BMI View: We revised up both the data for 2015 and the medium-term outlook for Peru's consumer
electronics market in the Q416 update. The upgrade to 2015 reflects the latest import data that show the
decline in the PC and AV segments was slightly below our expectation ..."
BMI View: With Peru's consumer electronics market highly dependent on imported devices, nuevo sol
depreciation was a drag on demand growth, and we expect there to be further pressure on affordability in
2016. The medium-term outlook is, however, brighter and we envisa ..."
BMI View: After a contraction of the consumer electronics devices market in both 2015 and 2016 we
envisage a return to growth over the medium term as Peruvian purchasing power increases, which is
expected to deepen the market and help alleviate price sensitivity. This ..."
BMI View: Depreciation against the US dollar negatively affected the consumer electronics spending
growth trend in Peru in 2015, but we expect this to be a minor dip and growth should move back to a
stronger growth trajectory from 2016. We hold a bullish outlook for m ..."
BMI View: Our bullish medium term outlook for devices spending growth in Peru is derived from the
convergence of regional declines in device prices and our in-house Country Risk team's forecast for broad
based economic growth 2015-2019, which is expected to result in ..."
BMI View: We introduced analysis of household income level trends in Peru in the forecast section of the
Q3 2015, which clearly show a strong foundation for medium-term growth in consumer electronics demand
in Peru. Rising incomes, relatively low penetration rates and ..."
BMI View: Rising incomes, relatively low penetration rates and declining device prices regionally will
combine to ensure robust medium term growth for Peru's consumer electronics market 2015-2019. Cheaper
smartphones and wider availability of wireless data services wi ..."
BMI View: Peru's market for consumer electronics is projected to expand rapidly fuelled by rising incomes
and falling prices for devices. This should be helped by the entrance of Entel and Viettel into the mobile
market, as the increased competition will benefit uptak ..."
BMI View: Peru's consumer electronics market is expected to expand rapidly as declining device prices
and rising incomes converge. Economic growth is relatively broad-based relative to other regional markets,
which yields a positive outlook for demand for devices such ..."
BMI View: A strong consumer growth story underpins our view that Peru will remain one of the more
dynamic markets in Latin America over our forecast period. Economic growth is relatively broad-based
compared to some other regional markets, boosting consumption of devi ..."