketing Services Market Size (2013-2018)
10.2 India Direct Marketing Services Market Size and Market Share by Players (2013-2018)
10.3 India Direct Marketing Services Market Size by Application (2013-2018)
11 Market Forecast by Regions, Type and Application (2018-2025)
11.1 Global Direct Marketing Services Market Size (Value) by Regions (2018-2025)
11.1.1 United States Direct Marketing Services Revenue and Growth Rate (2018-2025)
11.1.2 Europe Direct Marketing Services Revenue and Growth Rate (2018-2025)
11.1.3 China Direct Marketing Services Revenue and Growth Rate (2018-2025)
11.1.4 Japan Direct Marketing Services Revenue and Growth Rate (2018-2025)
11.1.5 Southeast Asia Direct Marketing Services Revenue and Growth Rate (2018-2025)
11.1.6 India Direct Marketing Services Revenue and Growth Rate (2018-2025)
11.2 Global Direct Marketing Services Market Size (Value) by Type (2018-2025)
11.3 Global Direct Marketing Services Market Size by Application (2018-2025)
12 Direct Marketing Services Market Dynamics
12.1 Direct Marketing Services Market Opportunities
12.2 Direct Marketing Services Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Direct Marketing Services Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Direct Marketing Services Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application
13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors
14 Research Finding/Conclusion
15 Appendix
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Global Direct Marketing Services Market Size (Million USD) Status and Outlook (2013-2018)
Table Global Direct Marketing Services Revenue (Million USD) Comparison by Regions (2013-2018)
Figure Global Direct Marketing Services Market Share by Regions (2013-2018)
Figure United States Direct Marketing Services Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure Europe Direct Marketing Services Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure China Direct Marketing Services Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure Japan Direct Marketing Services Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure Southeast Asia Direct Marketing Services Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure India Direct Marketing Services Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Table Global Direct Marketing Services Revenue (Million USD) and Growth Rate (%) Comparison by Product (2013-2018)
Figure Global Direct Marketing Services Revenue Market Share by Type in 2017
Figure Direct mail Market Size (Million USD) and Growth Rate (2013-2018)
Figure Telemarketing Market Size (Million USD) and Growth Rate (2013-2018)
Figure Email marketing Market Size (Million USD) and Growth Rate (2013-2018)
Figure Text (SMS) marketing Market Size (Million USD) and Growth Rate (2013-2018)
Figure Handouts Market Size (Million USD) and Growth Rate (2013-2018)
Figure Social media marketing Market Size (Million USD) and Growth Rate (2013-2018)
Figure Direct selling Market Size (Million USD) and Growth Rate (2013-2018)
Figure Others Market Size (Million USD) and Growth Rate (2013-2018)
Figure Global Direct Marketing Services Market Share by Application in 2017
Figure Direct Marketing Services Market Size (Million USD) and Growth Rate in Business to Business (2013-2018)
Figure Direct Marketing Services Market Size (Million USD) and Growth Rate in Business to Government (2013-2018)
Figure Direct Marketing Services Market Size (Million USD) and Growth Rate in Business to Consumers (2013-2018)
Figure Direct Marketing Services Market Size (Million USD) and Growth Rate in Others (2013-2018)
Table Direct Marketing Services Market Size (Million USD) by Players (2013-2018)
Figure Direct Marketing Services Market Size Share by Players in 2013
Figure Direct Marketing Services Market Size Share by Players in 2017
Table Rapp Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of Rapp (2013-2018)
Figure Rapp Direct Marketing Services Business Revenue Market Share (2013-2018)
Table Epsilon Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of Epsilon (2013-2018)
Figure Epsilon Direct Marketing Services Business Revenue Market Share (2013-2018)
Table Wunderman Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of Wunderman (2013-2018)
Figure Wunderman Direct Marketing Services Business Revenue Market Share (2013-2018)
Table FCB Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of FCB (2013-2018)
Figure FCB Direct Marketing Services Business Revenue Market Share (2013-2018)
Table Acxiom Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of Acxiom (2013-2018)
Figure Acxiom Direct Marketing Services Business Revenue Market Share (2013-2018)
Table Harte-Hanks Direct Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of Harte-Hanks Direct (2013-2018)
Figure Harte-Hanks Direct Direct Marketing Services Business Revenue Market Share (2013-2018)
Table OgilvyOne Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of OgilvyOne (2013-2018)
Figure OgilvyOne Direct Marketing Services Business Revenue Market Share (2013-2018)
Table Merkle Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of Merkle (2013-2018)
Figure Merkle Direct Marketing Services Business Revenue Market Share (2013-2018)
Table Harland Clarke Corp Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of Harland Clarke Corp (2013-2018)
Figure Harland Clarke Corp Direct Marketing Services Business Revenue Market Share (2013-2018)
Table MRM//McCann Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of MRM//McCann (2013-2018)
Figure MRM//McCann Direct Marketing Services Business Revenue Market Share (2013-2018)
Table DigitasLBi Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of DigitasLBi (2013-2018)
Figure DigitasLBi Direct Marketing Services Business Revenue Market Share (2013-2018)
Table Aimia Basic Information List
Table Direct Marketing Services Business Revenue (Million USD) of Aimia (2013-2018)
Figure Aimia Direct Marketing Services Business Revenue Market Share (2013-2018)
Table SourceLink Basic Information List
Table BBDO Basic Information List
Table SapientNitro Basic Information List
Table Leo Burnett Basic Information List
Table Global Direct Marketing Services Market Size (Million USD) by Product (2013-2018)
Figure Global Direct Marketing Services Revenue Market Share (%) by Product (2013-2018)
Figure Global Direct Marketing Services Market Share by Product in 2017
Table Global Direct Marketing Services Market Size by Application (2013-2018)
Figure Global Direct Marketing Services Revenue Market Share (%) by Application in 2017
Table Top Consumer/End Users of Direct Marketing Services
Figure United States Direct Marketing Services Market Size (Million USD) and Growth Rate (2013-2018)
Table United States Direct Marketing Services Market Size (Million USD) by Players (2013-2018)
Figure United States Direct Marketing Services Market Size Share by Players in 2013
Figure United States Direct Marketing Services Market Size Share by Players in 2017
Table United States Direct Marketing Services Market Size by Application (2013-2018)
Figure United States Direct Marketing Services Revenue Market Share (%) by Application (2013-2018)
Figure United States Direct Marketing Services Market Size Share by Application in 2017
Figure Europe Direct Marketing Services Market Size (Million USD) and Growth Rate (2013-2018)
Table Europe Direct Marketing Services Market Size (Million USD) by Players (2013-2018)
Figure Europe Direct Marketing Services Market Size Share by Players in 2013
Figure Europe Direct Marketing Services Market Size Share by Players in 2017
Table Europe Direct Marketing Services Market Size by Application (2013-2018)
Figure Europe Direct Marketing Services Revenue Market Share (%) by Application (2013-2018)
Figure Europe Direct Marketing Services Market Size Share by Application in 2017
Figure China Direct Marketing Services Market Size (Million USD) and Growth Rate (2013-2018)
Table China Direct Marketing Services Market Size (Million USD) by Players (2013-2018)
Figure China Direct Marketing Services Market Size Share by Players in 2013
Figure China Direct Marketing Services Market Size Share by Players in 2017
Table China Direct Marketing Services Market Size by Application (2013-2018)
Figure China Direct Marketing Services Revenue Market Share (%) by Application (2013-2018)
Figure China Direct Marketing Services Market Size Share by Application in 2017
Figure Japan Direct Marketing Services Market Size (Million USD) and Growth Rate (2013-2018)
Table Japan Direct Marketing Services Market Size (Million USD) by Players (2013-2018)
Figure Japan Direct Marketing Services Market Size Share by Players in 2013
Figure Japan Direct Marketing Services Market Size Share by Players in 2017
Table Japan Direct Marketing Services Market Size by Application (2013-2018)
Figure Japan Direct Marketing Services Revenue Market Share (%) by Application (2013-2018)
Figure Japan Direct Marketing Services Market Size Share by Application in 2017
Figure Southeast Asia Direct Marketing Services Market Size (Million USD) and Growth Rate (2013-2018)
Table Southeast Asia Direct Marketing Services Market Size (Million USD) by Players (2013-2018)
Figure Southeast Asia Direct Marketing Services Market Size Share by Players in 2013
Figure Southeast Asia Direct Marketing Services Market Size Share by Players in 2017
Table Southeast Asia Direct Marketing Services Market Size by Application (2013-2018)
Figure Southeast Asia Direct Marketing Services Revenue Market Share (%) by Application (2013-2018)
Figure Southeast Asia Direct Marketing Services Market Size Share by Application in 2017
Figure India Direct Marketing Services Market Size (Million USD) and Growth Rate (2013-2018)
Table India Direct Marketing Services Market Size (Million USD) by Players (2013-2018)
Figure India Direct Marketing Services Market Size Share by Players in 2013
Figure India Direct Marketing Services Market Size Share by Players in 2017
Table India Direct Marketing Services Market Size by Application (2013-2018)
Figure India Direct Marketing Services Revenue Market Share (%) by Application (2013-2018)
Figure India Direct Marketing Services Market Size Share by Application in 2017
Figure Global Direct Marketing Services Market Size and Growth Rate (2018-2025)
Table Global Direct Marketing Services Market Size (Million USD) by Regions (2018-2025)
Figure Global Direct Marketing Services Market Size Share (2018-2025)
Figure Global Direct Marketing Services Market Size Share by Regions in 2025
Figure United States Direct Marketing Services Revenue (Million USD) and Growth Rate (2018-2025)
Figure Europe Direct Marketing Services Revenue (Million USD) and Growth Rate (2018-2025)
Figure China Direct Marketing Services Revenue (Million USD) and Growth Rate (2018-2025)
Figure Japan Direct Marketing Services Revenue (Million USD) and Growth Rate (2018-2025)
Figure Southeast Asia Direct Marketing Services Revenue (Million USD) and Growth Rate (2018-2025)
Figure India Direct Marketing Services Revenue (Million USD) and Growth Rate (2018-2025)
Table Global Direct Marketing Services Market Size (Million USD) by Type (2018-2025)
Figure Global Direct Marketing Services Market Size Share by Type in 2018
Figure Global Direct Marketing Services Market Size Share by Type in 2025
Table Global Direct Marketing Services Market Size (Million USD) by Application (2018-2025)
Figure Global Direct Marketing Services Market Size (Million USD) by Application in 2018
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