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Vide- and television delivery platforms are gradually becoming multifaceted, as viewing preferences shift towards on-demand content using multiple devices. The expansion of the Internet and other digital infrastructure is leading t- the growth of online vide- platforms, which is in turn influencing the viewing patterns of consumers around the world. The global digital broadcasting market is expected t- grow from USD 266.96 Bn in 2018 t- USD 310.81 Bn by 2023, expanding at a compound annual growth rate (CAGR) of 3.17%.
In this report, the global digital broadcasting market is classified int- three segments based on the subscription model:
- Pay TV (direct-to-home [DTH], Internet Protocol television [IPTV], digital terrestrial television [DTT], and mobile TV)
- Free-to-air TV market (DTH, IPTV, DTT, and mobile TV)
- Digital radio
Pay TV segment insights:
In the pay TV category, the DTH segment will occupy ~43% of the market share by 2023. It is expected t- experience the highest growth, as broadband penetration and adoption of 3G and 4G technologies are increasing, thereby leading t- a surge in Internet usage. Moreover, viewers are willing t- pay for premium content t- enjoy advertisement-free entertainment.
Free-to-air TV segment insights:
The free-to-air TV segment is expected t- expand at a CAGR of 19.82% during 2018-2023. In countries such as the United Kingdom (U.K.) and the United Arab Emirates (UAE), there is a significant number of free-to-air satellite TV viewers. In the case of digital broadcasting, the number of free-to-air TV viewers is quite less. However, the DTT free-to-air sub-segment generates more revenue in comparison t- the DTT pay TV sub-segment.
Digital radi- insights:
The digital radi- segment is expected t- expand at a CAGR of 14.63% during the 2018-2023 period. North America contributes the highest revenue in this segment. Declining costs of collecting, streaming, and storing data, and increasing use of advanced infrastructure are driving the digital radi- market. The emergence of new players in the music streaming industry has given a significant boost t- the market.
Regional insights:
The global digital broadcasting market is segmented int- five regions: North America, Europe, Asia-Pacific (APAC), Latin America, and the Middle East and Africa.
In 2018, North America accounted for an approximately 28% share of the global digital broadcasting market, while APAC accounted for a higher market share due t- the swift penetration of broadband services. The share of the North American digital broadcasting market is declining due t- an increase in licensing fees and a shift in viewers' preference from television content t- mobile content.
Companies covered:
DTH
- DISH Network
- Etisalat (eLifeTV)
DTT
- ARRIS International Plc
- Sichuan Changhong Network Technologies Co., Ltd.
Mobile pay TV
- Netflix
- Hulu
Digital radio
- iHeartRadio
- Spotify
IPTV
- Wiseplay
- Perfect Player