Germany Information Technology Report Q4 2012

Publisher Name :
Date: 10-Oct-2012
No. of pages: 64

BMI View: The German IT market is forecast to increase to US$61.3bn in 2012, up by around 2%, with
positive growth despite the eurozone currency crisis. Consumers and businesses remain wary because of
the risk of a new recession in the eurozone, and in 2011 IT spending continued to trend negatively, with a
further decline in PC sales. However, the decline was at least relatively modest compared with that
reported in many other EU markets. Over the next five years, we forecast a more favourable outlook for
the German IT market, with areas of opportunity including cloud computing.
Headline Expenditure Projections
Computer hardware sales: US$16.1bn in 2011 to US$16.4bn in 2012, +2% in US dollar terms. Forecast
in US dollar terms upwardly revised due to analyst modification following modest growth in Q112.
Software sales: US$19.3bn in 2011 to US$19.7bn in 2012, +2% in US dollar terms. Forecast in US
dollar terms upwardly revised due to analyst modification, but political and economic uncertainty will
weigh on investments.
IT Services sales: US$24.8bn in 2011 to US$25.2bn in 2012, +2% in US dollar terms. Forecast in US
dollar terms upwardly revised due to analyst modification, and growing demand for cloud computing
services will provide a key opportunity.
Risk/Reward Rating: Germany’s score was 80.0 out of 100.0. Germany ranked second in the Europe
region in our latest business environment ratings table, behind only the UK, and ahead of France.
Key Trends & Developments
?? The market’s high level of exposure to the ongoing eurozone currency crisis suggests a more
challenging economic outlook for German IT spending in 2012. Businesses remain cautious, but
BMI expects IT spending to outperform GDP growth in 2012, and if business confidence
improves then there could be a boost from pent-up demand. Surveys from 2011 had suggested
that around 40% of German companies expected to increase spending on IT services, with
enterprise resource planning and customer relationship management systems among the main
spending areas.
?? Cloud services in Germany should receive a boost from a European Commission ruling in mid-
2012 that cloud services are compatible with the EU law on privacy. Concerns and legal
ambiguities regarding the security of data stored in the cloud has been seen as one factor
contributing to the relatively slower uptake of cloud services in Europe compared with the
Germany Information Technology Report Q4 2012
© Business Monitor International Ltd Page 6
United States. There is now increasing interest from government organisations as well as the
private sector in cloud computing services such as SaaS and Infrastructure-as-a-Service (IaaS).
Other key drivers of IT spending opportunity will include growing mobile and fixed broadband
penetration, the proliferation of mobile devices such as smartphones, tablets and e-readers, data centre
virtualisation, technology innovation such as GSP technology and services, and economic recovery.

Germany Information Technology Report Q4 2012

Executive Summary ........................................................................................................................................ 5
SWOT Analysis ................................................................................................................................................ 7
Germany IT Sector SWOT .................................................................................................................................................................................... 7
Germany Political SWOT ..................................................................................................................................................................................... 8
Germany Economic SWOT ................................................................................................................................................................................... 8
Germany Business Environment SWOT ................................................................................................................................................................ 9
Europe Risk/Reward Ratings ........................................................................................................................ 10
Table: Europe Risk/Reward Ratings, Q412 ........................................................................................................................................................ 12
IT Markets Overview ...................................................................................................................................... 13
IT Penetration ..................................................................................................................................................................................................... 13
Sectors And Verticals .......................................................................................................................................................................................... 17
Market Overview ............................................................................................................................................ 21
Government Authority ......................................................................................................................................................................................... 21
Background ......................................................................................................................................................................................................... 21
Hardware ............................................................................................................................................................................................................ 23
Segments ............................................................................................................................................................................................................. 25
E-Book Readers .................................................................................................................................................................................................. 26
Software ................................................................................................................................................................................................................... 27
Services ............................................................................................................................................................................................................... 30
Market Trends ..................................................................................................................................................................................................... 31
Industry Developments ....................................................................................................................................................................................... 32
Technology Budget ............................................................................................................................................................................................. 33
Industry Forecast .......................................................................................................................................... 35
Table: Germany IT Sector - Historical Data & Forecasts , 2009-2016 ............................................................................................................... 38
Industry Forecast Internet ............................................................................................................................. 39
Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2009-2016 ..................................................................................................... 39
Competitive Landscape ................................................................................................................................ 41
Hardware ............................................................................................................................................................................................................ 41
Software .............................................................................................................................................................................................................. 42
IT Services .......................................................................................................................................................................................................... 46
Internet ............................................................................................................................................................................................................... 47
Macroeconomic Forecast .............................................................................................................................. 48
Table: Germany - Macroeconomic Forecasts, 2012-2016 .................................................................................................................................. 52
Company Profiles .......................................................................................................................................... 53
SAP ..................................................................................................................................................................................................................... 53
Country Snapshot ......................................................................................................................................... 56
Table: Germany's Population By Age Group, 1990-2020 ('000) ......................................................................................................................... 57
Table: Germany's Population By Age Group, 1990-2020 (% of total) ................................................................................................................. 58
Table: Germany's Key Population Ratios, 1990-2020 ........................................................................................................................................ 59
Germany Information Technology Report Q4 2012
© Business Monitor International Ltd Page 4
Table: Germany's Rural And Urban Population, 1990-2020 ............................................................................................................................... 59
BMI Methodology .......................................................................................................................................... 60
How We Generate Our Industry Forecasts ......................................................................................................................................................... 60
IT Industry .......................................................................................................................................................................................................... 60
IT Ratings - Methodology ................................................................................................................................................................................... 61
Table: IT Business Environment Indicators ........................................................................................................................................................ 62
Weighting ............................................................................................................................................................................................................ 63
Table: Weighting Of Components ....................................................................................................................................................................... 63
Sources ............................................................................................................................................................................................................... 63Table: Europe Risk/Reward Ratings, Q
Table: Germany IT Sector - Historical Data & Forecasts , -
Table: Telecoms Sector - Internet - Historical Data & Forecasts, -
Table: Germany - Macroeconomic Forecasts, -
Table: Germany's Population By Age Group, - (')
Table: Germany's Population By Age Group, - (% of total)
Table: Germany's Key Population Ratios, -
Table: Germany's Rural And Urban Population, -
Table: IT Business Environment Indicators
Table: Weighting Of Components

