Global and China Automotive Seat Motor Industry Report, 2013-2014

Publisher Name :
Date: 22-Jul-2014
No. of pages: 93
Inquire Before Buying

Passenger vehicle seat motors account for above 95% of the entire automotive seat motor market. Only mid-range and upscale passenger vehicles were equipped with seat motors before 2010, but, with intensified configuration competition among vehicle manufacturers and users’ growing appetite for comfort, the installation rate of automotive seat motor has been gradually increasing in recent years.

Japanese and German companies play a leading role in automotive seat motor market globally, with the former ranking first with over 40% market share. The world’s eight major automotive seat motor suppliers occupy 70% of the global market, of which four are from Japan, namely, ASMO, Nidec, Mitsuba and Mabuchi, two from Germany, i.e., Bosch and Brose, one from Hong Kong, China, i.e., Johnson Electric, and one from Chinese Mainland, i.e, Shenghuabo Group.

The mainland Chinese companies started late in automotive seat motor field. Most of them began producing such motors after 2003, with scale being small and technologies lagging behind international peers. By 2013, only Shenghuabo Group and Zhejiang Founder Motor Limited Company can produce over 1 million sets of seat motors each annually in Mainland China. Chinese automotive seat motor market now is dominated by foreign manufacturers.

China has been the world’s largest automobile and auto parts markets for five consecutive years since 2009. In the context of such favorable conditions, the world’s leading vehicle and auto parts companies have made more efforts to explore the Chinese market, with key global seat motor manufacturers having set up factories or subsidiaries in China, and most of them having constantly built new plants or expanded capacities over the past three years.

Global and China Automotive Seat Motor Industry Report, 2013-2014 focuses on the following:


  • Overview of automotive seat motor, covering the components of automotive power seat, classification and technical standards of automotive seat motor;

  • Global and Chinese power seat market, including global and Chinese automobile market, major global and Chinese automotive seat companies and global and Chinese automotive power seat market size;

  • Global and Chinese automotive seat motor market, embracing the size and competition of global and Chinese automotive seat motor market.

  • Operation and automotive seat motor business of 8 Chinese and 6 international companies.

Global and China Automotive Seat Motor Industry Report, 2013-2014

Table of Contents

1. Overview of Automotive Seat Motor
1.1 Automotive Power Seat
1.2 Definition and Classification
1.3 Technical Standard

2. Global and Chinese Automotive Power Seat Market
2.1 Global and Chinese Automobile Market
2.1.1 Global Automobile Market
2.1.2 Chinese Automobile Market
2.2 Global and Chinese Automotive Power Seat Market
2.2.1 Major Global Companies
2.2.2 Major Chinese Companies
2.2.3 Market Size

3. Global and Chinese Automotive Seat Motor Market
3.1 Development Status and Trends
3.2 Global Automotive Seat Motor Market
3.2.1 Market Size
3.2.2 Competitive Landscape
3.3 Chinese Automotive Seat Motor Market
3.3.1 Market Size
3.3.2 Competitive Landscape

4. Automotive Seat Motor Companies
4.1 Zhejiang Founder Motor Co., Ltd.
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 Gross Margin
4.1.5 Automotive Seat Motor Business
4.2 Shenghuabo Group
4.2.1 Profile
4.2.2 Automotive Seat Motor Business
4.2.3 Zhejiang Shenghuabo Automobile Electric Appliance Shanghai Co., Ltd.
4.2.4 Zhejiang Shenghuabo Automobile Electric Appliance Anhui Co., Ltd.
4.3 Johnson Electric
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 Automotive Seat Motor Business
4.4 Brose
4.4.1 Profile
4.4.2 Operation
4.4.3 Automotive Seat Motor Business
4.4.4 Shanghai Brose Electric Motors Co., Ltd.
4.5 ASMO
4.5.1 Profile
4.5.2 Operation
4.5.3 Revenue Structure
4.5.4 Automotive Seat Motor Business
4.5.5 Tianjin ASMO Automotive Small Motor Co., Ltd.
4.5.6 ASMO Hangzhou Xiaoshan Automotive Small Motor Co.,Ltd.
4.6 Nidec
4.6.1 Profile
4.6.2 Operation
4.6.3 Revenue Structure
4.6.4 Automotive Seat Motor Business
4.7 Mabuchi Motor Co., Ltd.
4.7.1 Profile
4.7.2 Operation
4.7.3 Revenue Structure
4.7.4 Automotive Seat Motor Business
4.8 Bosch
4.8.1 Profile
4.8.2 Operation
4.8.3 Revenue Structure
4.8.4 Automotive Seat Motor Business
4.8.5 Bosch Automotive Products (Changsha) Co., Ltd.
4.9 MITSUBA
4.9.1 Profile
4.9.2 Operation
4.9.3 Revenue Structure
4.9.4 Automotive Seat Motor Business
4.9.5 Guangzhou Mitsuba Electric (Wuhan) Co., Ltd.
4.10 Other Companies in China
4.10.1 Zhejiang Kefon Auto-Electric Co., Ltd.
4.10.2 Jiangsu Yidong Aviation Machinery Co., Ltd.
4.10.3 Zhangjiagang Heli Motor Co., Ltd.
4.10.4 Shenzhen Puda Motor Co., Ltd.
4.10.5 Shanghai Mansda Industrial Co., Ltd.

