Emerging Opportunities in Mexico’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Publisher Name :
Date: 26-Nov-2012
No. of pages: 103

Synopsis
The report provides market analysis, information and insights into Mexico’s cards and payments market, including:
• Current and forecast values for each segment of Mexico’s cards and payment market including debit cards, credit cards, prepaid cards and charge cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Mexico’s cards and payment market
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of Mexico’s cards and payments market

Summary
The debit cards category was the prime driver of growth during the review period recording a CAGR of 13.58% between 2008 and 2012. The highest transaction value during the review period was also reported in the debit cards category, with MXN2.6 trillion (US$213.2 billion) in 2012. In the credit card category, the overall transaction value in 2012 was only MXN471.1 billion (US$38.0 billion). Domestic service provider Carnet is expected to transform the cards market in Mexico during the forecast period. Carnet is issued by Prosa, the company formed by top Mexican banks: HSBC Mexico, Grupo Financiero Banorte SAB, Banco Invex, Grupo Financiero Santander SAB, Grupo Scotiabank and Banjercito. These banks are expected to promote Carnet cards as an alternative to foreign scheme providers such as Visa and Prepaid, which are more costly in terms of processing. The expansion of Prosa’s ATM network is expected to facilitate their wider use and issuance within Mexico.

Scope
• This report provides a comprehensive analysis of Mexico’s cards and payments market
• It provides current values for Mexico’s cards and payments market for 2011 and forecast figures for 2016
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting Mexico’s cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in Mexico’s cards and payments market

Reasons To Buy
• Make strategic business decisions using historic and forecast market data related to Mexico’s cards and payments market and each market within it
• Understand the key market trends and growth opportunities within Mexico’s cards and payments market
• Assess the competitive dynamics in Mexico’s cards and payments market
• Gain insights into the marketing strategies used for selling various types of cards in Mexico
• Gain insights into key regulations governing Mexico’s cards and payment market

Key Highlights
• The debit cards category was the prime driver of growth during the review period recording a CAGR of 13.58% between 2008 and 2012.
• Domestic service provider Carnet is expected to transform the cards market in Mexico during the forecast period.
• The expansion of Prosa’s ATM network is expected to facilitate their wider use and issuance of Carnet cards within Mexico.
• The prepaid cards category exhibits the strongest growth prospects over the forecast period. It is expected to grow at a CAGR of 12.09% over the forecast period, driven by government payroll cards, government welfare or benefit cards, prepaid travel and transport cards, and prepaid gift cards.
• Mexican banks employ low pricing to promote prepaid card products. Most banks charge no annual or card replacement fees, and do not charge for balance inquiries and cash withdrawals at parent-bank ATMs. Fees are typically only charged for overseas use of cards.

Emerging Opportunities in Mexico’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Table of Contents
1 Executive Summary
2 Market Attractiveness and Future Prospects of Cards and Payments Industry
3 Analysis of Mexico Cards and Payments Market Drivers
3.1 Macroeconomic Fundamentals
3.1.1 Inflation
3.1.2 Unemployment rate
3.1.3 Investment
3.1.4 Central bank interest rates
3.2 Infrastructure Drivers
3.2.1 Adoption of EMV standards
3.2.2 Advanced POS infrastructure
3.2.3 Growth of mobile penetration
3.2.4 NFC and contactless payments
3.2.5 Broadband penetration
3.3 Business Drivers
3.3.1 Increasing government social spending
3.3.2 Growth of remittances
3.3.3 Central bank regulation
3.3.4 Gift card malls
3.3.5 Banking agents
3.4 Consumer Drivers
3.4.1 Growth of the urban and rural populations
3.4.2 Annual disposable income
3.4.3 Large unbanked population
3.4.4 Inflow of business travelers
3.5 Card Fraud Statistics
3.5.1 By channel
3.6 Regulatory Framework
3.6.1 Regulation with respect to discount rates
3.6.2 Regulations related to interbank fees
3.6.3 Regulation regarding interchange fees at POS transactions
3.6.4 Regulation with respect to issuance of credit cards
3.6.5 Card operation
3.6.6 General eligibility requirements for applying and using a credit card
3.6.7 Law on the Transparency and Order of Financial Services
3.6.8 KYC/AML requirements
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.2 Consumer Preference - Price, Convenience and Service
4.2.1 Price
4.2.2 Convenience
4.2.3 Services
4.3 Online Buying Behavior
4.4 Preferred Payment Methods
5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Cash
5.1.3 Credit transfers
5.1.4 Direct debit
5.1.5 Cards
5.1.6 Checks
5.2 Debit Cards Market Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Market Share
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards Market Share
5.4.1 By scheme
6 Strategies Adopted by Key Players
6.1 Market Entry Strategies
6.2 Marketing and Product Strategies
6.2.1 Debit cards
6.2.2 Credit cards
6.2.3 Prepaid Cards
6.3 Pricing Strategies
6.3.1 Pricing of debit cards
6.3.2 Pricing of credit cards
6.3.3 Pricing of prepaid cards
7 Market Size and Growth Potential of Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Market Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Market Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by closed-loop and open-loop segments
7.5 Charge Card Market Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.6 Credit Card Market Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.1.1 Other
8 Company Profiles, Products, and Marketing Strategies
8.1 BBVA Bancomer Bank
8.1.1 Strategies
8.1.2 Charge cards offered
8.1.3 Credit cards offered
8.1.4 Debit cards provided
8.1.5 Prepaid cards offered
8.2 Banamex Bank
8.2.1 Strategies
8.2.2 Credit cards offered
8.2.3 Debit cards offered
8.2.4 Prepaid cards offered
8.3 HSBC Mexico
8.3.1 Strategies
8.3.2 Prepaid cards offered
8.3.3 Credit cards offered
8.3.4 Debit cards offered
8.4 JP Morgan, Mexico
8.4.1 Strategies
8.4.2 Prepaid card offered
9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our Approach
9.5 Services
9.6 Disclaimer

