Generative Design Market by Application (Product Design & Development and Cost Optimization), Component, Deployment Model, Industry Vertical (Automotive, Aerospace & Defense, Industrial Manufacturing), and Region - Global Forecast to 2023

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Date: 21-Feb-2019
No. of pages: 105
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Rising need for advanced product design software to drive product innovation is driving the growth of the market

The global generative design market to grow from USD 111 million in 2018 to USD 275 million by 2023, at a CAGR of 19.9% during the forecast period. The generative design market is growing rapidly with the rising need for advanced product design software, growing demand for environment-friendly architecture, and enhanced production efficiency. However, the complexity in using generative design software would limit the growth of the market.

Cost Optimization segment is expected to grow at the highest CAGR during the forecast period

By application, the cost optimization segment is expected to grow at the highest CAGR during the forecast period. Generative design is one such approach that enables designers to optimize fairly large and complex parameters such as material, energy, and time wastage. Hence, developing robust and efficient optimization algorithms to deal with resource wastage has been one of the major focus areas of industries.

Automotive industry vertical is estimated to be the largest adopter of generative design solutions in 2018

The automotive industry has always been at the forefront of adopting technologies for their product design and development. With rapid manufacturing advancements in the industry, generative design has gained a prominent place in achieving cost and production efficiency. Its use has increased to test and analyze designs of products in a virtual environment. Generative design software assists design engineers to reduce product design time, cost, and weight and improves the overall efficiency for automotive manufacturing and designing companies like General Motors, Hack Rod, and others.

Generative design market in Asia Pacific is projected to grow at the highest CAGR during the forecast period

The high growth of the market in Asia Pacific (APAC)is attributed to the rapid economic developments, favorable government policies, and increasing digitalization in the region with the increasing interest of businesses towards technologies such as Artificial Intelligence (AI). However, high installation costs, low acceptance of consumers, and changes in management processes remains the biggest hurdle in the adoption of generative design across the region. The cloud-based generative design tools present an optimal solution for these countries by minimizing integration complexities and installation costs.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the generative design market.


  • By Company – Tier 1–10%, Tier 2–25%, and Tier 3–65%

  • By Designation – C-Level–25%, Director Level–50%,and Others–25%

  • By Region – North America–60%, Europe–20%, andAPAC–10% RoW – 10%


The generative design market comprises major solution providers, such Altair (US), Autodesk (US), ANSYS (US), Dassault Systèmes (France), Desktop Metal (US), MSC Software (US), ESI Group (France), Bentley Systems (US), nTopology (US), and Paramatters (US). The study includes an in-depth competitive analysis of these key players in the generative design market with their company profiles, recent developments, and key market strategies.

Research Coverage

The market is segmented on the basis of application, component, deployment model, industry vertical, and region.

Key benefits of the report

The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall generative design market and the sub segments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

Generative Design Market by Application (Product Design & Development and Cost Optimization), Component, Deployment Model, Industry Vertical (Automotive, Aerospace & Defense, Industrial Manufacturing), and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regional Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Research Assumptions and Limitations
2.6 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Generative Design Market
4.2 Market Share, By Component
4.3 Market By Deployment Model
4.4 Market By Industry Vertical
4.5 Market By Region

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Need for Advanced Design Software to Drive Product Innovation
5.2.1.2 Growing Demand for Environment-Friendly Architecture
5.2.1.3 Enhanced Production Efficiency
5.2.2 Restraints
5.2.2.1 Complexity in Using Generative Design Software
5.2.3 Opportunities
5.2.3.1 Emerging Applications Across Various Industries
5.2.3.2 Technological Advancements in AI and Cloud Computing
5.2.4 Challenges
5.2.4.1 Integration Complexities
5.3 Industry Trends
5.4 Generative Design Market: Use Cases
5.4.1 Use Case 1: Reducing Weight and Optimizing Performance of Vehicles Using Generative Design Software
5.4.2 Use Case 2: Reducing Weight and Creating Strong Components With Generative Design Software
5.4.3 Use Case 3: Reducing Weight and Creating Easy-To-Use Products With Generative Design Software
5.5 Generative Design Process Flow

6 Generative Design Market By Component
6.1 Introduction
6.2 Software
6.2.1 Need to Improve Production Efficiency Would Drive the Growth of Generative Design Software
6.3 Services
6.3.1 Design & Consulting
6.3.1.1 The Need to Explore New Avenues for Improving Business Performance to Drive Growth of Consulting Services
6.3.2 Support & Maintenance
6.3.2.1 Complexity of Operations and the Need for Regular Assistance During the Software Lifecycle to Foster Growth of Support & Maintenance