List of Charts

Composition of Automotive Seat
Typical 8-way Adjustable Power Seat Buttons
Typical 10-way Adjustable Power Seat
Schematic Diagram for Motor Distribution of Automotive Seat
Automotive Seat Regulating System and Motors Used
Global Automobile Output and Growth Rate, 2007-2014
Global Passenger Vehicle Output and Growth Rate, 2007-2013
Top 10 Passenger Vehicle Countries (by Output Ranking in 2013), 2008-2013
China’s Automobile Output and Growth Rate, 2008-2014
China’s Passenger Vehicle Output and Growth Rate, 2008-2014
Proportion of China’s Passenger Vehicle Output in Global Market, 2007-2013
Market Share of Chinese Passenger Vehicle Brands by Sales Volume, 2010-2013
China’s Passenger Vehicle Sales Volume by Displacement, 2012-2013
Proportion of China’s Passenger Vehicle Sales Volume by Displacement, 2009-2013
Automotive Seat Business Sales of Major Global Automotive Seat Companies, 2013
Market Share of Major Global Automotive Seat Companies, 2013
Major Chinese Automotive Seat Companies and Supporting Vehicle Manufacturers
Global Top 10 Power Seats for Midsize Cars by Sales Volume, 2013
Power Seat Configuration for Global Passenger Vehicle by Displacement
Global Power Seat Sales Volume and Growth Rate, 2011-2014
China’s Power Seat Market Size and Growth Rate, 2011-2014
Global Automotive Seat Motor Sales Volume and Growth Rate, 2011-2014
Global Automotive Seat Motor Sales and Growth Rate, 2011-2014
Market Share of Major Global Seat Motor Companies, 2013
China’s Automotive Seat Motor Sales Volume and Growth Rate, 2011-2014
China’s Automotive Seat Motor Sales and Growth Rate, 2011-2014
China’s Share of Global Automotive Seat Motor Sales Volume, 2011-2014
Factories of Major Global Seat Motor Companies in China
Major Chinese Seat Motor Companies and Their Output, 2013
Revenue and Net Income of Zhejiang Founder Motor, 2010-2014Q1
Revenue Structure of Zhejiang Founder Motor by Product, 2010-2013
Revenue Breakdown of Zhejiang Founder Motor by Product, 2010-2013
Revenue Structure of Zhejiang Founder Motor by Region, 2010-2013
Zhejiang Founder Motor’s Revenue from Top 5 Customers, 2013
Gross Margin of Zhejiang Founder Motor, 2011-2014Q1
Gross Margin of Zhejiang Founder Motor by Product, 2010-2013
Fundraising Commitment Projects of Zhejiang Founder Motor by 2013
Primary Business of Shenghuabo Group
Seat Motor Parameters and Appearance of Shenghuabo Group
Development History of Johnson Electric
Revenue and Net Income of Johnson Electric, FY2010-FY2014
Gross Margin and Net Profit Margin of Johnson Electric, FY2010-FY2014
Revenue Structure of Johnson Electric by Division, FY2011-FY2014
Revenue Breakdown of Johnson Electric by Division, FY2011-FY2014
Revenue Structure of Johnson Electric Automotive Products Group by Region, FY2010-FY2014
