Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Dairy Food Market
Table Of Contents
Category classification and demographic definitions
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends
Age Specific Needs and Indulgence are some of the drivers driving Dairy Food consumption in the US
The Spanish Dairy market has a value of EUR 8.2 billion and is forecast to witness steady growth over the next five years
The Milk category accounts for the largest volume share in the Spanish Dairy market
There were over 34.2 billion Dairy Food occasions in Spain in 2012, with consumption higher among Older Consumers
In volume terms, the Dairy Food market in Spain is one of the smallest across the globe
Demographic cohort consumption patterns
Women in Spain consume more Dairy products compared to men
Kids and Babies and Older Consumers over consume Dairy Products in Spain compares to other cohorts
Heavy Frequency consumption of Dairy Food in Spain is marginally higher among women compared to men
Consumers aged between 0-15 years are Heavy Frequency consumers of Dairy Food in Spain
Consumer trend analysis
Age specific requirements and Indulgence are the key motivations for choosing Dairy Food in Spain
Comparing consumers trends influence on consumption of Dairy Product across major markets
Consumption of Dairy Products among Spaniards was driven by pursuit of pleasure and Indulgence
Consumers in Spain will seek out on-the-go Dairy products due to their hectic lifestyles
Age-specific dairy products are a growing phenomenon in the Spanish Dairy market that support health concerns of different age groups
Despite tight consumer spending, Spanish consumers seek Dairy products that meet their individual needs and wants
Spanish consumers put greater importance on product nuances thus creating demand of value for money products
Social networking has little impact on Dairy purchases in Spain
The health and wellness trend in Spain is impacting product choices across Dairy Food categories
Safety of a product and trust are basic needs for Spanish consumers
Spanish consumers are not highly critical of environmental and ethical concerns of the Dairy products
Dairy food manufacturers are innovating in terms of formulation, packaging and positioning in order to boost product appeal
Manufacturers across the globe are focusing on innovative formulation, positioning and packaging
Manufacturers need to develop products targeting a fragmenting market
Manufacturers need to provide on-the-go products
An explanation of the sub-trends
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