7 Generative Design Market By Application
7.1 Introduction
7.2 Product Design & Development
7.2.1 Generative Design Software Can Produce A Wide Range of Complex Design Alternatives in Minimal Time
7.3 Cost Optimization
7.3.1 The Use of Generative Design Results in Lower Material and Shipping Costs
7.4 Others

8 Generative Design Market By Deployment Model
8.1 Introduction
8.2 On-Premises
8.2.1 Data Security and Privacy Concerns to Drive Demand for On-Premise Generative Design Software
8.3 Cloud
8.3.1 On-The-Go Access to Generative Design Software to Drive Adoption of Cloud Deployment

9 Generative Design Market By Industry Vertical
9.1 Introduction
9.2 Automotive
9.2.1 Need for Advanced Design Software to Reduce Production and Material Costs to Drive Demand
9.3 Aerospace & Defense
9.3.1 Need for Lightweight Components and Energy Performance Optimization to Drive Adoption of Generative Design
9.4 Industrial Manufacturing
9.4.1 The Use of Machine Learning to Create Multiple Design Iterations to Increase Adoption of Generative Design
9.5 Building
9.5.1 Initiatives to Construct Eco-Friendly Buildings to Spur the Demand for Generative Design
9.6 Architecture & Construction
9.6.1 Need for Optimized Construction Time, Logistics, and Material Costs to Drive Adoption Across Architecture & Construction Sector
9.7 Others

10 Generative Design Market By Region
10.1 Introduction
10.2 North America
10.2.1 US
10.2.1.1 US Held the Largest Market Share in the Region Due to the Presence of Prominent Players and High Technology Spending
10.2.2 Canada
10.2.2.1 Higher Technology Adoption Across Automotive and Industrial Manufacturing to Drive Market Growth
10.3 Europe
10.3.1 Germany
10.3.1.1 Growing Interest in Generative Design Software From the Construction and Automotive Verticals to Drive the Market in Germany
10.3.2 UK
10.3.2.1 UK to Account for the Largest Market Size for Generative Design in Europe
10.3.3 France
10.3.3.1 Strong Distribution Channel of Players Drive Market Growth in France
10.3.4 Rest of Europe
10.4 Asia Pacific (APAC)
10.4.1 China
10.4.1.1 China to Account for the Largest Generative Design Market Size in APAC
10.4.2 Japan
10.4.2.1 Growing Investments in Advanced Manufacturing Design Software to Drive Market Growth
10.4.3 South Korea
10.4.3.1 Inclination of Consumers Toward Learning and Training to Fuel Growth of Market
10.4.4 India
10.4.4.1 Growth of Manufacturing and Automotive Industry Verticals to Trigger Adoption of Generative Design Adoption
10.4.5 Rest of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.1.1 Need for Cost Optimization Across Automotive Industry to Drive Growth of Market
10.5.2 Mexico
10.5.2.1 Adoption of 3d Printing and Additive Manufacturing to Boost Adoption of Generative Design
10.5.3 Rest of Latin America
10.6 Middle East & Africa (MEA)
10.6.1 Middle East
10.6.1.1 Improving Manufacturing Infrastructure to Drive Market Growth
10.6.2 Africa
10.6.2.1 Africa to Exhibit High CAGR During Forecast Period

11 Competitive Landscape
11.1 Overview
11.2 Competitive Scenario
11.2.1 New Product Launches and Product Enhancements
11.2.2 Acquisitions, Partnerships, and Collaborations
11.3 Generative Design Market: Prominent Players

12 Company Profiles
(Business Overview, Software and Services Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1 Altair
12.2 Bentley Systems
12.3 Autodesk
12.4 Ansys
12.5 Desktop Metal
12.6 Dassault Systèmes
12.7 MSC Software
12.8 ESI Group
12.9 Ntopology
12.10 Paramatters

