Global and China Automotive Seat Motor Industry Report, 2013-2014
Table of Contents
1. Overview of Automotive Seat Motor
1.1 Automotive Power Seat
1.2 Definition and Classification
1.3 Technical Standard
2. Global and Chinese Automotive Power Seat Market
2.1 Global and Chinese Automobile Market
2.1.1 Global Automobile Market
2.1.2 Chinese Automobile Market
2.2 Global and Chinese Automotive Power Seat Market
2.2.1 Major Global Companies
2.2.2 Major Chinese Companies
2.2.3 Market Size
3. Global and Chinese Automotive Seat Motor Market
3.1 Development Status and Trends
3.2 Global Automotive Seat Motor Market
3.2.1 Market Size
3.2.2 Competitive Landscape
3.3 Chinese Automotive Seat Motor Market
3.3.1 Market Size
3.3.2 Competitive Landscape
4. Automotive Seat Motor Companies
4.1 Zhejiang Founder Motor Co., Ltd.
4.1.3 Revenue Structure
4.1.4 Gross Margin
4.1.5 Automotive Seat Motor Business
4.2 Shenghuabo Group
4.2.2 Automotive Seat Motor Business
4.2.3 Zhejiang Shenghuabo Automobile Electric Appliance Shanghai Co., Ltd.
4.2.4 Zhejiang Shenghuabo Automobile Electric Appliance Anhui Co., Ltd.
4.3 Johnson Electric
4.3.3 Revenue Structure
4.3.4 Automotive Seat Motor Business
4.4.3 Automotive Seat Motor Business
4.4.4 Shanghai Brose Electric Motors Co., Ltd.
4.5.3 Revenue Structure
4.5.4 Automotive Seat Motor Business
4.5.5 Tianjin ASMO Automotive Small Motor Co., Ltd.
4.5.6 ASMO Hangzhou Xiaoshan Automotive Small Motor Co.,Ltd.
4.6.3 Revenue Structure
4.6.4 Automotive Seat Motor Business
4.7 Mabuchi Motor Co., Ltd.
4.7.3 Revenue Structure
4.7.4 Automotive Seat Motor Business
4.8.3 Revenue Structure
4.8.4 Automotive Seat Motor Business
4.8.5 Bosch Automotive Products (Changsha) Co., Ltd.
4.9.3 Revenue Structure
4.9.4 Automotive Seat Motor Business
4.9.5 Guangzhou Mitsuba Electric (Wuhan) Co., Ltd.
4.10 Other Companies in China
4.10.1 Zhejiang Kefon Auto-Electric Co., Ltd.
4.10.2 Jiangsu Yidong Aviation Machinery Co., Ltd.
4.10.3 Zhangjiagang Heli Motor Co., Ltd.
4.10.4 Shenzhen Puda Motor Co., Ltd.
4.10.5 Shanghai Mansda Industrial Co., Ltd.
List of Charts
Composition of Automotive Seat
Typical 8-way Adjustable Power Seat Buttons
Typical 10-way Adjustable Power Seat
Schematic Diagram for Motor Distribution of Automotive Seat
Automotive Seat Regulating System and Motors Used
Global Automobile Output and Growth Rate, 2007-2014
Global Passenger Vehicle Output and Growth Rate, 2007-2013
Top 10 Passenger Vehicle Countries (by Output Ranking in 2013), 2008-2013
China’s Automobile Output and Growth Rate, 2008-2014
China’s Passenger Vehicle Output and Growth Rate, 2008-2014
Proportion of China’s Passenger Vehicle Output in Global Market, 2007-2013
Market Share of Chinese Passenger Vehicle Brands by Sales Volume, 2010-2013
China’s Passenger Vehicle Sales Volume by Displacement, 2012-2013
Proportion of China’s Passenger Vehicle Sales Volume by Displacement, 2009-2013
Automotive Seat Business Sales of Major Global Automotive Seat Companies, 2013
Market Share of Major Global Automotive Seat Companies, 2013
Major Chinese Automotive Seat Companies and Supporting Vehicle Manufacturers
Global Top 10 Power Seats for Midsize Cars by Sales Volume, 2013
Power Seat Configuration for Global Passenger Vehicle by Displacement
Global Power Seat Sales Volume and Growth Rate, 2011-2014
China’s Power Seat Market Size and Growth Rate, 2011-2014
Global Automotive Seat Motor Sales Volume and Growth Rate, 2011-2014
Global Automotive Seat Motor Sales and Growth Rate, 2011-2014
Market Share of Major Global Seat Motor Companies, 2013
China’s Automotive Seat Motor Sales Volume and Growth Rate, 2011-2014
China’s Automotive Seat Motor Sales and Growth Rate, 2011-2014
China’s Share of Global Automotive Seat Motor Sales Volume, 2011-2014
Factories of Major Global Seat Motor Companies in China
Major Chinese Seat Motor Companies and Their Output, 2013
Revenue and Net Income of Zhejiang Founder Motor, 2010-2014Q1
Revenue Structure of Zhejiang Founder Motor by Product, 2010-2013
