>  
  >  
Report Detail

Emerging Opportunities in New Zealand’s Cards and Payments Market: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Publisher Name :
Date: 25-Jan-2013
No. of pages: 96

The report provides market analysis, information and insights into New Zealand’s cards and payments market, including:

  • Current and forecast values for each segment of New Zealand’s cards and payments market including debit cards, credit cards, prepaid cards and charge cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing New Zealand’s cards and payments market
  • Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
  • Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • Competitive landscape of New Zealand’s cards and payments market

Summary

The cards industry as a whole grew moderately at a CAGR of 4.99% during the review period (2007–2012), primarily driven by the prepaid and debit card categories. The slow growth in the cards industry was mainly due to global economic crises as well as the ripple effects of the Christchurch earthquake that impacted the growth of major industries in the country. During the review period, debit cards occupied the largest share in the overall cards and payments industry, and recorded a CAGR of 6.48%. Prepaid cards grew at a CAGR of 5.82% in the same period. The overall card industry is expected to grow at a CAGR of 3.77% over the forecast period (2013–2017), driven primarily by the debit and prepaid cards categories, which are expected to grow at CAGRs of 3.92% and 4.53% respectively. The credit cards category is also expected to grow at a CAGR of 2.21% during the forecast period, while charge cards are expected to exhibit negative growth at a CAGR of -1.55%.

Scope

  • This report provides a comprehensive analysis of New Zealand’s cards and payments market
  • It provides current values for New Zealand’s cards and payments market for 2012 and forecast figures for 2017
  • It details the different macroeconomic, infrastructural, consumer and business drivers affecting New Zealand’s cards and payments industry
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in New Zealand’s cards and payments market

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to New Zealand’s cards and payments market and each market within it
  • Understand the key market trends and growth opportunities within New Zealand’s cards and payments market
  • Assess the competitive dynamics in New Zealand’s cards and payments market
  • Gain insights into the marketing strategies used for selling various types of cards in New Zealand
  • Gain insights into key regulations governing New Zealand’s cards and payments market

Key Highlights

  • The New Zealand cards and payments industry grew moderately both in value and volume terms during the review period. Over the forecast period it is expected to increase at a CAGR of 3.77% in volume terms, and 3.75% in value terms.
  • Greater use of debit, credit and prepaid cards for high-value retail purchases and international travel is expected to contribute to the growth in overall transaction value.
  • The growing market for online trade in New Zealand is one of the primary factors responsible for the expansion of the country’s cards and payments industry. The number of online shoppers in New Zealand increased from 1.4 million in 2010 to 2.0 million in 2012.
  • The growth in m-commerce has been enhanced by increased smartphone use in New Zealand. The increasing capabilities of smartphone devices, an exponential rise in mobile device applications and falling prices have been instrumental in driving m-commerce.

Emerging Opportunities in New Zealand’s Cards and Payments Market: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Table Of Contents

1 Executive Summary

2 Market Attractiveness and Future Prospects of the Cards and Payments Industry

3 Analysis of Country Cards and Payments Market Drivers
3.1 Infrastructure Drivers
3.1.1 Multifunctional smartcard technology
3.1.2 Wider acceptance of EMV payments
3.1.3 Emergence of contactless technology
3.1.4 Touch2Pay service through Trusted Service Manager (TSM)
3.1.5 3-D Secure payments
3.1.6 Growing use of EFTPOS
3.1.7 POLi (Pay Online) Payment options
3.2 Business Drivers
3.2.1 E-commerce Dynamics
3.2.2 Growth in m-commerce
3.2.3 Growth in Travel and Tourism Industry
3.3 Economic Indicators
3.3.1 GDP growth rate
3.3.2 Stable inflation rate
3.3.3 Official cash rate
3.4 Card Fraud Statistics
3.5 Regulatory Framework
3.5.1 Oversight of payment systems
3.5.2 Interchange fee regulation
3.5.3 Electronic Transactions Act 2002
3.5.4 Anti-money laundering
3.5.5 Other security measures

4 Emerging Consumer Attitudes and Trends
4.1 Industry Segmentation and Targeting
4.2 Retail Segment
4.2.1 Cards targeted at outbound travel and tourism
4.2.2 Targeting New Zealand’s HNWI population
4.3 Corporate Segment
4.3.1 Business houses and functional departments
4.3.2 Agriculture / rural cards
4.4 Consumer Preference
4.4.1 Price
4.4.2 Service
4.4.3 Convenience
4.5 Online Buying Behaviour
4.6 Preferred Payment Methods

5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.1.1 Credit transfer
5.1.2 Direct debit
5.1.3 Card payments
5.1.4 Check payments
5.2 Debit Cards
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards

6 Strategies Adopted by Key Competitors
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Credit cards
6.2.2 Debit cards
6.2.3 Prepaid cards
6.3 Pricing Strategies

7 Market Size and Growth Potential of Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Cards Category Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by segments – open and closed-loop cards
7.4.3 Analysis by transaction value
7.5 Charge Card Market Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.5.4 Frequency of use
7.6 Credit Card Market Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators

8 Company Profiles, Product, and Marketing Strategies
8.1 ANZ New Zealand
8.1.1 Strategies
8.1.2 Credit cards offered
8.1.3 Debit card offered
8.1.4 Prepaid card offered
8.2 Westpac New Zealand Ltd
8.2.1 Strategies
8.2.2 Credit cards offered
8.2.3 Debit cards offered
8.2.4 Prepaid cards offered
8.3 ASB Bank
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Debit cards offered
8.4 Kiwibank
8.4.1 Strategies
8.4.2 Credit cards offered
8.4.3 Debit cards offered
8.4.4 Prepaid cards offered

9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our approach
9.5 Services
9.6 Disclaimer

List Of Tables

Table 1: New Zealand Payment Channels by Number of Transactions (Million), 2008–2012
Table 2: New Zealand Cards Industry by Type of Card (Thousands), 2008–2017
Table 3: New Zealand Cards Industry Size by Volume (Thousands), 2008–2017
Table 4: New Zealand Cards Industry Size by Transaction Value (NZD Million), 2008–2017
Table 5: New Zealand Cards Industry Size by Transaction Value (US$ Million), 2008–2017
Table 6: New Zealand Cards Industry Size by Transaction Volume (Million), 2008–2017
Table 7: New Zealand Debit Card Category Size (Thousands), 2008–2017
Table 8: New Zealand Debit Card Category Size (NZD Million), 2008–2017
Table 9: New Zealand Debit Card Category Size (US$ Million), 2008–2017
Table 10: New Zealand Debit Card Category Size by Transaction Volume (Million), 2008–2017
Table 11: New Zealand Debit Card Category Size by Frequency of Use (Transaction/Card/Year),
Table 12: New Zealand Prepaid Card Category Size (Thousands), 2008–2017
Table 13:New Zealand Open-Loop Prepaid Cards Segment Size (Thousands), 2008–2017
Table 14: New Zealand Closed-Loop Prepaid Cards Segment Size (Thousands), 2008–2017
Table 15: New Zealand Prepaid Cards Category Size (NZD Million), 2008–2017
Table 16: New Zealand Prepaid Cards Category Size (US$ Million), 2008–2017
Table 17: New Zealand Charge Card Category Size (Thousands), 2008–2017
Table 18: New Zealand Charge Card Category Size (NZD Million), 2008–2017
Table 19: New Zealand Charge Card Category Size (US$ Million), 2008–2017
Table 20: New Zealand Charge Card Category Size by Transaction Volume (Million), 2008–2017
Table 21: New Zealand Charge Card Category Size by Frequency of Use (Transaction/Card/Year), 2008–2017
Table 22: New Zealand Credit Card Category Size by Volume (Thousands), 2008–2017
Table 23: New Zealand Credit Card Category Size by Transaction Value (NZD Million), 2008–2017
Table 24: New Zealand Credit Card Category Size by Transaction Value (US$ Million), 2008–2017
Table 25: New Zealand Credit Card Category Size by Transaction Volume (Million), 2008–2017
Table 26: New Zealand Credit Card Category Size by Frequency of Use, 2008–2017
Table 27: New Zealand Credit Card Category Size by Average Transaction Value (NZD), 2008–2017
Table 28: New Zealand Credit Card Category Size by Average Transaction Value (US$), 2008–2017
Table 29: Cards and Payments Key Definitions

List Of Figures

Figure 1: Current and Future Prospects of Various Cards in New Zealand
Figure 2: Growth Potential of the New Zealand Cards and Payments Industry by Area of Use
Figure 3: New Zealand Cards and Payments Industry Drivers
Figure 4: New Zealand Retail Industry Sales (NZD Million), 2008–2012
Figure 5: Monthly Frequency of Purchases made on Smartphones in New Zealand (%), 2012
Figure 6: Domestic and Outbound Expenditure on Travel and Tourism (NZD Billion), 2008–2012
Figure 7: GDP Growth Rate (%), 2010–2012
Figure 8: New Zealand Inflation (Annual Change of CPI) (%), 2010–2012
Figure 9: Change in Official Cash Rate (%), 2010–2012
Figure 10: New Zealand Card Fraud Statistics (NZD Million), 2008–2012
Figure 11: Overview of PCI Data Security Standards
Figure 12: PIN Entry Device Security Requirements
Figure 13: Payment Application DSS Requirements
Figure 14: New Zealand Cards and Payments Industry Segmentation by Card Type
Figure 15: New Zealand’s Total Outbound Travellers (Thousands), 2008–2012
Figure 16: Cards Offered to New Zealand’s Outbound Tourists
Figure 17: Cards Offered to HNWIs in New Zealand
Figure 18: Purchase Cards Offered in New Zealand
Figure 19: Rural Cards Offered in New Zealand
Figure 20: Consumer Preferences on Various Types of Cards in the Corporate and Retail Segments
Figure 21: Online Purchases in New Zealand (%), 2012
Figure 22:  Market Share of Top-10 Travel Websites in New Zealand by Percentage of Visits (%), 2012
Figure 23: Share Of Different Online Payment Options Through Smartphones in New Zealand (%), 2012
Figure 24: Share of Different Payment Channels in New Zealand (%), 2012
Figure 25: New Zealand Volume and Growth of Credit Transfer (Million), 2008–2012
Figure 26: New Zealand Volume and Growth of Direct Debit (Million), 2008–2012
Figure 27: Volume and Growth of Cards Payments in New Zealand (Million), 2008–2012
Figure 28: New Zealand Volume and Growth of Check Payment (Million), 2008–2012
Figure 29: New Zealand Debit Cards by Issuing Banks (%), 2011
Figure 30: New Zealand Debit Card Market Share by Scheme (%), 2011
Figure 31: New Zealand Credit Card Market Share by Bank (%), 2011
Figure 32: New Zealand Credit Card Market Share by Scheme (%), 2011
Figure 33: New Zealand Charge Card Market Share by Scheme (%), 2011
Figure 34: Market Entry Strategies of Foreign Banks in New Zealand, May 2012
Figure 35: New Zealand Marketing Strategies Based on Card Type
Figure 36: Co-branded Cards Offered in New Zealand
Figure 37: Travel Cards Offered in New Zealand
Figure 38: Daily Withdrawal Limit on Prepaid Cards at ATMs and EFTPOS in New Zealand by ANZ Bank
Figure 39: Credit Card Pricing Strategies from Various Service Providers
Figure 40: Debit Card Pricing Strategies from Various Service Providers
Figure 41: Prepaid Card Pricing Strategies from Various Service Providers
Figure 42: New Zealand Cards Industry by Type of Card (%), 2008–2017
Figure 43: New Zealand Cards Industry Size by Volume (Thousands), 2008–2017
Figure 44: New Zealand Cards Industry Size by Transaction Value (NZD Million), 2008–2017
Figure 45: New Zealand Cards Industry Size by Transaction Volume (Million), 2008–2017
Figure 46: New Zealand Debit Card Category Size (Thousands), 2008–2017
Figure 47: New Zealand Debit Card Category Size (NZD Million), 2008–2017
Figure 48: New Zealand Debit Card Category Size by Transaction Volume (Million), 2008–2017
Figure 49: New Zealand Debit Card Category Size by Frequency of Use (Transaction/Card/Year), 2008–2017
Figure 50: Debit Card Usage ATMs and POS Terminals (Thousands), 2008–2017
Figure 51: New Zealand Prepaid Card Category Size (Thousands), 2008–2017
Figure 52: New Zealand Open-Loop Prepaid Cards Segment Size (Thousands), 2008–2017
Figure 53: New Zealand Closed-Loop Prepaid Cards Segment Size (Thousands), 2008–2017
Figure 54: New Zealand Prepaid Cards Category Size (NZD Million), 2008–2017
Figure 55: New Zealand Charge Card Category Size (Thousands), 2008–2017
Figure 56: New Zealand Charge Card Category Size (NZD Million), 2008–2017
Figure 57: New Zealand Charge Card Category Size by Transaction Volume (Million), 2008–2017
Figure 58: New Zealand Charge Card Category Size by Frequency of Use (Transaction/Card/Year), 2008–2017
Figure 59: New Zealand Credit Card Category Size by Volume (Thousands), 2008–2017
Figure 60: New Zealand Credit Card Category Size by Transaction Value (NZD Million), 2008–2017
Figure 61: New Zealand Credit Card Category Size by Transaction Volume (Million), 2008–2017
Figure 62: New Zealand Credit Card Category Size by Frequency of Use, 2008–2017
Figure 63: New Zealand Credit Card Category Size by Average Transaction Value (NZD), 2008–2017

  • Most Effective Treatments For Diabetes
    Diabetes is a chronic metabolic disease leading to high blood sugar because or troubled insulin secretion. There are two types of diabetes – type 1 and type 2. Type 1 or juvenile diabetes causes when the body fails to produce enough insulin. Type 2 on the other hand causes when the body cells have lower [...]
  • Importance of Educational Books Publishing
    Education plays a crucial role in overall development of a person and the entire society. Students across the globe and various educational levels depend on study material. Whether they are textbooks, reference books or workbooks, they are in a constant need for systematic educational books. Educational book publishing is a versatile crucial branch of book [...]
  • How to Treat Arthritis Effectively ?
    The word arthritis stands for inflammation of joints. It is an umbrella term for over 100 diseases that cause pain, discomfort, disability and several other symptoms amongst individuals. Osteoarthritis is one of the most common types of arthritis, which affects elderly. Several other forms of this disease may affect individuals at a very young age [...]
  • Benefits of Set top Boxes Amidst the Wave of Digitization
    A set top unit or box is a useful device that provides content through television sets. Set top box is a term that refers to a device, which is used for broadcasting the content. It is different from the devices that help simple recording of media, such as DVDs. Cable operators and satellite companies provide [...]
  • What are the Treatments for Alzheimer’s Disease ?
    Alzheimer’s disease is one of the most common types of dementia. Dementia is the condition defined by significant loss of global cognitive ability in a healthy person. This loss is beyond the normal aging process and it only worsens with the age. Alzheimer’s disease is a serious mental health condition and a progressive brain disease [...]
  • Foresight 2020: Network Development in a Multi-Channel World

    • London, May 24th, 2013 – As the costs of branch banking increased in the 80s and 90s, banks attempted to reduce costs by reliance on centers, mobile and online channels to lower costs and improve service. The digitization of banks …

  • Italy Healthcare Industry Regulatory and Reimbursement Landscape

    • The Italian Pharmaceutical Market has Declined in Value Terms Due to the Introduction of Price Cuts and Increasing Focus on the Usage of Generic Drugs in Order to Rein in Ballooning Healthcare Expenditure   The pharmaceutical market (at the consumer …

  • Men’s Health & Midlife Women Consumer Market Research Reports

    • RnRMarketResearch.com offers new market research reports on masculinity Vs health and midlife women embracing power and avoiding invisibility in global consumer markets.   “Masculinity Vs Health: Challenges and Opportunities” and “Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer …

  • France Healthcare Market Regulatory and Reimbursement Landscape

    • France has a Mature Healthcare Market as it Offers Universal Public Access to Healthcare Facilities and Insurance. The Increasing Disease Burden and the Launch of New Products will Drive the Growth of the Pharmaceutical Market; however, Increasing Focus on Generics …

  • Lebanon Cards and Payments Industry Worth 2.4 Million Cards By 2017

    • Between 2008 and 2012, Lebanon’s cards industry recorded a CAGR of 4.89% in terms of volume and the total number of cards increased from 1.6 million to 2.0 million. The industry has been forecasted to grow at a CAGR of …

  • Bulgaria Insurance Report Q3 2013
    "......account for nearly threequarters of the non-life segment, have been constrained by the general softness of the economy (and, we suspect, competition in what is a fragmented market place). Fire and property cover accounts for about onefifth of the pre......"
  • China Real Estate Report Q3 2013
    "......ocus on the principal and second-tier cities of Shanghai, Beijing, Wuhan and Shenzhen, the report covers the rental market performance in terms of rates and yields over the past 24 months and examines how best to maximise returns in the commercial re......"
  • Eurozone Commercial Banking Report Q3 2013
    "......ncial markets analysis, BMI has created exclusive models to forecast a wealth of key variables on the commercial banking sector. Historic and forecast data are provided for the sector's total asset and liability growth, client loans, and client depos......"
  • Hungary Insurance Report Q3 2013
    "......national groups who are able to achieve economies of scale across regional or global businesses. Nevertheless, the relatively small absolute size of the insurance sector, and the fragmentation of the competitive landscape suggest to us that at least ......"
  • Philippines Real Estate Report Q3 2013
    "......acroeconomic headwinds are on the horizon. With a focus on the principal cities of Manila, Makati City and Cebu City, the report covers the rental market performance in terms of rates and yields. It also examines how best to maximise returns in the c......"