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Global and China Automotive Seat Motor Industry Report, 2018-2022

Publisher Name :
Date: 14-Jun-2018
No. of pages: 105

The growing demand for automobiles has driven the steady growth of the automotive seat industry whose market size reached approximately USD75.9 billion worldwide in 2017 with a year-on-year increase of 3.1%. China, the world's largest car producer, saw the automotive seat market size of RMB123.1 billion (about USD18.2 billion as per the average exchange rate 1:6.7518) in 2017, accounting for 24.0% of the world's total and jumping by 14.6% from a year earlier; the average annual growth rate in 2018-2022 is expected at above 10.0%.

As the automotive seat market keeps ballooning and the trend of motorized seats becomes obvious, the market for automotive seat motors has grown remarkably. In 2017, the global shipments of automotive seat motors reached 130 million units, with the CAGR of 10.6% during 2012-2017, and the figure in 2022 outnumber 190 million units. China's automotive seat motor shipments ascended 11.3% year on year to roughly 29.5 million units in 2017, sweeping 21.6% of the world; thanks to the fast-growing Chinese passenger car market (whose growth rate is higher than the global average), China's automotive seat motor shipments will go beyond 50 million units in 2022.

Amid the relatively stable competitive landscape in the global automotive seat motor market, leading manufacturers include Japan’s ASMO, Nidec, Mitsuba and Mabuchi, Germany’s Bosch and Brose, China’s Johnson Electric, Shenghuabo Group and Founder Motor. In 2017, the world's top three automotive seat motor manufacturers -- Nidec, ASMO and Brose enjoyed the combined market share of 36.3%. Hong Kong-based Johnson Electric, the largest producer of automotive seat motor in China, seized the market share of 9.5% or so in 2017.

Of the local manufacturers in Mainland China, only Shenghuabo Group and Founder Motor are quite competitive. Shenghuabo Group is the largest seat motor manufacturer in Mainland China, exports about 60% of its products, and is preparing for IPO now. Founder Motor has officially become a second-tier supplier of automotive seat motors for Tesla.

At present, the automakers are developing energy-saving technologies. Lightweight is one of the major development directions. In this sense, automotive seat motors tend to be compact and lightweight.

The report focuses on the following:


  • Definition, classification, technical standards and the like of automotive seat motors;

  • Status quo, market size, competitive landscape, etc. of the global seat motors;

  • Development environment, market size, competitive landscape, development trend, etc. of Chinese seat motors;

  • Market size, competitive landscape, etc. of downstream automobiles and automotive seats;

  • Operation, automotive seat motor business, etc. of 9 Chinese and 5 foreign automotive seat motor companies.

Global and China Automotive Seat Motor Industry Report, 2018-2022

Table of Contents

1. Overview of Automotive Seat Motor
1.1 Automotive Power Seat
1.2 Definition and Classification
1.3 Technical Standards

2. Global Automotive Seat Motor Industry
2.1 Status Quo
2.2 Market Situation
2.2.1 Market Size
2.2.2 Competitive Landscape

3. China Automotive Seat Motor Industry
3.1 Development Environment
3.2 Market Situation
3.2.1 Market Size
3.2.2 Competitive Landscape
3.3 Development Trend

4. Downstream Automotive Seat Industry
4.1 Automobile
4.1.1 Global
4.1.2 China
4.2 Automotive Seat
4.2.1 Market Size
4.2.2 Competitive Landscape

5. Foreign Automotive Seat Motor Manufacturers
5.1 Nidec
5.1.1 Profile
5.1.2 Operation
5.1.3 Automotive Seat Motor Business
5.2 Mabuchi
5.2.1 Profile
5.2.2 Operation
5.2.3 Automotive Seat Motor Business
5.3 Brose
5.3.1 Profile
5.3.2 Operation
5.3.3 Automotive Seat Motor Business
5.3.4 Shanghai Brose Electric Motors Co., Ltd.
5.4 ASMO
5.4.1 Profile
5.4.2 Operation
5.4.3 Automotive Seat Motor Business
5.4.4 Tianjin ASMO Automotive Small Motor Co., Ltd.
5.4.5 ASMO (Hangzhou Xiaoshan) Small Motor Co., Ltd.
5.5 Bosch
5.5.1 Profile
5.5.2 Operation
5.5.3 Automotive Seat Motor Business
5.5.4 Bosch Automotive Products (Changsha) Co., Ltd.
5.6 MITSUBA
5.6.1 Profile
5.6.2 Operation
5.6.3 Automotive Seat Motor Business
5.6.4 Guangzhou Mitsuba Electric (Wuhan) Co., Ltd.

