Germany Consumer Electronics Report Q4 2016

Publisher Name :
Date: 03-Sep-2016
No. of pages: 61

BMI View: We forecast a second successive year of decline in German consumer electronics spending in

2016, but still a significant improvement over market conditions in 2015. US dollar appreciation hit

consumer electronics spending through higher local currency prices in Germany in 2015, which

exacerbated negative technology trends, but both the euro-USD exchange rate and technology trends are

less hostile in 2016 and will contribute to improved performance even with the downside introduced as a

result of Brexit. The medium-term outlook is buoyed by our forecast for euro appreciation from 2017, but

volume growth potential is limited due to the maturity of the German market where vendors will be reliant

on replacement spending.

Latest Updates And Industry Developments

? Computer Hardware Sales: USD23.8bn in 2016 to USD28.2bn in 2020. Euro appreciation has upside

potential for PC replacement spending over the medium term, particularly hybrid notebooks, but

increasingly powerful smartphones could cannibalise some of these sales.

? AV And Gaming Sales: USD10.4bn in 2016 to USD11.3bn in 2020. Demand will continue to fluctuate

with major sports events that concentrate TV set upgrades, but with the digital camera market still in

decline we expect AV will be the underperforming segment over the medium term.

? Mobile Handset Sales: USD12.1bn in 2016 to USD12.6bn in 2020. A saturated smartphone market

means much slower growth versus the period up to 2014 when large number of first-time smartphone

buyers was the primary engine of growth.

Germany Consumer Electronics Report Q4 2016

Table of Contents

BMI Industry View 7
Latest Updates And Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Germany 2014-2020) 16
Industry Risk/Reward Index 17
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Germany 2014-2020) 20
AV Devices 26
Table: AV Sales (Germany 2014-2020) 26
Mobile Handsets 31
Table: Mobile Communications (Germany 2014-2020) 31
Industry Trends And Developments 38
Consumer Electronics Trade 38
Table: Western Europe Consumer Electronics (CE) Trade, 2010-2015 38
Table: Germany Consumer Electronics Trade, 2010-2015 39
Consumer Electronics Industry 40
Table: Germany Consumer Electronics Industry, 2009-2014 43
Regulatory Development 45
Table: Government Authority 45
Competitive Landscape 47
Germany Consumer Electronics Vendors 47
EMEA Consumer Electronics Vendor Performance - 2015 48
Table: Computer Hardware 48
Table: TV Sets 49
Table: Mobile Phones 49
Retailers 50
Table: Selected Electronics Retailers 50
Table: Selected E-Commerce Companies And Online Marketplaces 51
Demographic Forecast 52
Demographic Outlook 52
Table: Population Headline Indicators (Germany 1990-2025) 53
Table: Key Population Ratios (Germany 1990-2025) 53
Table: Urban/Rural Population & Life Expectancy (Germany 1990-2025) 54
Table: Population By Age Group (Germany 1990-2025) 54
Table: Population By Age Group % (Germany 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

List of Tables

Table: Consumer Electronics Overview (Germany 2014-2020)
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016
Table: PC Sales (Germany 2014-2020)
Table: AV Sales (Germany 2014-2020)
Table: Mobile Communications (Germany 2014-2020)
Table: Western Europe Consumer Electronics (CE) Trade, 2010-2015
Table: Germany Consumer Electronics Trade, 2010-2015
Table: Germany Consumer Electronics Industry, 2009-2014
Table: Government Authority
Table: Computer Hardware
Table: TV Sets
Table: Mobile Phones
Table: Selected Electronics Retailers
Table: Selected E-Commerce Companies And Online Marketplaces
Table: Population Headline Indicators (Germany 1990-2025)
Table: Key Population Ratios (Germany 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Germany 1990-2025)
Table: Population By Age Group (Germany 1990-2025)
Table: Population By Age Group % (Germany 1990-2025)
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
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