Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Dairy Food Market

Publisher Name :
Date: 11-Apr-2014
No. of pages: 57

Summary

Understanding Consumer Trends and Drivers of Behavior in the Spanish Dairy Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings


  • Age-specific dairy products are a growing phenomenon in the Spanish Dairy market that support health concerns of different age groups

  • Hectic lives leading to time-scarcity will continue to influence the Dairy Food consumption in Spain

  • Consumption of Dairy products among Spaniards was driven by pursuit of pleasure and Indulgence

  • High quality Dairy products that give good health benefits will continue to have an influence on consumption behavior.


Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Spanish Dairy Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:


  • Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and genders consume Dairy, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

  • Market value and volumes over 2008-2018 for Spain and nine other countries to give a global context.

  • The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.

  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.

  • Examples of international and Spanish-specific product innovation targeting key consumer needs.


Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spanish Dairy consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Dairy Food Market

Table Of Contents

Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
Age Specific Needs and Indulgence are some of the drivers driving Dairy Food consumption in the US
The Spanish Dairy market has a value of EUR 8.2 billion and is forecast to witness steady growth over the next five years
The Milk category accounts for the largest volume share in the Spanish Dairy market
There were over 34.2 billion Dairy Food occasions in Spain in 2012, with consumption higher among Older Consumers
In volume terms, the Dairy Food market in Spain is one of the smallest across the globe

Demographic cohort consumption patterns
Women in Spain consume more Dairy products compared to men
Kids and Babies and Older Consumers over consume Dairy Products in Spain compares to other cohorts
Heavy Frequency consumption of Dairy Food in Spain is marginally higher among women compared to men
Consumers aged between 0-15 years are Heavy Frequency consumers of Dairy Food in Spain

Consumer trend analysis
Age specific requirements and Indulgence are the key motivations for choosing Dairy Food in Spain
Comparing consumers trends influence on consumption of Dairy Product across major markets
Consumption of Dairy Products among Spaniards was driven by pursuit of pleasure and Indulgence
Consumers in Spain will seek out on-the-go Dairy products due to their hectic lifestyles
Age-specific dairy products are a growing phenomenon in the Spanish Dairy market that support health concerns of different age groups
Despite tight consumer spending, Spanish consumers seek Dairy products that meet their individual needs and wants
Spanish consumers put greater importance on product nuances thus creating demand of value for money products
Social networking has little impact on Dairy purchases in Spain
The health and wellness trend in Spain is impacting product choices across Dairy Food categories
Safety of a product and trust are basic needs for Spanish consumers
Spanish consumers are not highly critical of environmental and ethical concerns of the Dairy products

Innovation examples
Dairy food manufacturers are innovating in terms of formulation, packaging and positioning in order to boost product appeal
Manufacturers across the globe are focusing on innovative formulation, positioning and packaging

Recommended actions
Manufacturers need to develop products targeting a fragmenting market
Manufacturers need to provide on-the-go products

