Digitally Printed Wallpaper Market by Substrate (Nonwoven, Vinyl, Paper, Others), by Printing Technology (Inkjet, Electrophotography), by End-use Sector (Residential, Non-residential, Automotive & Transportation), and Region - Global Forecast to 2023

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Date: 08-Jun-2018
No. of pages: 119
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“The digitally printed wallpaper market is projected to grow at a CAGR of 25.0%.”

The digitally printed wallpaper market is projected to grow at a CAGR of 25.0% and reach USD 7.74 billion by 2023 from USD 2.53 in 2018. The growth of the market is primarily triggered by the increase in demand for digital technology in wallpaper and the growing trend of interior decoration in the residential and non-residential sectors. Factors such as increasing disposable income (GDP), rapid urbanization, and increasing government expenditure on infrastructural construction further contribute to the growth of this market. Stiff competition from paint & coating manufacturers might restrain the demand for digitally printed wallpapers.

“The vinyl segment dominated the digitally printed wallpaper market in 2017.

The vinyl segment dominated the digitally printed wallpaper market in 2017, in terms of both value and volume. This segment is projected to be the fastest-growing in terms of volume during the forecast period. This growth can be attributed to factors such as high durability and easy maintenance, coupled with lower cost boost the demand of vinyl wallpaper, mainly in the emerging economies.

“Asia Pacific is expected to witness a high growth rate during the forecast period.”

The Asia Pacific market is projected to be the fastest-growing during the forecast period. The major factor driving the growth of the market is the large-scale government investments in the infrastructure sector in this region. Additionally, the increasing population and rising incomes are driving the per capita spending on construction. The markets of China and India are projected to be lucrative due to their ongoing and upcoming infrastructural construction projects as well as rising consumer spending in construction.

Breakdown of Primaries

Primary interviews were conducted with a number of industry experts in order to collect data related to different aspects of the digitally printed wallpaper market. Estimates reached after analyzing secondary sources were validated through these interviews. Primary sources included professionals such as wallpaper manufacturers, digital printing providers, interior designers, distributors, consultants, and academic professionals. The distribution of primary interviews is as follows:


  • By Company Type: Tier 1 – 40%, Tier 2 – 25%, and Tier 3 – 35%

  • By Designation: C-Level Executives – 35%, Directors – 30%, and Others* – 35%

  • By Region: North America – 25%, Europe – 20%, Asia Pacific – 45%, RoW – 10%


*Others include sales managers, marketing managers, and product managers.

Note: RoW includes Middle East & Africa and South America

The tier of the companies is defined on the basis of their total revenues, as of 2017.

Tier 1: Revenue > USD 5 billion; Tier 2: USD 1 billion < Revenue < USD 5 billion; Tier 3: Revenue < USD 1 billion

The various key players profiled in the report are as follows:


  • A.S. Création Tapeten (Germany)

  • Muraspec Decorative Solutions (UK)

  • Tapetenfabrik Gebr, Rasch GmbH & Co. KG (Germany)

  • Graham & Brown (England)

  • MX Display (UK)

  • Flavor Paper(US)

  • 4walls (US)

  • Peggy-Betty Designs (UK)

  • The Printed Wallpaper Company (UK)

  • Hollywood Monster (UK)

  • Great Wall Custom Coverings (US)


Research Coverage

The primary objective of this study is to define, forecast, and segment the digitally printed wallpaper market on the basis of substrate, printing technology, end-use sector, and region. The study also aims at strategically analyzing micro markets with respect to individual growth trends, future prospects, and their contribution to the total market. It also provides detailed information about the key market dynamics that include drivers, restraints, opportunities, and industry-specific challenges. In addition, the study analyzes competitive developments such as acquisitions, new product developments, and research & development activities in the digitally printed wallpaper market.

Reasons to buy the report

The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the digitally printed wallpaper market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub segments across the different verticals and regions.

  • The report helps stakeholders to understand the market and provides them with information on key market drivers, restraints, opportunities, and challenges.

  • This report will help stakeholders to better understand their competitors and gain more insights into their position in the business. The competitive landscape section includes a ranking of the top five players in the digitally printed wallpaper market.

Digitally Printed Wallpaper Market by Substrate (Nonwoven, Vinyl, Paper, Others), by Printing Technology (Inkjet, Electrophotography), by End-use Sector (Residential, Non-residential, Automotive & Transportation), and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Regional Scope
1.3.2 Periodization Considered
1.4 Currency Considered
1.5 Unit Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Data Triangulation
2.4 Research Assumptions & Limitations
2.4.1 Assumptions
2.4.3 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Digitally Printed Wallpaper Market
4.2 Digitally Printed Wallpaper Market, By Substrate, 2018 vs. 2023
4.3 Digitally Printed Wallpaper Market, By Printing Technology, 2018 vs. 2023
4.4 Digitally Printed Wallpaper Market, By End-Use Sector, 2018 vs. 2023
4.5 Asia Pacific: Digitally Printed Wallpaper Market, By Substrate & Country

5 Market Overview
5.1 Introduction
5.1.1 Drivers
5.1.1.1 Increase in Demand for Digital Technology in Wallpapers
5.1.1.2 Development of Wallpapers With Better Durability and Aesthetics
5.1.1.3 Growing Trend of Interior Decoration in the Residential Sector
5.1.2 Restraints
5.1.2.1 Competition From Paint & Coating Manufacturers
5.1.3 Opportunities
5.1.3.1 Growing Construction Industry
5.1.4 Challenges
5.1.4.1 Stringent Legal Regulations Related to the Use of Chemicals in Wallpapers

6 Industry Trends
6.1 Introduction
6.2 Porter’s Five Forces Analysis
6.2.1 Threat of New Entrants
6.2.2 Threat of Substitutes
6.2.3 Bargaining Power of Buyers
6.2.4 Bargaining Power of Suppliers
6.2.5 Intensity of Competitive Rivalry
6.3 Macroeconomic Overview
6.3.1 Rising Population
6.3.2 Increase in Middle-Class Population, 2009–2030
6.3.3 Developing Economics, GDP (Purchasing Power Parity), 2015
6.3.4 GDP & Contribution to the Construction Industry,  By Country

7 Digitally Printed Wallpaper Market, By Substrate
7.1 Introduction
7.2 Vinyl
7.3 Paper
7.4 Nonwoven
7.5 Others

8 Digitally Printed Wallpaper Market, By Printing Technology
8.1 Introduction
8.2 Inkjet
8.3 Electrophotography

9 Digitally Printed Wallpaper Market, By End-Use Sector
9.1 Introduction
9.2 Residential
9.3 Non-Residential
9.4 Automotive & Transportation

10 Digitally Printed Wallpaper Market, By Region
10.1 Introduction
10.2 Asia Pacific
10.2.1 China
10.2.2 Japan
10.2.3 Australia
10.2.4 India
10.2.5 Korea
10.2.6 Rest of Asia Pacific
10.3 Europe
10.3.1 Russia
10.3.2 UK
10.3.3 Germany
10.3.4 France
10.3.5 Denmark
10.3.6 Rest of Europe
10.4 North America
10.4.1 US
10.4.2 Canada
10.4.3 Mexico
10.5 Middle East & Africa
10.5.1 UAE
10.5.2 Saudi Arabia
10.5.3 Rest of the Middle East & Africa
10.6 South America
10.6.1 Brazil
10.6.2 Argentina
10.6.3 Rest of South America

11 Competitive Landscape
11.1 Overview
11.2 Market Ranking
11.3 Competitive Situation and Trends
11.3.1 New Product Launches
11.3.2 Acquisitions

12 Company Profiles
12.1 A.S. Création Tapeten
12.1.1 Business Overview
12.1.2 Products Offered
12.1.3 Recent Developments
12.1.4 SWOT Analysis
12.1.5 MnM View
12.2 Muraspec
12.2.1 Business Overview
12.2.2 Products Offered
12.2.3 Recent Developments
12.2.4 MnM View
12.3 Tapetenfabrik Gebr. Rasch GmbH & Co. Kg
12.3.1 Business Overview
12.3.2 Products Offered
12.3.3 MnM View
12.4 Graham & Brown
12.4.1 Business Overview
12.4.2 Products Offered
12.4.3 MnM View
12.5 Mx Display
12.5.1 Business Overview
12.5.2 Products Offered
12.5.3 Recent Developments
12.5.4 MnM View
12.6 Flavor Paper
12.6.1 Business Overview
12.6.2 Products Offered
12.7 4walls
12.7.1 Business Overview
12.7.2 Products Offered
12.8 Peggy-Betty Designs
12.8.1 Business Overview
12.8.2 Products Offered
12.9 The Printed Wallpaper Company
12.9.1 Business Overview
12.9.2 Products Offered
12.10 Hollywood Monster
12.10.1 Business Overview
12.10.2 Products Offered
12.11 Great Wall Custom Coverings
12.11.1 Business Overview
12.11.2 Products Offered
12.12 Other Players
12.12.1 Moonavoor Sisustus
12.12.2 Asheu Wallpaper Factory
12.12.3 Caspar
12.12.4 John Mark Ltd.
12.12.5 Color X
12.12.6 Marshalls
12.12.7 Ecosse Signs
12.12.8 Vision Sign and Digital
12.12.9 Surface Print
12.12.10 Identity Holdings
12.12.11 Megaprint

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Introducing RT: Real-Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details

List of Tables

Table 1 North America: GDP, By Country, 2015–2022 (USD Billion)
Table 2 North America: Contribution of Construction Industry to GDP, By Country, 2014–2021 (USD Billion)
Table 3 Europe: GDP, By Country, 2015–2022 (USD Billion)
Table 4 Europe: Contribution of Construction Industry to GDP, By Country, 2014–2021 (USD Billion)
Table 5 Asia Pacific: GDP, By Country, 2015–2022 (USD Billion)
Table 6 Asia Pacific: Contribution of Construction Industry to GDP, By Country, 2014–2021 (USD Billion)
Table 7 Middle East & Africa: GDP, By Country, 2015–2022 (USD Billion)
Table 8 Middle East & Africa: Contribution of Construction Industry to GDP, By Country, 2014–2021 (USD Billion)
Table 9 South America: GDP, By Country, 2015–2022 (USD Billion)
Table 10 South America: Contribution of Construction Industry to GDP, By Country, 2014–2021 (USD Billion)
Table 11 Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 12 Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 13 Digitally Printed Wallpaper Market Size, By Printing Technology, 2016–2023 (USD Million)
Table 14 Digitally Printed Wallpaper Market Size, By Printing Technology, 2016–2023 (Million Square Meters)
Table 15 Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (USD Million)
Table 16 Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (Thousand Square Meters)
Table 17 Digitally Printed Wallpaper Market Size, By Region, 2016–2023 (USD Million)
Table 18 Digitally Printed Wallpaper Market Size, By Region, 2016–2023 (Thousand Square Meter)
Table 20 Asia Pacific: Digitally Printed Wallpaper Market Size, By Country, 2016–2023 (USD Million)
Table 21 Asia Pacific: Digitally Printed Wallpaper Market Size, By Country, 2016–2023 (Thousand Square Meter)
Table 22 Asia Pacific: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 23 Asia Pacific: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 24 Asia Pacific: Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (USD Million)
Table 25 Asia Pacific: Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (Thousand Square Meter)
Table 26 China: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 27 China: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 28 Japan: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 29 Japan: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 30 Australia: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 31 Australia: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 32 India: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 33 India: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 34 Korea: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 35 Korea: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 36 Rest of Asia Pacific: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 37 Rest of Asia Pacific: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 38 Europe: Digitally Printed Wallpaper Market Size, By Country, 2016–2023 (USD Million)
Table 39 Europe: Digitally Printed Wallpaper Market Size, By Country, 2016–2023 (Thousand Square Meter)
Table 40 Europe: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 41 Europe: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 42 Europe: Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (USD Million)
Table 43 Europe: Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (Thousand Square Meter)
Table 44 Russia: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 45 Russia: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 46 UK: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 47 UK: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 48 Germany: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 49 Germany: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 50 France: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 51 France: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 52 Denmark: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 53 Denmark: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 54 Rest of Europe: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 55 Rest of Europe: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 56 North America: Digitally Printed Wallpaper Market Size, By Country, 2016–2023 (USD Million)
Table 57 North America: Digitally Printed Wallpaper Market Size, By Country, 2016–2023 (Thousand Square Meters)
Table 58 North America: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 59 North America: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meters)
Table 60 North America: Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (USD Million)
Table 61 North America: Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (Thousand Square Meters)
Table 62 US: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 63 US: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meters)
Table 64 Canada: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 65 Canada: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meters)
Table 66 Mexico: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 67 Mexico: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meters)
Table 68 Middle East & Africa: Digitally Printed Wallpaper Market Size, By Country, 2016–2023 (USD Million)
Table 69 Middle East & Africa: Digitally Printed Wallpaper Market Size, By Country, 2016–2023 (Thousand Square Meter)
Table 70 Middle East & Africa: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 71 Middle East & Africa: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 72 Middle East & Africa: Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (USD Million)
Table 73 Middle East & Africa: Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (Thousand Square Meter)
Table 74 UAE: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 75 UAE: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 76 Saudi Arabia: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 77 Saudi Arabia: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 78 Rest of the Middle East & Africa: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 79 Rest of the Middle East & Africa: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 80 South America: Digitally Printed Wallpaper Market Size, By Country, 2016–2023 (USD Million)
Table 81 South America: Digitally Printed Wallpaper Market Size, By Country, 2016–2023 (Thousand Square Meter)
Table 82 South America: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 83 South America: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 84 South America: Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (USD Million)
Table 85 South America: Digitally Printed Wallpaper Market Size, By End-Use Sector, 2016–2023 (Thousand Square Meter)
Table 86 Brazil: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 87 Brazil: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 88 Argentina: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 89 Argentina: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 90 Rest of South America: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (USD Million)
Table 91 Rest of South America: Digitally Printed Wallpaper Market Size, By Substrate, 2016–2023 (Thousand Square Meter)
Table 92 Market Ranking of Key Players, 2017
Table 93 New Product Launches, 2014–2017
Table 94 Acquisitions, 2015

List of Figures

Figure 1 Digitally Printed Wallpaper Market Segmentation
Figure 2 Digitally Printed Wallpaper Market, By Region
Figure 3 Digitally Printed Wallpaper Market: Research Design
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Digitally Printed Wallpaper Market: Data Triangulation
Figure 7 Digitally Printed Wallpaper Market, By Substrate, Was Dominated By Vinyl Segment in 2017
Figure 8 Inkjet Printing Technology to Grow at the Highest Cagr
Figure 9 Residential Sector is Projected to Lead the Market During the Forecast Period
Figure 10 Asia Pacific Was the Largest Market for Digitally Printed Wallpaper in 2017
Figure 11 Market Growth is Attributed to the Growth of the Construction Industry in Developing Countries
Figure 12 Vinyl Segment to Dominate the Market Through 2023
Figure 13 Inkjet Segment to Dominate the Market Through 2023
Figure 14 Residential Sector is Projected to Grow at the Highest Rate From 2018 to 2023
Figure 15 China Accounted for the Largest Market Share in 2017
Figure 16 Increase in Demand for Digital Technology in Wallpaper is the Key Driver of the Digitally Printed Wallpapers Market
Figure 17 Porter’s Five Forces Analysis
Figure 18 Projected GDP Per Capita, By Country, 2015–2022 (USD Billion)
Figure 19 Vinyl is Projected to Dominate the Digitally Printed Wallpaper Market Through 2023
Figure 20 Inkjet to Be the Faster Growing Segment Between 2018 and 2023
Figure 21 Residential Segment to Grow at the Highest Rate Between 2018 and 2023
Figure 22 Regional Snapshot: China is Projected to Be the Fastest-Growing Country-Level Market From 2018 to 2023
Figure 23 Asia Pacific: Digitally Printed Wallpaper Market Snapshot
Figure 25 A.S. Création Tapeten: Company Snapshot

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