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While the global smartphone market is slowing down, smartphone vendors in China and emerging markets manage to retain shipment growth this year, thanks to their flexible business models and premium products at affordable prices. In particular, some vendors focus on building audiovisual content ecosystems while others boast unique and innovative product designs. Android and iOS continue to dominate the market with over 95% market share while emerging OSs, such as Ubuntu, Sailfish, and Alibaba's Yun OS, are striving to find a foothold in IoT or smart home application markets. This report provides a recent review of the worldwide smartphone market, touching on vendors' market development strategies, major trends of smartphone OSs, and smartphone applications.
List of Topics
- Overview of the worldwide smartphone market, including forecasts for shipments, ASP, and branded vendors' shipment share; also included are major models launched or to be launched in 2015
- Smartphone vendors' market strategies, including a brief summary of major smartphone brands in India
- Emerging OSs, such as Obuntu, Sailfish, and Yun OS, and their applications
- New smartphone applications, including mobile payment, car infotainment, and for marketplaces
Alibaba, Apple, ASUS, Bq, China Mobile, China Telecom, dmarket, Ericsson, Google, HTC, Huawei, Intex, Jolla, Korea Telecom, Leadcore, Lenovo, LeTV, LG, MediaTek, Meizu, Microsoft, Motorola, Nokia, NTT DOCOMO, Qualcomm, Sailfish, Samsung, SK Telecom, Sony, Spreadtrum, Xiaomi, ZTE