Revenue Breakdown of Zhejiang Founder Motor by Product, 2010-2013
Revenue Structure of Zhejiang Founder Motor by Region, 2010-2013
Zhejiang Founder Motor’s Revenue from Top 5 Customers, 2013
Gross Margin of Zhejiang Founder Motor, 2011-2014Q1
Gross Margin of Zhejiang Founder Motor by Product, 2010-2013
Fundraising Commitment Projects of Zhejiang Founder Motor by 2013
Primary Business of Shenghuabo Group
Seat Motor Parameters and Appearance of Shenghuabo Group
Development History of Johnson Electric
Revenue and Net Income of Johnson Electric, FY2010-FY2014
Gross Margin and Net Profit Margin of Johnson Electric, FY2010-FY2014
Revenue Structure of Johnson Electric by Division, FY2011-FY2014
Revenue Breakdown of Johnson Electric by Division, FY2011-FY2014
Revenue Structure of Johnson Electric Automotive Products Group by Region, FY2010-FY2014
Revenue Growth Rate of Johnson Electric Automotive Products Group by Region, FY2011-FY2014
Revenue Breakdown of Johnson Electric Automotive Products Group by Region, FY2013-FY2014
Revenue Structure of Johnson Electric Industry Products Group by Region, FY2010-FY2014
Revenue Growth Rate of Johnson Electric Industry Products Group by Region, FY2011-FY2014
Revenue Breakdown of Johnson Electric Industry Products Group by Region, FY2013-FY2014
New Lightweight Seat Motors of Johnson Electric, 2012
New Compact Seat Motors of Johnson Electric, 2013
Lumbar Support Regulator Motors of Johnson Electric
Seatbelt Pre-tensioning Motors of Johnson Electric
Revenue, Investment and Employees of Brose, 2004-2014
Sales Structure of Brose by Division, 2013
Brose’s Branches in China by 2013
Brose’s Seat Motors and Parameters
Revenue and Growth Rate of ASMO, FY2010-FY2014
Net Income of ASMO, FY2009-FY2013
Output Value Distribution of ASMO, FY2013-FY2014
ASMO’s Subsidiaries in China by 2013
Revenue Structure of ASMO by Region, FY2012-FY2014
% of ASMO’s Sales from Major Customers, FY2011-FY2014
ASMO Seat Motors Displayed at Tokyo Motor Show 2013
Sales Structure of Nidec, 2012
Revenue and Growth Rate of Nidec, FY2010-FY2014
Net Income of Nidec, FY2010-FY2014
Gross Margin of Nidec, FY2012-FY2014
Revenue Structure of Nidec by Product, FY2011-FY2014
Revenue Structure of Nidec by Region, 2012-2014
Seat Motors Produced by Nidec
Seat Motor Parameters of Nidec
Factors Affecting Operating Income of Mabuchi Motor, 2013
Revenue and Growth Rate of Mabuchi Motor, 2009-2014Q1
Net Income of Mabuchi Motor, 2009-2014Q1
Gross Margin and Operating Margin of Mabuchi Motor, 2009-2014Q1
Revenue Structure of Mabuchi Motor by Product, 2013
Sales and Sales Volume of Mabuchi Motor’s Auto Motor Business, 2009-2014Q1
Revenue Structure of Mabuchi Motor by Region, 2009-2014Q1
Output Structure of Mabuchi Motor by Region, 2013
Output and Growth Rate of Mabuchi Motor’s Factories, 2009-2013
Seat Regulator Motors of Mabuchi Motor
Seat Regulator Motor Parameters of Mabuchi Motor
Seat Motor Sales of Mabuchi Motor, 2011-2013
Auto Motor Sales Structure of Mabuchi Motor by Segments, 2013
Revenue and Growth Rate of Bosch, 2009-2013
Sales and Growth Rate of Bosch in China, 2009-2013
Net Income of Bosch, 2009-2013
Revenue Structure of Bosch by Division, 2013
Revenue Structure of Bosch by Region, 2011-2013
Revenue and Growth Rate of MITSUBA, FY2010-FY2014
Net Income of MITSUBA, FY2010-FY2014
Gross Margin of MITSUBA, FY2010-FY2014
Revenue Structure of MITSUBA by Business, FY2014
Revenue Structure of MITSUBA by Region, FY2012-FY2014
MITSUBA‘s Revenue from China and % of the Global Total, FY2012-FY2014
Seat Motors Factories/Subsidiaries of MITSUBA
MITSUBA Seat Regulator Motors Displayed at Delhi Auto Expo 2014
Automotive Seat Motor Parameters and Appearance of Zhejiang Kefon Auto-Electric
Ghana Autos Report Q1 2015
Published: 29-Oct-2014 Price: US $1295 Onwards Pages: 48
We forecast vehicle sales to grow at an average of 5.4% per annum over the 2014-2018 period, to hit 82,889
units by 2089. This forecast is based on data from the Ghana National Road Safety Commission.
