Digital Badges Market by Offering (Platform and Services), End User (Academic (K-12 and Higher Education) and Corporate (SMEs and Large Enterprises)), and Region (North America, Europe, APAC, and Row) - Global Forecast to 2023

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Date: 07-Aug-2018
No. of pages: 86
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“The growing adoption of online learning along with an increasing focus on employees’ professional development is expected to drive the global digital badges market”

The global digital badges market size is expected to grow from USD 83.3 million in 2018 to reach USD 205.6 million by 2023, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period. Major drivers of the digital badges market include the growing adoption of online learning, an increasing focus on employees’ professional development, and the use of blockchain in digital badges. Lack of IT infrastructure in countries of the developing regions could be a major challenge for the growth of digital badges market.

“The corporate end-user segment to grow at a higher rate during the forecast period”

The corporate end-user segment has started adopting digital badges to provide intrinsic value to the training offered to employees. Digital badges are gaining traction especially in the technology sector where employees improve their job qualifications by showcasing their technical expertise. Many technology vendors have partnered with digital badge platform providers to offer digital badges to employees who have completed training modules in different technological aspects.

“North America to hold the largest market size and APAC to grow at the highest CAGR during the forecast period”

In the global digital badges market, North America is expected to hold the largest market size during the forecast period. Organizations in North America are increasingly adopting digital badges. owing to the authenticity provided by digital badges, a growing demand for acquiring specific skills among individuals, increasing collaboration among educational institutions, and rapid technological advancements. Large presence of firms that utilize the digital badge technology would also contribute to the growth of the market in North America. On the other hand, APAC is expected to record the fastest growth in the digital badges market, as academic institutions and corporate houses in the region have started adopting smart eLearning solutions. In APAC, organizations are increasingly focus to gain better RoI on talent development, fulfill employee learning requirements, offer proper employee training, and receive quantifiable business outcomes.

The break-up profiles of primary discussion participants are given below:


  • By Company Type: Tier1 (15%), Tier2 (25%), and Tier 3 (60%)

  • By Designation: C-Level (45%), Manager Level (30%), and Director Level (25%),

  • By Region: North America (45%), Europe (25%), APAC (20%), RoW (10%)


The following key vendors profiled in the digital badges market report:


  • Credly (US)

  • Accredible (US)

  • Accreditrust (US)

  • Badgecraft (Lithuania)

  • Badgelist (US)

  • Basno (US)

  • Be Badges (Belgium)

  • Bestr (Italy)

  • Concentric Sky (US)

  • Discendum (Finland)

  • EbizON (India)

  • Forall Systems (US)

  • LearningTimes (US)

  • Nocti Business Solutions (US)

  • Portfolium (US)

  • ProExam (US)

  • Youtopia (US)


Research Coverage

The report segments the global digital badges market based on offering (platform and services), end user (academic and corporate), and region.A detailed analysis of the digital badges market by region provides insights into the potential business opportunities across regions.

Reasons to Buy the Report

The report will help market leaders/new entrants in the global digital badges market in the following ways:


  • The report segments the digital badges market comprehensively and provides the closest approximations of revenue numbers for the overall market and sub segments across regions.

  • The report helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

  • The report helps stakeholders understand the competitors and gain more insights to better their position in the market.

Digital Badges Market by Offering (Platform and Services), End User (Academic (K-12 and Higher Education) and Corporate (SMEs and Large Enterprises)), and Region (North America, Europe, APAC, and Row) - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Breakdown of Primaries
2.1.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2 Digital Badges Market, By Offering, 2018 vs 2023
4.3 Market By End-User, 2018–2023
4.4 Market By Academic Type, 2018 vs 2023
4.5 Market By Corporate Type, 2018–2023
4.6 Market Investment Scenario

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growth in the Adoption of Online Education
5.2.1.2 Increasing Focus on Employees’ Professional Development
5.2.1.3 Use of Blockchain for Digital Badges
5.2.2 Restraints
5.2.2.1 Lack of IT Infrastructure in Developing Countries
5.2.3 Opportunities
5.2.3.1 Growing Emphasis on Lifelong Learning
5.2.3.2 Gamification in the Education Industry
5.2.4 Challenges
5.2.4.1 Lack of Digital Badge Equivalents
5.2.4.2 Budget Constraints for Educational Institutions
5.3 Industry Trends
5.3.1 Introduction
5.3.2 Open Badge Infrastructure
5.3.3 Case Studies

6 Digital Badges Market, By Offering
6.2 Platform
6.3 Services

7 Market By End-User
7.1 Introduction
7.2 Academic
7.2.1 K-12
7.2.2 Higher Education
7.3 Corporate
7.3.1 Small and Medium-Sized Enterprises
7.3.2 Large Enterprises

8 Market By Region
8.1 Introduction
8.2 North America
8.3 Europe
8.4 Asia Pacific
8.5 Rest of the World

9 Competitive Landscape
9.1 Overview
9.2 Market Ranking Analysis for the Digital Badges Market
9.3 Competitive Scenario
9.3.1 New Product Launches
9.3.2 Mergers and Acquisitions
9.3.3 Agreements and Partnerships

10 Company Profiles
*Details on Business Overview, Platforms Offered, Recent Developments and MnM View
10.1 Credly
10.2 Accredible
10.3 Professional Examination Service (ProExam)
10.4 Discendum
10.5 Portfolium
10.6 Accreditrust
10.7 Badge List
10.8 Badgecraft
10.9 Basno
10.10 Be Badges
10.11 Bestr
10.12 Concentric Sky
10.13 EbizOn
10.14 Forall Systems
10.15 LearningTimes
10.16 Nocti Business Solutions (NBS)
10.17 Youtopia
(Business Overview, Platforms Offered, Recent Developments and MnM View)

11 Appendix
11.1 Discussion Guide
11.2 Knowledge Store: MarketsandMarkets’ Subscription Portal
11.3 Available Customizations
11.4 Related Reports
11.5 Author Details

List of Tables

Table 1 Digital Badges Market Size, By Offering, 2016–2023 (USD Million)
Table 2 Platform: Market Size, By Region, 2016–2023 (USD Million)
Table 3 Services: Market Size, By Region, 2016–2023 (USD Million)
Table 4 Digital Badges Market Size, By End-User, 2016–2023 (USD Million)
Table 5 Academic: Market Size, By End-User, 2016–2023 (USD Million)
Table 6 Academic: Market Size, By Region, 2016–2023 (USD Million)
Table 7 K-12 Market Size, By Region, 2016–2023 (USD Million)
Table 8 Higher Education Market Size, By Region, 2016–2023 (USD Million)
Table 9 Corporate: Market Size, By End-User, 2016–2023 (USD Million)
Table 10 Corporate: Market Size, By Region, 2016–2023 (USD Million)
Table 11 Small and Medium-Sized Enterprises Market Size, By Region, 2016–2023 (USD Million)
Table 12 Large Enterprises Market Size, By Region, 2016–2023 (USD Million)
Table 13 Digital Badges Market Size, By Region, 2016–2023 (USD Million)
Table 14 North America: Market Size, By Country, 2016–2023 (USD Million)
Table 15 North America: Market Size, By Offering, 2016–2023 (USD Million)
Table 16 North America: Market Size, By End-User, 2016–2023 (USD Million)
Table 17 North America: Market Size, By Academic End-User, 2016–2023 (USD Million)
Table 18 North America: Market Size, By Corporate End-User, 2016–2023 (USD Million)
Table 19 Europe: Digital Badges Market Size, By Country, 2016–2023 (USD Million)
Table 20 Europe: Market Size, By Offering, 2016–2023 (USD Million)
Table 21 Europe: Market Size, By End-User, 2016–2023 (USD Million)
Table 22 Europe: Market Size, By Academic End-User, 2016–2023 (USD Million)
Table 23 Europe: Market Size, By Corporate End-User, 2016–2023 (USD Million)
Table 24 Asia Pacific: Digital Badges Market Size, By Country, 2016–2023 (USD Million)
Table 25 Asia Pacific: Market Size, By Offering, 2016–2023 (USD Million)
Table 26 Asia Pacific: Market Size, By End-User, 2016–2023 (USD Million)
Table 27 Asia Pacific: Market Size, By Academic End-User, 2016–2023 (USD Million)
Table 28 Asia Pacific: Market Size, By Corporate End-User, 2016–2023 (USD Million)
Table 29 Rest of the World: Digital Badges Market Size, By Region, 2016–2023 (USD Million)
Table 30 Rest of the World: Market Size, By Offering, 2016–2023 (USD Million)
Table 31 Rest of the World: Market Size, By End-User, 2016–2023 (USD Million)
Table 32 Rest of the World: Market Size, By Academic End-User, 2016–2023 (USD Million)
Table 33 Rest of the World: Market Size, By Corporate End-User, 2016–2023 (USD Million)
Table 34 New Product Launches/Product Enhancements, 2016–2017
Table 35 Mergers and Acquisitions, 2018
Table 36 Agreements and Partnerships, 2017–2018

List of Figures

Figure 1 Digital Badges Market: Market Segmentation
Figure 2 Regional Scope
Figure 3 Global Digital Badges Market: Research Design
Figure 4 Research Methodology
Figure 5 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 6 Data Triangulation
Figure 7 Market Size Estimation Methodology: Bottom-Up Approach
Figure 8 Market Size Estimation Methodology: Top-Down Approach
Figure 9 Digital Badges Market is Expected to Witness Significant Growth During the Forecast Period
Figure 10 Major Segments With High Market Shares in the Global Digital Badges Market During the Forecast Period
Figure 11 Digital Badges Regional Market Scenario
Figure 12 Increasing Focus on Online Learning is Driving the Digital Badges Market
Figure 13 Platform Segment is Estimated to Hold A Larger Market Share in 2018 vs 2023
Figure 14 Academic Segment is Expected to Lead the Market During the Forecast Period
Figure 15 Higher Education Segment to Lead the Digital Badges Market During the Forecast Period
Figure 16 Large Enterprises Segment to Hold A Higher Market Share During the Forecast Period
Figure 17 Market Investment Scenario
Figure 18 Digital Badges Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Open Badge Infrastructure
Figure 20 Platform Segment is Expected to Hold the Larger Market Share During the Forecast Period
Figure 21 Academic Segment is Expected to Hold the Larger Market Share During the Forecast Period
Figure 22 Asia Pacific is Expected Grow at the Highest CAGR During the Forecast Period
Figure 23 North America: Market Snapshot
Figure 24 Asia Pacific: Market Snapshot
Figure 25 Key Developments By Leading Players in the Digital Badges Market During 2016–2018
Figure 26 Market Ranking, 2018

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