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Education and Learning Analytics Market by Application (Performance Management, Curriculum Development and Intervention Management, and People Acquisition and Retention), Component, Deployment, End User, and Region - Global Forecast to 2024

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Date: 18-Dec-2019
No. of pages: 190
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Rising need for data-driven decisions for improving the quality of education to drive the growth of the market

MarketsandMarkets estimates the global education and learning analytics market size to grow from USD 3.1 billion in 2019 to USD 8.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 21.5% during the forecast period. The education and learning analytics industry is multiplying with the rising need for data-driven decisions for improving the quality of education and the growing adoption of advanced technologies across the education sector. However, the lack of awareness and expertise required to manage education analytics solutions is projected to limit the growth of the market.

The curriculum development and intervention management segment to grow at the highest CAGR during the forecast period

Education and learning analytics enable educators and instructors to apply analytical outcomes for formulating the curriculum and teaching strategies to support a student according to his/her requirements, effectively. Analytical tools enable the visualization of the current student performance and their correlation with various factors affecting a student’s performance, thus providing educators with insights to better shape their teaching styles and study materials.

Academic end users to be the largest adopter of education and learning analytics solutions in 2019

Academic end users refer to educators, tutors, and academic institutions that have data and analytics requirements across areas, including student acquisition and retention, curriculum development and intervention management, performance assessment, and budgeting and finance management. The academic end user segment is bifurcated into K-12 and higher education, with higher education emerging as a larger adopter of education and learning analytics solutions. The higher education segment observes a wider adoption of data and analytics tools to improve learning, recruitment, fundraising, planning, and other operational areas to maximize productivity and stay ahead in the competition in the academic end user.

Education and learning analytics market in APAC to grow at the highest CAGR during the forecast period

The high growth of the market in Asia Pacific (APAC)can be attributed to globalization, rapid economic developments, favorable government policies, and increasing digitalization in the region with the increasing interest of businesses toward technologies, such as Business Intelligence (BI), big data, and Internet of Things (IoT). Furthermore, the low teacher-student ratio across several developing countries in the region remains the biggest hurdle in the development of personalized learning experiences for students. The technology-based learning tools present an optimal solution for these countries along with decreasing of technology costs, increasing awareness, availability of tech talent, and favorable economic conditions.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the education and learning analytics market.


  • By Company – Tier 1–22%, Tier 2–30%, and Tier 3–48%

  • By Designation – C-Level Executives–30%, Director Level–45%,and Others–25%

  • By Region – North America–15%, Europe–20%,APAC–40%, and RoW–25%


The education and learning analytics market comprises major solution providers, such asIBM (US), TIBCO (US), Microsoft (US), Oracle (US), SAP (Germany), SAS Institute (US), Tableau Software (US), MicroStrategy (US), Alteryx (US), Qlik (US), SABA Software (US), Blackboard (US), Schoology (US), Latitude CG (US), Watershed Systems (US), Yellowfin (‎Australia), Bright Bytes (US), Certica Solutions (US), Civitas Learning (US), InetSoft (US), Zogo Technologies LLC (US), Ellucian (US), Hobsons (US),  and D2L (Canada). The study includes an in-depth competitive analysis of these key players in the education and learning analytics industry with their company profiles, recent developments, and key market strategies.

Research Coverage

The education and learning analytics market revenue is classified primarily into revenues from software and services. Software revenue is associated with software and platform offerings while services’ revenue is associated with managed and professional services. The professional services comprise support and maintenance and consulting. The market is further segmented based on application, end user, deployment model, and region.

Key benefits of the report

The report would help the market leaders/new entrants with the information on the closest approximations of the revenue numbers for the overall education and learning analytics market and its sub segments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

Education and Learning Analytics Market by Application (Performance Management, Curriculum Development and Intervention Management, and People Acquisition and Retention), Component, Deployment, End User, and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objective of Report
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumption and Limitation
2.4.1 Assumptions
2.4.2 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in Education and Learning Analytics Market
4.2 Life Cycle Analysis, By Geography
4.3 Market Share Across Various Regions
4.4 Market By End User and By Region

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.2 Restraints
5.2.3 Opportunities
5.2.4 Challenges
5.3 Use Cases
5.3.1 Use Case 1
5.3.2 Use Case 2
5.3.3 Use Case 3
5.3.4 Use Case 4
5.3.5 Use Case 5
5.4 Features/Functionalities
5.3 Industry Trends
5.3.1 Architecture of Education & Learning Analytics
5.3.2 Use Cases
5.3.3 Industry Standards & Regulations

6 Education and Learning Analytics Market, By Component
6.1 Introduction
6.2 Software
6.3 Services
6.3.1 Managed Services
6.3.2 Professional Services
6.3.2.1 Consulting Services
6.3.2.2 Support and Maintenance Services

7 Education and Learning Analytics Market, By Application
7.1 Introduction
7.2 People Acquisition and Retention
7.3 Curriculum Development and Intervention Management
7.4 Budget and Finance Management
7.5 Operations Management
7.6 Performance Management
7.7 Others

8 Education and Learning Analytics Market, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 Cloud

9 Education and Learning Analytics Market, By End User
9.1 Introduction
9.2 Academic
9.2.1 K-12
9.2.2 Higher Education
9.3 Enterprise/Corporate
9.3.1 Large Enterprises
9.3.2 Small and Medium-Sized Enterprises

10 Education and Learning Analytics Market, By Region
10.1 Introduction
10.2 North America
10.2.1  By Component
10.2.2  By Application
10.2.3  By Deployment Model
10.2.4  By End User
10.2.5  By Country
10.2.5.1 US
10.2.5.1.1  By Component
10.2.5.1.2 By Deployment Model
10.2.5.2 Canada
10.3 Europe
10.3.1  By Component
10.3.2  By Application
10.3.3  By Deployment Model
10.3.4  By End User
10.3.5  By Country
10.3.5.1 UK
10.3.5.1.1  By Component
10.3.5.1.2 By Deployment Model
10.3.5.2 Germany
10.3.5.3 France
10.3.5.4 Italy
10.3.5.5 Rest of Europe
10.4 Asia Pacific
10.4.1  By Component
10.4.2  By Application
10.4.3  By Deployment Model
10.4.4  By End User
10.4.5  By Country
10.4.5.1 China
10.4.5.1.1  By Component
10.4.5.1.2 By Deployment Model
10.4.5.2 Japan
10.4.5.3 Australia and New Zealand
10.4.5.4 Singapore
10.4.5.5 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1  By Component
10.5.2  By Application
10.5.3  By Deployment Model
10.5.4  By End User
10.5.5  By Country
10.5.5.1 Middle East
10.5.5.1.1  By Component
10.5.5.1.2 By Deployment Model
10.5.5.2 Africa
10.6 Latin America
10.6.1  By Component
10.6.2  By Application
10.6.3  By Deployment Model
10.6.4  By End User
10.6.5  By Country
10.6.5.1 Brazil
10.6.5.1.1  By Component
10.6.5.1.2 By Deployment Model
10.6.5.2 Mexico
10.6.5.2 Argentina
10.6.5.3 Rest of Latin America

11 Competitive Landscape-
11.1 Overview
11.2 Microquandrant Overview
11.2.1  Visionary Leaders
11.2.1.1  Definition
11.2.1.2  List of Vendors
11.2.2  Innovators
11.2.2.1  Definition
11.2.2.2  List of Vendors
11.2.3  Emerging Companies
11.2.3.1  Definition
11.2.3.2  List of Vendors
11.2.4  Dynamic Differnetators
11.2.4.1  Definition
11.2.4.2  List of Vendors
11.3 Competitive Situation and Trends
11.3.1  New Product Launches
11.3.2  Agreements, Partnerships, Collaborations and Alliances
11.3.3  Mergers and Acquisitions
11.3.4  Expansions

12 Company Profile
12.1 Overview
12.2 IBM
12.2.1  Business Overview
12.2.2 Company Snapshot
12.2.3 Financial Overview
(Operating Income & R&D Expenditure, Business & Geographical Revenue Mix)
12.2.4  Products Offered
12.2.5  Recent Development
12.2.5.1 New Product Launched/Product Updates
12.2.5.1  Merger & Acquisition/Joint Venture/ Partnership
12.2.6  SWOT Analysis
12.2.7 MnM View
12.3 MicroStrategy
12.4 Oracle
12.5 SAP
12.6 SAS Institute
12.7 Tableau Software
12.8 Microsoft
12.9 Alteryx
12.10 TIBCO Software
12.12 Qlik
12.13 Yellowfin
12.14 SABA Software
12.15 BrightBytes
12.16 Certica Solutions
12.17 Civitas Learning
12.18 Ellucian
12.19 Hobsons
12.20 Zogo Technologies LLC
12.21 InetSoft
12.22 Watershed Systems
12.23 D2L
12.24 Latitude CG, LLC
12.25 Schoology
12.26 Blackboard

*Financials Would be Provided on a Best Efforts Basis for Private Companies

13 Appendix
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.2 Available Customizations
13.3 Related Report

List of Tables

Table 1 Education and Learning Analytics Market Size and Growth Rate, 2017–2024 (USD Million, Y-O-Y %)
Table 2 Market Size By Application, 2017–2024 (USD Million)
Table 3 People Acquisition and Retention: Market Size By Region, 2017–2024 (USD Million)
Table 4 Curriculum Development and Intervention Management: Market Size By Region, 2017–2024 (USD Million)
Table 5 Budget and Finance Management: Market Size By Region, 2017–2024 (USD Million)
Table 6 Operations Management: Market Size By Region, 2017–2024 (USD Million)
Table 7 Performance Management: Market Size By Region, 2017–2024 (USD Million)
Table 8 Others: Market Size By Region, 2017–2024 (USD Million)
Table 9 Education and Learning Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 10 Software: Market Size By Region, 2017–2024 (USD Million)
Table 11 Services: Market Size By Type, 2017–2024 (USD Million)
Table 12 Services: Market Size By Region, 2017–2024 (USD Million)
Table 13 Managed Services Market Size, By Region, 2017–2024 (USD Million)
Table 14 Professional Services Market Size, By Type, 2017–2024 (USD Million)
Table 15 Professional Services Market Size, By Region, 2017–2024 (USD Million)
Table 16 Support and Maintenance Market Size, By Region, 2017–2024 (USD Million)
Table 17 Consulting Market Size, By Region, 2017–2024 (USD Million)
Table 18 Education and Learning Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 19 On-Premises: Market Size By Region, 2017–2024 (USD Million)
Table 20 Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 21 Education and Learning Analytics Market Size, By End-User, 2017–2024 (USD Million)
Table 22 Academic: Market Size By Type, 2017–2024 (USD Million)
Table 23 Academic: Market Size By Region, 2017–2024 (USD Million)
Table 24 K-12: Education and Learning Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 25 Higher Education: Market Size By Region, 2017–2024 (USD Million)
Table 26 Enterprise/Corporate: Market Size By Type, 2017–2024 (USD Million)
Table 27 Enterprise/Corporate: Market Size By Region, 2017–2024 (USD Million)
Table 28 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 29 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 30 Education and Learning Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 31 North America: Education and Learning Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 32 North America: Market Size By Service, 2017–2024 (USD Million)
Table 33 North America: Market Size By Professional Service, 2017–2024 (USD Million)
Table 34 North America: Market Size By Application, 2017–2024 (USD Million)
Table 35 North America: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 36 North America: Market Size By End-User, 2017–2024 (USD Million)
Table 37 North America: Market Size By Academic, 2017–2024 (USD Million)
Table 38 North America: Market Size By Enterprise/Corporate, 2017–2024 (USD Million)
Table 39 North America: Market Size By Country, 2017–2024 (USD Million)
Table 40 US: Market Size By Component, 2017–2024 (USD Million)
Table 41 US: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 42 Canada: Education and Learning Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 43 Canada: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 44 Europe: Market Size By Component, 2017–2024 (USD Million)
Table 45 Europe: Market Size By Service, 2017–2024 (USD Million)
Table 46 Europe: Market Size By Professional Service, 2017–2024 (USD Million)
Table 47 Europe: Market Size By Application, 2017–2024 (USD Million)
Table 48 Europe: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 49 Europe: Market Size By End-User, 2017–2024 (USD Million)
Table 50 Europe: Market Size By Academic, 2017–2024 (USD Million)
Table 51 Europe: Market Size By Enterprise/Corporate, 2017–2024 (USD Million)
Table 52 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 53 UK: Education and Learning Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 54 UK: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 55 Germany: Market Size By Component, 2017–2024 (USD Million)
Table 56 Germany: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 57 France: Market Size By Component, 2017–2024 (USD Million)
Table 58 France: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 59 Italy: Market Size By Component, 2017–2024 (USD Million)
Table 60 Italy: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 61 Asia Pacific: Education and Learning Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 62 Asia Pacific: Market Size By Service, 2017–2024 (USD Million)
Table 63 Asia Pacific: Market Size By Professional Service, 2017–2024 (USD Million)
Table 64 Asia Pacific: Market Size By Application, 2017–2024 (USD Million)
Table 65 Asia Pacific: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 66 Asia Pacific: Market Size By End-User, 2017–2024 (USD Million)
Table 67 Asia Pacific: Market Size By Academic, 2017–2024 (USD Million)
Table 68 Asia Pacific: Market Size By Enterprise/Corporate, 2017–2024 (USD Million)
Table 69 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 70 China: Education and Learning Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 71 China: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 72 Japan: Market Size By Component, 2017–2024 (USD Million)
Table 73 Japan: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 74 Australia and New Zealand: Market Size By Component, 2017–2024 (USD Million)
Table 75 Australia and New Zealand: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 76 Singapore: Market Size By Component, 2017–2024 (USD Million)
Table 77 Singapore: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 78 Latin America: Education and Learning Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 79 Latin America: Market Size By Service, 2017–2024 (USD Million)
Table 80 Latin America: Market Size By Professional Service, 2017–2024 (USD Million)
Table 81 Latin America: Market Size By Application, 2017–2024 (USD Million)
Table 82 Latin America: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 83 Latin America: Market Size By End-User, 2017–2024 (USD Million)
Table 84 Latin America: Market Size By Academic, 2017–2024 (USD Million)
Table 85 Latin America: Market Size By Enterprise/Corporate, 2017–2024 (USD Million)
Table 86 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 87 Brazil: Education and Learning Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 88 Brazil: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 89 Mexico: Market Size By Component, 2017–2024 (USD Million)
Table 90 Mexico: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 91 Argentina: Market Size By Component, 2017–2024 (USD Million)
Table 92 Argentina: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 93 Middle East and Africa: Education and Learning Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 94 Middle East and Africa: Market Size By Service, 2017–2024 (USD Million)
Table 95 Middle East and Africa: Market Size By Professional Service, 2017–2024 (USD Million)
Table 96 Middle East and Africa: Market Size By Application, 2017–2024 (USD Million)
Table 97 Middle East and Africa: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 98 Middle East and Africa: Market Size By End-User, 2017–2024 (USD Million)
Table 99 Middle East and Africa: Market Size By Academic, 2017–2024 (USD Million)
Table 100 Middle East and Africa: Market Size By Enterprise/Corporate, 2017–2024 (USD Million)
Table 101 Middle East and Africa: Market Size By Subregion, 2017–2024 (USD Million)
Table 102 Middle East: Market Size By Component, 2017–2024 (USD Million)
Table 103 Middle East: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 104 Africa: Market Size By Component, 2017–2024 (USD Million)
Table 105 Africa: Market Size By Deployment Model, 2017–2024 (USD Million)

List of Figures

Figure 1 Education and Learning Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Market Research Design
Figure 4 Market Bottom-Up Approach
Figure 5 Market Top-Down Approach
Figure 6 Market Analysis
Figure 7 Fastest Growing Segments in Education and Learning Analytics Market
Figure 8 Education and Learning Analytics Market is Driven By Rising Need for Data-Driven Decision Making Across Educational Institutes
Figure 9 Services Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 10 Curriculum Development and Intervention Management Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 11 Cloud Deployment Model is Estimated to Have a Larger Market Size in 2018
Figure 12 Enterprise/Corporate Segment is Expected to Witness a Higher Growth Rate
Figure 13 Descriptive Analytics Segment is Estimated to Constitute the Highest Market Share in 2018
Figure 14 North America is Estimated to Witness the Highest Market Share in 2018
Figure 15 Market Drivers, Restraints, Opportunities, and Challenges
Figure 16 Education and Learning Analytics Market: Ecosystem
Figure 17 Curriculum Development and Intervention Management Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Software Segment is Expected to Account for a Larger Market Size During the Forecast Period
Figure 19 Managed Services Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 20 Support and Maintenance Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 21 Predictive Analytics Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 On-Premises Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 Enterprise/Corporate End-User Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 K-12 Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 25 Small and Medium-Sized Enterprises Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 26 APAC is Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 27 North America: Market Snapshot
Figure 28 Asia Pacific: Market Snapshot
Figure 29 Key Developments By the Leading Players in the Education and Learning Analytics Market, 2015–2018
Figure 30 IBM: Company Snapshot
Figure 31 IBM: SWOT Analysis
Figure 32 Microsoft: Company Snapshot
Figure 33 Microsoft: SWOT Analysis
Figure 34 Oracle: Company Snapshot
Figure 35 Oracle: SWOT Analysis
Figure 36 SAP: Company Snapshot
Figure 37 SAP: SWOT Analysis
Figure 38 SAS Institute: Company Snapshot
Figure 39 SAS Institute: SWOT Analysis
Figure 40 Tableau Software: Company Snapshot
Figure 41 MicroStrategy: Company Snapshot
Figure 42 Alteryx: Company Snapshot

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