Marketers have increasingly recognized that if you are going to compete in the pet industry, you need to be passionately focused on the pet industry. That’s why we’ve seen several players go all-in in the last year: Del Monte Foods sold off its non-pet business to emerge as Big H ..."
While Canada did not suffer the economic fallout of the Great Recession to the same extent as the U.S., the country was not entirely immune, and the economy remains a concern for many Canadians. This has had a definite impact on the pet products market, and price remains an overr ..."
There is a lot more to the pet industry than dogs and cats. While research into the human-animal bond tends to focus on the special relationship between people and dogs that has evolved over thousands of years, today's pet owners do not limit their ..."
The wag of a dog’s tail is the main engine for an extensive pet industry (everything from veterinarians to pet couture) that not only remained robust through the Great Recession but promises to boom in the future.
In this all-new report Packaged Facts focuses on the population ..."
In the New Normal of economic moderation, pet industry players must walk a line between promotional pricing and product premiumization. While shoppers remain intently focused on value, numerous indicators suggest that the U.S. pet market has yet to come fully into its own. Notwit ..."
In United States, pet product marketers and retailers must re-evaluate their key strategic options to respond to the current marketplace: competing on price, incorporating premium and natural products into the product mix, improving merchandising, staging events and promotions, p ..."