List of Tables
Table 1: Mexican Interchange Fees for Cards at POS Terminals (%)
Table 2: Mexico Payment Channels (MXN Million), 2008-2012
Table 3: Mexican Banks' Market Entry Strategies
Table 4: Mexican Debit Card Fees
Table 5: Mexican Credit Card Fees
Table 6: Mexican Prepaid Card Fees
Table 7: Mexico Cards Market by Type of Card (Thousands), 2008-2017
Table 8: Mexico Cards Market Size by Volume (Thousands), 2008-2017
Table 9: Mexico Cards Market Size by Transaction Value (MXN Million), 2008-2017
Table 10: Mexico Cards Market Size by Transaction Value (US$ Million), 2008-2017
Table 11: Mexico Cards Market Size by Transaction Volume (Million), 2008-2017
Table 12: Mexico Debit Card Category Market Size (Thousands), 2008-2017
Table 13: Mexico Debit Card Category Market Size (MXN Million), 2008-2017
Table 14: Mexico Debit Card Category Market Size (US$ Million), 2008-2017
Table 15: Mexico Debit Card Category Market Size by Transaction Volume (Million), 2008-2017
Table 16: Mexico Card Category Market Size by Frequency of Use (Transaction/Card/Year), 2008-2017
Table 17: Mexico Prepaid Card Category Market Size (Thousands), 2008-2017
Table 18:Mexico Open-Loop Prepaid Cards Category Market Size (Thousands), 2008-2017
Table 19: Mexico Closed-Loop Prepaid Cards Category Market Size (Thousands), 2008-2017
Table 20: Mexico Prepaid Cards Category Market Size (MXN Million), 2008-2017
Table 21: Mexico Prepaid Cards Category Market Size (US$ Million), 2008-2017
Table 22: Mexico Charge Card Category Market Size (Thousands), 2008-2017
Table 23: Mexico Charge Card Category Market Size (MXN Million), 2008-2017
Table 24: Mexico Charge Card Category Market Size (US$ Million), 2008-2017
Table 25: Mexico Charge Card Category Market Size by Transaction Volume (Million), 2008-2017
Table 26: Mexico Charge Card Category Market Size by Frequency of Use (Transaction/Card/Year),
Table 27: Mexico Credit Card Category Market Size by Volume (Thousands), 2008-2017
Table 28: Mexico Credit Card Category Market Size by Transaction Value (MXN Million), 2008-
Table 29: Mexico Credit Card Category Market Size by Transaction Value (US$ Million), 2008-2017
Table 30: Mexico Credit Card Category Market Size by Transaction Volume (Million), 2008-2017
Table 31: Mexico Credit Card Category Market Size by Frequency of Use, 2008-2017
Table 32: Mexico Credit Card Category Market Size by Average Transaction Value (MXN), 2008-2017
Table 33: Mexico Credit Card Category Market Size by Average Transaction Value (US$), 2008-2017
Table 34: Cards and Payments Key Definitions

List of Figures
Figure 1: Current and Future Prospects of Various Cards in Mexico
Figure 2: Growth Potential of The Mexico Cards and Payments Market by Area of Usage
Figure 3: Drivers of the Mexican Cards and Payments Industry
Figure 4: Mexican Inflation - Annual Change of CPI (%), 2007-2017
Figure 5: Mexico - Unemployment as a Percentage of the Labor Force (%), 2007-2017
Figure 6: Mexico - Total Investment as a Percentage of GDP (%), 2007-2017
Figure 7: Mexican Central Bank Interest Rates (%), 2008-2012
Figure 8: Mobile Penetration in Mexico (%), 2007-2011
Figure 9: Total Broadband Penetration in Mexico (%), 2007-2010
Figure 10: Mexico - Subsidies and Current Transfers as a Percentage of GDP (%), 2007-2010
Figure 11: Mexico - Number of Beneficiary Households Covered by Oportunidades, 2007-2010
Figure 12: Growth of the Mexican Urban and Rural Populations (%), 2007-2010
Figure 13: Mexican Annual Disposable Income (MXN Billion), 2008-2011
Figure 14: National Card Fraud Statistics (US$ Million), 2007-2011
Figure 15: Mexican Card Fraud Statistics by Channel (MXN Million), 2007-2011
Figure 16: Mexican Cards and Payments - Retail Segmentation by Card Type
Figure 17: Mexican Cards and Payments - Corporate Segmentation by Card Type
Figure 18: Mexican Consumer Preferences on Various Types of Cards - Retail Customers
Figure 19: Mexican Consumer Preferences on Various Types of Cards - Corporate Customers
Figure 20: E-commerce Sales in Mexico (US$ Billion), 2007-2011
Figure 21: Internet Penetration in Mexico, 2007-2012
Figure 22: Mobile Phone Subscribers in Selected Latin American Countries (Millions), 2007-2010
Figure 23: Preferred Online Payment Methods by Mexican Customers (%), 2010
Figure 24: Share of Different Payment Channel in Mexico (%), 2012
Figure 25: Mexico Value and Growth of Cash Transactions (MXN Million), 2008-2012
Figure 26: Mexico Value and Growth of Credit Transfer (MXN Million), 2008-2012
Figure 27: Mexico Value and Growth of Direct Debit (MXN Million), 2008-2012
Figure 28: Mexico Value and Growth of Cards Payment (MXN Million), 2008-2012
Figure 29: Mexico Value and Growth of Check Payment (MXN Million), 2008-2012
Figure 30: Mexico Debit Card Market Share by Banks (%), 2011
Figure 31: Mexico Debit Card Market Share by Schemes (%), 2011
Figure 32: Mexico Credit Card Market Share by Bank (%), 2011
Figure 33: Mexican Credit Card Shares by Scheme (%), 2011
Figure 34: Mexican Charge Cards by Scheme (%), 2011
Figure 35: Mexican Debit Card Marketing Strategies
Figure 36: Mexican Credit Card Marketing Strategies
Figure 37: Mexican Prepaid Card Marketing Strategies
Figure 38: Mexico Cards Market by Type of Card (%), 2008-2017
Figure 39: Mexico Cards Market Size by Volume (Thousands), 2008-2017
Figure 40: Mexico Cards Market Size by Transaction Value (MXN Million), 2008-2017
Figure 41: Mexico Cards Market Size by Transaction Volume (Million), 2008-2017
Figure 42: Mexico Debit Card Category Market Size (Thousands), 2008-2017
Figure 43: Mexico Debit Card Category Market Size (MXN Million), 2008-2017
Figure 44: Mexico Debit Card Category Market Size by Transaction Volume (Million), 2008-2017
Figure 45: Mexico Card Category Market Size by Frequency of Use (Transaction/Card/Year), 2008-2017
Figure 46: Mexico Prepaid Card Category Market Size (Thousands), 2008-2017
Figure 47: Mexico Open-Loop Prepaid Cards Category Market Size (Thousands), 2008-2017
Figure 48: Mexico Closed-Loop Prepaid Cards Category Market Size (Thousands), 2008-2017
Figure 49: Mexico Prepaid Cards Category Market Size (MXN Million), 2008-2017
Figure 50: Mexico Charge Card Category Market Size (Thousands), 2008-2017
Figure 51: Mexico Charge Card Category Market Size (MXN Million), 2008-2017
Figure 52: Mexico Charge Card Category Market Size by Transaction Volume (Million), 2008-2017
Figure 53: Mexico Charge Card Category Market Size by Frequency of Use(Transaction/Card/Year),
Figure 54: Mexico Credit Card Category Market Size by Volume (Thousands), 2008-2017
Figure 55: Mexico Credit Card Category Market Size by Transaction Value (MXN Million), 2008-2017
Figure 56: Mexico Credit Card Category Market Size by Transaction Volume (Million), 2008-2017
Figure 57: Mexico Credit Card Category Market Size by Frequency of Use, 2008-2017
Figure 58: Mexico Credit Card Category Market Size by Average Transaction Value (MXN), 2008-2017
Figure 59: BBVA Bancomer Bank - Segmentation of Cards Offered
Figure 60: Banamex Bank Market Segmentation of Cards Offered
Figure 61: HSBC Mexico Market Segmentation of Cards Offered
Figure 62: JP Morgan - Segmentation of Cards Offer
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