Revenue Growth Rate of Johnson Electric Automotive Products Group by Region, FY2011-FY2014
Revenue Breakdown of Johnson Electric Automotive Products Group by Region, FY2013-FY2014
Revenue Structure of Johnson Electric Industry Products Group by Region, FY2010-FY2014
Revenue Growth Rate of Johnson Electric Industry Products Group by Region, FY2011-FY2014
Revenue Breakdown of Johnson Electric Industry Products Group by Region, FY2013-FY2014
New Lightweight Seat Motors of Johnson Electric, 2012
New Compact Seat Motors of Johnson Electric, 2013
Lumbar Support Regulator Motors of Johnson Electric
Seatbelt Pre-tensioning Motors of Johnson Electric
Revenue, Investment and Employees of Brose, 2004-2014
Sales Structure of Brose by Division, 2013
Brose’s Branches in China by 2013
Brose’s Seat Motors and Parameters
Revenue and Growth Rate of ASMO, FY2010-FY2014
Net Income of ASMO, FY2009-FY2013
Output Value Distribution of ASMO, FY2013-FY2014
ASMO’s Subsidiaries in China by 2013
Revenue Structure of ASMO by Region, FY2012-FY2014
% of ASMO’s Sales from Major Customers, FY2011-FY2014
ASMO Seat Motors Displayed at Tokyo Motor Show 2013
Sales Structure of Nidec, 2012
Revenue and Growth Rate of Nidec, FY2010-FY2014
Net Income of Nidec, FY2010-FY2014
Gross Margin of Nidec, FY2012-FY2014
Revenue Structure of Nidec by Product, FY2011-FY2014
Revenue Structure of Nidec by Region, 2012-2014
Seat Motors Produced by Nidec
Seat Motor Parameters of Nidec
Factors Affecting Operating Income of Mabuchi Motor, 2013
Revenue and Growth Rate of Mabuchi Motor, 2009-2014Q1
Net Income of Mabuchi Motor, 2009-2014Q1
Gross Margin and Operating Margin of Mabuchi Motor, 2009-2014Q1
Revenue Structure of Mabuchi Motor by Product, 2013
Sales and Sales Volume of Mabuchi Motor’s Auto Motor Business, 2009-2014Q1
Revenue Structure of Mabuchi Motor by Region, 2009-2014Q1
Output Structure of Mabuchi Motor by Region, 2013
Output and Growth Rate of Mabuchi Motor’s Factories, 2009-2013
Seat Regulator Motors of Mabuchi Motor
Seat Regulator Motor Parameters of Mabuchi Motor
Seat Motor Sales of Mabuchi Motor, 2011-2013
Auto Motor Sales Structure of Mabuchi Motor by Segments, 2013
Revenue and Growth Rate of Bosch, 2009-2013
Sales and Growth Rate of Bosch in China, 2009-2013
Net Income of Bosch, 2009-2013
Revenue Structure of Bosch by Division, 2013
Revenue Structure of Bosch by Region, 2011-2013
Revenue and Growth Rate of MITSUBA, FY2010-FY2014
Net Income of MITSUBA, FY2010-FY2014
Gross Margin of MITSUBA, FY2010-FY2014
Revenue Structure of MITSUBA by Business, FY2014
Revenue Structure of MITSUBA by Region, FY2012-FY2014
MITSUBA‘s Revenue from China and % of the Global Total, FY2012-FY2014
Seat Motors Factories/Subsidiaries of MITSUBA
MITSUBA Seat Regulator Motors Displayed at Delhi Auto Expo 2014
Automotive Seat Motor Parameters and Appearance of Zhejiang Kefon Auto-Electric

  • Global Automobile Engine Valve Market by Manufacturers, Regions, Type and Application, Forecast to 2021
    Published: 02-Dec-2016        Price: US 3480 Onwards        Pages: 110
    Automobile engine valve is a valve typically used to control the timing and quantity of gas or fuel flow into or flow out of an engine. Both gasoline engine and diesel engine need the valve and it is usually made of special steel and alloy powder. Scope of the Report: This report focuses on the Automobile Engine Valve in Global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on man......
  • Global Diesel Particulate Filter (DPF) Market by Manufacturers, Regions, Type and Application, Forecast to 2021
    Published: 02-Dec-2016        Price: US 3480 Onwards        Pages: 114
    "Diesel particulate filters (DPF) are devices that physically capture diesel particulates to prevent their release to the atmosphere. Diesel particulate filter materials have been developed that show impressive filtration efficiencies, in excess of 90%, as well as good mechanical and thermal durability. Diesel particulate filters have become the most effective technology for the control of diesel particulate emissions—including particle mass and numbers—with high efficiencies. Due......
  • Global Wiper Blade Sales Market Report 2016
    Published: 01-Dec-2016        Price: US 4000 Onwards        Pages: 100
    Notes: Sales, means the sales volume of Wiper Blade Revenue, means the sales value of Wiper Blade This report studies sales (consumption) of Wiper Blade in Global market, especially in United States, China, Europe, Japan, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering - Fuyao Group - Pittsburgh Glass Works, LLC - Vitro SAB de Cv - DuPont - Sek......
  • Global Wiper Blade Market by Manufacturers, Regions, Type and Application, Forecast to 2021
    Published: 01-Dec-2016        Price: US 3480 Onwards        Pages: 112
    Wiper Blade is a device used to keep the window clean, moving back and forth across the windshield countless times as they sweep the water away. A wiper blade mainly consists of a pivot socket, two end ferrules, a spring steel sheet and a rubber strip. The spring sheet steel in Wiper Blades dispersive pressure to the whole and make all parts of the wiper blade bear averaged force, removing the rain mark and scratch on the windscreen. The Wiper Blades can last longer, coupled with uniform force, ......
  • Europe Automobile Brake Hose Market Report 2016
    Published: 01-Dec-2016        Price: US 3900 Onwards        Pages: 107
    Notes: Sales, means the sales volume of Automobile Brake Hose Revenue, means the sales value of Automobile Brake Hose This report studies sales (consumption) of Automobile Brake Hose in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux and Spain, focuses on top players in these countries, with sales, price, revenue and market share for each player in these Countries, covering - Continental AG - Gates Corporation - Hutchins......
  • Global Automotive Condenser Market by Manufacturers, Regions, Type and Application, Forecast to 2021
    Published: 01-Dec-2016        Price: US 3480 Onwards        Pages: 111
    Automotive Condenser is the other heat exchanger in a mobile A/C system. Nowadays, condensers are usually made of aluminum, but in the past, some were made of copper/brass. Condensers look very much like radiators, just a little thinner, and since they also depend on air flowing through them, are usually located in front of the radiator.All condensers carry the heat away from gas or steam. For some applications, the gas must passes a long tube (usually set into a solenoid), in order to allow ......
  • Global Light Vehicle OE Glazing Market by Manufacturers, Regions, Type and Application, Forecast to 2021
    Published: 01-Dec-2016        Price: US 3480 Onwards        Pages: 112
    Automotive glazing includes windscreens, side and back windows, and sunroofs. Light vehicle OE glazing is used by original equipment manufacturers of light vehicle to assembly the vehicle.Typically, there is 1 windshield, 1 back window, 6 or 4 side windows and 1 or 2 sunroofs in a light vehicle.Scope of the Report:This report focuses on the Light Vehicle OE Glazing in Global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Afr......
  • China Automotive Clutch Cable Market Research Report 2016
    Published: 01-Dec-2016        Price: US 3200 Onwards        Pages: 113
    Notes: Sales, means the sales volume of Automotive Clutch Cable Revenue, means the sales value of Automotive Clutch Cable This report studies Automotive Clutch Cable in China market, focuses on the top players in China market, with capacity, production, price, revenue and market share for each manufacturer, covering - Yazaki - Leoni - Coficab - General Cable - Furukawa Electric - FUJIKURA - Yura - Coroplast......
  • Global Automotive Diesel Particulate Filter Sales Market Report 2016
    Published: 01-Dec-2016        Price: US 4000 Onwards        Pages: 111
    Notes: Sales, means the sales volume of Automotive Diesel Particulate Filter Revenue, means the sales value of Automotive Diesel Particulate Filter This report studies sales (consumption) of Automotive Diesel Particulate Filter in Global market, especially in United States, China, Europe, Japan, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering - PSA Peugeot Citroen ......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs