Consumer and Market Insights: Savory Snacks in China

Publisher Name :
Date: 05-Oct-2016
No. of pages: 170

Summary

Consumer and Market Insights: Savory Snacks Market in China provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings


  • The Savory Snacks market in China will register higher growth in value terms during 2015-2020 compared to 2010-2015

  • China is the third largest Savory Snacks market globally in volume terms

  • The Nuts and Seeds category is forecast to gain maximum market share during 2015-2020

  • Pre-Mid-Lifers account for the majority of Meat Snacks consumption


Synopsis

Consumer and Market Insights: Savory Snacks Market in China identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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  • Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

  • A study of market value and volumes over 2010-2020 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

  • The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

  • Examples of international and China-specific product innovation targeting key consumer needs


Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Savory Snacks consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies Mentioned


  • Golden Orchard Farmer (Beijing) Food Co. Ltd.

  • Jiangsu Alishan Food Co. Ltd.

  • Ningbo Hengkang Food Co.

  • Want Want Holdings Ltd.

  • Yao Sheng Ji

  • Tenwow Food (Group) Co. Ltd.

  • Guangdong Kanghui Group Co. Ltd.

  • Qia Qia Food Co. Ltd.

  • Tong Garden Co. Ltd.

  • Anhui Zhenxin Foods. Ltd.

  • Zhenlin Food Co.

  • Shanghai Baiweilin Industry Co. Ltd.

  • Auntie Anne's Inc.

  • Ezaki Glico Co. Ltd.

  • Pepsico Inc.

  • Snyder's Lance Inc.

  • The Lorenz Bahlsen Snack-World Gmbh and Co Kg

  • Mars Inc.

  • Boehli

  • Pepperidge Farm Inc.

  • Laosichuan

  • Jack Link's Nz Ltd.

  • Shishi Huabao Ming Xiang Food Co. Ltd.

  • ConAgra Foods Inc.

  • WuXi Nanzhaizhuang Food Co. Ltd.

  • WuXi Nanzhaizhuang Food Co. Ltd.

  • Fujian Jinjiang Fuyuan Foodstuff Co. Ltd.

  • PT Liwayway

  • The Kellogg Company

Consumer and Market Insights: Savory Snacks in China

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the Chinese Savory Snacks market
- Impact of exchange rate fluctuations on the Chinese Savory Snacks market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization - at category level
- Inter-country comparison of Average Unit Price by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
- Leading retailers in China's Food market
- Leading distribution channels (value terms) in the Chinese Savory Snacks market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the Chinese Savory Snacks market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Savory Snacks market by type of packaging material/container (in volume terms)
- Savory Snacks market by type of packaging closure (in volume terms)
- Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the Chinese Savory Snacks market
- Private Label consumption occasions by age and gender in the Chinese Savory Snacks market
- Under/Over-consumption levels in the Chinese Savory Snacks market by gender and age
- Consumption frequency by type of consumer in the Chinese Savory Snacks market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Chinese Savory Snacks market

Consumer trend analysis
- Canadean's consumer trend framework and explanation of the sub-trends
- For key trends in China's Savory Snacks market:
- How the trend is influencing consumption in China's Savory Snacks market
- How to target the trend in China's Savory Snacks market
- How the trend will evolve in China's Savory Snacks market
- Key target demographic and the rate and which the trend will evolve
- What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development
- New products launched in China's Savory Snacks market
- New products launched in global Savory Snacks market

Actions and Recommendations
- How to successfully target key trends in the Chinese Savory Snacks market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Market Data Methodology.
- Consumer Data Methodology
- About Canadean

List of Tables

Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in CNY and US$, 2010-2020
Table 3:Market volume growth analysis, 2010-2020
Table 4: Market volume growth, by category, 2015-2020
Table 5: Exchange rate fluctuations: US$ to CNY
Table 6: Inter-country volume and growth analysis, 2010-2020
Table 7: Segment level analysis by category, 2015
Table 8: Average Price per Kg comparison by categories
Table 9: Retailer Price Dynamics (includes % difference from average price)
Table 10: Leading retailers
Table 11: Leading brands by segments, 2015
Table 12: Leading brands by category, 2015
Table 13: Key Health and Wellness product attributes driving sales, 2015
Table 14: Key Health and Wellness consumer benefits driving sales, 2015
Table 15: Over/ under consumption by gender and age, 2015
Table 16: Level of influence of a consumer survey trend on consumption by volume, 2015
Table 17: Level of influence of a consumer survey trend on consumption by category volume , 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Historic and forecast value analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Category volume consumption by age, gender, education and urbanisation,2015
Figure 7: Leading distribution channels, overall Food, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Brand share analysis by category (by value and volume), 2015
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Value of key Health and Wellness claims, by category, 2010-2020
Figure 13: Leading Health and Wellness companies by category, 2015
Figure 14: Packaging analysis - key packaging material, type, closure, 2015
Figure 15: Growth in key packaging material, type, closure, 2015-2020
Figure 16: Consumption occasions by gender and age, 2015
Figure 17: Private label occasions by gender and age, 2015
Figure 18: Heavy, medium, or light consumption by gender, 2015 Figure 19: Heavy, medium, or light consumption by age, 2015
Figure 20: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 21: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 22: Innovative new product launch - global and country specific

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