Denmark Telecommunications Report Q4 2016

Publisher Name :
Date: 28-Sep-2016
No. of pages: 60

BMI View: Telenor Denmark stopped selling prepaid services on March 31 2016, to focus exclusively on its

post-paid services. We believe Telenor's decision to withdraw prepaid services in Denmark is mostly

domestic, as it looks to reduce its exposure in the market and improve profitability following the failure of

its merger with Telia. However, it also highlights the broader issue of how operators are attempting to

maintain their direct relationship with consumers in saturated markets.

Latest Updates & Industry Developments

? The mobile market in Denmark performed poorly in 2015, with the number of subscribers falling by

2.9% y-o-y to 7.48mn. Over the first half of 2016, the market contracted to 7.42mn subscriptions for a

penetration rate of 130.4%. We forecast this number to decrease slightly to 7.37mn in 2020 as operators

will focus on retaining existing customers through new services, rather than attempting to attract new


Denmark Telecommunications Report Q4 2016

Table of Contents

BMI Industry View 7
Telecoms 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Telecoms Sector - Historical Data & Forecasts (Denmark 2013-2020) 13
Industry Risk Reward Index 15
Western Europe Risk/Reward Index 15
Table: Western Europe Risk/Reward Index, Q4 2016 17
Denmark Risk/Reward Index 18
Market Overview 19
Market Drivers & Trends 19
Mobile 19
Wireline Voice & Broadband 23
Regulatory Development 28
Regulatory Overview 28
Industry Risks 28
Main Development 28
Additional Developments 29
Competitive Landscape 30
Table: Key Players - Telecoms Sector 30
Market & Operators' Data 30
Table: Mobile Market Overview 30
Table: TDC 31
Table: Telenor Denmark 32
Table: TeliaSonera Denmark 33
Table: 3 Denmark 34
Company Profile 35
Hi3G Denmark 35
TDC 38
Telenor Denmark 42
Telia Denmark 45
Demographic Forecast 49
Denmark Demographic Forecast 49
Table: Population Headline Indicators (Denmark 1990-2025) 50
Table: Key Population Ratios (Denmark 1990-2025) 50
Table: Urban/Rural Population & Life Expectancy (Denmark 1990-2025) 51
Table: Population By Age Group (Denmark 1990-2025) 51
Table: Population By Age Group % (Denmark 1990-2025) 52
Glossary 54
Table: Glossary Of Terms 54
Methodology 56
Industry Forecast Methodology 56
Sources 58
Risk/Reward Index Methodology 58
Table: Risk/Reward Index Indicators 59
Table: Weighting Of Indicators 60

List of Tables

Table: Telecoms Sector - Historical Data & Forecasts (Denmark 2013-2020)
Table: Western Europe Risk/Reward Index, Q4 2016
Table: Key Players - Telecoms Sector
Table: Mobile Market Overview
Table: TDC
Table: Telenor Denmark
Table: TeliaSonera Denmark
Table: 3 Denmark
Table: Population Headline Indicators (Denmark 1990-2025)
Table: Key Population Ratios (Denmark 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Denmark 1990-2025)
Table: Population By Age Group (Denmark 1990-2025)
Table: Population By Age Group % (Denmark 1990-2025)
Table: Glossary Of Terms
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators
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