Consumer and Market Insights: Savory Snacks in Germany

Publisher Name :
Date: 29-Sep-2016
No. of pages: 174

Summary

Germany's Savory Snacks market is characterized by the lowest per capita consumption among the major European economies. It is forecast to record volume growth with a CAGR of 2.5% over 2015-2020, driven by factors such as the desire for treating and value for money snacking options. Private label penetration is high, with own brands accounting for a quarter of the country's Savory Snacks market.

Key Findings


  • German men have more Savory Snacks occasions both as a group and per capita

  • Across all categories, private label penetration is the highest in Potato Chips

  • The need for treating is stronger in women than men

  • Across all the age groups, the need for relaxation peaks in Tweens and Early Teens


Synopsis

Canadean's Consumer and Market Insights: Savory Snacks in Germany identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?


  • Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

  • A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

  • The degree of influence that Canadean's 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

  • Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

  • International and Germany-specific product innovation examples targeting key consumer needs - compare your products against the top performers


Reasons To Buy


  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

  • Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking,  giving you an exclusive insight into Germany's Savory Snacks market

  • Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

  • Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches


Companies Mentioned


  • Aldi

  • Allos

  • Alnatura Production And Trading Gmbh

  • American Pop Corn Company

  • Bahlsen GmbH and Co. KG

  • Baktat Mais

  • Busemann GmbH

  • ConAgra Foods Inc.

  • Diamond Foods Inc.

  • Edeka

  • Erdmannhauser Grain Products GmbH

  • Farmer's Snack GmbH

  • Goldfrucht

  • Haldiram's Group

  • HARIBO GmbH and Co. KG

  • Haus Rabenhorst

  • Herbert Kluth

  • Intersnack Group GmbH and Co. KG

  • Ja! Naturlich Natural Products Mbh

  • Lidl

  • Molenaartj

  • Müllers Mühle

  • Netto Marken-Discount

  • PepsiCo Inc.

  • Pittjes GmbH

  • RAPUNZEL NATURKOST

  • Rewe

  • Seeberger GmbH

  • Stixi AG

  • The Lorenz Bahlsen Snack-World Gmbh and Co Kg

  • The Lorenz Bahlsen Snack-World Gmbh and Co Kg

  • Theodor Kattus GmbH

  • Zweifel

Consumer and Market Insights: Savory Snacks in Germany

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the German Savory Snacks market
- Impact of exchange rate fluctuations on Savory Snacks market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level
- Inter-country comparison of average price per kg by category
- Top variants and pack size distribution analysis
- Retailer price dynamics

Retail Landscape and Key Distribution Channels
- Leading retailers in the German Food market
- Leading distribution channels (value terms) in the German Savory Snacks market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the German Savory Snacks market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Savory Snacks market by type of packaging material/container (in volume terms)
- Savory Snacks market by type of packaging closure/outer (in volume terms)
- Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the German Savory Snacks market
- Private Label consumption occasions by age and gender in the German Savory Snacks market
- Under/Over-consumption levels in the German Savory Snacks market by gender and age
- Consumption frequency by type of consumer in the German Savory Snacks market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the German Savory Snacks market

Consumer trend analysis
- Canadian's consumer trend framework and explanation of the sub-trends
- For key trends in the German Savory Snacks market:
- How the trend is influencing consumption in the German Savory Snacks market
- How to target the trend in the German Savory Snacks market
- How the trend will evolve in the German Savory Snacks market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development
- New products launched in the German Savory Snacks market
- New products launched in global Savory Snacks market

Actions and Recommendations
- How to successfully target key trends in the German Savory Snacks market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Pricing data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Health and Wellness definitions
- Channel definitions
- Explanation of sub-trends
- Market Data Methodology
- Consumer Data Methodology
- About Canadean

List of Tables

Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in €and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to €
Table 5: Market volume growth, by category, 2015-2020
Table 6:Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health and Wellness product attributes driving sales, 2015
Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanization,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Savory Snacks market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health and Wellness claims, by category, 2010-2020
Figure 16: Leading Health and Wellness companies by category, 2015
Figure 17: Packaging analysis -key packaging material, type, closure, 2015
Figure 18: Growth in key packaging material, type, closure, 2015-2020
Figure 19: Consumption occasions by gender and age, 2015
Figure 20: Private label occasions by gender and age, 2015
Figure 21: Heavy, medium, or light consumption by gender, 2015Figure 22: Heavy, medium, or light consumption by age, 2015
Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 24: Influence of a trend on consumption -by gender, age, income group and leisure time
Figure 25: Innovative new product launch -global and country specific

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