Appendix
An explanation of the sub-trends
Detailed methodology
About Canadean

  • Healthy Diet Demand In Developed Economies To Boost Nutraceuticals
    As customers scuffle to keep up with the frantic lifestyles, the necessity for healthy nutrition rises owing to dearth of time to spend on laborious exercises.  Customers are shifting their attention to swift and healthy food behaviours. Increase in intake of beverages and functional food has offered makers of nutraceuticals with money-spinning prospects to benefit [...]
  • World Economic Forum Unveils Top 10 Emerging Technologies of 2016
    The World Economic Forum (WEF) and Scientific American lately unveiled the major technological innovation list of the top ten emerging technologies of 2016. This list emphasizes on the technological developments which have the supremacy to transform industries, protect the planet, and improve lives. It also presents an opening to discuss any societal, human, economic or [...]
  • Siemens Adds To the Growth of Wind Power Generation Market
    Siemens has been presenting ground-breaking strategies and pioneering solutions for energy generation for an intelligent power supply globally. With an expansive portfolio and wide-ranging proficiency in wind power generation, Siemens is likely to aid in increasing the share of wind power in the US energy mix. With New Mexico’s vicinity to significant wind energy areas, [...]
  • Global Public Safety LTE Ecosystem Overview
    In view of its flourishing ecosystem, spectrum flexibility and performance metrics, LTE has emerged as the leading candidate for public safety mobile broadband networks. Public safety organizations and establishments have already begun planning to advance their networks to LTE-based public safety solutions. LTE provisions a varied range of services, from high bandwidth data services to [...]
  • RnR Market Research: Biochips Market Insights
    Growing R&D investment and subcontracting of pharmaceutical companies would lead to growth in biochips market in Asia along with an increase in the application of biochips products is estimated to improve opportunity for the global biochip market. Conversely, the high cost involved in manufacturing of biochips can be seen as a challenge for the same. [...]
  • China Yogurt Industry 2016 Market Research Report
    Published: 22-Aug-2016        Price: US 3200 Onwards        Pages: 131
    The China Yogurt Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Yogurt industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Yogurt market analysis is provided for the China markets including development trends, competitive landscape analysis, and key regions development status. Development policies and plans are disc......
  • United States Cheese Market Report 2021
    Published: 15-Aug-2016        Price: US 3800 Onwards        Pages: 101
    Notes: Sales, means the sales volume of Cheese Revenue, means the sales value of Cheese This report studies sales (consumption) of Cheese in USA market, focuses on the top players, with sales, price, revenue and market share for each player, covering - Arla Foods - Savencia - The Lactalis Group - The Kraft Heinz Company - Fonterra - FrieslandCampina - Almarai - Associated Milk Producers - Bega Cheese Limi......
  • Europe Yogurt Industry 2016 Market Research Report
    Published: 04-Aug-2016        Price: US 3600 Onwards        Pages: 131
    The Europe Yogurt Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Yogurt industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Yogurt market analysis is provided for the Europe markets including development trends, competitive landscape analysis, and key regions development status. Development policies and plans are di......
  • Global Cheese Market Research Report 2021
    Published: 04-Aug-2016        Price: US 2900 Onwards        Pages: 107
    Notes: Sales, means the sales volume of Cheese Revenue, means the sales value of Cheese This report studies Cheese in Global market, especially in North America, Europe, China, Japan, India and Southeast Asia, focuses on top manufacturers in global market, with sales, price, revenue and market share for each manufacturer, covering - Arla Foods - Savencia - The Lactalis Group - The Kraft Heinz Company - Fonterra - FrieslandCam......
  • Global Whey Sales Market Report 2021
    Published: 04-Aug-2016        Price: US 4000 Onwards        Pages: 103
    Notes: Sales, means the sales volume of Snore-ceasing Equipment Revenue, means the sales value of Snore-ceasing Equipment This report studies sales (consumption) of Whey in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering - Euroserum - Friesl and Campina - Lactalis Ing......
  • Europe Dairy Alternatives Sales Market Report 2021
    Published: 03-Aug-2016        Price: US 4900 Onwards        Pages: 104
    This report studies sales (consumption) of Dairy Alternatives in Europe market, especially in Germany, UK, France, Italy, Spain and Russia, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering Blue Diamond Growers Inc.(U.S.) Earth's Own Food Company Inc. (Canada) Eden Foods Inc. (U.S.) Freedom Foods Group Ltd. (Australia) Grupo Leche Pascual, SA (Spain)......
  • Europe Flavored Yogurt Sales Market Report 2021
    Published: 03-Aug-2016        Price: US 4900 Onwards        Pages: 105
    This report studies sales (consumption) of Flavored Yogurt in Europe market, especially in Germany, UK, France, Italy, Spain and Russia, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering Arla Foods, Inc Almarai Company Ltd Britannia Industries Ltd Cabot Creamery Cooperative, Inc Cargill Inc Chobani Inc ConAgra Foods Inc Da......
  • Global Dairy Alternatives Sales Market Report 2021
    Published: 02-Aug-2016        Price: US 4000 Onwards        Pages: 100
    This report studies sales (consumption) of Dairy Alternatives in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering - Blue Diamond Growers Inc.(U.S.) - Earth's Own Food Company Inc. (Canada) - Eden Foods Inc. (U.S.) - Freedom Foods Group Ltd. (Australia) - Grupo Leche Pascual, SA (Spai......
  • Global Flavored Yogurt Sales Market Report 2021
    Published: 02-Aug-2016        Price: US 4000 Onwards        Pages: 108
    This report studies sales (consumption) of Flavored Yogurt in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering - Arla Foods, Inc - Almarai Company Ltd - Britannia Industries Ltd - Cabot Creamery Cooperative, Inc - Cargill Inc - Chobani Inc - ConAgra Foods Inc - D......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs