Consumer and Market Insights: Savory Snacks in Italy

Publisher Name :
Date: 14-Sep-2016
No. of pages: 163

Summary

The Italian savory snacks market is the smallest of all the major economies due to low per capita consumption and low consumer spending. However, the market is growing as consumers have begun to snack more often to cope with increasingly busy lifestyles and time constraints; it has grown by a CAGR of 2.4% from 2010-2015 from 106.5kg million in 2010 to 119.8kg million in 2015. The Italian savory snacks market is forecast to grow at a CAGR of 2.5% from 2015-2020 which will mostly be driven by the Potato Chips segment as this is the most popular type of savory snacks in the country.

Key Findings


  • Italy is the smallest savory snacks market of all the 10 major economies due to low per capita consumption

  • Potato Chips is the largest category in the savory snacks market and accounts for 39.1% of the market in volume terms, as of 2015

  • The market grew at a CAGR of 2.6% between 2010-2015 from €940.7 million (US$1,245.8 million) in 2010 to €1,069.5 million (US$1,187.9 million) in 2015

  • Private label penetration in the Italian savory snacks market is relatively high at 12.5% in value terms and is highest in the Meat Snacks segment at 27% in value terms, as of 2015


Synopsis

"Consumer and Market Insights: Savory Snacks in Italy", is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Italian market.

What else does this report offer?


  • Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

  • Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

  • Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

  • Prospects and forecasts of overall sales and consumption for 2015 to 2025


Reasons To Buy


  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

  • Identify the areas of growth and opportunities, which will aid effective marketing planning

  • As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Canada market is crucial to ensuring maximum future sales

  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future


Companies Mentioned


  • Conad

  • Crai

  • Interdis

  • Carrefour

  • Spar

  • San Carlo

  • Amica

  • Pai

  • Chipster

  • Snack Friends

  • Noberasco

  • Nut Club

  • Fatina

  • Besana

  • Kellogg's Co

  • Pringles

  • Crik Crok

  • Fonzies

  • Pata

  • Popz

  • Eurocompany

  • Salati Preziosi

  • Lay's

  • Pepsico Inc

  • Chipsletten

  • The Lorenz Bahlsen Snack-World Gmbh and Co Kg

  • Ventura

  • Yonkers

  • Mondelez Internation Inc

  • Unichips Italia Spa

  • Palatina

  • Chupa Chups

  • ICA Foods Spa

  • Dirk Rossmann GmbH

  • General Mills

  • Yihai Kerry Kellogg Food

Consumer and Market Insights: Savory Snacks in Italy

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the Italian Savory Snacks market
- Impact of exchange rate fluctuations on Savory Snacks market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization - at category level
- Inter-country comparison of average price per kg by category
- Top variants and pack size distribution analysis
- Retailer price dynamics

Retail Landscape and Key Distribution Channels
- Leading retailers in the Italian Food market
- Leading distribution channels (value terms) in the Italian Savory Snacks market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the Italian Savory Snacks market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Savory Snacks market by type of packaging material/container (in volume terms)
- Savory Snacks market by type of packaging closure/outer (in volume terms)
- Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the Italian Savory Snacks market
- Private Label consumption occasions by age and gender in the Italian Savory Snacks market
- Under/Over-consumption levels in the Italian Savory Snacks market by gender and age
- Consumption frequency by type of consumer in the Italian Savory Snacks market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Italian Savory Snacks market

Consumer trend analysis
- Canadean's consumer trend framework and explanation of the sub-trends
- For key trends in the Italian Savory Snacks market:
- How the trend is influencing consumption in the Italian Savory Snacks market
- How to target the trend in the Italian Savory Snacks market
- How the trend will evolve in the Italian Savory Snacks market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development
- New products launched in the Italian Savory Snacks market
- New products launched in global Savory Snacks market

Actions and Recommendations
- How to successfully target key trends in the Italian Savory Snacks market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Pricing data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Health and Wellness definitions
- Channel definitions
- Explanation of sub-trends
- Market Data Methodology
- Consumer Data Methodology
- About Canadean

List of Tables

Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in € and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to €
Table 5: Market volume growth, by category, 2015-2020
Table 6:Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health and Wellness product attributes driving sales, 2015
Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Savory Snacks market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health and Wellness claims, by category, 2010-2020
Figure 16: Leading Health and Wellness companies by category, 2015
Figure 17: Packaging analysis - key packaging material, type, closure, 2015
Figure 18: Growth in key packaging material, type, closure, 2015-2020
Figure 19: Consumption occasions by gender and age, 2015
Figure 20: Private label occasions by gender and age, 2015
Figure 21: Heavy, medium, or light consumption by gender, 2015 Figure 22: Heavy, medium, or light consumption by age, 2015
Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 24: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 25: Innovative new product launch - global and country specific

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