Germany Information Technology Report Q4 2012

Publisher Name :
Date: 10-Oct-2012
No. of pages: 64

BMI View: The German IT market is forecast to increase to US$61.3bn in 2012, up by around 2%, with
positive growth despite the eurozone currency crisis. Consumers and businesses remain wary because of
the risk of a new recession in the eurozone, and in 2011 IT spending continued to trend negatively, with a
further decline in PC sales. However, the decline was at least relatively modest compared with that
reported in many other EU markets. Over the next five years, we forecast a more favourable outlook for
the German IT market, with areas of opportunity including cloud computing.
Headline Expenditure Projections
Computer hardware sales: US$16.1bn in 2011 to US$16.4bn in 2012, +2% in US dollar terms. Forecast
in US dollar terms upwardly revised due to analyst modification following modest growth in Q112.
Software sales: US$19.3bn in 2011 to US$19.7bn in 2012, +2% in US dollar terms. Forecast in US
dollar terms upwardly revised due to analyst modification, but political and economic uncertainty will
weigh on investments.
IT Services sales: US$24.8bn in 2011 to US$25.2bn in 2012, +2% in US dollar terms. Forecast in US
dollar terms upwardly revised due to analyst modification, and growing demand for cloud computing
services will provide a key opportunity.
Risk/Reward Rating: Germany’s score was 80.0 out of 100.0. Germany ranked second in the Europe
region in our latest business environment ratings table, behind only the UK, and ahead of France.
Key Trends & Developments
?? The market’s high level of exposure to the ongoing eurozone currency crisis suggests a more
challenging economic outlook for German IT spending in 2012. Businesses remain cautious, but
BMI expects IT spending to outperform GDP growth in 2012, and if business confidence
improves then there could be a boost from pent-up demand. Surveys from 2011 had suggested
that around 40% of German companies expected to increase spending on IT services, with
enterprise resource planning and customer relationship management systems among the main
spending areas.
?? Cloud services in Germany should receive a boost from a European Commission ruling in mid-
2012 that cloud services are compatible with the EU law on privacy. Concerns and legal
ambiguities regarding the security of data stored in the cloud has been seen as one factor
contributing to the relatively slower uptake of cloud services in Europe compared with the
Germany Information Technology Report Q4 2012
© Business Monitor International Ltd Page 6
United States. There is now increasing interest from government organisations as well as the
private sector in cloud computing services such as SaaS and Infrastructure-as-a-Service (IaaS).
Other key drivers of IT spending opportunity will include growing mobile and fixed broadband
penetration, the proliferation of mobile devices such as smartphones, tablets and e-readers, data centre
virtualisation, technology innovation such as GSP technology and services, and economic recovery.

