Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: Sky Germany has announced it will launch short-term passes for its Bundesliga content,
available from the start of the 2016-2017 season. Daily, weekend and monthly plans will be offered, though
the provider has not provided pricing yet. Sky will try to replicate the success it has had with Now TV in the
UK, expanding and broadening its customer base in Germany beyond its traditional footprint. It has the
content to do so, with internet streaming giving Pay TV providers more flexibility in how they segment their
offers to the market.
? Mobile subscriptions ended 2015 at 113.825mn, up from 112.628mn in 2014 following the one-off loss
through the O2/E-Plus merger.
? ARPU levels stayed low in Germany, ranging from EUR10.5 to EUR15.3.
? Advanced subscriptions are driving the market, with regulatory data (from 2015) highlighting that 58.0%
of fixed voice subscriptions were VoIP, and 64.5% of mobile subscriptions were on 3G/4G.