  • China Commercial Vehicle Industry
    Commercial vehicle are usually large trucks, buses or vans used to transport people,  goods and material. China is one of the nations that contributes to over 50% of commercial vehicle production. The industry has grown in leaps and bounds over the couple of years. Even though the growth rates aren’t as impressive as two years [...]
  • The Prospective Market of Drug Eluting Stents
    Drug Eluting Stents are the recent development that’s are now being used frequently for curing narrowed coronary arteries. These stents help to keep the artery open and supply drugs at regular intervals preventing any further obstruction. The stents are usually small scaffolds of wire and are placed in the artery. This has been a welcome [...]
  • Anaesthesia Machine Industry is Flourishing due to an Extensive Customer Base with Therapeutic Needs
    The Anaesthesia Machine Industry comprises of the manufacturers and users of Anaesthesia Machines which are basically workstations or units that assist a person to administer Anaesthesia on the other. It includes plug & play Anaesthesia delivery units (ADUs). The industry also comprises of the various accessories like monitors and information systems and support services involved [...]
  • The Need for an Electric Cars Boosts The Lithium Sulfate Market
    Lithium is a highly demanded material. The popularity of this metal is primarily due to the characteristics of this metal and its compounds. Some of the characteristics of this material are that it has the highest electrochemical potential of all metals, a very high co-efficient of thermal expansion, acting as a viscosity modifier in melts, [...]
  • Tire Roller Industry
    Tire roller is one of the most popular equipment used in the construction industry. A tire roller offers multiple services from building highways, industrial sites, binder courses, wear courses and many more. Tire rollers come with different features like easy adjustment of tyres, flexible ballast, oscillating tires, etc. that facilitates in doing a particular work. [...]
  • The Oil Drilling Rig Industry
  • The Oil Drilling Rig Industry is characterized with a few typical work specific to this industry only. The work begins with the search for new oil basins or construction of wells. During this time the services of drilling contractors and …

  • HER2-Negative Breast Cancer’s Therapeutic Market
  • HER2-Negative Breast Cancer is the most common form of cancer occurring in women. The long term survival of patients diagnosed with HER2-Negative Breast Cancer depends solely on its early detection as till now there is no medicine that can cure …

  • The Market of Plate Heat Exchanger
  • Plate heat exchanger is not only very useful but its also easy to maintain, its compact design makes it more efficient, the product is highly cost-efficient and also the materials of this product are easily available. There are some limitations …

  • The Industry of Binding Machines
  • Binding of books and papers is one of the most important aspect of buying and selling books and thus the demand of binding machines. There are different kinds of binding machines available in the market. The binding type determines the …

  • The Boom In Women Infertility Market
  • Infertility is an abnormality in the regular functioning of the human reproductive system. Anyone of male or female might be suffering from this issue. Infertility in woman is caused by either a genetical factor or factors such as aging or …

  • Global Smart Water Network Market 2015-2019
    Published: 20-May-2015        Price: US $2500 Onwards        Pages: 73
    A smart water network is a cohesive set of systems, products, and solutions that enable water utilities to remotely and continuously monitor and diagnose problems related to water distribution. Smart water networks are data-driven by information collected from the physical layers of pumps, pipes, reservoirs, and valves. The data helps optimize various aspects of a water distribution system in terms of pressure management, leak detection, water quality, and network operation. It can also reduce t......
  • Australia – E-Commerce, Marketing and Advertising
    Published: 19-May-2015        Price: US $1100 Onwards        Pages: 169
    Overview This annual publication offers a wealth of information on the trends and developments taking place in the m-commerce and c-commerce sectors. The publication provides analyses of the issues surrounding the growth of e-commerce, including e-banking, e-payments and online advertising. Information on mobile commerce developments are also provided, including m-payments and m-banking, included statistics and forecasts for both the e-commerce and m-commerce sectors. Subjects covered incl......
  • Czech Republic Information Technology Report Q3 2015
    Published: 13-May-2015        Price: US $1295 Onwards        Pages: 80
    BMI View: The Czech Republic was one of the strongest performing IT markets in Central and Eastern Europe in 2014 - and we believe it is positioned to outperform again in 2015. Our in-house Country Risk team forecast appreciation of the koruna against the US dollar in 2015, which will help to maintain retail hardware spending growth. Meanwhile, wider economic conditions are conducive to IT market development, with areas including cloud computing, enterprise software, outsourcing and emerging Int......
  • Philippines Information Technology Report Q3 2015
    Published: 6-May-2015        Price: US $1295 Onwards        Pages: 85
    BMI View: The Philippines' IT market is identified as a regional outperformer over the medium term, alongside other frontier APAC markets such as Vietnam and Indonesia. We expect a combination of a supportive economic and policy environment, and the relatively low penetration of products and services, will provide a fertile environment for a period of robust catch-up growth including IT hardware, software and services. However, it is the IT services segment that has the brightest outlook 2015-20......
  • Turkey Information Technology Report Q3 2015
    Published: 6-May-2015        Price: US $1295 Onwards        Pages: 85
    BMI View: Our core scenario for Turkey is bullish over the medium term as a convergence of income growth, declining device prices, inward investment and domestic modernisation initiatives drive demand growth. Turkey has seen foreign investment in ICT rise over the last three years and it is increasingly being viewed as a regional hub with a strategic geographical location. Meanwhile, the government will also be a positive influence on this sector through a supportive policy umbrella and its goal......
  • Global Document Outsourcing Market 2015-2019
    Published: 6-May-2015        Price: US $2500 Onwards        Pages: 69
    Organizations today are automating the business processes and leveraging useful data to achieve quick decision-making at the management level and transparent customer communications. With increased need for digital services, companies are adopting multi-channel communications. They find it difficult to implement the proficient document processing due to lack of the skilled workforce, technology, and time to execute and manage these systems and opt for document outsourcing, which helps enterprise......
  • IT Market in Oman 2015-2019
    Published: 6-May-2015        Price: US $2500 Onwards        Pages: 84
    IT is required to develop a secure cyber environment, maintain a uniform flow of information, and increase the revenue of an organization. Oman is offering huge opportunities for IT investment, evident by the initiation of several large projects. The IT market in Oman is expected to grow rapidly, supported by its expanding population, government initiatives, and increasing demand for SMAC technologies. The government is also providing support to the SME sector in the country, which in turn is ex......
  • IT Market in Qatar 2015-2019
    Published: 6-May-2015        Price: US $2500 Onwards        Pages: 71
    IT is required to develop a secure cyber environment, maintain a uniform flow of information, and increase the revenue of an organization. The demand for IT in the private and public sectors, and optimistic economic scenario and huge support from government have encouraged many businesses to invest in IT. This, in turn has contributed to the development of IT infrastructure. Qatar is moving toward economic diversification due to surplus of resources generated from the Oil and Gas sector. This pr......
  • Social Gaming Market in the US 2015-2019
    Published: 6-May-2015        Price: US $2500 Onwards        Pages: 64
    Social gaming refers to playing online games on social media platforms, networking sites, or social media applications. It was born as a result of the collaboration between the social networking site, Facebook, and the popular game, Farmville, which was developed by Zynga in 2009. Following the success of Farmville on Facebook, social gaming became increasingly popular across the globe. The social gaming market in the US is one of the biggest markets worldwide. Most of the vendors focus on this ......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs