ELT Market in China 2016-2020

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Date: 10-Sep-2016
No. of pages: 57
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In China, the teaching and lesson quality of compulsory English language in schools is poor compared to international standards. However, realizing the importance of being proficient in this language for higher education and daily communication, families are seeking additional English language training through private language academies.

The analysts forecast English language training market in China to grow at a CAGR of 19.54% during the period 2016-2020.

Covered in this report

This report covers the present scenario and the growth prospects of the English language training market in China for 2016-2020. To calculate the market size, the report considers the revenue generated through courses offered in offline as well as online modes.

The market is divided into the following segments based on end-users:

  • Individual learners

  • Organizational learners

The report, English Language Training Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • EF Education First

  • iTutorGroup

  • New Oriental Education & Technology

  • Pearson English

Other prominent vendors

  • ChinaEdu

  • China Online Education

  • Disney Consumer Products

  • Global Education and Technology

  • RISE Education

  • TAL Education

  • UMeWorld

  • Xueda Education

Market driver

  • Emergence of English training for specific sectors

  • For a full, detailed list, view our report

Market challenge

  • Shortage of native English-speaking teachers

  • For a full, detailed list, view our report

Market trend

  • Emphasis on development of human capital

  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?

  • What are the key market trends?

  • What is driving this market?

  • What are the challenges to market growth?

  • Who are the key vendors in this market space?

  • What are the market opportunities and threats faced by the key vendors?

  • What are the strengths and weaknesses of the key vendors?

ELT Market in China 2016-2020

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report
Market overview
Top-vendor offerings

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market drivers
Increase in outbound students
Rising innovation in delivery platforms
Emergence of English training for specific sectors
Growing emphasis on quality preschool education

PART 06: Impact of drivers
Impact of drivers

PART 07: Market challenges
Increase in acceptance of Gaokao scores in foreign institutions
Shortage of native English-speaking teachers
Rise in stringent government regulations
Less weightage for English in the Chinese education system
Persistent threat from open sources

PART 08: Impact of drivers and challenges

PART 09: Market trends
Increasing use of new technologies by vendors
Rising globalization of business
Emphasis on development of human capital
Opportunities in tier 2 cities

PART 10: Market landscape
Economic overview
Global language learning market
English language learning market in APAC
English language training market in China
Five forces analysis

PART 11: Market segmentation by end-users
English language training market in China by end-users
English language training market in China by individual learners
English language training market in China by organizational learners

PART 12: Vendor landscape
Competitive scenario
Competitive benchmarking

PART 13: Key vendor analysis
EF Education First
New Oriental Education & Technology Group
Pearson English

PART 14: Other prominent vendors

PART 15: Appendix
List of abbreviations

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Number of outbound postgraduate students 2012 and 2024 (in thousands)
Exhibit 03: Higher education institutions in China 2010-2014
Exhibit 04: Number of Chinese students in the US 2010-2015
Exhibit 05: Major online initiatives of vendors in the English language training market in China
Exhibit 06: Impact of drivers
Exhibit 07: Impact of drivers and challenges
Exhibit 08: Technologies used by English training companies
Exhibit 09: Distribution of Fortune 500 companies' offices in China
Exhibit 10: Targeted enrollments 2015 and 2020 (in millions)
Exhibit 11: Major growing cities in the English language training market 2015
Exhibit 12: Global language learning market 2015-2020 ($ billions)
Exhibit 13: Revenue of various global language learning markets in 2015
Exhibit 14: English language training market in China 2015-2020 ($ billions)
Exhibit 15: Main entrance tests that the English language training market in China caters to
Exhibit 16: Five forces analysis
Exhibit 17: English language training market in China by end-users 2015-2020
Exhibit 18: English language training market in China by individual learners 2015-2020 ($ billions)
Exhibit 19: Preschool enrollments in China 2015-2020 (millions)
Exhibit 20: English language training market in China by organizational learners 2015-2020 ($ billions)
Exhibit 21: Vendor matrix
Exhibit 22: Key market developments
Exhibit 23: Key vendors: Strategic initiatives overview
Exhibit 24: EF Education First: Program offerings
Exhibit 25: iTutorGroup: Product offerings
Exhibit 26: New Oriental: Business segmentation by revenue 2015 (%)
Exhibit 27: Wall Street English: Course offerings
Exhibit 28: Pearson English Business Solutions: Product offerings

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