Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market

Publisher Name :
Date: 10-Apr-2014
No. of pages: 57

Summary

Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • German consumers select Dairy products based on their ability to meet life-stage related and age-specific needs
  • German consumers aged 55 and over are the key consumers of Dairy products
  • Consumption of Dairy products among Germans is driven by the pursuit of pleasure and indulgence
  • Price-conscious German consumers are seeking Dairy products offering good value

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups “over” consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for Germany and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
  • Examples of international and German-specific product innovation targeting key consumer needs.

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of German Dairy consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market

Table Of Contents

Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
Health, Value, and Indulgence are the key factors driving Dairy consumption in Germany
The German Dairy Food market has a value of US$20.6 billion and is forecast to witness accelerated sales growth over the next five years
Milk accounts for almost half of all Dairy consumption volume
There were over 88.1 billion Dairy Food occasions in Germany in 2012, with total consumption higher among Older Consumers
The Dairy market in Germany is set to become the second largest in Europe, after France, by 2018

Demographic cohort consumption patterns
German women consume more Dairy products than their male counterparts
Older Consumers are marginally over-consuming Dairy products, indicating opportunities to focus on healthy products
Young Adults and Pre-Mid-Lifers are under-consuming in Dairy due to Busy Lives and budget constraints
Kids and Babies, Tweens and Early Teens, and consumers aged 55 and over are 'heavy frequency' consumers of Dairy products

Consumer trend analysis
Indulgence influencing consumption pattern in German Dairy Food market
Consumer trends influencing Dairy consumption can be compared globally to provide greater context on the degree of influence each trend has
The Changing Lifestyle mega-trend: Older Consumers seeking functional Dairy are driving sales.
The Connectivity mega-trend: Connection with Dairy products among Germans has little impact on the market growth
The Convenience mega-trend: Due to longer working hours, consumers in Germany look for convenient Dairy Food options
The Ethics mega-trend: Consumers in Germany are not highly motivated by the ethical credentials of Dairy products
The Experience and Enjoyment mega-trend: The German Dairy market is driven by consumers' desire to treat themselves with Indulgent Dairy products
The Health and Wellness mega-trend: The older population in Germany is driving the demand for functional Dairy products that promote good health
The Individuality mega-trend: Consumers in Germany seek differentiated products that meet their taste preferences and dietary requirements
The Trust mega-trend: In order to seek better quality, German consumers prefer buying Dairy products from trustworthy brands
The Value mega-trend: As a staple food category Dairy has a high influence for Value products among German consumers

Innovation examples
Manufacturers are innovating across categories to target the growing needs of German consumers
Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions
Manufacturers, marketers, and retailers need to adapt Dairy positioning to maximise consumption occasions
Manufacturers, marketers, and retailers should develop functional products to meet the needs of an aging population

Appendix
An explanation of the sub-trends
Detailed methodology
About Canadean

  • Global Cystic Fibrosis Market Propelled by Technological Advancement
    With increasing prevalence of cystic fibrosis and its growing awareness among people, the global market for cystic fibrosis is expected to grow at a steady pace. Cystic fibrosis is a genetic condition where the lungs and digestive system becomes clogged with excess mucus. This condition is more common among Caucasian population than people of Asian [...]
  • Bright Prospects Ahead for the SONAR Systems and Technology Market
    With advancement of technology, the global SONAR systems and technology market is increasing at a rapid pace. SONAR which is an acronym for SOund Navigation And Ranging is a technique that uses sound propagation to navigate and communicate with objects on or under the surface of the water, such as other vessels. In 2014, the [...]
  • Increase in Surgical Procedures Propelling the Anesthesia Drugs Market
    With increase in surgical operations and invasive medical tests, the market for anesthesia drugs has been growing at a steady pace. Anesthesia drugs can be broadly categorized into two types – general anesthesia drugs and local anesthesia drugs. Anesthetic drugs help in inducing sleep and preventing discomfort and pain during surgical procedures. By 2018, the [...]
  • Water Treatment Chemicals Market to be driven by Increasing Demand from Developing Economies
    The global market for water treatment chemicals is growing at a steady pace with rapid urbanization and high demand from end-users. Water treatment chemicals are used for treating municipal water as well as agricultural wastewater. With higher demand for clean, drinking water with increasing population and increase in the number of industries, the global market [...]
  • Rise in Prevalence of Allergic Diseases Driving the Global Allergy Diagnostics Market
    With rise in the incidences of allergic diseases in the world, the global allergy diagnostics market has also witnessed steady growth. In recent years, there has been an increase in the number of people suffering from different allergies, particularly food allergies and drug allergies. The number of people suffering from asthma has also increased in [...]
  • To bring in Photography to the Real World Visual Supply Co Acquires Artifact Uprising
  • Visual Supply Co, VSCO has brought a Denver-based startup, Artifact Uprising, which is focused on bringing photographers’ work from the digital hubs on regular basis by modern creatives to the real world as prints and tangible books. Artifact Uprising is …

  • Graft-Versus-Host Disease (GVHD) Treatment Market worth $407 million by 2018
  • The graft-versus-host disease (GVHD) treatment market value will increase from $297 million in 2013 to $407 million by 2018, at a Compound Annual Growth Rate (CAGR) of 6.59%, according to research and consulting firm GlobalData. The company’s latest report* states …

  • Poland Pharmaceutical Industry Growing at 8.3% CAGR to 2020
  • Factors such as the growing elderly population, increasing availability of affordable medicines, and transparent regulatory guidelines will provide the necessary impetus for the growth of the Polish pharmaceutical market, but a decrease in mark-up prices and the country’s stringent drug …

  • Asia-Pacific, Led by China, Drive the Global Methanol Industry
  • China is driving the global methanol industry, with tremendous demand from both its energy and petrochemicals sectors. It accounts for 87.9% of Asia-Pacific’s (APAC) methanol capacity, and 51.9% of the global methanol capacity. Despite a large planned capacity increase in …

  • Diagnostic X-ray Imaging Market worth $4.0 billion by 2020
  • GlobalData estimates that the global diagnostic X-ray imaging market, worth $2.4 billion in 2012, will reach almost $4.0 billion by 2020, increasing at a Compound Annual Growth Rate (CAGR) of 6.7% during the forecast period. Many players are active in …

  • Bulgaria: Combine Harvester-Threshers – Market Report. Analysis and Forecast to 2020
    Published: 27-Jan-2015        Price: US $1730 Onwards        
    "Report will be delivered within 3-4 working days" The report provides an in-depth analysis of the Market for Combine Harvester-Threshers in Bulgaria. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the ma......
  • Germany: Combine Harvester-Threshers – Market Report. Analysis and Forecast to 2020
    Published: 27-Jan-2015        Price: US $1730 Onwards        
    "Report will be delivered within 3-4 working days" The report provides an in-depth analysis of the Market for Combine Harvester-Threshers in Germany. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the mar......
  • Luxembourg: Combine Harvester-Threshers – Market Report. Analysis and Forecast to 2020
    Published: 27-Jan-2015        Price: US $1730 Onwards        
    "Report will be delivered within 3-4 working days" The report provides an in-depth analysis of the Market for Combine Harvester-Threshers in Luxembourg. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the ......
  • Poland: Cocoa Butter – Market Report. Analysis and Forecast to 2020
    Published: 27-Jan-2015        Price: US $1730 Onwards        
    "Report will be delivered within 3-4 working days" The report provides an in-depth analysis of the Market for Cocoa Butter in Poland. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the market will be tran......
  • The United Kingdom: Cocoa Butter – Market Report. Analysis and Forecast to 2020
    Published: 27-Jan-2015        Price: US $1730 Onwards        
    "Report will be delivered within 3-4 working days" The report provides an in-depth analysis of the Market for Cocoa Butter in The United Kingdom. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the market ......
  • Czech Republic: Cocoa Butter – Market Report. Analysis and Forecast to 2020
    Published: 27-Jan-2015        Price: US $1730 Onwards        
    "Report will be delivered within 3-4 working days" The report provides an in-depth analysis of the Market for Cocoa Butter in the Czech Republic. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the market ......
  • Iceland: Cocoa Butter – Market Report. Analysis and Forecast to 2020
    Published: 27-Jan-2015        Price: US $1730 Onwards        
    "Report will be delivered within 3-4 working days" The report provides an in-depth analysis of the Market for Cocoa Butter in Iceland. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the market will be tra......
  • Romania: Threshing Machinery Except Combine Harvester-Threshers – Market Report. Analysis and Forecast to 2020
    Published: 27-Jan-2015        Price: US $1730 Onwards        
    "Report will be delivered within 3-4 working days" The report provides an in-depth analysis of the Market for Threshing Machinery Except Combine Harvester-Threshers in Romania. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forec......
  • Estonia: Threshing Machinery Except Combine Harvester-Threshers – Market Report. Analysis and Forecast to 2020
    Published: 27-Jan-2015        Price: US $1730 Onwards        
    "Report will be delivered within 3-4 working days" The report provides an in-depth analysis of the Market for Threshing Machinery Except Combine Harvester-Threshers in Estonia. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forec......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs