Customer Segmentation in UK Insurance: Digital Lifestyles

Publisher Name :
Date: 30-Aug-2016
No. of pages: 22
Inquire Before Buying

Summary

Society is becoming increasingly connected. Technology has allowed us to be online anytime and anywhere, through portable devices such as smart phones and tablets. This means that consumers have instant access to goods, products, and services. Connection is also extending through the Internet of Things, where big data is collected through wearable tech, connected cars, and smart homes. The result is that consumers expect and look for ever-responsive, convenient, tailored services via a channel they can access from wherever they choose. Catering for digitally active and tech-savvy individuals should be important for insurers, considering that 42% of consumers identified with the Digital Lifestyles trait according to Verdict Financials 2015 UK General Insurance Consumer Survey.

Key Findings


  • 65% of under-24s were defined as having the "Digital Lifestyles" trait - a label that also represented more than half of those under 44, before dropping away among the over-50s.

  • Just over a third of consumers feel nervous when they're without a Smartphone to remain "connected."

  • The online channel is vital in distribution, considering that 45% of consumers identified with the Digital Consumption trait - meaning that they prefer to buy goods and services online.


Synopsis

Standard demographic analysis often fails to reveal sufficiently deep insight into consumer behavior and the motivations behind this. We have produced an attitudinally based segmentation of the consumer market, and have used this to examine the market for key financial products. One of the eight key attitudinal groups is the focus of this brief: Digital Lifestyles. There are two ways in which Digital Lifestyles can be viewed in consumers' approach to their services: being uncomfortable without a Smartphone to remain "connected," and being most comfortable online. It's from these two facets that the following trends within our model are derived: Always Connected and Digital Consumption.

Reasons To Buy


  • Inform your strategy with insight into the key trends and sub-trends that influence insurance consumption habits and develop a competitive advantage around consumer behavior trends.

  • Understand the importance of being led by the consumer in the financial services market and define your strategies with insight on what your customers really want.

  • Align your marketing strategies with the crucial trends influencing consumer behavior.

Customer Segmentation in UK Insurance: Digital Lifestyles

Table of Contents

Digital Lifestyles: Characteristics
Digital Lifestyles and UK Insurance Customers
Servicing Digital Lifestyles: Case Studies

  • 2017 Top 5 Mobile Phone Insurance Ecosystem Players in North America, Europe, Asia-Pacific, South America, Middle East and Africa
    Published: 22-Jan-2018        Price: US 4960 Onwards        Pages: 127
    "This report will be delivered in 2-3 business days after the order is placed." The Global Mobile Phone Insurance Ecosystem market size will be XX million (USD) in 2023, from the XX million (USD) in 2017, with a CAGR (Compound Annual Growth Rate) of XX% from between 2017 and 2023. This report studies the global Mobile Phone Insurance Ecosystem market, especially in North America, Europe, Asia-Pacific, South America, Middle East and Africa, focuses o......
  • 2018-2023 China Mobile Phone Insurance Ecosystem Market Report (Status and Outlook)
    Published: 22-Jan-2018        Price: US 3360 Onwards        Pages: 83
    "This report will be delivered in 2-3 business days after the order is placed." In 2017, the Mobile Phone Insurance Ecosystem market size was xx million USD in China, and it will be xx million USD in 2023, with a CAGR of xx% between 2017 and 2023. In China market, the top players include - Allianz Insurance - AmTrust International Underwriters - Assurant - Asurion - Aviva - Brightstar Corporation - Ca......
  • 2018-2023 Global Top Countries Mobile Phone Insurance Ecosystem Market Report
    Published: 22-Jan-2018        Price: US 4960 Onwards        Pages: 127
    "This report will be delivered in 2-3 business days after the order is placed." In 2017, the global Mobile Phone Insurance Ecosystem market size was xx million USD, and it will be xx million USD in 2023, with a CAGR of xx% between 2017 and 2023. This report studies Mobile Phone Insurance Ecosystem in Global market, especially in United States, Canada, Mexico, Germany, France, UK, Italy, Russia, China, Japan, India, Korea, Southeast Asia, Australia, ......
  • 2018-2023 India Mobile Phone Insurance Ecosystem Market Report (Status and Outlook)
    Published: 22-Jan-2018        Price: US 3360 Onwards        Pages: 83
    "This report will be delivered in 2-3 business days after the order is placed." In 2017, the Mobile Phone Insurance Ecosystem market size was xx million USD in India, and it will be xx million USD in 2023, with a CAGR of xx% between 2017 and 2023. In India market, the top players include - Allianz Insurance - AmTrust International Underwriters - Assurant - Asurion - Aviva - Brightstar Corporation - Ca......
  • 2018-2023 UK Mobile Phone Insurance Ecosystem Market Report (Status and Outlook)
    Published: 22-Jan-2018        Price: US 3360 Onwards        Pages: 83
    "This report will be delivered in 2-3 business days after the order is placed." In 2017, the Mobile Phone Insurance Ecosystem market size was xx million USD in UK, and it will be xx million USD in 2023, with a CAGR of xx% between 2017 and 2023. In UK market, the top players include - Allianz Insurance - AmTrust International Underwriters - Assurant - Asurion - Aviva - Brightstar Corporation - Carphone......
  • 2018-2023 Philippines Mobile Phone Insurance Ecosystem Market Report (Status and Outlook)
    Published: 22-Jan-2018        Price: US 3360 Onwards        Pages: 83
    "This report will be delivered in 2-3 business days after the order is placed." In 2017, the Mobile Phone Insurance Ecosystem market size was xx million USD in Philippines, and it will be xx million USD in 2023, with a CAGR of xx% between 2017 and 2023. In Philippines market, the top players include - Allianz Insurance - AmTrust International Underwriters - Assurant - Asurion - Aviva - Brightstar Corporation......
  • 2018-2023 United States Mobile Phone Insurance Ecosystem Market Report (Status and Outlook)
    Published: 22-Jan-2018        Price: US 3360 Onwards        Pages: 83
    "This report will be delivered in 2-3 business days after the order is placed." In 2017, the Mobile Phone Insurance Ecosystem market size was xx million USD in United States, and it will be xx million USD in 2023, with a CAGR of xx% between 2017 and 2023. In United States market, the top players include - Allianz Insurance - AmTrust International Underwriters - Assurant - Asurion - Aviva - Brightstar Corpora......
  • North America Cyber Insurance Market by Manufacturers, Countries, Type and Application, Forecast to 2022
    Published: 19-Jan-2018        Price: US 4480 Onwards        Pages: 116
    Cyber-insurance is an insurance product used to protect businesses and individual users from Internet-based risks, and more generally from risks relating to information technology infrastructure and activities. Risks of this nature are typically excluded from traditional commercial general liability policies or at least are not specifically defined in traditional insurance products. Coverage provided by cyber-insurance policies may include first-party coverage against losses such as data destruc......
  • EMEA (Europe, Middle East and Africa) Mobile Phone Insurance Ecosystem Market 2017 Forecast to 2022
    Published: 18-Jan-2018        Price: US 4480 Onwards        Pages: 122
    Mobile insurance refers to a type of insurance cover which is available to protect your mobile, iPhone or PDA in the event it is lost, stolen or accidentally damaged, either in the domestic area or overseas. Mobile insurance cover can be taken out on a monthly or annual basis paid by direct debit or in some cases by credit card, some insurers offer an automatic renewal service when the policy expires. Scope of the Report: This report focuses on the Mobile Phone Insurance Ec......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs