Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024
Table of Contents
1 Introduction (Page No. - 19)
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Segmentation
1.3.3 Years Considered
1.4 Currency
1.5 Package Size
1.6 Stakeholders
2 Research Methodology (Page No. - 23)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary (Page No. - 32)
4 Premium Insights (Page No. - 35)
4.1 Attractive Opportunities in Overall Digital Signage Market
4.2 Digital Signage Market, By Vertical
4.3 Digital Signage Market in APAC, By Vertical and Country
4.4 Digital Signage Market, By Country
5 Market Overview (Page No. - 38)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Adoption of Digital Signage Products in Commercial Vertical
5.2.1.2 Growing Technological Advancements in Display Products
5.2.1.3 Rising Demand for 4K & 8K Displays
5.2.1.4 Increasing Infrastructural Developments in Emerging Countries
5.2.2 Restraints
5.2.2.1 Increasing Trends of Online/Broadcast Advertisement
5.2.3 Opportunities
5.2.3.1 Growing Smart Signage Applications
5.2.3.2 Increasing Retail Space Worldwide
5.2.3.3 Rising Demand for Context-Aware Signage
5.2.3.4 Increasing Transition of Traditional Stores to Smart Stores in Retail
5.2.4 Challenges
5.2.4.1 Developing Robust Equipment Suitable for Harsh Environmental Conditions
6 Industry Trends (Page No. - 46)
6.1 Introduction
6.2 Value Chain Analysis
6.2.1 Research & Development
6.2.2 Product Development & Integration
6.3 Key Trends
6.3.1 Increasing Deployment of Digital Menu Boards in Restaurants
6.3.2 Rising Popularity of Wireless Signage Solutions
6.3.3 Growing Technological Trends in Digital Signage Market
6.3.3.1 Internet of Things (IoT)
6.3.3.2 Artificial Intelligence (AI)
7 Digital Signage Market, By Offering (Page No. - 49)
7.1 Introduction
7.2 Hardware
7.2.1 Displays
7.2.1.1 Displays, By Technology
7.2.1.1.1 LCD Display
7.2.1.1.1.1 LCD Display to Dominate the Display Technology Market With Highest Share During Forecast Period
7.2.1.1.2 OLED Display
7.2.1.1.2.1 OLED Display to Emerge as the Leading Technology Owing to Various Advantages Such as Better Contrast, Clarity, and Low Power Consumption in the Market During Forecast Period
7.2.1.1.3 Direct-View Fine-Pixel Led
7.2.1.1.3.1 Direct-View Fine-Pixel Led Display to Witness Highest CAGR During Forecast Period
7.2.1.1.4 Direct-View Large-Pixel Led
7.2.1.1.4.1 Direct-View Large-Pixel Led Display Expected to Find Major Application in Outdoor Environment
7.2.1.1.5 Others
7.2.1.2 Displays, By Resolution
7.2.1.2.1 8K
7.2.1.2.2 4K
7.2.1.2.3 FHD
7.2.1.2.4 HD
7.2.1.2.5 Lower Than HD
7.2.1.3 Display, By Brightness
7.2.1.3.1 0–500 Nits
7.2.1.3.2 501–1,000 Nits
7.2.1.3.3 1,001–2,000 Nits
7.2.1.3.4 2,001–3,000 Nits
7.2.1.3.5 More Than 3,000 Nits
7.2.2 Media Players
7.2.2.1 Increasing Consumer Engagement With Digital Media is the Major Growth Driver During Forecast Period
7.2.3 Projectors
7.2.3.1 Projectors to Witness High Growth in Retail, Transportation and Public Places and Education Vertical During Forecast Period
7.2.4 Other Hardware Products
7.3 Software
7.3.1 Edge Server Software
7.3.1.1 Edge Server Software to Witness the Significant Growth During Forecast Period
7.3.2 Content Management System
7.3.2.1 Content Management System Software to Witness Highest CAGR in the Market During Forecast Period
7.3.3 Others
7.4 Services
7.4.1 Installation Services
7.4.1.1 Installation Services to Dominate the Services Market With Highest Share During Forecast Period
7.4.2 Maintenance & Support Services
7.4.2.1 Maintenance and Support Services to Witness Highest Growth of Digital Signage Market for Services During Forecast Period
7.4.3 Consulting & Other Services
8 Digital Signage Market, By Product (Page No. - 73)
8.1 Introduction
8.2 Video Wall
8.2.1 Video Wall to Witness Highest Growth for Digital Signage Market During Forecast Period
8.3 Standalone Display
8.3.1 Kiosks
8.3.1.1 Interactive Kiosks
8.3.1.1.1 Major Adoption of Interactive Kiosks is Expected in Retail Vertical During Forecast Period
8.3.1.2 Automated Teller Machine (ATM)
8.3.1.2.1 Banking, Financial Services, and Insurance Vertical to Dominate the Market for Automated Teller Machine During Forecast Period
8.3.1.3 Self-Service Kiosks
8.3.1.3.1 Technological Advancement Propelling the Growth of Self-Service Kiosks During Forecast Period
8.3.1.4 Vending Kiosks
8.3.1.4.1 Retail Vertical to Dominate the Market for Vending Kiosks During Forecast Period
8.3.2 Menu Boards
8.3.2.1 Interactive
8.3.2.1.1 Interactive Menu Board to Witness High Growth in Hospitality Vertical During Forecast Period
8.3.2.2 Non-Interactive
8.3.2.2.1 Rapid Penetration of Non-Interactive Menu Boards in Retail, Transportation, Hospitality, and Sports and Entertainment Vertical Would Be Major Growth Driver During Forecast Period
8.3.3 Billboards
8.3.3.1 Billboards to Witness High Growth in Outdoor Application During Forecast Period
8.3.4 Other Standalone Display
9 Digital Signage Market, By Application (Page No. - 78)
9.1 Introduction
9.2 Indoor
9.2.1 Retail Vertical to Occupy Major Share of Digital Signage Market for Indoor Application During Forecast Period
9.3 Outdoor
9.3.1 Transportation and Public Places to Dominate Digital Signage Market for Outdoor Application During Forecast Period
10 Digital Signage Market, By Vertical (Page No. - 82)
10.1 Introduction
10.2 Commercial
10.2.1 Retail
10.2.1.1 APAC to Witness Highest Growth Rate for Digital Signage Market in Retail During Forecast Period
10.2.2 Corporate and Broadcast
10.2.2.1 North America to Hold Major Share of Digital Signage Market for Corporate and Broadcast Vertical During Forecast Period
10.2.3 Healthcare
10.2.3.1 APAC to Witness Highest Growth Rate for Digital Signage Market in Healthcare Vertical During Forecast Period
10.2.4 Hospitality
10.2.4.1 APAC to Dominate Digital Signage Market, in Terms of Share and CAGR, for Hospitality Vertical During Forecast Period
10.2.5 Government, Command and Control Centers
10.2.5.1 North America to Hold Major Share of Digital Signage Market for Government, Command and Control Centers During Forecast Period
10.3 Infrastructural
10.3.1 Transportation and Public Places
10.3.1.1 APAC to Witness Highest Growth Rate for Digital Signage Market for Transportation and Public Places During Forecast Period
10.3.2 Sports and Entertainment
10.3.2.1 APAC to Dominate Digital Signage Market for Sports and Entertainment Vertical, in Terms of Size and CAGR, During Forecast Period
10.4 Institutional
10.4.1 Banking, Financial Services, and Insurance
10.4.1.1 APAC to Witness Highest Growth Rate for Digital Signage Market in Banking, Financial Services, and Insurance Vertical During Forecast Period
10.4.2 Education
10.4.2.1 North America to Hold Major Share of Digital Signage Market for Education Vertical During Forecast Period
10.5 Industrial
10.5.1 APAC to Dominate Digital Signage Market for Industrial Vertical During Forecast Period
11 Geographic Analysis (Page No. - 105)
11.1 Introduction
11.2 North America
11.2.1 US
11.2.1.1 US to Hold Major Share of Digital Signage Market in North America During Forecast Period
11.2.2 Canada
11.2.2.1 Canada to Witness Highest Growth Rate for Digital Signage Market in North America During Forecast Period
11.2.3 Mexico
11.2.3.1 Mexico to Witness Growth in Digital Signage Market Especially in Retail, Education, Banking, Financial, and Insurance Vertical
11.3 Europe
11.3.1 UK
11.3.1.1 UK to Hold Major Share of Digital Signage Market in Europe During Forecast Period
11.3.2 Germany
11.3.2.1 Germany to Witness Highest Growth Rate for Digital Signage Market in Europe During Forecast Period
11.3.3 France
11.3.3.1 France to Witness Growth in Digital Signage Market Especially in Retail, Hospitality, Transportation and Public Places Vertical During Forecast Period
11.3.4 Spain
11.3.4.1 Sports and Entertainment and Retail Verticals to Be Major Users of Digital Signage in Spain During Forecast Period
11.3.5 Italy
11.3.5.1 Growing Retail Space and Sports and Entertainment Events to Propel the Digital Signage Market Growth in Italy
11.3.6 Rest of Europe
11.3.6.1 Retail, Sports and Entertainment, Transportation and Public Places to Be Major Users of Digital Signage in Rest of Europe During Forecast Period
11.4 APAC
11.4.1 China
11.4.1.1 China to Hold Major Share of Digital Signage Market in APAC During Forecast Period
11.4.2 Japan
11.4.2.1 High Demand for Digital Signage Market in Retail, Healthcare, Hospitality, Sports and Entertainment Vertical is Expected During Forecast Period
11.4.3 South Korea
11.4.3.1 South Korea is A Major Contributor to Digital Signage Market Due to Presence of Major Players
11.4.4 India
11.4.4.1 India to Witness Highest CAGR for Digital Signage Market in APAC During Forecast Period
11.4.5 Australia
11.4.5.1 Digital Signage Market for Retail, Transportation, and Sports and Entertainment Verticals to Witness High Demand During Forecast Period
11.4.6 Rest of APAC
11.4.6.1 Retail, Transportation and Public Places, and Sports and Entertainment to Be Major Users of Digital Signage During Forecast Period
11.5 RoW
11.5.1 Middle East
11.5.1.1 Middle East to Witness Highest CAGR of Digital Signage Market in RoW During Forecast Period
11.5.2 Africa
11.5.2.1 Africa to Witness Significant Demand for Digital Signage Market in Retail and Healthcare During Forecast Period
11.5.3 South America
11.5.3.1 South America to Hold Major Share of Digital Signage Market in RoW During Forecast Period
12 Competitive Landscape (Page No. - 126)
12.1 Overview
12.2 Ranking Analysis of Key Players in Digital Signage Market
12.3 Competitive Leadership Mapping
12.3.1 Visionary Leaders
12.3.2 Dynamic Differentiators
12.3.3 Innovators
12.3.4 Emerging Companies
12.4 Strength of Product Portfolio (25 Companies)
12.5 Business Strategy Excellence (25 Companies)
12.6 Competitive Situations and Trends
12.6.1 Product Launches and Developments
12.6.2 Agreements, Partnerships, Collaborations, & Joint Developments
12.6.3 Mergers & Acquisitions
12.6.4 Expansions
13 Company Profiles (Page No. - 140)
13.1 Introduction
13.2 Key Players
(Business Overview, Products and Solutions Offered, Recent Developments, MnM View, SWOT Analysis)*
13.2.1 Samsung Electronics
13.2.2 LG Electronics
13.2.3 Sharp (Foxconn)
13.2.4 Leyard Optoelectronic (Planar)
13.2.5 NEC Corp.
13.2.6 Sony
13.2.7 Barco
13.2.8 Panasonic
13.2.9 Shanghai Goodview Electronics
13.2.10 AU Optronics
13.3 Other Players
13.3.1 Scala
13.3.2 E Ink Holdings
13.3.3 Benq Group.
13.3.4 Intuiface
13.3.5 Daktronics (Adflow Networks)
13.3.6 Christie Digital Systems
13.3.7 Omnivex Corporation
13.3.8 Deepsky Corporation
13.3.9 Delta Electronics
13.3.10 Exceptional 3d
*Business Overview, Products and Solutions Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
14 Appendix (Page No. - 181)
14.1 Discussion Guide
14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.3 Available Customization
14.4 Related Reports
14.5 Author Details
List of Tables (63 Tables)
Table 1 Digital Signage Market Size, 2016–2024 (USD Billion)
Table 2 Digital Signage Market for Hardware, By Type, 2016–2024 (USD Million)
Table 3 Digital Signage Market for Hardware, By Region, 2016–2024 (USD Billion)
Table 4 Digital Signage Market for Hardware, By Vertical, 2016–2024 (USD Million)
Table 5 Digital Signage Market for Hardware in Commercial Vertical, By Type, 2016–2024 (USD Million)
Table 6 Digital Signage Market for Hardware in Infrastructural Vertical, By Type, 2016–2024 (USD Billion)
Table 7 Digital Signage Market for Hardware in Institutional Vertical, By Type, 2016–2024 (USD Million)
Table 8 Digital Signage Market for Displays, By Technology, 2016–2024 (USD Billion)
Table 9 Digital Signage Market for Displays, By Technology, 2016–2024 (Million Units)
Table 10 Digital Signage Market for Software, By Vertical, 2016–2024 (USD Million)
Table 11 Digital Signage Market for Software in Commercial Vertical, By Type, 2016–2024 (USD Million)
Table 12 Digital Signage Market for Software in Infrastructural Vertical, By Type, 2016–2024 (USD Million)
Table 13 Digital Signage Market for Software in Institutional Vertical, By Type, 2016–2024 (USD Million)
Table 14 Digital Signage Market for Software, By Region, 2016–2024 (USD Million)
Table 15 Digital Signage Market for Services, By Type, 2016–2024 (USD Million)
Table 16 Digital Signage Market for Services, By Vertical, 2016–2024 (USD Million)
Table 17 Digital Signage Market for Services in Commercial Vertical, By Type, 2016–2024 (USD Million)
Table 18 Digital Signage Market for Services in Infrastructural Vertical, By Type, 2016–2024 (USD Million)
Table 19 Digital Signage Market for Services in Institutional Vertical, By Type, 2016–2024 (USD Million)
Table 20 Digital Signage Market for Services, By Region, 2016–2024 (USD Million)
Table 21 Digital Signage Market, By Product, 2016–2024 (USD Billion)
Table 22 Digital Signage Market, By Application, 2016–2024 (USD Billion)
Table 23 Digital Signage Market for Indoor Application, By Vertical Type, 2016–2024 (USD Million)
Table 24 Digital Signage Market for Outdoor Application, By Vertical Type, 2016–2024 (USD Million)
Table 25 Digital Signage Market, By Vertical, 2016–2024 (USD Billion)
Table 26 Digital Signage Market for Commercial Vertical, By Type, 2016–2024 (USD Billion)
Table 27 Digital Signage Market for Commercial Vertical, By Region, 2016–2024 (USD Billion)
Table 28 Digital Signage Market for Commercial Vertical, By Offering, 2016–2024 (USD Billion)
Table 29 Digital Signage Market for Retail, By Region, 2016–2024 (USD Billion)
Table 30 Digital Signage Market for Retail, By Offering, 2016–2024 (USD Billion)
Table 31 Digital Signage Market for Corporate and Broadcast, By Region, 2016–2024 (USD Million)
Table 32 Digital Signage Market for Corporate and Broadcast, By Offering, 2016–2024 (USD Million)
Table 33 Digital Signage Market for Healthcare, By Region, 2016–2024 (USD Million)
Table 34 Digital Signage Market for Healthcare, By Offering, 2016–2024 (USD Million)
Table 35 Digital Signage Market for Hospitality, By Region, 2016–2024 (USD Million)
Table 36 Digital Signage Market for Hospitality, By Offering, 2016–2024 (USD Million)
Table 37 Digital Signage Market for Government, Command and Control Centers, By Region, 2016–2024 (USD Million)
Table 38 Digital Signage Market for Government, Command & Control Centers, By Offering, 2016–2024 (USD Million)
Table 39 Digital Signage Market for Infrastructural Vertical, By Type, 2016–2024 (USD Billion)
Table 40 Digital Signage Market for Infrastructural Vertical, By Region, 2016–2024 (USD Billion)
Table 41 Digital Signage Market for Infrastructural Vertical, By Offering, 2016–2024 (USD Billion)
Table 42 Digital Signage Market for Transportation and Public Places, By Region, 2016–2024 (USD Billion)
Table 43 Digital Signage Market for Transportation and Public Places, By Offering, 2016–2024 (USD Billion)
Table 44 Digital Signage Market for Sports and Entertainment, By Region, 2016–2024 (USD Million)
Table 45 Digital Signage Market for Sports and Entertainment, By Offering, 2016–2024 (USD Million)
Table 46 Digital Signage Market for Institutional Vertical, By Type, 2016–2024 (USD Million)
Table 47 Digital Signage Market for Institutional Vertical, By Region, 2016–2024 (USD Million)
Table 48 Digital Signage Market for Institutional Vertical, By Offering, 2016–2024 (USD Million)
Table 49 Digital Signage Market for Banking, Financial Services, and Insurance (BFSI), By Region, 2016–2024 (USD Million)
Table 50 Digital Signage Market for Banking, Financial Services, and Insurance (BFSI), By Offering, 2016–2024 (USD Million)
Table 51 Digital Signage Market for Education, By Region, 2016–2024 (USD Million)
Table 52 Digital Signage Market for Education, By Offering, 2016–2024 (USD Million)
Table 53 Digital Signage Market for Industrial Vertical, By Region, 2016–2024 (USD Million)
Table 54 Digital Signage Market for Industrial Vertical, By Offering, 2016–2024 (USD Million)
Table 55 Digital Signage Market, By Region, 2016–2024 (USD Billion)
Table 56 Digital Signage Market in North America, By Country, 2016–2024 (USD Billion)
Table 57 Digital Signage Market in North America, By Vertical, 2016–2024 (USD Billion)
Table 58 Digital Signage Market in Europe, By Country, 2016–2024 (USD Million)
Table 59 Digital Signage Market in Europe, By Vertical, 2016–2024 (USD Million)
Table 60 Digital Signage Market in APAC, By Country, 2016–2024 (USD Billion)
Table 61 Digital Signage Market in APAC, By Vertical, 2016–2024 (USD Billion)
Table 62 Digital Signage Market in RoW, By Region, 2016–2024 (USD Million)
Table 63 Digital Signage Market in RoW, By Vertical, 2016–2024 (USD Million)
List of Figures (56 Figures)
Figure 1 Digital Signage Market: Process Flow of Market Size Estimation
Figure 2 Digital Signage Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Assumptions for the Research Study
Figure 7 Commercial Vertical to Dominate Digital Signage Market During Forecast Period
Figure 8 Digital Signage Market for Software to Witness Highest CAGR During Forecast Period
Figure 9 APAC to Be Fastest-Growing Region for Digital Signage Market During Forecast Period
Figure 10 Increasing Adoption of Digital Signage in Commercial Vertical and Rising Infrastructural Developments Driving Digital Signage Market
Figure 11 Commercial Vertical to Dominate Digital Signage Market During Forecast Period
Figure 12 Commercial Vertical Held Largest Share of Digital Signage Market in APAC in 2018
Figure 13 India, Australia, China, and Canada to Witness Higher Growth in Digital Signage Market By 2024
Figure 14 Digital Signage Market: Drivers, Restraints, Opportunities, and Challenges
Figure 15 Shipment of 4K TV to Grow Rapidly in Next 2 Years
Figure 16 Shipment of 8K TV to Surge From 2019 Onwards
Figure 17 Value Chain Analysis: Digital Signage Market
Figure 18 Digital Signage Market Segmentation, By Offering
Figure 19 Digital Signage Market for Software to Register Highest CAGR During Forecast Period
Figure 20 Digital Signage Market, By Hardware
Figure 21 Displays to Dominate Digital Signage Market for Hardware During Forecast Period
Figure 22 Displays, By Technology
Figure 23 Digital Signage Market for Direct-View Fine-Pixel Led Technology to Register Highest CAGR During Forecast Period
Figure 24 Software Offerings: Digital Signage Market
Figure 25 Commercial Vertical to Hold Largest Size of Digital Signage Software Market During Forecast Period
Figure 26 Digital Signage Services Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
Figure 27 Digital Signage Market, By Application
Figure 28 Digital Signage Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
Figure 29 Digital Signage Market for Hospitality to Register Highest CAGR During Forecast Period
Figure 30 Usage of Digital Signage in Retail
Figure 31 Transportation and Public Places to Register Higher CAGR During Forecast Period
Figure 32 Education to Register Higher CAGR During Forecast Period
Figure 33 APAC to Register Highest CAGR During Forecast Period
Figure 34 Digital Signage Market, By Geography
Figure 35 APAC to Grow at Highest CAGR During Forecast Period
Figure 36 India to Witness Highest Growth in Digital Signage Market By 2024
Figure 37 North America: Market Snapshot
Figure 38 US to Hold Largest Size of Digital Signage Market in North America During Forecast Period
Figure 39 Europe: Market Snapshot
Figure 40 Germany to Register Highest CAGR During Forecast Period
Figure 41 APAC: Market Snapshot
Figure 42 India to Register Highest CAGR During Forecast Period
Figure 43 Middle East to Register Highest CAGR During Forecast Period
Figure 44 Key Developments By Leading Players in Market From 2016 to 2018
Figure 45 Ranking of Key Players in Digital Signage Market (2018)
Figure 46 Digital Signage Market (Global) Competitive Leadership Mapping
Figure 47 Product Launches and Developments Were Key Strategies Adopted By Major Players From 2016 to 2018
Figure 48 Samsung Electronics: Company Snapshot
Figure 49 LG Electronics: Company Snapshot
Figure 50 Sharp (Foxconn): Company Snapshot
Figure 51 Leyard Optoelectronic (Planar): Company Snapshot
Figure 52 NEC Corp.: Company Snapshot
Figure 53 Sony: Company Snapshot
Figure 54 Barco: Company Snapshot
Figure 55 Panasonic: Company Snapshot
Figure 56 AU Optronics: Company Snapshot
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