Emerging Opportunities in Greece’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Publisher Name :
Date: 22-Jan-2013
No. of pages: 81

The report provides market analysis, information and insights into Greece’s cards and payments market, including:

  • •Current and forecast values for each category of Greece’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
  • •Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • •Analysis of various market drivers and regulations governing Greece’s cards and payments industry
  • •Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
  • •Comprehensive analysis of consumer attitudes and their buying preferences for cards
  • •Competitive landscape of Greece’s cards and payments industry

Summary

Greece’s banking system is currently characterized by deep and prolonged economic contraction, elevated credit risk, and fragile depositor confidence. In May 2012, the Hellenic Financial Stability Fund (HFSF), a private legal entity in Greece, disbursed EUR18 billion (US$23 billion) to Greece’s four biggest banks, National Bank of Greece SA, EFG Eurobank Ergasias SA, Alpha Bank SA and Piraeus Bank SA, as part of a recapitalization plan. This capital injection is expected to restore the capital adequacy level of these banks and its access to the provision of liquidity funding from the European Central Bank and the European Union (EU). Greece is the main country to be adversely affected by the ongoing Eurozone sovereign debt crisis, followed by Portugal and Ireland. In response to this, the Greek government has requested financial assistance from EU countries and the International Monetary Fund (IMF) to manage its debt. In May 2010, the Greek parliament, EU leaders and the IMF approved a three-year EUR110 billion (US$152.6 billion) adjustment program to be monitored by the EU, the European Central Bank (ECB) and the IMF. Greece was asked to take essential austerity measures such as tax increases and public spending cuts as a condition of the bail-out package. Since then, the economic environment has worsened with nearly two million people out of work, 68,000 businesses closed and the economy shrinking by 7.2%. The IMF is, however, expecting a positive economic environment during the forecast period between 2013 and 2017.

Scope

  • This report provides a comprehensive analysis of Greece’s cards and payments industry
  • •It provides current values for Greece’s cards and payments industry for 2012 and forecast figures for 2017
  • •It details the different macroeconomic, infrastructural, consumer and business drivers affecting Greece’s cards and payments industry
  • •It outlines the current regulatory framework in the industry
  • •It details the marketing strategies used by various bankers and other institutions
  • •It profiles the major banks in Greece’s cards and payments industry

Reasons To Buy

  • •Make strategic business decisions using historic and forecast market data related to Greece’s cards and payments industry and each market within it
  • •Understand the key market trends and growth opportunities within Greece’s cards and payments industry
  • •Assess the competitive dynamics in Greece’s cards and payments industry
  • •Gain insights into the marketing strategies used for selling various types of cards in Greece
  • •Gain insights into key regulations governing Greece’s cards and payments industry

Key Highlights

  • •In May 2012, the Hellenic Financial Stability Fund (HFSF), a private legal entity in Greece, disbursed EUR18 billion (US$23 billion) to Greece’s four biggest banks, National Bank of Greece SA, EFG Eurobank Ergasias SA, Alpha Bank SA and Piraeus Bank SA, as part of a recapitalization plan.
  • •Greece is the main country to be adversely affected by the ongoing Eurozone sovereign debt crisis, followed by Portugal and Ireland. In response to this, the Greek government has requested financial assistance from EU countries and the International Monetary Fund (IMF) to manage its debt.
  • •All card categories except debit cards posted negative growth during the review period between 2008 and 2012. In terms of volume, the debit cards category held the highest market share of 49.8% in 2012, followed by prepaid cards with 32.0% and credit cards with 18.0%. The lowest share was held by charge cards with 0.2% in 2012. During the review period, debit cards registered strong positive growth at a CAGR of 5.62%, growing from 8.1 million cards in 2008 to 10.0 million cards in 2012.
  • •E-commerce is growing significantly in Greece with increasing numbers of internet users and rising awareness of products and services through social networking and media promotions. There were nearly 1.9 million online shoppers in 2012, an increase of 26.7% over 2011.

Emerging Opportunities in Greece’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Table of Contents

1 Executive Summary

2 Market Attractiveness and Future Prospects of the Cards and Payments Industry

3 Analysis of National Cards and Payments Industry Drivers
3.1 Macroeconomic Fundamentals
3.1.1 GDP
3.1.2 Recapitalization plans
3.1.3 Growing unemployment
3.2 Infrastructure Drivers
3.2.1 Growing number of ATMs
3.2.2 EMV adoption
3.2.3 NFC and contactless adoption
3.2.4 Increasing number of internet users
3.3 Business Drivers
3.3.1 E-commerce
3.3.2 Retail sales
3.3.3 Low penetration of credit cards
3.4 Consumer Drivers
3.4.1 Urban vs rural populations
3.4.2 Changing consumer lifestyles and spending patterns
3.5 Card Fraud Statistics
3.5.1 By channel
3.6 Regulatory Framework
3.6.1 Retail payment systems
3.6.2 SEPA cards framework
3.6.3 Money laundering legislation

4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail sector
4.1.2 Corporate sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience

5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channel
5.1.1 Credit transfer
5.1.2 Direct debits
5.1.3 Card payments
5.1.4 Check payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Market Share
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards Category Share
5.4.1 By card type

6 Strategies Adopted by Key Players
6.1 Marketing Entry Strategies
6.2 Marketing/Product Strategy
6.2.1 Debit cards
6.2.2 Credit cards
6.2.3 Prepaid cards
6.2.4 Charge cards
6.3 Pricing Strategies

7 Market Size and Growth Potential of Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Market Size and Forecast of the Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Category Size and Forecast
7.4.1 Analysis by number of cards - segment wise
7.4.2 Analysis by transaction value
7.5 Charge Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.5.4 Analysis by frequency of use
7.6 Credit Card Category Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators

8 Company Profiles, Product and Marketing Strategies
8.1 National Bank of Greece
8.1.1 Strategies
8.1.2 Debit card offered
8.1.3 Credit cards offered
8.2 Piraeus Bank
8.2.1 Strategies
8.2.2 Debit cards offered
8.2.3 Credit cards offered
8.2.4 Prepaid card offered
8.3 Alpha Bank
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Charge cards offered
8.3.4 Debit cards offered

9 Appendix
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Disclaimer

List of Tables

Table 1: Greek Cards and Payments Industry by Card Type
Table 4: Card Products Offered to Students in Greece
Table 2: Greek Payment Channels (EUR Million), 2008 and 2012
Table 3: Greek Cards Industry by Type of Card (Thousands), 2008-2017
Table 4: Greek Cards Category Size by Volume (Thousands), 2008-2017
Table 5: Greek Cards Industry Size by Transaction Value (EUR Million), 2008-2017
Table 6: Greek Cards Industry Size by Transaction Value (US$ Million), 2008-2017
Table 7: Greek Cards Industry Size by Transaction Volume (Million), 2008-2017
Table 8: Greek Debit Card Category Size (Thousands), 2008-2017
Table 9: Greek Debit Card Category Size (EUR Million), 2008-2017
Table 10: Greek Debit Card Category Size (US$ Million), 2008-2017
Table 11: Greek Debit Card Category Size by Transaction Volume (Million), 2008-2017
Table 12: Greek Debit Card Category Size by Frequency of Use, 2008-2017
Table 13: Greek Prepaid Card Category Size (Thousands), 2008-2017
Table 14: Greek Open-Loop Prepaid Cards Segment Size (Thousands), 2008-2017
Table 15: Greek Closed-Loop Prepaid Cards Segment Size (Thousands), 2008-2017
Table 16: Greek Prepaid Cards Category Size (EUR Million), 2008-2017
Table 17: Greek Prepaid Cards Category Size (US$ Million), 2008-2017
Table 18: Greek Charge Card Category Size (Thousands), 2008-2017
Table 19: Greek Charge Card Category Size (EUR Million), 2008-2017
Table 20: Greek Charge Card Category Size (US$ Million), 2008-2017
Table 21: Greek Charge Card Category Size by Transaction Volume (Million), 2008-2017
Table 22: Greek Charge Card Category Size by Frequency of Use, 2008-2017
Table 23: Greek Credit Card Category Size by Volume (Thousands), 2008-2017
Table 24: Greek Credit Card Category Size by Transaction Value (EUR Million), 2008-2017
Table 25: Greek Credit Card Category Size by Transaction Value (US$ Million), 2008-2017
Table 26: Greek Credit Card Category Size by Transaction Volume (Million), 2008-2017
Table 27: Greek Credit Card Category Size by Frequency of Use, 2008-2017
Table 28: Greek Credit Card Category Size by Average Transaction Value (EUR), 2008-2017
Table 29: Greek Credit Card Category Size by Average Transaction Value (US$), 2008-2017

List of Figures

Figure 1: Current and Future Prospects of Various Cards in Greece
Figure 2: Growth Potential of the Greek Cards and Payments Industry by Area of Use
Figure 3: Greek Cards and Payments Market Drivers
Figure 4: GDP Growth Rate (%), 2011-2017
Figure 5: Unemployment Rate in Greece (%), 2008-2017
Figure 6: Number of ATMs in Greece (Thousands), 2008-2017
Figure 7: Snapshot of the Eurobank's Card Equipped with EMV Technology
Figure 8: Number of Internet Users in Greece (Million), 2008-2012
Figure 9: Greek Online Retail Sales (EUR Million), 2008-2017
Figure 10: Greek Urban and Rural Populations (Million), 2008-2012
Figure 11: Greek Disposable Income (EUR Million), 2008-2017
Figure 12: Greek Card Fraud Statistics (EUR Million), 2008-2012
Figure 14: Consumer Preferences for Various Types of Cards
Figure 15: Share of Different Payment Channels in Greece (%), 2008 and 2012
Figure 16: Value and Growth of Credit Transfers in Greece (EUR Million), 2008-2012
Figure 17: Value and Growth of Direct Debits in Greece (EUR Million), 2008-2012
Figure 18: Value and Growth of Card Payments in Greece (EUR Million), 2008-2012
Figure 19: Value and Growth of Check Payments in Greece (EUR Million), 2008-2012
Figure 20: Greek Debit Card Category Share by Bank (%), 2011
Figure 21: Greek Debit Card Category Share by Scheme (%), 2011
Figure 22: Greek Credit Card Category Share by Bank (%), 2011
Figure 23: Greek Credit Card Category Share by Scheme (%), 2011
Figure 24: Greek Charge Card Category Share by Scheme (%), 2011
Figure 25: Market Entry Strategies of Foreign Banks in Greece
Figure 26: Marketing/Product Strategies Based on Card Type
Figure 27: Market Shares of Various Card Categories in Greece, 2012
Figure 28: Snapshot of Piraeus Bank's Virtual Prepaid Card
Figure 29: HSBC Credit Cards and Charges in Greece
Figure 30: Greek Cards Industry by Type of Card (%), 2008-2017
Figure 31: Greek Cards Category Size by Volume (Thousands), 2008-2017
Figure 32: Greek Cards Industry Size by Transaction Value (EUR Million), 2008-2017
Figure 33: Greek Cards Industry Size by Transaction Volume (Million), 2008-2017
Figure 34: Greek Debit Card Category Size (Thousands), 2008-2017
Figure 35: Greek Debit Card Category Size (EUR Million), 2008-2017
Figure 36: Greek Debit Card Category Size by Transaction Volume (Million), 2008-2017
Figure 37: Greek Debit Card Category Size by Frequency of Use, 2008-2017
Figure 38: Debit Card Usage at ATMs and POS Terminals (Million), 2008-2017
Figure 39: Greek Prepaid Card Category Size (Thousands), 2008-2017
Figure 40: Greek Open-Loop Prepaid Cards Segment Size (Thousands), 2008-2017
Figure 41: Greek Closed-Loop Prepaid Cards Segment Size (Thousands), 2008-2017
Figure 42: Greek Prepaid Cards Category Size (EUR Million), 2008-2017
Figure 43: Greek Charge Card Category Size (Thousands), 2008-2017
Figure 44: Greek Charge Card Category Size (EUR Million), 2008-2017
Figure 45: Greek Charge Card Category Size by Transaction Volume (Million), 2008-2017
Figure 46: Greek Charge Card Category Size by Frequency of Use, 2008-2017
Figure 47: Greek Credit Card Category Size by Volume (Thousands), 2008-2017
Figure 48: Greek Credit Card Category Size by Transaction Value (EUR Million), 2008-2017
Figure 49: Greek Credit Card Category Size by Transaction Volume (Million), 2008-2017
Figure 50: Greek Credit Card Category Size by Frequency of Use, 2008-2017
Figure 51: Greek Credit Card Category Size by Average Transaction Value (EUR), 2008-2017
Figure 52: National Bank of Greece - Market Segmentation of Cards Offered
Figure 53: Credit Cards Offered by National Bank of Greece
Figure 54: Piraeus Bank - Market Segmentation of Cards Offered
Figure 55: Alpha Bank Market Segmentation of Cards Offered
Figure 56: Snapshot of Charge Cards by Alpha Bank

  • China Commercial Vehicle Industry
    Commercial vehicle are usually large trucks, buses or vans used to transport people,  goods and material. China is one of the nations that contributes to over 50% of commercial vehicle production. The industry has grown in leaps and bounds over the couple of years. Even though the growth rates aren’t as impressive as two years [...]
  • The Prospective Market of Drug Eluting Stents
    Drug Eluting Stents are the recent development that’s are now being used frequently for curing narrowed coronary arteries. These stents help to keep the artery open and supply drugs at regular intervals preventing any further obstruction. The stents are usually small scaffolds of wire and are placed in the artery. This has been a welcome [...]
  • Anaesthesia Machine Industry is Flourishing due to an Extensive Customer Base with Therapeutic Needs
    The Anaesthesia Machine Industry comprises of the manufacturers and users of Anaesthesia Machines which are basically workstations or units that assist a person to administer Anaesthesia on the other. It includes plug & play Anaesthesia delivery units (ADUs). The industry also comprises of the various accessories like monitors and information systems and support services involved [...]
  • The Need for an Electric Cars Boosts The Lithium Sulfate Market
    Lithium is a highly demanded material. The popularity of this metal is primarily due to the characteristics of this metal and its compounds. Some of the characteristics of this material are that it has the highest electrochemical potential of all metals, a very high co-efficient of thermal expansion, acting as a viscosity modifier in melts, [...]
  • Tire Roller Industry
    Tire roller is one of the most popular equipment used in the construction industry. A tire roller offers multiple services from building highways, industrial sites, binder courses, wear courses and many more. Tire rollers come with different features like easy adjustment of tyres, flexible ballast, oscillating tires, etc. that facilitates in doing a particular work. [...]
  • The Oil Drilling Rig Industry
  • The Oil Drilling Rig Industry is characterized with a few typical work specific to this industry only. The work begins with the search for new oil basins or construction of wells. During this time the services of drilling contractors and …

  • HER2-Negative Breast Cancer’s Therapeutic Market
  • HER2-Negative Breast Cancer is the most common form of cancer occurring in women. The long term survival of patients diagnosed with HER2-Negative Breast Cancer depends solely on its early detection as till now there is no medicine that can cure …

  • The Market of Plate Heat Exchanger
  • Plate heat exchanger is not only very useful but its also easy to maintain, its compact design makes it more efficient, the product is highly cost-efficient and also the materials of this product are easily available. There are some limitations …

  • The Industry of Binding Machines
  • Binding of books and papers is one of the most important aspect of buying and selling books and thus the demand of binding machines. There are different kinds of binding machines available in the market. The binding type determines the …

  • The Boom In Women Infertility Market
  • Infertility is an abnormality in the regular functioning of the human reproductive system. Anyone of male or female might be suffering from this issue. Infertility in woman is caused by either a genetical factor or factors such as aging or …

  • Non-Life Insurance in Estonia, Key Trends and Opportunities to 2018
    Published: 26-May-2015        Price: US $1950 Onwards        Pages: 286
    Synopsis Timetric's 'Non-Life Insurance in the Estonia, Key Trends and Opportunities to 2018' report provides detailed analysis of the market trends, drivers, challenges in the Estonian non-life insurance segment. It uses key performance indicators such as written premium, incurred loss, loss ratio, commissions and expenses, combined ratio, frauds and crimes, total assets, total investment income and retentions during the review period (2009-2013) and forecast period (2013-2018). The report also......
  • Insight Report: Security in Consumer Payments and Retail Banks
    Published: 25-May-2015        Price: US $3800 Onwards        Pages: 32
    Synopsis Timetric's 'Insight Report: Security in Consumer Payments and Retail Banks' analyzes the growing threat faced by payment systems across the world. Following the increase in the number of targeted attacks, the payments industry is grappling with the question of whether banks can counter the sophisticated skills of cybercriminals. Cybercriminals work in an unconstrained environment, enabling them to combine creativity and the latest technical expertise faster than banks can anticipa......
  • Reinsurance in Thailand, Key Trends and Opportunities to 2018
    Published: 24-May-2015        Price: US $1950 Onwards        Pages: 71
    Synopsis Timetric's Reinsurance in the Thailand, Key Trends and Opportunities to 2018 report provides detailed analysis of the market trends, drivers, challenges in the Thai reinsurance segment. It provides key performance indicators such as written premium, reinsurance ceded and reinsurance accepted during the review period (2009-2013) and forecast period (2013-2018). The report also analyzes the competitive landscape in the country. The report brings together Timetric's research, modelin......
  • Reinsurance in Lebanon, Key Trends and Opportunities to 2018
    Published: 23-May-2015        Price: US $1950 Onwards        Pages: 56
    Synopsis Timetric's 'Reinsurance in the Lebanon, Key Trends and Opportunities to 2018' report provides detailed analysis of the market trends, drivers, challenges in the Lebanese reinsurance segment. It provides key performance indicators such as written premium, reinsurance ceded and reinsurance accepted during the review period (2009-2013) and forecast period (2013-2018). The report also analyses information pertaining to the competitive landscape in the country. This brings together Tim......
  • Personal Accident and Health Insurance in Switzerland, Key Trends and Opportunities to 2018
    Published: 23-May-2015        Price: US $1950 Onwards        Pages: 236
    Synopsis Timetric's 'Personal Accident and Health Insurance in Switzerland, Key Trends and Opportunities to 2018' report provides detailed analysis of the market trends, drivers, challenges in the Swiss personal accident and health insurance segment. It provides key performance indicators such as written premium, incurred loss, loss ratio, commissions and expenses, combined ratio, frauds and crimes, total assets, total investment income and retentions during the review period (2009-2013) and......
  • Personal Accident and Health Insurance in Thailand, Key Trends and Opportunities to 2018
    Published: 23-May-2015        Price: US $1950 Onwards        Pages: 232
    Synopsis Timetric's 'Personal Accident and Health Insurance in the Thailand, Key Trends and Opportunities to 2018' report provides detailed analysis of the market trends, drivers, challenges in the Thai personal accident and health insurance segment. It provides key performance indicators such as written premium, incurred loss, loss ratio, commissions and expenses, combined ratio, frauds and crimes, total assets, total investment income and retentions during the review period (2009-2013) and ......
  • Non-Life Insurance in Switzerland, Key Trends and Opportunities to 2018
    Published: 22-May-2015        Price: US $1950 Onwards        Pages: 238
    Synopsis Timetric's 'Non-Life Insurance in Switzerland, Key Trends and Opportunities to 2018' report provides detailed analysis of the market trends, drivers, challenges in the Swiss non-life insurance segment. It provides Key Performance Indicators (KPI) such as written premium, incurred loss, loss ratio, commissions and expenses, combined ratio, frauds and crimes, total assets, total investment income and retentions during the review period (2009-2013) and forecast period (2013-2018). The ......
  • Non-Life Insurance in Thailand, Key Trends and Opportunities to 2018
    Published: 22-May-2015        Price: US $1950 Onwards        Pages: 263
    Synopsis Timetric's 'Non-Life Insurance in the Thailand, Key Trends and Opportunities to 2018' report provides detailed analysis of the market trends, drivers, challenges in the Thai non-life insurance segment. It provides Key Performance Indicators (KPI) such as written premium, incurred loss, loss ratio, commissions and expenses, combined ratio, frauds and crimes, total assets, total investment income and retentions during the review period (2009-2013) and forecast period (2013-2018). The r......
  • Personal Accident and Health Insurance in Lebanon, Key Trends and Opportunities to 2018
    Published: 22-May-2015        Price: US $1950 Onwards        Pages: 196
    Synopsis Timetric's 'Personal Accident and Health Insurance in the Lebanon, Key Trends and Opportunities to 2018' report provides detailed analysis of the market trends, drivers, challenges in the Lebanese personal accident and health insurance segment. It provides key performance indicators such as written premium, incurred loss, loss ratio, commissions and expenses, combined ratio, frauds and crimes, total assets, total investment income and retentions during the review period (2009-2013) ......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs