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Digital Video Monetization Marketplace Spools Out $12.5 Bil. In ’12 Revenue
Digital video advertisers and virtual storefront merchandizers presided over a collective marketplace worth $12.55 billion in 2012, bookending a nine-year CAGR run of 56.6%, as quantified by a multi-disciplinary sector analytics report produced by AccuStream Research.
The report, Digital Video Monetization 2012 – 2015: Advertising, Download and Subscription Revenues delivers an extensive, data-rich, service and publisher-driven portrait of the market’s emergence through 2012, with detailed annual analysis of an eight-year transformation from what was a $347 million media business blip in 2004 to the essential exploitation window of today.
This report’s contents include digital video media spend analyses by format and environment (pre/mid/post roll, in-page, online, VOD, social, mobile, professional and UGC), and by brand, site, technology platform and ad network.
In-stream insertion frequencies, total inventory, CPMs and sellout rates by site, network and aggregator are integral components supporting this segment’s valuation models and forecasts.
When paired with virtual storefront video receipts, amplified by the number of downloads, subscribers, billing models, pricing and transactions by type or service category (i.e. movies, television, sports and entertainment), this report is a comprehensive market view, peering into brands, solutions, platforms and revenues generated across this vital, monetizing ecosystem.
The market is forecast to grow by 35.2% in 2013 and by double-digits through 2015, with video advertising projected to maintain a 60+% share of total ecosystem’s total value. The video advertising segment has led overall market’s expansion since 2005.
Movie/television subscription streaming services (i.e. Netflix and Hulu Plus), download and digital PPV storefronts (represented by Amazon Instant Video, iTunes Video, CinemaNow, Xbox Live, Sony Video Unlimited and Wal-Mart, among others), produced a nine-year CAGR of 106.5%, compared to a total paid segment revenues that increased at a CAGR of 50.1%.
However, the ecosystem’s video advertising engine grew at a 62% CAGR comparable over the same timeframe. The entire digital video advertising and paid video content services marketplace is on track to double in size and revenue by year-end 2015, when compared to return realized in 2012.
AccuStream Research produces investor grade sector reports covering digital video, audio, subscription media services, in-stream and digital video advertising, video advertising networks, mobile advertising networks, CDN and integrated video platforms.