Wine is one of the utmost popular drinks consumed worldwide. The escalating demand for wine, because of its unusual taste and health assistances is one of the key aspects boosting the growth of the global wine market. The global wine mar…
BMI View: Germany's economic reorientation towards greater domestic consumption bodes well for the
food and drink industry, which we forecast to sustain moderate growth rates over the next five years. Food
and drink sales will continue to be shaped by increasing consumer demand for convenience and rising
Key Trends & Industry Developments
? In April 2016, French multinational food company Danone opened an infant formula processing plant in
Germany. With production capacity at around 90,000 tonnes per annum, the factory will produce infant
formula for export to around 70 markets across the globe (Just-Food.com).
? Food and drink sales will continue to be shaped by rising health awareness. Organic foodstuffs have
experienced growing demand over the past few years. In the drinks segment, we forecast beer
consumption to fall over the next five years as consumers favour moderate drinking. Also reflecting this
trend, carbonated soft drinks will lose popularity.