*Details on Business Overview, Software and Services Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customization
13.4 Related Reports
13.5 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2018
Table 2 Generative Design Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y%)
Table 3 Market Size By Component, 2016–2023 (USD Million)
Table 4 Software: Market Size By Region, 2016–2023 (USD Million)
Table 5 Generative Design Market Size, By Service, 2016–2023 (USD Million)
Table 6 Services: Market Size By Region, 2016–2023 (USD Million)
Table 7 Design & Consulting Services: Market Size By Region, 2016–2023 (USD Million)
Table 8 Support &D Maintenance Services: Market Size By Region, 2016–2023 (USD Million)
Table 9 Generative Design Market Size, By Application, 2016–2023 (USD Million)
Table 10 Product Design & Development: Market Size, By Region, 2016–2023 (USD Million)
Table 11 Cost Optimization: Market Size By Region, 2016–2023 (USD Million)
Table 12 Other Applications: Market Size By Region, 2016–2023 (USD Million)
Table 13 Generative Design Market Size, By Deployment Model, 2016–2023 (USD Million)
Table 14 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 15 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 16 Generative Design Market Size, By Industry Vertical, 2016–2023 (USD Million)
Table 17 Automotive: Market Size By Region, 2016–2023 (USD Million)
Table 18 Aerospace & Defense: Market Size By Region, 2016–2023 (USD Million)
Table 19 Industrial Manufacturing: Market Size By Region, 2016–2023 (USD Million)
Table 20 Building: Market Size By Region, 2016–2023 (USD Million)
Table 21 Architecture & Construction: Market Size By Region, 2016–2023 (USD Million)
Table 22 Other Industry Verticals: Market Size By Region, 2016–2023 (USD Million)
Table 23 Generative Design Market Size, By Region, 2016–2023 (USD Million)
Table 24 North America: Market Size By Component, 2016–2023 (USD Million)
Table 25 North America: Market Size By Service, 2016–2023 (USD Million)
Table 26 North America: Market Size By Application, 2016–2023 (USD Million)
Table 27 North America: Market Size By Deployment Model, 2016–2023 (USD Million)
Table 28 North America: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 29 North America: Market Size By Country, 2016–2023 (USD Million)
Table 30 Europe: Generative Design Market Size, By Component, 2016–2023 (USD Million)
Table 31 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 32 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 33 Europe: Market Size By Deployment Model, 2016–2023 (USD Million)
Table 34 Europe: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 35 Europe: Market Size By Country, 2016–2023 (USD Million)
Table 36 Asia Pacific: Generative Design Market Size, By Component, 2016–2023 (USD Million)
Table 37 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 38 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 39 Asia Pacific: Market Size By Deployment Model, 2016–2023 (USD Million)
Table 40 Asia Pacific: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 41 Asia Pacific: Market Size By Country, 2016–2023 (USD Million)
Table 42 Latin America: Generative Design Market Size, By Component, 2016–2023 (USD Million)
Table 43 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 44 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 45 Latin America: Market Size By Deployment Model, 2016–2023 (USD Million)
Table 46 Latin America: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 47 Latin America: Market Size By Country, 2016–2023 (USD Million)
Table 48 Middle East & Africa: Generative Design Market Size, By Component, 2016–2023 (USD Million)
Table 49 Middle East & Africa: Market Size By Service, 2016–2023 (USD Million)
Table 50 Middle East & Africa: Market Size By Application, 2016–2023 (USD Million)
Table 51 Middle East & Africa: Market Size By Deployment Model, 2016–2023 (USD Million)
Table 52 Middle East & Africa: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 53 Middle East & Africa: Market Size By Country, 2016–2023 (USD Million)
Table 54 New Product Launches and Product Enhancements, 2017–2018
Table 55 Partnerships and Collaborations, 2018
Table 56 Key Players in the Generative Design Market

List of Figures

Figure 1 Generative Design Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach and Top-Down Approach
Figure 4 Factor Analysis
Figure 5 Market Assumptions
Figure 6 Market Analysis
Figure 7 Fastest-Growing Segments in Generative Design Market
Figure 8 Generative Design Market is Driven By Rising Need for Advanced Design Software to Enhance Product Innovation
Figure 9 Software Segment is Expected to Dominate During the Forecast Period
Figure 10 On-Premises Deployment Model Segment is Expected to Have A Larger Market Share During the Forecast Period
Figure 11 Aerospace & Defense Vertical is Expected to Witness the Highest Growth Rate During the Forecast Period
Figure 12 North America is Estimated to Have the Largest Market Share in 2018
Figure 13 Generative Design Market: Drivers, Restraints, Opportunities, and Challenges
Figure 14 Generative Design Process Flow
Figure 15 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 16 Design & Consulting Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 17 Cost Optimization Segment to Grow at the Highest CAGR During the Forecast Period
Figure 18 On-Premises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 19 Aerospace & Defense Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 20 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 21 North America: Market Snapshot
Figure 22 Asia Pacific: Market Snapshot
Figure 23 Key Developments By the Leading Players in the Generative Design Market, 2017–2019
Figure 24 Altair: Company Snapshot
Figure 25 Autodesk: Company Snapshot
Figure 26 Ansys: Company Snapshot
Figure 27 Dassault Systèmes: Company Snapshot
Figure 28 ESI Group: Company Snapshot

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