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CRM Analytics Market by Type (Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, Web & Social Media Analytics) - Global Forecast to 2019

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Date: 06-Apr-2015
No. of pages: 136
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The CRM analytics are widely been adopted by businesses across a broad spectrum of verticals mentioned in the report such as Banking, Financial Services, and Insurance (BFSI),retail& wholesale, telecommunication & IT, healthcare & life sciences, manufacturing, energy & utilities, media & entertainment, and transportation & logistics, hospitality, other verticals too.

The complete CRM analytics market analysis consists of evaluating various types, deployment model,end users, verticals and regions. The overall market size is found by adding up the individual market size of all the types including Marketing Analytics, Customer Analytics, Sales Analytics, Contact Center Analytics, and Web& Social Media Analytics.

The CRM analytics solutions are currently offered by numerous vendors such as IBM, Oracle, Microsoft,Sales force Inc., SAP AG and others. These vendors are offering the CRM analytics solutions over on-premise and cloud as a standalone solution as well as integrated in the CRM suit.

Today the prime concern in the CRM analytics market is regarding the data security and privacy. To meet this major concern of the customers, CRM analytics vendors as well as resellers, systems integrators, and data center operators have been working together to make sure that CRM analytics are delivered easily with maximum security and customization. The CRM analytics vendors are also engaged in delivering advanced analytical solution with lower cost to enhance the business ROI.

The report is expected to help the market leaders/new entrants in this market in the following ways:


  • This report segments the CRM analytics market into types, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across theverticals, end users, deployment model, and regions.

  • This report will help them better understand the competitors and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of thetop 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.

  • The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.

CRM Analytics Market by Type (Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, Web & Social Media Analytics) - Global Forecast to 2019

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Markets Covered
1.4.1 Years
1.5 Currency
1.6 Limitation
1.7 Stakeholders

2 Research Methodology
2.1 Market Size Estimation
2.2 Market Breakdown and Data Triangulation
2.3 Market Share Estimation
2.3.1 Key Data Taken From Secondary Sources
2.3.2 Key Data Taken From Primary Sources
2.3.3 Key Industry Insights

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in CRM Analytics Market
4.2 Life Cycle Analysis, By Region
4.3 Region-Wise Adoption
4.4 Key Verticals and Regional Markets in CRM Analytics Market

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 Market By Type
5.2.2 Market By End User
5.2.3 Market By Deployment
5.2.4 Market By Vertical
5.2.5 Market By Region
5.3 CRM Analytics Market Dynamics
5.3.1 Drivers
5.3.1.1 Explosive Growth in Data Generation
5.3.1.2 Proven Benefits of Analytics
5.3.2 Restraints
5.3.2.1 Data Management, Quality and Integration Concerns
5.3.3 Opportunities
5.3.3.1 Increase in the Adoption of Cloud-Based CRM Analytics
5.3.3.2 Regulatory Compliance
5.3.4 Challenges
5.3.4.1 Need for Customization
5.3.4.2 Data Privacy and Security Concerns

6 CRM Analytics Market: Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Ecosystem
6.4 Porter’s Five Forces Analysis
6.4.1 Threat From New Entrants
6.4.2 Threat From Substitutes
6.4.3 Bargaining Power of Suppliers
6.4.4 Bargaining Power of Buyers
6.4.5 Intensity of Competitive Rivalry

7 CRM Analytics Market, By Type
7.1 Introduction
7.2 Marketing Analytics
7.3 Sales Analytics
7.4 Customer Analytics
7.5 Contact Center Analytics
7.6 Web and Social Media Analytics

8 CRM Analytics Market, By End User
8.1 Introduction
8.2 Small and Medium Businesses (SMBS)
8.3 Large Enterprises

9 CRM Analytics Market, By Deployment
9.1 Introduction
9.2 On-Premise
9.3 Cloud

10 CRM Analytics Market, By Vertical
10.1 Introduction
10.2 Banking, Financial Services & Insurance (BFSI)
10.3 Retail & Wholesale
10.4 Healthcare & Life Sciences
10.5 Telecommunication & IT
10.6 Energy & Utilities
10.7 Media and Entertainment
10.8 Transportation & Logistics
10.9 Hospitality
10.10 Manufacturing
10.11 Others

11 CRM Analytics Market, By Region
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.2 Competitive Situation and Trends
12.2.1 New Product Launches
12.2.2 AGreements, Partnerships, Collaborations, & Joint Ventures
12.2.3 Mergers and Acquisitions
12.2.4 Expansion

13 Company Profiles
13.1 Introduction
13.2 Oracle
13.2.1 Business Overview
13.2.2 Solutions
13.2.3 Key Strategies
13.2.4 Recent Developments
13.2.5 SWOT Analysis
13.2.6 MNM View
13.3 SAP AG
13.3.1 Business Overview
13.3.2 Solutions
13.3.3 Key Strategies
13.3.4 Recent Developments
13.3.5 SWOT Analysis
13.3.6 MNM View
13.4 IBM
13.4.1 Business Overview
13.4.2 Solutions
13.4.3 Key Strategies
13.4.4 Recent Developments
13.4.5 SWOT Analysis
13.4.6 MNM View
13.5 Microsoft
13.5.1 Business Overview
13.5.2 Solutions
13.5.3 Key Strategies
13.5.4 Recent Developments
13.5.5 SWOT Analysis
13.5.6 MNM View
13.6 SAS
13.6.1 Business Overview
13.6.2 Solutions
13.6.3 Key Strategies
13.6.4 Recent Developments
13.6.5 SWOT Analysis
13.6.6 MNM View
13.7 Accenture
13.7.1 Business Overview
13.7.2 Solutions
13.7.3 Key Strategies
13.7.4 Recent Developments
13.8 Infor
13.8.1 Business Overview
13.8.2 Solutions
13.8.3 Key Strategies
13.8.4 Recent Developments
13.9 Teradata
13.9.1 Business Overview
13.9.2 Solutions
13.9.3 Key Strategies
13.9.4 Recent Developments
13.10 Angoss
13.10.1 Business Overview
13.10.2 Solutions
13.10.3 Key Strategies
13.10.4 Recent Developments
13.11 Salesforce
13.11.1 Business Overview
13.11.2 Solutions
13.11.3 Key Strategies
13.11.4 Recent Developments

14 Appendix
14.1 Introducing RT: Real Time Market Intelligence
14.2 Available Customizations
14.3 Related Reports

List of Tables

Table 1 Exponential Rise in Data Generation is Propelling the Growth of Market
Table 2 Concerns of Data Management, Quality and Integration Are Restraints of CRM Analytics Market
Table 3 Cloud Based Solutions is the Key Opportunity for Market
Table 4 Customized CRM Analytics Applications is the Key Challenge for Market
Table 5 Global Market  Size, By Type, 2012–2019 ($Million)
Table 6 Marketing  Analytics  Market Size, By Region, 2012–2019 ($Million)
Table 7 Marketing Analytics Market Size, By Deployment, 2012–2019 ($Million)
Table 8 Sales Analytics  Market Size, By Region, 2012–2019 ($Million)
Table 9 Sales Analytics Market Size, By Deployment, 2012–2019 ($Million)
Table 10 Customer Analytics Market Size, By Region, 2012–2019 ($Million)
Table 11 Customer Analytics Market Size, By Deployment, 2012–2019 ($Million)
Table 12 Contact Center Analytics Market Size, By Region, 2012–2019 ($Million)
Table 13 Contact Center Analytics Market Size, By Deployment, 2012–2019 ($Million)
Table 14 Web and Social Media Analytics Market Size, By Region, 2012–2019 ($Million)
Table 15 Web and Social Media Analytics Market Size, By Deployment, 2012–2019 ($Million)
Table 16 CRM Analytics Market Size, By End User, 2012–2019 ($Million)
Table 17 SMBS Market Size, By Type, 2012–2019 ($Million)
Table 18 Large Enterprises Market Size, By Type, 2012–2019 ($Million)
Table 19 CRM Analytics Market Size, By Deployment, 2012–2019 ($Million)
Table 20 On-Premise Market Size, By Size, 2012–2019 ($Million)
Table 21 Cloud Market Size, By Size, 2012–2019 ($Million)
Table 22 CRM Analytics Market Size, By Vertical, 2012–2019 ($Million)
Table 23 BFSI Market Size, By Type, 2012-2019 ($Million)
Table 24 BFSI Market Size, By Region, 2012-2019 ($Million)
Table 25 BFSI Market Size, By End User, 2012-2019
Table 26 BFSI Market Size, By Deployment, 2012-2019
Table 27 Retail & Wholesale Market Size, By Type, 2012-2019 ($Million)
Table 28 Retail & Wholesale Market Size, By Region, 2012-2019 ($Million)
Table 29 Retail & Wholesale Market Size, By End User, 2012-2019
Table 30 Retail & Wholesale Market Size, By Deployment, 2012-2019
Table 31 Healthcare & Life Sciences Market Size, By Type, 2012-2019 ($Million)
Table 32 Healthcare & Life Sciences Market Size, By Region, 2012-2019 ($Million)
Table 33 Healthcare & Life Sciences Market Size, By End User, 2012-2019
Table 34 Healthcare & Life Sciences Market Size, By Deployment, 2012-2019
Table 35 Telecommunication & IT Market Size, By Type, 2012-2019 ($Million)
Table 36 Telecommunication & IT Market Size, By Region, 2012-2019 ($Million)
Table 37 Telecommunication & IT Market Size, By End User, 2012-2019
Table 38 Telecommunication & IT Market Size, By Deployment, 2012-2019
Table 39 Energy & Utilities  Market Size, By Type, 2012-2019 ($Million)
Table 40 Energy & Utilities  Market Size, By Region, 2012-2019 ($Million)
Table 41 Energy & Utilities  Market Size, By End User, 2012-2019
Table 42 Energy & Utilities  Market Size, By Deployment, 2012-2019
Table 43 Media and Entertainment Market Size, By Type, 2012-2019 ($Million)
Table 44 Media and Entertainment Market Size, By Region, 2012-2019 ($Million)
Table 45 Media and Entertainment Market Size, By End User, 2012-2019
Table 46 Media and Entertainment Market Size, By Deployment, 2012-2019
Table 47 Transportation & Logistics Market Size, By Type, 2012-2019 ($Million)
Table 48 Transportation & Logistics Market Size, By Region, 2012-2019 ($Million)
Table 49 Transportation & Logistics Market Size, By End User, 2012-2019
Table 50 Transportation & Logistics Market Size, By Deployment, 2012-2019
Table 51 Hospitality Market Size, By Type, 2012-2019 ($Million)
Table 52 Hospitality Market Size, By Region, 2012-2019 ($Million)
Table 53 Hospitality Market Size, By End User, 2012-2019
Table 54 Hospitality Market Size, By Deployment, 2012-2019
Table 55 Manufacturing Market Size, By Type, 2012-2019 ($Million)
Table 56 Manufacturing Market Size, By Region, 2012-2019 ($Million)
Table 57 Manufacturing Market Size, By End User, 2012-2019
Table 58 Manufacturing Market Size, By Deployment, 2012-2019
Table 59 Others Market Size, By Type, 2012-2019 ($Million)
Table 60 Others Market Size, By Region, 2012-2019 ($Million)
Table 61 Others Market Size, By End User, 2012-2019
Table 62 Others Market Size, By Deployment, 2012-2019
Table 63 CRM Analytics Market Size, By Region, 2012-2019 ($Million)
Table 64 NA: Market Size, By End User, 2012-2019 ($Million)
Table 65 Europe: Market Size, By End User, 2012-2019 ($Million)
Table 66 Asia-Pacific: Market Size, By End User, 2012-2019 ($Million)
Table 67 Middle East and Africa: Market Size, By End User, 2012-2019 ($Million)
Table 68 Latin America: CRM Analytics Market Size, By End User, 2012-2019 ($Million)
Table 69 New Product Launches, 2011–2014
Table 70 Agreements, Partnerships, Collaborations, and Joint Ventures, 2011–2014
Table 71 Mergers and Acquisitions, 2011–2014
Table 72 Expansions, 2012–2014

List of Figures

Figure 1 Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 5 Market Snapshot of Regions Covered (2014)
Figure 6 CRM Analytics Market Snapshot on the Basis of Types (2014 vs. 2019)
Figure 7 Lucrative Market Prospects in CRM Analytics Market
Figure 8 Life Cycle Analysis, By Region (2014): LA Soon to Enter Exponential Growth Phase During the Forecast Period
Figure 9 LA Leading the CRM Analytics Market With the Highest Growth Rate
Figure 10 Global CRM Analytics Market: Top Three Verticals and Regions Market Growth Rate (2014-2019)
Figure 11 Market Segmentation: By Type
Figure 12 Market Segmentation: By End User
Figure 13 Market Segmentation: By Deployment
Figure 14 Market Segmentation: By Vertical
Figure 15 Market Segmentation: By Region
Figure 16 Market Dynamics
Figure 17 CRM Analytics Market: Value Chain Analysis
Figure 18 Customer Analytics Ecosystem
Figure 19 Porter’s Five Forces Analysis
Figure 20 Marketing Analytics Segment is Expected to Have the Highest Market Share  Throughout the Forecast Period
Figure 21 CRM Analytics Market Size in Small and Medium Businesses is Expected to Grow By 16.4% During the Forecast Period
Figure 22 Market Size for Cloud Deployment Model is Expected to Grow By 16.6% During the Forecast Period
Figure 23 Market Growth Rate Comparison: By Vertical
Figure 24 Market Comparison: By Region
Figure 25 LA: An Attractive Destination for the CRM Analytics Market, 2014-2019
Figure 26 Companies Adopted Agreements, Partnerships, Collaborations, & Joint Ventures as the Key Growth Strategy Over the Last Three Years
Figure 27 Microsoft Grew at the Fastest Rate Between 2009 & 2013
Figure 28 Battle for Market Share: New Product Launch Was the Key Strategy
Figure 29 Geographic Revenue Mix of Key Market Players
Figure 30 Oracle: Company Snapshot
Figure 31 Oracle: SWOT Analysis:
Figure 32 SAP AG: Company Snapshot
Figure 33 SAP AG.: SWOT Analysis
Figure 34 IBM: Company Snapshot
Figure 35 IBM: SWOT Analysis
Figure 36 Microsoft: Company Snapshot
Figure 37 Microsoft: SWOT Analysis
Figure 38 SAS.: Company Snapshot
Figure 39 SAS: SWOT Analysis
Figure 40 Accenture: Company Snapshot
Figure 41 Infor: Company Snapshot
Figure 42 Teradata: Company Snapshot
Figure 43 Angoss: Company Snapshot
Figure 44 Salesforce: Company Snapshot

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