6. Chinese Automotive Seat Motor Manufacturers
6.1 Johnson Electric
6.1.1 Profile
6.1.2 Operation
6.1.3 Automotive Seat Motor Business
6.2 Shenghuabo Group
6.2.1 Profile
6.2.2 Automotive Seat Motor Business
6.2.3 Zhejiang SHB Automotive Appliance, Shanghai Co., Ltd.
6.2.4 Zhejiang SHB Automotive Appliance, Anhui Co., Ltd.
6.3 Founder Motor
6.3.1 Profile
6.3.2 Operation
6.3.3 Automotive Seat Motor Business
6.4 Others
6.4.1 Zhejiang Kefon Auto-Electric Co., Ltd.
6.4.2 Jiangsu Yidong Aviation Machinery Co., Ltd.
6.4.3 Zhangjiagang Heli Motor Co., Ltd.
6.4.4 Shenzhen Puda Motor Co., Ltd.
6.4.5 Shanghai Mansda Industrial Co., Ltd.
6.4.6 Ningbo Shuanglin Auto Parts Co., Ltd.

List of Charts

Composition of Automotive Seat
Typical 8-way Adjustable Power Seat Buttons
Typical 10-way Adjustable Power Seat
Schematic Diagram for Motor Distribution of Automotive Seating
Automotive Seat Regulating System and Motors Used
Growth Rate of Global Automotive Seat-use DC Brush Motor Market, 2012-2017
Global Automotive Power Seat Motor Shipment, 2011-2022E
Global Automotive Seat Motor Revenue, 2011-2022E
Competitive Landscape of Global Seat Motor Market, 2017
Supply Relationship between Global Major Seat Motor Manufacturers and Automakers
China’s Automotive Seat Motor Shipment, 2012-2022E
China’s Automotive Seat Motor Revenue, 2012-2022E
Global Share of China’s Automotive Seat Motor Sales Volume, 2012-2022E
Lightweight Trend of Automotive Seat Mechanical Parts
Lightweight Trend of Automotive Seat Adjustment Motors
Lightweight Trend of Automotive Seat Lumbar Support
Global Automobile Output, 2012-2022E
Global Automobile Output Structure, 2010-2017
Global Automobile Output (by Region), 2012-2017
Top 20 Countries by Automobile Output, 2017
Global Automobile Sales Volume, 2012-2022E
Global Automobile Sales Volume (by Region), 2010-2017
Top 10 Countries by Automobile Sales Volume, 2012-2017
China’s Automobile Sales Volume and Growth Rate, 2012-2022E
China’s Passenger Car Sales Volume, 2011-2018E
China’s Commercial Vehicle Sales Volume, 2010-2018E
China’s SUV Sales Volume Structure (by Price), 2016-2017
China’s Sedan Sales Volume Structure (by Price), 2016-2017
Top 10 Passenger Car Manufacturers in China by Sales Volume, 2017
Top 10 Passenger Car Brands (by Model) in China by Sales Volume, 2017
China’s Passenger Car Sales Volume Structure (by Country), 2017
Global Top 10 Power Seats for Midsize Cars by Sales Volume, 2017
Global Automotive Seat Market Size, 2013-2022E
China’s Automotive Seat Market Size, 2015-2022E
Competitive Landscape of Passenger Car Seating Market in North America, 2017
Competitive Landscape of Passenger Car Seating Market in Europe, 2017
Competitive Landscape of Passenger Car Seating Market in Japan, 2017
Distribution of Toyota’s Automotive Seat Suppliers, 2017
Distribution of Honda’s Automotive Seat Suppliers, 2017
Distribution of Nissan’s Automotive Seat Suppliers, 2017
Distribution of VW’s Automotive Seat Suppliers, 2017
Distribution of BMW’s Automotive Seat Suppliers, 2017
Distribution of BENZ’s Automotive Seat Suppliers, 2017
Distribution of GM’s Automotive Seat Suppliers, 2017
Distribution of Ford’s Automotive Seat Suppliers, 2017
Distribution of HYUNDAI’s Automotive Seat Suppliers, 2017
Competitive Landscape of Chinese Passenger Car Seating Market, 2017
Distribution of SAIC’s Automotive Seat Suppliers, 2017
Distribution of FAW’s Automotive Seat Suppliers, 2017
Distribution of Changan’s Automotive Seat Suppliers, 2017
Distribution of Dongfeng’s Automotive Seat Suppliers, 2017
Distribution of BAIC’s Automotive Seat Suppliers, 2017
Nidec’s Business Structure
Nidec’s Net Revenue, FY2011-FY2017
Nidec’s Net Revenue (by Product), FY2008-FY2017
Nidec’s Revenue and Structure (by Region), FY2013-FY2015
Nidec’s Revenue and Structure (by Region), FY2016-FY2017
Application of Nidec’s Motors in Automobiles
Nidec’s Major Automotive Motor R & D Bases
Revenue and Operating Income of Nidec’s Automobile and Industrial Application Division, FY2016-FY2017
Automotive Motor Shipments of Nidec by Product, FY2016-FY2020
Seat Motors Produced by Nidec
Seat Motors Produced by Nidec’s Dalian Factory
Mabuchi’s Major Motor Products
Mabuchi’s Global Footprint
Mabuchi’s Revenue and Operating Income, 2012-2018
Mabuchi’s Development Plan, 2018E
Mabuchi’s Revenue Structure (by Product), 2013-2017
Mabuchi’s Revenue Structure (by Region), 2013-2017
Application of Mabuchi’s Micro-motors in Automotive Electrical Equipment Field
Application of Mabuchi’s Micro-motors in Automotive AV Field
Revenue Structure of Mabuchi’s Automotive Micro-motors (by Product), 2016-2017
Revenue Structure of Mabuchi’s Automotive Medium Motors (by Product), 2016-2017
Revenue of Mabuchi’s Medium Automotive Motors, 2014-2018E
Output of Mabuchi’s Major Motor Production Bases in China, 2017
Mabuchi’s Seat Adjustment Motors
Parameters of Mabuchi’s Seat Adjustment Motors
Mabuchi’s Seat Motor Revenue, 2011-2018E
Brose’s Revenue, 2006-2017
Brose’s Revenue Structure (by Business), 2013-2017
Brose’s Revenue Structure (by Business), 2017
Brose’s Revenue in China, 2009-2017
ASMO’s Overseas Footprint
ASMO’s Net Sales, FY2012-FY2017
Seat Motors Displayed by ASMO on Tokyo Auto Show, 2013
Capacity of Main Products of Tianjin ASMO Automotive Small Motor Co., Ltd., 2017
Bosch’s Revenue and Growth Rate, 2009-2017
Bosch’s Revenue and Growth Rate in China, 2009-2017
Bosch’s Net Income, 2009-2017
Bosch’s Revenue (by Division), 2017
Bosch’s Revenue Structure (by Region), 2011-2017
MITSUBA’s Operation, FY2012-FY2017
MITSUBA’s Revenue Structure (by Business), FY2017
MITSUBA’s Revenue (by Region), FY2015-FY2017
MITSUBA’s Revenue in China and Global Share, FY2012-FY2017
Application of MITSUBA’s Automotive Motors
MITSUBA’s Main Automotive Motors
Global Distribution of Johnson Electric’s Production Bases
Development Course of Johnson Electric
Revenue and Gross Profit of Johnson Electric, FY2011-FY2018
Revenue of Johnson Electric (by Business), FY2011-FY2018
Revenue Structure of Johnson Electric (by Region), FY2018
Seat Adjustment Motors of Johnson Electric
Lightweight Seat Motors of Johnson Electric
Automotive Seat Motor Weight of Johnson Electric
Compact Seat Motors of Johnson Electric
Lumbar Support Adjustment Motors of Johnson Electric
Seat Belt Pretensioner Drive Motors of Johnson Electric
Key Business of Shenghuabo Group
Seating Motor Products of Zhejiang SHB Automotive Appliance, Shanghai Co., Ltd.
Output of Seating Motor of Zhejiang SHB Automotive Appliance, Shanghai Co., Ltd., 2008-2018E
Sales Volume Structure of Zhejiang SHB Automotive Appliance, Shanghai Co., Ltd. b Region, 2017
Major Clients of Zhejiang SHB Automotive Appliance, Shanghai Co., Ltd. by Region
Revenue and Net Income of Founder Motor, 2010-2018
Revenue of Founder Motor (by Product), 2010-2017
Revenue Structure of Founder Motor (by Region), 2010-2017
Revenue from Top 5 Customers of Founder Motor, 2017
Gross Margin of Founder Motor, 2011-2017
Plants of Global Major Seat Motor Enterprises in China
Output of Major Seat Motor Manufacturers in China, 2017
Passenger Car Fuel Consumption Standards in Major Countries
Power Seat Configuration for Global Passenger Car (by Displacement)
Revenue of Global Major Automotive Seat Manufacturers, 2014-2017
Relationship between Chinese Major Automotive Seat Manufacturers and Automakers
Parameters of Seat Motors Produced by Nidec
Brose’s Major Branches in China
Brose’s Seat Motors and Parameters
ASMO’s Subsidiaries in China
Application of ASMO’s Motors in Automobiles
MITSUBA’s Seat Motor Factories / Subsidiaries
Seat Motor Development Course of Shenghuabo Group
Main Vehicle Models Supported by Seat Motors of Shenghuabo Group
Parameters and Appearance of Seat Motors of Shenghuabo Group
Parameters and Appearance of Automotive Seat Motors of Kefon Auto-Electric

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