Germany Information Technology Report Q4 2012

Executive Summary ........................................................................................................................................ 5
SWOT Analysis ................................................................................................................................................ 7
Germany IT Sector SWOT .................................................................................................................................................................................... 7
Germany Political SWOT ..................................................................................................................................................................................... 8
Germany Economic SWOT ................................................................................................................................................................................... 8
Germany Business Environment SWOT ................................................................................................................................................................ 9
Europe Risk/Reward Ratings ........................................................................................................................ 10
Table: Europe Risk/Reward Ratings, Q412 ........................................................................................................................................................ 12
IT Markets Overview ...................................................................................................................................... 13
IT Penetration ..................................................................................................................................................................................................... 13
Sectors And Verticals .......................................................................................................................................................................................... 17
Market Overview ............................................................................................................................................ 21
Government Authority ......................................................................................................................................................................................... 21
Background ......................................................................................................................................................................................................... 21
Hardware ............................................................................................................................................................................................................ 23
Segments ............................................................................................................................................................................................................. 25
E-Book Readers .................................................................................................................................................................................................. 26
Software ................................................................................................................................................................................................................... 27
Services ............................................................................................................................................................................................................... 30
Market Trends ..................................................................................................................................................................................................... 31
Industry Developments ....................................................................................................................................................................................... 32
Technology Budget ............................................................................................................................................................................................. 33
Industry Forecast .......................................................................................................................................... 35
Table: Germany IT Sector - Historical Data & Forecasts , 2009-2016 ............................................................................................................... 38
Industry Forecast Internet ............................................................................................................................. 39
Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2009-2016 ..................................................................................................... 39
Competitive Landscape ................................................................................................................................ 41
Hardware ............................................................................................................................................................................................................ 41
Software .............................................................................................................................................................................................................. 42
IT Services .......................................................................................................................................................................................................... 46
Internet ............................................................................................................................................................................................................... 47
Macroeconomic Forecast .............................................................................................................................. 48
Table: Germany - Macroeconomic Forecasts, 2012-2016 .................................................................................................................................. 52
Company Profiles .......................................................................................................................................... 53
SAP ..................................................................................................................................................................................................................... 53
Country Snapshot ......................................................................................................................................... 56
Table: Germany's Population By Age Group, 1990-2020 ('000) ......................................................................................................................... 57
Table: Germany's Population By Age Group, 1990-2020 (% of total) ................................................................................................................. 58
Table: Germany's Key Population Ratios, 1990-2020 ........................................................................................................................................ 59
Germany Information Technology Report Q4 2012
© Business Monitor International Ltd Page 4
Table: Germany's Rural And Urban Population, 1990-2020 ............................................................................................................................... 59
BMI Methodology .......................................................................................................................................... 60
How We Generate Our Industry Forecasts ......................................................................................................................................................... 60
IT Industry .......................................................................................................................................................................................................... 60
IT Ratings - Methodology ................................................................................................................................................................................... 61
Table: IT Business Environment Indicators ........................................................................................................................................................ 62
Weighting ............................................................................................................................................................................................................ 63
Table: Weighting Of Components ....................................................................................................................................................................... 63
Sources ............................................................................................................................................................................................................... 63Table: Europe Risk/Reward Ratings, Q
Table: Germany IT Sector - Historical Data & Forecasts , -
Table: Telecoms Sector - Internet - Historical Data & Forecasts, -
Table: Germany - Macroeconomic Forecasts, -
Table: Germany's Population By Age Group, - (')
Table: Germany's Population By Age Group, - (% of total)
Table: Germany's Key Population Ratios, -
Table: Germany's Rural And Urban Population, -
Table: IT Business Environment Indicators
Table: Weighting Of Components

  • Overview of the Global Retail Market
    The global retail industry continued to grow despite the difficult economic conditions in the world. In the fiscal year of 2011, sales-weighted, currency-adjusted revenue rose by 5.1% to $4.271 trillion for the world’s top 250 retailers. According to GRDI (Global Retail Development Index), in 2013 Brazil occupied the top spot in retail development. Chile and [...]
  • Bright Future Predicted for the Tourism Industry in Singapore
    Travel and tourism industry in Singapore has been growing at a steady rate and is considered to be a major contributor to the economic growth of the country. In 2012, Singapore’s IVA (International Visitors Arrivals) reached a record high of 14.5 million, with a growth rate of 10.1% year-on-year. In recent years, inbound travel to [...]
  • Potential of Staffing Market in United States
    The staffing industry places individuals into contract, temporary and permanent positions in firms around the world. Major staffing markets include France, Spain, Italy and Japan as well as many emerging markets. Temporary staffing around the world has been growing, but in US temporary market has been flat since 2006. The majority of staffing revenue majorly [...]
  • Growth in the Indian Watch Industry
    Earlier, in India watches were seen as a luxury item. However, watches are now witnessing a fundamental change in perception, and are now gaining respect as an essential utility item. With the liberalization of the Indian market, coupled with the rising purchasing power of the young and consumerist Indians, watch industry in India seems to [...]
  • Global Retail Ready Packaging Market to Witness Steady Growth
    The market for retail ready packaging has witnessed impressive growth in recent years with boom in the retail industry. Retail ready packaging, also known as shelf-ready packaging is designed for the retail outlet, ready to be placed on shelf without any need for unpacking or repacking. In 2011, the global market for retail packaging was [...]
  • Russia Information Technology Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 87
    BMI View: We downgraded the growth forecast for the Russian IT market in the Q214 update in response to a weaker macroeconomic outlook and uncertainty arising from Russia's involvement in the security situation in Ukraine. Beyond this short-term drag on growth the Russian IT market has strong medium-term potential, with a low penetration in devices and enterprise solutions - and an increasingly supportive regulatory and policy framework following WTO membership and state initiatives to promote I......
  • Saudi Arabia Information Technology Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 87
    BMI View: Clear government support for IT in Saudi Arabia will ensure that it remains the biggest IT market in the Gulf region. While clearly defined ICT policies, helped by the country's relative political stability, aim to increase the sector's contribution to overall economic growth, high income levels in Saudi Arabia reduce consumers' appetite for counterfeit products, with well-developed formal distribution channels making it easier for vendors to reach customers. We note, however, that the......
  • South Korea Information Technology Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 77
    BMI View: We have a positive outlook for the development of the South Korean IT market during 2014 to 2018. We forecast market value will increase at a CAGR of 7.3% over the forecast period to 2018 to reach a value of KRW31.3trn in 2018. Growth rates will be lower than emerging markets in APAC, but considering the advanced state of the South Korean market, these growth rates are robust. Our positive outlook is based on the continued strength of the hardware market, where demand is supported by s......
  • United Arab Emirates Information Technology Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 79
    BMI View: We downgraded our forecast for the UAE IT market over the next five years to 2018 to reflect the increasing downward pressure on PC sales, especially in the consumer segment where desktops and notebooks are being cannibalised by more mobile form factors such as smartphones and tablets. We expect investments in high capacity servers for data centres to be a key growth driver in the hardware division of the IT market. This will, in turn, boost value growth in the software and services se......
  • Ghana, Kenya and Nigeria Information Technology Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 113
    BMI View: Government-led IT initiatives will continue to drive overall spending in IT products and services in Ghana, Kenya and Nigeria during our five-year forecast period ending in 2018. However, we expect spending from private businesses to receive a major boost from the uptake of cloud-based, managed IT services and other efficiency improvement solutions. In addition to the key industry verticals of financial services, oil & gas, telecoms and energy, we believe the small- and medium-sized bu......
  • e-Learning Market in the US 2014-2018
    Published: 11-Apr-2014        Price: US $2500 Onwards        Pages: 56
    e-Learning refers to learning facilitated with the help of electronic media. It comprises all forms of electronically supported learning and teaching tools, and is widely adopted by educational institutions, especially for higher education. Computer-based learning, internet-based learning, and web-based learning are synonymous with e-Learning. e-Learning service providers deliver learning solutions through the latest tools and technology, providing users with rich media and graphic-based learnin......
  • Australia – E-Health, E-Education, E-Government
    Published: 9-Apr-2014        Price: US $1100 Onwards        Pages: 161
    Overview This annual report offers a wealth of information on the trends and developments taking place in the e-health, e-education and e-government sectors. The report analyses the issues surrounding the development and growth of these services. It includes global and national statistics. Subjects covered include: Smart Societies will increasingly depend on Artificial Intelligence Transformation of the healthcare, education and government sectors The need for increased (digital) p......
  • Text Analytics Market by Applications (Enterprise, Web-based and Software, Data Analysis, Search-based, Others), Users (SMBs, Enterprises) & Deployment Model (Cloud, On-premise) – Market Forecasts and Analysis (2014-2019)
    Published: 9-Apr-2014        Price: US $4650 Onwards        Pages: 166
    Today, the industries and organizations have become acquainted about the importance of text analytics in brand and reputation management and for achieving customer satisfaction. Text analytics software is equipped to handle any size and form of data with complex algorithms. Text analytics has evolved from a theoretical approach to a more tactical approach. Customer retention through brand building will be the next big thing for companies to market the products using one’s brand image. In or......
  • Poland Information Technology Report Q2 2014
    Published: 9-Apr-2014        Price: US $1295 Onwards        Pages: 85
    BMI View: The Polish IT market has relatively strong medium-term potential, with household spending on a positive growth trajectory. However, we have maintained our lower short-term growth outlook for the IT sector based on the rapid transition in consumer spending away from notebooks to low-cost tablets, a trend which will sustain unit sales but squeeze the total value of sales. Looking further ahead, we expect the market will see faster growth in from 2014 as the economic environment becomes m......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs