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Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

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Date: 29-Nov-2017
No. of pages: 143
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“Optimizing digital experiences to meet changing customer preferences is driving the Digital Marketing Software (DMS) market”

The DMS market size is expected to grow from USD 37.48 billion in 2017 to USD 74.96 billion by 2022, at an estimated Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. This market is driven by personalized marketing material appealing to an individual customer, and the growth of social media and social advertising. On the other hand, security and privacy concerns for confidential data may restraint the DMS market growth.

“CRM software is expected to hold the major market size during the forecast period”

CRM plays an important role in any business process, as it holds and manages databases that are related to customers. The CRM software tracks customer's behavioral pattern and helps in sending personalized and automated messages. The evolving landscape of data across all business channels necessitated the usage of CRM for seamless business functionality. The CRM software also includes sales CRM which handles all the sales process starting from sales tracking to sales forecasting; this software takes care of entire sales process such as lead generation and qualification, real-time forecasting, sales stage and probability analysis, pipeline management, thereby converting prospects into sales opportunities. Marketers are in dire need of this software, and hence will invest significantly to boost their market revenue growth.

“Services segment is expected to grow at a higher CAGR during the forecast period”

Services considered for the DMS market are professional and managed services. These services assist organizations in deploying the solutions on their premises or the cloud. The services market is quite promising in the future due to various integration platforms. Services help organizations in building successful customer relationships by continuously supporting them through the business tenure. Digital marketing services offer organizations with several advantages, including the maximization of resource usage, enhancement of marketing project execution, and streamlining the marketing operations. The demand for services is said to be increasing in the enterprises as the adoption of managed and professional services is growing across major verticals.

“Asia Pacific (APAC) is expected to have high growth potential during the forecast period”

Being the most populated region in the world, APAC is expected to have a huge growth potential pertaining to DMS adoption. Major countries in this region, such as Australia, Singapore, China, Korea, Hong Kong, and India are increasingly investing in DMS. However, this region demands skilled digital marketing professionals to close the skill gaps and adopt new digital technologies for better business operations. The growth in this region is primarily driven by the presence of half of the world’s mobile users, highest social media users, rising trend of online shopping experience, and increasing internet connection and speed. All these factors are contributing to the growth of the DMS market in APAC.

In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of profiles of primary participants is given below as:


  • By company: Tier I – 50%, Tier II – 30%, and Tier III – 20%

  • By designation: C-Level – 70%, D-Level – 18%, and Others – 12%

  • By region: North America – 40%, Europe – 28%, APAC – 25%, MEA–5%, and Latin America – 2%.


The DMS ecosystem comprises major vendors, such as Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and Simply Cast (Canada).

Research Coverage

The report includes in-depth competitive analysis of these key players in the DMS market, with their company profiles, recent developments, and key market strategies. The research report segments the DMS market by component (software and service), deployment type, organization size, industry vertical, and region.

Reasons to Buy the Report

The DMS market has been segmented on the basis of components (software and services), deployment types, organization sizes, industry verticals, and regions. The report will help leaders/new entrants in this market in the following ways:


  • The report segments the DMS market comprehensively and provides the closest approximations of the revenue numbers for the overall market and sub segments. The market numbers are further split across various industries and regions.

  • The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

  • This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 11 players offering services in this market. In this section, market internals have been provided that can put them ahead of the competitors.

Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Digital Marketing Software Market
4.2 Market By Deployment Type
4.3 Market By Organization Size
4.4 Market By Software and Region
4.5 Market By Industry Vertical

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growth of Social Media and Social Advertising
5.2.1.2 Popularity of Mobile Advertising With Increasing Mobile Devices
5.2.1.3 Personalized Marketing Materials Appealing to Each Individual
5.2.1.4 Optimizing Digital Experiences to Meet the Changing Customer Preferences
5.2.2 Restraints
5.2.2.1 Security and Privacy Concerns for Confidential Data
5.2.3 Opportunities
5.2.3.1 Evolving Need of AI and Big Data Analytics in Digital Marketing
5.2.3.2 Digital Engagement Through VR and AR
5.2.4 Challenges
5.2.4.1 Integrating Dms Tools With Other Business Applications
5.2.4.2 Selection of Relevant Digital Techniques and Vendors
5.2.4.3 Varying Structure of Regulatory Policies
5.2.4.4 Lack of Digital Skilled Personnel
5.3 Technology Innovation, SMAC
5.4 Digital Marketing Use Cases
5.4.1 Use Case #1
5.4.2 Use Case #2
5.4.3 Use Case #3

6 Digital Marketing Software Market, By Component
6.1 Introduction
6.2 Software
6.3 Services

7 Digital Marketing Software Market, By Software
7.1 Introduction
7.2 Customer Relationship Management Software
7.3 Email Marketing Software
7.4 Social Media Advertising
7.5 Search Marketing Software
7.6 Web Content Management Software
7.7 Marketing Automation Software
7.8 Campaign Management
7.9 Video Advertising

8 Digital Marketing Software Market, By Service
8.1 Introduction
8.2 Professional Services
8.2.1 Support and Maintenance
8.2.2 System Integration
8.2.3 Testing and Optimization
8.2.4 Training and Education
8.3 Managed Services

9 Digital Marketing Software Market, By Deployment Type
9.1 Introduction
9.2 On-Premises
9.3 Cloud

10 Digital Marketing Software Market, By Organization Size
10.1 Introduction
10.2 Large Enterprises
10.3 Small and Medium-Sized Enterprises

11 Digital Marketing Software Market, By Industry Vertical
11.1 Introduction
11.2 Banking, Financial Services, and Insurance
11.3 Transportation and Logistics
11.4 Consumer Goods and Retail
11.5 Education
11.6 Healthcare
11.7 Manufacturing
11.8 Media and Entertainment
11.9 Telecom and IT
11.10 Travel and Hospitality
11.11 Others

12 Digital Marketing Software Market, By Region
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia Pacific
12.5 Middle East and Africa
12.6 Latin America

13 Competitive Landscape
13.1 Introduction
13.2 Market Ranking
13.3 Competitive Scenario
13.3.1 New Product/Service Launches
13.3.2 Business Expansions
13.3.3 Acquisitions
13.3.4 Agreements, Partnerships, and Collaborations

14 Company Profiles
(Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis)*
14.1 Adobe Systems
14.2 Oracle
14.3 SAP
14.4 Salesforce
14.5 IBM
14.6 Marketo
14.7 Microsoft
14.8 Hubspot
14.9 SAS Institute
14.10 Act-On Software
*Details on Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
14.11 Key Innovators
14.11.1 Simplycast
14.11.1.1 Business Overview
14.11.1.2 Key Strategies

15 Appendix
15.1 Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.4 Introduction RT: Real-Time Market Intelligence
15.5 Available Customizations
15.6 Related Reports
15.7 Author Details

List of Tables

Table 1 Digital Marketing Software Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 2 Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 3 Software: Market Size, By Region, 2015–2022 (USD Million)
Table 4 Services: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Digital Marketing Software Market Size, By Software, 2015–2022 (USD Million)
Table 6 Customer Relationship Management Software: Market Size, By Region, 2015–2022 (USD Million)
Table 7 Email Marketing Software: Market Size, By Region, 2015–2022 (USD Million)
Table 8 Social Media Advertising: Market Size, By Region, 2015–2022 (USD Million)
Table 9 Search Marketing Software: Market Size, By Region, 2015–2022 (USD Million)
Table 10 Web Content Management Software: Market Size, By Region, 2015–2022 (USD Million)
Table 11 Marketing Automation Software: Market Size, By Region, 2015–2022 (USD Million)
Table 12 Campaign Management: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Video Advertising: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Digital Marketing Software Market Size, By Service, 2015–2022 (USD Million)
Table 15 Professional Services: Market Size, By Type, 2015–2022 (USD Million)
Table 16 Professional Services: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Support and Maintenance Market Size, By Region, 2015–2022 (USD Million)
Table 18 System Integration Market Size, By Region, 2015–2022 (USD Million)
Table 19 Testing and Optimization Market Size, By Region, 2015–2022 (USD Million)
Table 20 Training and Education Market Size, By Region, 2015–2022 (USD Million)
Table 21 Managed Services: Market Size, By Region, 2015–2022 (USD Million)
Table 22 Digital Marketing Software Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 23 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 24 Cloud: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Digital Marketing Software Market Size, By Organization Size, 2015–2022 (USD Million)
Table 26 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Small and Medium-Sized Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Digital Marketing Software Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Transportation and Logistics: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Consumer Goods and Retail: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Education: Market Size, By Region, 2015–2022 (USD Million)
Table 33 Healthcare: Market Size, By Region, 2015–2022 (USD Million)
Table 34 Manufacturing: Market Size, By Region, 2015–2022 (USD Million)
Table 35 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 36 Telecom and IT: Market Size, By Region, 2015–2022 (USD Million)
Table 37 Travel and Hospitality: Market Size, By Region, 2015–2022 (USD Million)
Table 38 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 39 Digital Marketing Software Market Size, By Region, 2015–2022 (USD Million)
Table 40 North America: Market Size, By Component, 2015–2022 (USD Million)
Table 41 North America: Market Size, By Software, 2015–2022 (USD Million)
Table 42 North America: Market, By Service, 2015–2022 (USD Million)
Table 43 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 44 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 45 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 46 North America: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 47 Europe: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 48 Europe: Market Size, By Software, 2015–2022 (USD Million)
Table 49 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 50 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 51 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 52 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 53 Europe: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 54 Asia Pacific: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 55 Asia Pacific: Market Size, By Software, 2015–2022 (USD Million)
Table 56 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 57 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 58 Asia Pacific: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 59 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 60 Asia Pacific: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 61 Middle East and Africa: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 62 Middle East and Africa: Market Size, By Software, 2015–2022 (USD Million)
Table 63 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 64 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 65 Middle East and Africa: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 66 Middle East and Africa: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 67 Middle East and Africa: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 68 Latin America: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 69 Latin America: Market Size, By Software, 2015–2022 (USD Million)
Table 70 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 71 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 72 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 73 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 74 Latin America: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 75 Market Ranking for the Digital Marketing Software Market, 2017
Table 76 New Product/Service Launches, 2017
Table 77 Business Expansions, 2017
Table 78 Acquisitions, 2017
Table 79 Agreements, Partnerships, and Collaborations, 2017

List of Figures

Figure 1 Digital Marketing Software Market: Market Segmentation
Figure 2 Digital Marketing Software Market: Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Digital Marketing Software Market: Assumptions
Figure 7 Market Top 3 Segments During the Forecast Period
Figure 8 Market Share By Region
Figure 9 Global Digital Marketing Software Market Size, By Component
Figure 10 The Digital Marketing Software Market is Expected to Double Itself During the Forecast Period
Figure 11 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 12 Large Enterprises Segment is Expected to Have A Larger Market Size During the Forecast Period
Figure 13 Customer Relationship Management Software, and North America are Estimated to Have the Largest Market Shares in 2017
Figure 14 Media and Entertainment Vertical is Expected to Have the Largest Market Size During the Forecast Period
Figure 15 Digital Marketing Software Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 17 Social Media Advertising Software is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 19 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 20 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 21 Consumer Goods and Retail Industry Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Asia Pacific is Expected to Have the Largest Market Size During the Forecast Period
Figure 23 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Key Developments By Leading Players in the Digital Marketing Software Market for 2014–2017
Figure 27 Adobe Systems: Company Snapshot
Figure 28 Adobe Systems: SWOT Analysis
Figure 29 Oracle: Company Snapshot
Figure 30 Oracle: SWOT Analysis
Figure 31 SAP: Company Snapshot
Figure 32 SAP: SWOT Analysis
Figure 33 Salesforce: Company Snapshot
Figure 34 Salesforce: SWOT Analysis
Figure 35 IBM: Company Snapshot
Figure 36 IBM: SWOT Analysis
Figure 37 Hubspot: Company Snapshot
Figure 38 SAS Institute: Company Snapshot

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