Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market

Publisher Name :
Date: 11-Apr-2014
No. of pages: 56

Summary

Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings


  • A desire for Indulgence is the primary driver of Dairy consumption in France, motivating 30.6% of the market by volume

  • French consumers desire local and regional Cheeses due to the heritage quality they offer

  • French consumers look to Milk to meet the nutritional needs of their age and life stage

  • A large population of working mothers seek on-the-go snacks and meal solutions for them and their families

  • France's aging population will drive demand for fortified Yogurts


Synopsis

Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:


  • Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups ""over"" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

  • Market value and volumes over 2008-2018 for France and nine other countries to give a global context

  • The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future

  • Examples of international and France-specific product innovation targeting key consumer needs


Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Dairy consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market

Table of Contents

Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
Health, Convenience, and a desire to indulge are the key factors driving Dairy consumption
The French Dairy Food market has a Value of EUR18.1 billion and will witness moderate sales growth over the next five years
Milk comprises over 40% of the French Dairy market volume
There were 69.8 billion Dairy Food occasions in France in 2012, with the highest number per person witnessed among Kids and Babies
The French Dairy Food market is the fourth largest globally by value
Across the globe, French consumers have the highest number of per capita Dairy occasions

Demographic cohort consumption patterns
French women consume slightly more Dairy products than men
Consumers between 25 and 34 years of age are under-consuming Dairy products while those aged 55+ continue to over-consume
There is a similar consumption frequency pattern among men and women in France
Kids and Babies are 'heavy frequency' consumers of Dairy products

Consumer trend analysis
The French Dairy market is driven by a desire for indulgent products
Comparing the influence of consumer trends on Dairy consumption across major markets
The Changing Lifestyle mega-trend: French consumers look to Milk to meet the nutritional needs of their age and life stage
The Connectivity mega-trend: French consumers desire local and regional Cheeses due to the heritage quality they offer
The Convenience mega-trend: A large population of working mothers seek on-the-go snacks and meal solutions for them and their families
The Ethics mega-trend: Ethical and environmental issues alone cannot motivate consumers to choose Dairy products
The Experience and Enjoyment mega-trend: A desire for Indulgence is the primary factor driving Dairy consumption in France
The Health and Wellness mega-trend: Dairy's healthy perception is limited in France due to its indulgent profile
The Individuality mega-trend: French Dairy consumers seek diverse Dairy product ranges to meet their individual needs
The Trust mega-trend: Confidence in Dairy product safety is high in France, limiting the role of Trust as a motivator of consumption
The Value mega-trend: Value is a key need in Milk, with private label penetration high as consumers seek low-cost alternatives

Innovation examples
Manufacturers of Dairy Food are innovating across categories to target growing needs of the French consumers
Manufacturers across the globe are focusing on innovative formulation, positioning, and packaging

Recommended actions
Manufacturers should communicate indulgence in their product offerings through decadent flavors and gourmet heritage branding
Manufacturers, marketers, and retailers should develop functional products to meet the needs of an aging population

Appendix
An explanation of the sub-trends
Detailed methodology
About Canadean

  • United States Dairy Products Industry 2016 Market Research Report
    Published: 26-Apr-2016        Price: US 3800 Onwards        Pages: 133
    The United States Dairy Products Industry 2016 Market Research Report is a professional and in-depth study on the current state of the Dairy Products industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Dairy Products market analysis is provided for the United States markets including development trends, competitive landscape analysis, and key regions development status. ......
  • Global Dairy Product Market to 2020 - Market Size, Development, Top 10 Countries, and Forecasts
    Published: 25-Apr-2016        Price: US 4400 Onwards        Pages: 385
    The report package Global Dairy Product Market to 2020 - Market Size, Development, Top 10 Countries, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dairy products in the world and in the top 10 global countries. Along with a global dairy product market report the package includes country reports from the following countries: Brazil, China, France, Germany, India, Italy, Japan, Russia, United Kingdom, United States ......
  • Dairy Product Markets in Europe to 2020 - Market Size, Development, and Forecasts
    Published: 25-Apr-2016        Price: US 10620 Onwards        Pages: 1225
    The report package Dairy Product Markets in Europe to 2020 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dairy products in different European countries. The package includes dairy product country reports from the following countries: Albania, Armenia, Austria, Azerbaijan, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, It......
  • Dairy Product Markets in Eastern Europe to 2020 - Market Size, Development, and Forecasts
    Published: 25-Apr-2016        Price: US 8019 Onwards        Pages: 735
    The report package Dairy Product Markets in Eastern Europe to 2020 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dairy products in different Eastern European countries. The package includes dairy product country reports from the following countries: Albania, Armenia, Azerbaijan, Bulgaria, Cyprus, Czech Republic, Estonia, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, R......
  • Dairy Product Markets in Western Europe to 2020 - Market Size, Development, and Forecasts
    Published: 25-Apr-2016        Price: US 5870 Onwards        Pages: 490
    The report package Dairy Product Markets in Western Europe to 2020 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dairy products in different Western European countries. The package includes dairy product country reports from the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, United Kingdom The resea......
  • Dairy Product Markets in Asia to 2020 - Market Size, Development, and Forecasts
    Published: 25-Apr-2016        Price: US 8698 Onwards        Pages: 840
    The report package Dairy Product Markets in Asia to 2020 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dairy products in different Asian countries. The package includes dairy product country reports from the following countries: Bangladesh, China, India, Indonesia, Iran, Israel, Japan, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Lebanon, Malaysia, Mongolia, Nepal, Oman, Philippines, Qatar, Singapor......
  • Dairy Product Markets in Americas to 2020 - Market Size, Development, and Forecasts
    Published: 25-Apr-2016        Price: US 5531 Onwards        Pages: 455
    The report package Dairy Product Markets in Americas to 2020 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dairy products in different American countries. The package includes dairy product country reports from the following countries: Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, United States, Uruguay The research includes historic data ......
  • Dairy Product Markets in Africa to 2020 - Market Size, Development, and Forecasts
    Published: 25-Apr-2016        Price: US 6549 Onwards        Pages: 560
    The report package Dairy Product Markets in Africa to 2020 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dairy products in different African countries. The package includes dairy product country reports from the following countries: Botswana, Burundi, Cameroon, Egypt, Ethiopia, Ghana, Kenya, Madagascar, Malawi, Morocco, Namibia, Rwanda, Senegal, South Africa, Sudan, Tanzania The researc......
  • Dairy Product Markets in the Top 5 European Countries to 2020 - Market Size, Development, and Forecasts
    Published: 25-Apr-2016        Price: US 2138 Onwards        Pages: 175
    The report package Dairy Product Markets in the Top 5 European Countries to 2020 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dairy products in the top 5 European countries. The package includes dairy product country reports from the following countries: France, Germany, Italy, Russia, United Kingdom The research includes historic data from 2009 to 2015 and forecasts until 2020 which m......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs