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Digital Signage Software Market by Software Type (Edge Server Software, Content Management System), Services (Installation Services, Maintenance and Support Services), Application (Commercial, Infrastructural), and Geography - Global Forecast to 2023

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Date: 19-Jun-2017
No. of pages: 178
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“Advancements in technology offerings and infrastructure expansions are boosting the growth of the digital signage software market”

The digital signage software market was valued at USD 4.48 billion in 2016 and is expected to reach USD 9.24 billion by 2023, at a CAGR of 10.2% during the forecast period. The growth of the market is propelled by the increasing demand for digital signage in public and commercial sectors, along with its high cost efficiency and assured return on investment. The market is further driven by factors such as increasing focus on energy consumption, the rising demand for OLED-based displays, and improvements in technology offerings & infrastructure expansions. However, the lack of standardization and the lack of awareness about digital signage are inhibiting the growth of the digital signage market globally.

“The digital signage software market expected to gain maximum traction in the commercial application during the forecast period”

The commercial application sector is expected to hold the largest share of the digital signage software market by 2023. This market is expected to grow at the highest rate between 2017 and 2023. This is mainly due to increasing demand for digital signage in commercial applications along with improvements in technology offerings & infrastructure expansions. Digital signage attracts a large group of customers through effective communication through advertising and promotion. Increasing demand in retail, hospitality and healthcare sectors is boosting the demand for software for commercial application.

“North America held the largest market share while APAC is expected to grow at the highest CAGR during the forecast period in the digital signage software market”

North America held the largest share of the digital signage software market in 2016. APAC is one of the potential markets for digital signage software globally. The market in APAC is expected to grow at the highest CAGR during the forecast period. The retail boom in APAC countries such as China, Singapore, Malaysia, Thailand, Hong Kong, Singapore, Malaysia, and Japan continues to benefit from both the strong domestic demand and an influx of tourist dollars from countries such as China and India. Increasing developments in the field of transportation, communication, public infrastructure, and construction are expected to create demand for digital signage systems, software, and services in public spaces in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts.

The breakup of the profile of primary participants is given below:


  • By Company Type: Tier 1-23%, Tier 2-34%,and Tier 3-43    %

  • By Designation: C-Level Executives-35%, Directors-29%, and Others-36%

  • By Region: North America-45%, Europe-26%, APAC-17%, and RoW-12%


The prominent players profiled in this report are Scala Inc. (US), Signagelive (UK), Broadsign International LLC (Canada), Omnivex Corporation (Canada), Navori (Switzerland), IntuiLab SA (France), Mvix, Inc. (US), NoviSign Digital Signage Inc. (Israel), Four Winds Interactive (US), Rise Vision (Canada), Planar Systems Inc. (US), NEC Display Solutions (Japan) ADFLOW Networks (Canada), Samsung Electronics Co. Ltd. (South Korea), and Panasonic Corporation (Japan).

Research Coverage:

The report provides a picture of the digital signage software market. It aims at estimating the market size and future growth potential of this market across different segments such as types of software, types of services, applications, and geographies. Furthermore, the report also includes the industry trends, market dynamics, and competitive analysis of the key players in the market, along with their company profiles, vendor DIVE matrix, and recent developments.

Key Benefits of Buying the Report:


  • The report would help the market leaders/new entrants in this market by providing them the closest approximations of the revenue numbers for the overall digital signage software, and the subsegments.

  • This report would help stakeholders better understand the competitive landscape and gain more insights to better position their businesses and make suitable go-to-market strategies.

  • The report also helps the stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

Digital Signage Software Market by Software Type (Edge Server Software, Content Management System), Services (Installation Services, Maintenance and Support Services), Application (Commercial, Infrastructural), and Geography - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Ranking Estimation
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities for the Growth of the Digital Signage Software and Services Market
4.2 Digital Signage Software and Services Market
4.3 Digital Signage Software Market, By Type (USD Billion)
4.4 Digital Signage Services Market, By Type (USD Billion)
4.5 Digital Signage Software and Services Market, By Region, 2016

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Demand for Digital Signage in Public and Commercial Sectors
5.2.1.2 High Cost Efficiency and Assured Return on Investment
5.2.1.3 Advancements in Technology Offerings and Infrastructure Expansions
5.2.1.4 Increasing Demand for Cloud Based Digital Signage Software Solutions
5.2.2 Restraints
5.2.2.1 Lack of Standardization
5.2.2.2 Lack of Awareness About Digital Signage
5.2.3 Opportunities
5.2.3.1 Growth of Various Emerging Technologies in Digital Signage
5.2.3.2 Increased Focus on R&D Activities
5.2.4 Challenges
5.2.4.1 Preventing Digital Signage From Hackers
5.2.4.2 Increased Online/Broadcast Advertisement

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Latest Trends in the Market
6.3.1 Impact of Latest Technological Trends on Digital Signage
6.3.1.1 Internet of Things (IoT)
6.3.1.2 Big Data
6.3.1.3 Artificial Intelligence (AI)
6.3.2 Rising Popularity of Wireless Digital Signage Solutions
6.3.3 Advancements in Nfc-Enabled Digital Signage Systems is Likely to Transform the Market Scenario
6.3.4 Increasing Deployment of Digital Menu Boards in the Restaurants
6.3.5 Trend Toward Separate Digital Asset Management Platform
6.3.6 Outsourcing of Digital Signage Networks

7 Digital Signage Software Market, By Software Type
7.1 Introduction
7.2 Edge Server Software
7.3 Content Management System
7.4 Others

8 Digital Signage Services Market, By Service
8.1 Introduction
8.2 Installation Services
8.3 Maintenance & Support Services
8.4 Other Services

9 Digital Signage Software and Services Market, By Application
9.1 Introduction
9.2 Commercial
9.2.1 Retail
9.2.1.1 Indoor Advertisement
9.2.1.2 Outdoor Advertisement
9.2.2 Corporate
9.2.2.1 Indoor Advertisement
9.2.2.2 Outdoor Advertisement
9.2.3 Healthcare
9.2.3.1 Indoor Advertisement
9.2.3.2 Outdoor Advertisement
9.2.4 Hospitality
9.2.4.1 Indoor Advertisement
9.2.4.2 Outdoor Advertisement
9.2.5 Government
9.2.5.1 Indoor Advertisement
9.2.5.2 Outdoor Advertisement
9.3 Infrastructural
9.3.1 Transportation
9.3.1.1 Indoor Advertisement
9.3.1.2 Outdoor Advertisement
9.3.2 Entertainment
9.3.2.1 Indoor Advertisement
9.3.2.2 Outdoor Advertisement
9.4 Institutional
9.4.1 Banking
9.4.1.1 Indoor Advertisement
9.4.1.2 Outdoor Advertisement
9.4.2 Education
9.4.2.1 Indoor Advertisement
9.4.2.2 Outdoor Advertisement
9.5 Industrial
9.5.1 Indoor Advertisement
9.5.2 Outdoor Advertisement
9.6 Other Applications
9.6.1 Indoor Advertisement
9.6.2 Outdoor Advertisement

10 Digital Signage Software and Services Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Rest of Europe
10.4 Asia Pacific (APAC)
10.4.1 China
10.4.2 Japan
10.4.3 South Korea
10.4.4 India
10.4.5 Australia
10.4.6 Rest of APAC
10.5 Rest of the World (RoW)
10.5.1 Middle East & Africa
10.5.2 South America

11 Competitive Landscape
11.1 Introduction
11.2 Market Ranking Analysis
11.3 Strategic Benchmarking
11.3.1 Major Strategies Adopted By the Key Players
11.4 Vendor Dive Overview
11.4.1 Vanguards
11.4.2 Dynamic
11.4.3 Innovator
11.4.4 Emerging
11.5 Competitive Benchmarking
11.5.1 Business Strategies Adopted By Major Players in the Digital Signage Software and Services Market (25 Companies)
11.5.2 Analysis of the Product Portfolio of Major Players in the Digital Signage Software and Services Market (25 Companies)
11.6 Competitive Situation and Trends
11.6.1 Contracts
11.6.2 Partnerships, Collaborations, and Joint Ventures
11.6.3 Product Launches and Patent
11.6.4 Mergers and Acquisitions

*Top 25 Companies Analyzed for This Study are - Scala Inc. (US), Signagelive (UK), NEC Display Solutions Ltd. (Japan), Broadsign International LLC (Canada), Omnivex Corporation (Canada), Panasonic Corporation (Japan), Planar Systems Inc. (US), Mvix, Inc. (US), Navori (Switzerland), Cisco Systems, Inc. (US), Sharp Corporation (Japan), Samsung Electronics Co. Ltd. (South Korea), Novisign Digital Signage Inc. (Israel), Four Winds Interactive (US), Adflow Networks (Canada), Intuilab Sa (France), Rise Vision (Canada), Acquire Digital (US), Visix, Inc. (US), Xtreme Media Pvt. Ltd. (India), Onelan Limited (UK), Dise International Ab (Sweden), Truknox Technologies Pvt. Ltd. (India), Ycd Multimedia (US), L Squared (Canada).

12 Company Profiles
(Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, MnM View)*
12.1 Introduction
12.2 Scala Inc.
12.3 Signagelive
12.4 Broadsign International LLC
12.5 Omnivex Corporation
12.6 Navori
12.7 Planar Systems Inc.
12.8 Intuilab Sa
12.9 Mvix, Inc.
12.10 Novisign Digital Signage Inc.
12.11 Four Winds Interactive (Fwi)
12.12 Rise Vision
12.13 Panasonic Corporation
12.14 NEC Display Solutions Ltd.
12.15 Adflow Networks
12.16 Samsung Electronics Co. Ltd.

*Details on Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details

List of Tables

Table 1 Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 2 Digital Signage Software Market Size, By Type, 2014–2023 (USD Billion)
Table 3 Digital Signage Services Market Size, By Type, 2014–2023 (USD Billion)
Table 4 Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 5 Digital Signage Software Market Size, By Type, 2014–2023 (USD Billion)
Table 6 Digital Signage Software Market Size, By Application, 2014–2023 (USD Million)
Table 7 Digital Signage Software Market Size, By Commercial Application, 2014–2023 (USD Million)
Table 8 Digital Signage Software Market Size, By Infrastructural Application, 2014–2023 (USD Million)
Table 9 Digital Signage Software Market Size, By Institutional Application, 2014–2023 (USD Million)
Table 10 Digital Signage Services Market Size, By Type, 2014–2023 (USD Billion)
Table 11 Digital Signage Services Market Size, By Application, 2014–2023 (USD Million)
Table 12 Digital Signage Services Market Size, By Commercial Application, 2014–2023 (USD Million)
Table 13 Digital Signage Services Market Size, By Infrastructural Application, 2014–2023 (USD Million)
Table 14 Digital Signage Services Market Size, By Institutional Application, 2014–2023 (USD Million)
Table 15 Digital Signage Installation Services Market Size, By Application, 2014–2023 (USD Million)
Table 16 Digital Signage Installation Services Market Size, By Commercial Application, 2014–2023 (USD Million)
Table 17 Digital Signage Installation Services Market Size, By Infrastructural Application, 2014–2023 (USD Million)
Table 18 Digital Signage Installation Services Market Size, By Institutional Application, 2014–2023 (USD Million)
Table 19 Digital Signage Maintenance and Support Services Market Size, By Application, 2014–2023 (USD Million)
Table 20 Digital Signage Maintenance and Support Services Market Size, By Commercial Application, 2014–2023 (USD Million)
Table 21 Digital Signage Maintenance and Support Services Market Size, By Infrastructural Application, 2014–2023 (USD Million)
Table 22 Digital Signage Maintenance and Support Services Market Size, By Institutional Application, 2014–2023 (USD Million)
Table 23 Digital Signage Other Services Market Size, By Application, 2014–2023 (USD Million)
Table 24 Digital Signage Other Services Market Size, By Commercial Application, 2014–2023 (USD Million)
Table 25 Digital Signage Other Services Market Size, By Infrastructural Application, 2014–2023 (USD Million)
Table 26 Digital Signage Other Services Market Size, By Institutional Application, 2014–2023 (USD Million)
Table 27 Digital Signage Software and Services Market Size, By Application, 2014–2023 (USD Billion)
Table 28 Digital Signage Services Market in Commercial Application, By Type of Services, 2014–2023 (USD Million)
Table 29 Digital Signage Services Market in Retail Application, By Type of Services, 2014–2023 (USD Million)
Table 30 Digital Signage Services Market in Corporate Application, By Type of Services, 2014–2023 (USD Million)
Table 31 Digital Signage Services Market in Healthcare Application, By Type of Services, 2014–2023 (USD Million)
Table 32 Digital Signage Services Market in Hospitality Application, By Type of Services, 2014–2023 (USD Million)
Table 33 Digital Signage Services Market in Government Application, By Type of Services, 2014–2023 (USD Million)
Table 34 Digital Signage Services Market in Infrastructural Application, By Type of Services, 2014–2023 (USD Million)
Table 35 Digital Signage Services Market in Transportation Application, By Type of Services, 2014–2023 (USD Million)
Table 36 Digital Signage Services Market in Entertainment Application, By Type of Services, 2014–2023 (USD Million)
Table 37 Digital Signage Services Market in Institutional Application, By Type of Services, 2014–2023 (USD Million)
Table 38 Digital Signage Services Market in Banking Application, By Type of Services, 2014–2023 (USD Million)
Table 39 Digital Signage Services Market in Education Application, By Type of Services, 2014–2023 (USD Million)
Table 40 Digital Signage Services Market in Industrial Application, By Type of Services, 2014–2023 (USD Million)
Table 41 Digital Signage Services Market in Other Applications, By Type of Services, 2014–2023 (USD Million)
Table 42 Digital Signage Software and Services Market Size, By Region, 2014–2023 (USD Billion)
Table 43 Digital Signage Software Market Size, By Region, 2014–2023 (USD Billion)
Table 44 Digital Signage Services Market Size, By Region, 2014–2023 (USD Billion)
Table 45 North America Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 46 North America Digital Signage Software Market Size, By Country, 2014–2023 (USD Million)
Table 47 North America Digital Signage Services Market Size, By Country, 2014–2023 (USD Million)
Table 48 US Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 49 Europe Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 50 Europe Digital Signage Software Market Size, By Country, 2014–2023 (USD Million)
Table 51 Europe Digital Signage Services Market Size, By Country, 2014–2023 (USD Million)
Table 52 UK Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 53 Germany Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 54 France Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 55 APAC Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 56 APAC Digital Signage Software Market Size, By Country, 2014–2023 (USD Million)
Table 57 APAC Digital Signage Services Market Size, By Country, 2014–2023 (USD Million)
Table 58 China Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 59 Japan Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 60 South Korea Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 61 RoW Digital Signage Software and Services Market Size, By Offering, 2014–2023 (USD Billion)
Table 62 RoW Signage Software Market Size, By Region, 2014–2023 (USD Million)
Table 63 RoW Signage Services Market Size, By Region, 2014–2023 (USD Million)
Table 64 Market Ranking of the Top 5 Players in the Digital Signage Software and Services Market, 2016
Table 65 Contract, 2014–2017
Table 66 Partnerships, Collaborations, and Joint Venture, 2015–2017
Table 67 Product Launches, 2014–2017
Table 68 Mergers and Acquisitions, 2015–2017

List of Figures

Figure 1 Research Design
Figure 2 Process Flow of Market Size Estimation
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown & Data Triangulations
Figure 6 Digital Signage Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 7 Digital Signage Software and Services Market Expected to Exhibit High Growth Between 2017 and 2023
Figure 8 Software Held A Larger Size of the Digital Signage Software and Services Market in 2016
Figure 9 Market for Content Management System Expected to Grow at the Highest Rate Between 2017 and 2023
Figure 10 Installation Services Expected to Hold the Largest Size of the Market Between 2017 and 2023
Figure 11 Digital Signage Software and Services Market in APAC Expected to Grow at the Highest CAGR During the Forecast Period
Figure 12 Digital Signage Software and Services Market: Drivers, Restraints, Opportunities, and Challenges
Figure 13 Value Chain Analysis: Major Value Added During R&D and Product Development
Figure 14 Software Offerings: Digital Signage Software and Services Market
Figure 15 Digital Signage Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 16 Digital Signage Software Market, By Type, 2017 vs 2023 (USD Billion)
Figure 17 Edge Server Software
Figure 18 Processing of Edge Server Software
Figure 19 Functions of Content Management Software
Figure 20 Processes Involved in Distribution & Scheduling Software
Figure 21 Digital Signage Software Market, By Application, 2017 vs 2023 (USD Million)
Figure 22 Digital Signage Software Market, By Commercial Application, 2017 vs 2023 (USD Million)
Figure 23 Digital Signage Software Market, By Infrastructural Application, 2017 vs 2023 (USD Million)
Figure 24 Digital Signage Software Market, By Institutional Application, 2017 vs 2023 (USD Million)
Figure 25 Digital Signage Services Market, By Type
Figure 26 Digital Signage Services Market, By Type, 2017 vs 2023 (USD Billion)
Figure 27 Digital Signage Services Market, By Application, 2017 vs 2023 (USD Million)
Figure 28 Digital Signage Services Market, By Commercial Application, 2017 vs 2023 (USD Million)
Figure 29 Digital Signage Services Market, By Infrastructural Application, 2017 vs 2023 (USD Million)
Figure 30 Digital Signage Services Market, By Institutional Application, 2017 vs 2023 (USD Million)
Figure 31 Digital Signage Market, By Application
Figure 32 Digital Signage Software and Services Market, By Application, 2017 vs 2023 (USD Billion)
Figure 33 Use of Digital Signage Systems in the Retail Sector
Figure 34 Benefits of Digital Signage in the Government Sector
Figure 35 Digital Signage Software and Services Market, By Geography
Figure 36 Digital Signage Software and Services Market, By Region, 2017 vs 2023 (USD Billion)
Figure 37 Digital Signage Software Market, By Region, 2017 vs 2023 (USD Billion)
Figure 38 Digital Signage Services Market, By Region, 2017 vs 2023 (USD Billion)
Figure 39 U.S. Held A Major Share of the North American Digital Signage Software Market in 2016
Figure 40 North America Digital Signage Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 41 North America Digital Signage Software Market, By Country, 2017 vs 2023 (USD Million)
Figure 42 North America Digital Signage Services Market, By Country, 2017 vs 2023 (USD Million)
Figure 43 Europe Digital Signage Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 44 Europe Digital Signage Software Market, By Country, 2017 vs 2023 (USD Million)
Figure 45 Europe Digital Signage Services Market, By Country, 2017 vs 2023 (USD Million)
Figure 46 Snapshot of the Digital Signage Software Market in APAC
Figure 47 APAC Digital Signage Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 48 APAC Digital Signage Software Market, By Country, 2017 vs 2023 (USD Million)
Figure 49 APAC Digital Signage Services Market, By Country, 2017 vs 2023 (USD Million)
Figure 50 RoW Digital Signage Software and Services Market, By Offering, 2017 vs 2023 (USD Billion)
Figure 51 RoW Digital Signage Software Market, By Region, 2017 vs 2023 (USD Million)
Figure 52 RoW Digital Signage Services Market, By Country, 2017 vs 2023 (USD Million)
Figure 53 Companies Adopted Product Launches as the Key Growth Strategy Between 2014 and 2017
Figure 54 Contracts & Patent, Partnership, Joint Venture, & Collaboration, and New Product Launches Were the Major Strategies Adopted By Industry Players
Figure 55 Dive Chart
Figure 56 Battle for Market Share: Contracts and Patent, Partnership, Joint Venture, & Collaboration, and New Product Launches are the Key Strategies Adopted By Companies Between 2014 and 2017
Figure 57 Panasonic Corporation: Company Snapshot
Figure 58 Samsung Electronics Co. Ltd.: Company Snapshot

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