We believe a number of factors will generate wealth for the country and consequently boost consumer
spending in the coming years. The Ghanaian economy will enjoy strong economic growth over the mediumto
long term, propelled by the nascent oil and gas sector. Ghana's abundant natural resources a......
Malawi Autos Report Q1 2015
Published: 29-Oct-2014 Price: US $1295 Onwards Pages: 32
BMI maintains a particularly bearish outlook for vehicle sales in Malawi, forecasting a 4.1% fall in 2014.
We believe that the macroeconomic picture is becoming increasingly poor - predicated on high inflation, the
depreciating local currency, and high interest rates - which will curb sales growth.
Food insecurity has caused the price of maize to climb, and resulted in long queues for the little that is
available. An estimated 2mn people are in need of food aid within the country and, for th......
Saudi Arabia Autos Report Q4 2014
Published: 29-Oct-2014 Price: US $1295 Onwards Pages: 76
New car sales have seen impressive growth in Saudi Arabia year-to-date, rising by a reported 12% over
H114, to 408,073 units. June was a particularly strong month, with sales rising by 19% year-on-year (y-oy).
BMI believes this performance was bolstered in part by seasonal promotions.
On current trends, full-year sales would be just above the 815,000 unit mark. As such, BMI retains its
forecast of 5.4% growth in new car sales this quarter. The country's macroeconomic backdrop remains
South Africa Autos Report Q4 2014
Published: 29-Oct-2014 Price: US $1295 Onwards Pages: 72
BMI View: The near-term outlook for South African new vehicle sales remains downbeat this quarter, with
the local economy experiencing significant headwinds. As of end-August 2014, new vehicle sales were down
by almost 16% year-on-year (y-o-y), at 372,526 units, according to information from the National
Association of Automobile Manufacturers of South Africa (NAAMSA).
Breaking down the headline sales figure for August 2014, passenger car sales were down by 2.7% y-o-y, at
37,953 units, whil......
Taiwan Autos Report Q4 2014
Published: 29-Oct-2014 Price: US $1295 Onwards Pages: 57
The Taiwan Transportation Vehicle Manufacturers Association (TTVMA) has reported that July domestic
auto sales rose 9.5% year-on-year (y-o-y) extending their strong performance over the past five months,
representing 10.3% y-o-y growth on a year-to-date (YTD) basis to 178,111 units. Continued strength in the
sector was mainly due to the passenger car segment, which recorded y-o-y sales growth of 12.2% for 7M14
while commercial vehicle (CV) sales on the contrary, have declined 0.4% y-o-y over......
Thailand Autos Report Q4 2014
Published: 29-Oct-2014 Price: US $1295 Onwards Pages: 70
According to the Thailand Automotive Institute, June 2014 auto sales in Thailand declined 30.4% year-onyear
(y-o-y), to 73,799 units, bringing sales for H114 to 440,911 units - a decrease of 40.5% y-o-y. Despite
a rise in month-on-month (m-o-m) sales in Q2, y-o-y growth rates remain firmly in negative territory.
We cautioned in February 2014 that a prolonged stalemate of the country's precarious political situation
would result in enduring weakness in the market and exert a downside risk to ......
United States Autos Report Q4 2014
Published: 29-Oct-2014 Price: US $1295 Onwards Pages: 72
While our view that the light vehicle market would return to 16mn units in 2014 and that the light truck
market would outperform still very much hold true, the strength of demand has surpassed initial
expectations. Incentives and discounts during the inventory-clearing summer months, coupled with
affordable credit have resulted in total light vehicle sales for 8M14 of 11.185mn units, up 5.1% y-o-y.
Within that total, passenger car sales were up 1.2% y-o-y and light truck sales continue to do......
Zimbabwe Autos Report Q1 2015
Published: 29-Oct-2014 Price: US $1295 Onwards Pages: 39
We expect another vehicle sales decline of 3.0% in 2014 following news from the Motor Industry
Association of Zimbabwe, while developments in the latter months of the year will pose a threat to sales
over the remainder of our forecast period to 2018. Chief among these is the import tariffs, which are set to
be introduced in November and will impact sales for the last month of the year and beyond.
From November, tariffs of 40% and 60% will be applied to imports of single-cab and double-cab tr......
Angola Autos Report Q1 2015
Published: 29-Oct-2014 Price: US $1295 Onwards Pages: 43
BMI forecasts car sales in Angola to increase 21% in 2014, predicated on our bullish outlook for private
consumption in the country.
We expect inflation to moderate somewhat over the year, and access to credit for many Angolans to
improve, which should serve to boost car sales over the year. We expect the exchange rate to remain
relatively steady over the course of the year, which should help to stabilise the cost of imported vehicles
into the country and further boost sales.
As with many ......
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