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A2P is an acronym which stands for Application-to-Person SMS. It is a term used to describe an SMS message sent from a software application
Scope of the Report:
This report studies the BFSI A2P SMS market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the BFSI A2P SMS market by product type and applications/end industries.
In the business model of A2P, because consumers interact with consumers, consumers recommend consumers to consume, consumers organize consumers to consume, and form a network alliance composed of consumers, so this business model also Known as Interactive Marketing, Referral Marketing or Network Marketing, it will become the mainstream marketing model and guide a new consumer concept.
Production consumers in A2P mode not only get products, but they also get a chance to own their own business and make money! Production consumers may buy products at a higher price at the beginning, but the rewards they receive, that is, the opportunities, far exceed the price paid, because production consumers have the opportunity to go through smarter shopping, and Teach others to do the same thing to make money.
The principle that makes the A2P marketing model so popular is a concept full of energy, called "exponential growth." Exponential growth, also known as the "multiplication concept," has much more energy than linear growth. Linear growth is a little bit of gradual growth, while exponential growth is a dramatic and dramatic increase.
The global BFSI A2P SMS market is valued at 52100 million USD in 2017 and is expected to reach 71100 million USD by the end of 2023, growing at a CAGR of 5.3% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of BFSI A2P SMS.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
- Syniverse Technologies
- AMD Telecom
- Fortytwo Telecom
- CLX Communications
- Ogangi Corporation
- Silverstreet
- Tanla Solutions
- Symsoft AB
- Cybercomm
- Infobip
- Route Mobile Limited
- Angkor Data Communication Group
- tyntec
- nexmo
- DIMOCO
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
- Type I
- Pushed Content Services
- Customer Relationship Management Services
- Promotional Campaigns
- Interactive Services
- Inquiry Related Services
Market Segment by Applications, can be divided into
- Retail
- BFSI
- Travel and Transport
- Healthcare and Hospitality
- Entertainment (Gaming) and Media