Fertility Test Market by Product (Ovulation Predictor Kits, Fertility Monitors (Urine & Saliva-based)), Mode of Purchase (OTC, Prescription), Application (Female, Male), End User (Home care, Fertility clinics, Hospital) - Global Forecast to 2023

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Date: 11-Jul-2018
No. of pages: 140
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 “The fertility test market projected to grow at a CAGR of 7.2% during the forecast period.”

The global fertility test market is projected to reach USD 583.1 million by 2023 from USD 411.8 million in 2018, at a CAGR of 7.2%. Growth in the fertility test market can be attributed to factors, such as increasing first-time pregnancy age, launch of advanced, easy-to-use fertility monitors with high accuracy, and increasing awareness about fertility testing. However, the unproven accuracy of urine-based ovulation monitors in PCOS/PCOD patients, and lesser precision of ovulation predictor kits to confirm ovulation are the major factors restricting market growth.

“The female fertility segment is expected to grow at the highest rate during the forecast period.”

On the basis of application, the global fertility test market has been segmented into female fertility testing and male fertility testing. The female fertility testing segment is expected to grow at the higher rate during the forecast period. Factors such as decreasing female fertility rates, availability of a wide range of fertility testing options, and high cost of IVF procedures are driving the high growth of this market segment.

“The home care settings segment accounted for the largest share of fertility test market”

On the basis of end user, the fertility test market is segmented into two major segments, namely, home care settings and hospitals, fertility clinics, and others. The home care settings segment is expected to account for the largest share of the market in 2018. This is mainly attributed to factors such as decline of fertility rates in women and men, increasing need for continuous monitoring of health conditions, and growing preference for home and remote monitoring.

“The APAC market is expected to grow at the highest CAGR during the forecast period”

Geographically, the fertility test market is segmented into North America, Europe, Asia Pacific (APAC), and the Rest of the World. The APAC market is expected to register the highest growth rate during the forecast period. The fast growth of this segment is mainly due to the growing number of women suffering from lifestyle disorders, increasing healthcare expenditure in these regions, rising funding/investments for the development of fertility and ovulation monitors. Moreover, as markets in developed countries are increasingly becoming saturated, manufacturers and suppliers of fertility test products are shifting their focus towards the Asian market, thereby driving the growth of this market during the forecast period.

Breakdown of supply-side primary interviews:


  • By Company Type - Tier 1 – 25%, Tier 2 – 30% and Tier 3 – 45%

  • By Designation- C-level – 26%, Director level – 30%, Others – 44%

  • By Region- North America - 34%, Europe – 26%, APAC – 23%, RoW – 17%


The major players in the market included are SPD Swiss Precision Diagnostics (Switzerland), Church & Dwight (US), Prestige Brands Holdings (US), among others.

Research Coverage

This report studies the fertility test market based on product, mode of purchase, application, end user, and region. The report also studies factors (such as drivers, restraints, opportunities, and challenges) affecting market growth. It analyzes opportunities and challenges in the market and provides details of the competitive landscape for market leaders. Furthermore, the report analyzes micro markets with respect to their individual growth trends and forecasts the revenue of the market segments with respect to four main regions and respective countries.

Reasons to Buy the Report:

This report focuses on various levels of analysis—industry trends, market ranking of top players, and company profiles, which together form basic views and analyze the competitive landscape, emerging segments of the fertility test market, and high-growth regions and their drivers, restraints, challenges, and opportunities. The report will help both established firms as well as new entrants/smaller firms to gauge the pulse of the market and garner greater market shares.

Fertility Test Market by Product (Ovulation Predictor Kits, Fertility Monitors (Urine & Saliva-based)), Mode of Purchase (OTC, Prescription), Application (Female, Male), End User (Home care, Fertility clinics, Hospital) - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Product-Based Market Estimation
2.2.2 Volume-Based Market Estimation
2.2.2.1 Bottom-Up Approach
2.2.2.2 Top-Down Approach
2.2.3 Primary Research Validation
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Fertility Test Market Overview
4.2 Regional Analysis: Market, By Product
4.3 Fertility Testing Monitors Market, By Product
4.4 Fertility Test Market, By Mode of Purchase
4.5 Fertility Test Market, By Application
4.6 Regional Analysis: Market, By End User
4.7 Market, By Country

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing First-Time Pregnancy Age
5.2.1.2 Declining Fertility Rates Across the Globe
5.2.1.3 Launch of Advanced, Easy-To-Use Fertility Monitors With High Accuracy
5.2.1.4 Increasing Awareness About Fertility Testing
5.2.2 Restraints
5.2.2.1 Lesser Precision of Ovulation Prediction Kits
5.2.2.2 Unproven Accuracy of Urine-Based Ovulation Monitors in Pcos/Pcod Patients
5.2.3 Opportunities
5.2.3.1 Emergence of Combined Kits for Dual Testing of Pregnancy and Ovulation
5.2.3.2 Emerging Nations to Offer New Growth Avenues
5.2.3.3 High Cost and Low Accuracy of Ivf Treatment
5.2.4 Challenges
5.2.4.1 High Cost of Fertility Testing Monitors
5.3 Industry Trends
5.3.1 Rising Adoption of Basal Body Temperature-Based Ovulation Monitors
5.3.2 Easy Availability of Ovulation Monitors on E-Commerce Websites
5.4 Burning Issues
5.4.1 Increasing Use of Ovulation Tracking Mobile Apps and Fertility-Tracking Websites
5.4.2 Increasing Use of Fertility Testing Devices and Apps as A Contraceptive Measure

6 Fertility Test Market, By Product
6.1 Introduction
6.2 Ovulation Predictor Kits
6.3 Fertility Monitors
6.3.1 Urine-Based Monitors
6.3.2 Saliva-Based Monitors
6.3.3 Other Fertility Monitors
6.4 Male Fertility Testing Products

7 Fertility Test Market, By Mode of Purchase
7.1 Introduction
7.2 Non-Prescription/OTC-Based
7.3 Prescription-Based

8 Fertility Test Market, By Application
8.1 Introduction
8.2 Female Fertility Testing
8.3 Male Fertility Testing

9 Fertility Test Market, By End User
9.1 Introduction
9.2 Home Care Settings
9.3 Hospitals, Fertility Clinics, & Others

10 Fertility Tests Market, By Region
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.3 Europe
10.3.1 Germany
10.3.2 France
10.3.3 UK
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4 Rest of Asia Pacific
10.5 Rest of the World (RoW)

11 Competitive Landscape
11.1 Introduction
11.2 Market Share Analysis
11.3 Competitive Scenario
11.3.1 Product Launches and Enhancements
11.3.2 Acquisition
11.3.3 Investment

12 Company Profiles
(Introduction, Products & Services, Strategy, & Analyst Insights, Developments, MnM View)*
12.1 Swiss Precision Diagnostics (SPD)
12.2 Church & Dwight
12.3 Prestige Brands Holdings (A Part of Gregory Pharmaceutical Holdings)
12.4 Biozhena
12.5 Fairhaven Health
12.6 Fertility Focus
12.7 Geratherm Medical
12.8 Hilin Life Products
12.9 Taidoc
12.10 Uebe Medical
12.11 Advacare Pharma
12.12 AVA
12.13 Babystart
12.14 Valley Electronics
12.15 Sensiia

*Details on Marketsandmarkets View, Introduction, Product & Services, Strategy, & Analyst Insights, New Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details

List of Tables
Table 1 Fertility Test Market, By Product, 2016-2023 (USD Million)
Table 2 Ovulation Predictor Kits Market, By Region, 2016–2023 (USD Million)
Table 3 Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 4 Fertility Monitors Market, By Region, 2016–2023 (USD Million)
Table 5 Urine-Based Fertility Monitors Market, By Region, 2016–2023 (USD Million)
Table 6 Saliva-Based Fertility Monitors Market, By Region, 2016–2023 (USD Million)
Table 7 Other Fertility Monitors Market, By Region, 2016–2023 (USD Million)
Table 8 Male Fertility Testing Products Market, By Region, 2016–2023 (USD Million)
Table 9 Fertility Test Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 10 Non-Prescription/OTC-Based Market, By Region, 2016–2023 (USD Million)
Table 11 Prescription-Based Market, By Region, 2016–2023 (USD Million)
Table 12 Fertility Test Market, By Application, 2016–2023 (USD Million)
Table 13 Female Fertility Testing Market, By Region, 2016–2023 (USD Million)
Table 14 Male Fertility Testing Market, By Region, 2016–2023 (USD Million)
Table 15 Market, By End User, 2016–2023 (USD Million)
Table 16 Market for Home Care Settings, By Region, 2016–2023 (USD Million)
Table 17 Market for Hospitals, Fertility Clinics, & Others, By Region, 2016–2023 (USD Million)
Table 18 Fertility Test Market, By Region, 2016–2023 (USD Million)
Table 19 North America: Market, By Country, 2016–2023 (USD Million)
Table 20 North America: Market, By Product, 2016–2023 (USD Million)
Table 21 North America: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 22 North America: Fertility Test Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 23 North America: Market, By Application, 2016–2023 (USD Million)
Table 24 North America: Market, By End User, 2016–2023 (USD Million)
Table 25 US: Market, By Product, 2016–2023 (USD Million)
Table 26 US: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 27 US: Fertility Test Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 28 Canada: Market, By Product, 2016–2023 (USD Million)
Table 29 Canada: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 30 Canada: Fertility Test Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 31 Europe: Market, By Country, 2016–2023 (USD Million)
Table 32 Europe: Market, By Product, 2016–2023 (USD Million)
Table 33 Europe: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 34 Europe: Fertility Test Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 35 Europe: Market, By Application, 2016–2023 (USD Million)
Table 36 Europe: Market, By End User, 2016–2023 (USD Million)
Table 37 Germany: Fertility Test Market, By Product, 2016–2023 (USD Million)
Table 38 Germany: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 39 Germany: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 40 France: Fertility Test Market, By Product, 2016–2023 (USD Million)
Table 41 France: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 42 France: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 43 UK: Market, By Product, 2016–2023 (USD Million)
Table 44 UK: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 45 UK: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 46 RoE: Market, By Product, 2016–2023 (USD Million)
Table 47 RoE: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 48 RoE: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 49 APAC: Fertility Test Market, By Country, 2016–2023 (USD Million)
Table 50 APAC: Market, By Product, 2016–2023 (USD Million)
Table 51 APAC: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 52 APAC: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 53 APAC: Market, By Application, 2016–2023 (USD Million)
Table 54 APAC: Fertility Test Market, By End User, 2016–2023 (USD Million)
Table 55 China: Market, By Product, 2016–2023 (USD Million)
Table 56 China: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 57 China: Fertility Test Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 58 Japan: Market, By Product, 2016–2023 (USD Million)
Table 59 Japan: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 60 Japan: Fertility Test Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 61 India: Market, By Product, 2016–2023 (USD Million)
Table 62 India: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 63 India: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 64 RoAPAC: Fertility Test Market, By Product, 2016–2023 (USD Million)
Table 65 RoAPAC: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 66 RoAPAC: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 67 RoW: Fertility Test Market, By Product, 2016–2023 (USD Million)
Table 68 RoW: Fertility Monitors Market, By Type, 2016–2023 (USD Million)
Table 69 RoW: Market, By Mode of Purchase, 2016–2023 (USD Million)
Table 70 RoW: Fertility Test Market, By Application, 2016–2023 (USD Million)
Table 71 RoW: Market, By End User, 2016–2023 (USD Million)

List of Figures
Figure 1 Fertility Test Market: Research Methodology Steps
Figure 2 Research Design
Figure 3 Data Triangulation Methodology
Figure 4 Fertility Test Market Share, By Product, 2018 vs 2023
Figure 5 Market, By Mode of Purchase, 2018 (USD Million)
Figure 6 Market Share, By Application, 2018 vs 2023
Figure 7 Fertility Test Market, By End User, 2018 vs 2023 (USD Million)
Figure 8 Market Share, By Region, 2018
Figure 9 Increasing First-Time Pregnancy Age is Driving the Growth of the Market
Figure 10 Ovulation Predictor Kits Segment to Witness High Growth in the Asia Pacific Market
Figure 11 Urine-Based Fertility Monitors Will Dominate the Fertility Testing Monitors Market in 2018
Figure 12 Non-Prescription/OTC-Based Segment Will Dominate the Fertility Test Market During the Forecast Period
Figure 13 Female Fertility Testing Segment Will Dominate the Market During the Forecast Period
Figure 14 North America is Estimated to Hold the Largest Share for All End User Segments in the Fertility Test Market in 2018
Figure 15 China to Witness the Highest Growth Rate During the Forecast Period (2018 to 2023)
Figure 16 Market: Drivers, Restraints, Opportunities, & Challenges
Figure 17 Decline in the Global Fertility Rate (1960–2016)
Figure 18 Ovulation Predictor Kits Segment to Dominate the Market Across All Regions in 2018
Figure 19 Non-Prescription/OTC-Based Segment to Dominate the Market Across All Regions in 2018
Figure 20 Female Fertility Testing Segment is Expected to Dominate the Market Across All Regions, 2018
Figure 21 Home Care Settings Segment is Expected to Dominate the Fertility Test Market Across All Regions in 2o18
Figure 22 Fertility Rates Across Major Countries, 2010 vs 2016
Figure 23 North America: Market Snapshot
Figure 24 Europe Market: Fertility Treatment Devices Market Snapshot
Figure 25 Asia Pacific: Fertility Test Market Snapshot
Figure 26 Rest of the World: Market Snapshot
Figure 27 Global Market Share, By Key Player, 2017
Figure 28 Church & Dwight: Company Snapshot
Figure 29 Prestige Brands Holdings: Company Snapshot
Figure 30 Geratherm Medical: Company Snapshot
Figure 31 Taidoc Technology: Company Snapshot

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