Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category

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Date: 30-Sep-2016
No. of pages: 57
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Mainstream beer, craft beer, and private label beer continue to innovate and offer value propositions designed to meet evolving consumer need states and personalized preferences. Current trends are influenced by economic uncertainty and the online space, shaping the choice process, expectations, and demand in terms of consumption and brand experience.

Key Findings

  • Willingness to try new products and experiment with flavors and beer styles makes the Sensory and Indulgence trend a key mega-trend shaping the global beer category.

  • Advances in technology and online entertainment mean today's consumers spend more time at home than in the past, creating a space for beer and devices that enhance at-home consumption.


"Consumer and Innovation Trends in Beer 2016" seeks to explore the key trends that are being shaped by the changing consumer behaviors and needs in the global beer products space.

  • Trends: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.

  • Consumer Insight: Data analyzed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to the beer category.

  • Innovation: See the best examples of innovation and recommendations for brands operating in the market.

Reasons To Buy

  • Identify the key consumer behaviors shaping the beer space and resulting trends.

  • Discover how to use ingredients, flavors, positioning, packaging, and marketing to capitalize on current consumer trends affecting the beer market.

  • Learn from concrete product examples that target each key consumer trend.

  • Gain insight and inspiration for innovation programs and new product development.

Companies Mentioned

  • Bridge Road Brewer

  • Quiet Deeds

  • Innis and Gunn

  • Tooheys

  • Carlsberg

  • Starkenberg Brewery

  • Heineken

  • Aldaris

  • Redd's

  • Carlton

  • Lion

  • Kirin

  • Barbell Brew

  • Beauty

  • Carrefour

  • Waitrose

  • Argus

  • Monteith's

  • Hahn

  • Pines Brewing

  • Lululemon

  • Bluebeards

  • Bridge Road Brewers

  • United Breweries

  • Baltika

  • Cesu Alus

  • Franziskaner

  • SodaStream

  • Theodor König Brewery

  • Wisdom Brewing

  • Black Hops

  • Peroni

  • Bud Light

  • Glassify

  • Pico

  • Wayward Brewing

  • DB Export

  • Anheuser-Busch

  • Nile Breweries

  • AB InBev

  • Guinness

  • Revolver Brewing

  • Sequoia Capital

  • Bira 91.

Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category

Table of Contents

1. Introduction

2. Consumer and Innovation Trends in Beer
- Sensory and Indulgence
- Health and Wellness
- Easy and Affordable
- Individualism and Expression
- Comfort and Uncertainty
- Smart and Connected
- Sustainability and Ethics
- Evolving Landscapes

3. Appendix

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  • United States Non-Alcoholic Beer Market Report 2017
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    In this report, the United States Non-Alcoholic Beer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report splits the United States market into seven regions: - The West - Southwest - The Middle Atlantic - New England - The South - The Midwest with sales (volume), revenue (value), market share and growth rate ......
  • Global Non-Alcoholic Beer Sales Market Report 2017
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    In this report, the global Non-Alcoholic Beer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report split global into several key Regions, with sales (K MT), revenue (Million USD), market share and growth rate of Non-Alcoholic Beer for these regions, from 2012 to 2022 (forecast), covering - United States - China - Europe - Japan......
  • Global Chocolate Beer Market 2017-2021
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    Chocolate beer is a beer that contains dark chocolate or cocoa. The most popular segments of chocolate beer are chocolate ale, chocolate stouts, and chocolate lager. Chocolate beer is more popular in the European and American countries. The growth of the chocolate beer market in these regions is mostly triggered by the increasing demand by the millennial population. The chocolate beer market is still in its nascent stage in APAC. Chocolate beer is slowly becoming popular among consumers in co......
  • Global Craft Beer Market 2017-2021
    Published: 09-Aug-2017        Price: US 3500 Onwards        Pages: 104
    About Craft Beer Craft beer is a type of beer brewed in a traditional manner and usually produced in smaller quantities than that of the conventional beer. The production of craft beer generally takes place in regional craft breweries and microbreweries dedicated intensively for craft beer production. The global craft beer market is primarily dominated by the Americas and Europe, with the US being the largest craft beer country-specific market both in terms of volume and revenue. Craft be......
  • Global Beer Market 2017-2021
    Published: 02-Aug-2017        Price: US 3500 Onwards        Pages: 78
    Beer is the highest consumed alcoholic beverage in the world and the third-most consumed beverage after water and tea. The growth of the global beer market is directly determined by the global economic conditions. Beer also forms an integral part of the heritage and traditional cuisines in many countries, especially in Europe and the Americas. The global beer market is directly proportional to global economic conditions. Beer is also an integral part of the heritage and traditional cuisines i......
  • Craft Beer Market in the US 2017-2021
    Published: 26-Jul-2017        Price: US 3500 Onwards        Pages: 64
    Craft beer is the variant of beer that is brewed in a traditional fashion and is usually produced in small quantities. The production of craft beer usually takes place in microbreweries and regional craft breweries dedicated for craft beer manufacturing. Craft beer is usually made with traditional ingredients such as malted barley. The majority of Americans live within 10 miles of a craft brewery. The beer tourism promoted by craft breweries is gaining popularity among the consumers and is ex......
  • Global Craft Beer Industry Market Research 2017
    Published: 17-Jul-2017        Price: US 2600 Onwards        Pages: 165
    In this report, we analyze the Craft Beer industry from two aspects. One part is about its production and the other part is about its consumption. In terms of its production, we analyze the production, revenue, gross margin of its main manufacturers and the unit price that they offer in different regions from 2012 to 2017. In terms of its consumption, we analyze the consumption volume, consumption value, sale price, import and export in different regions from 2012 to 2017. We also make a predict......
  • Global Craft Beer Market Professional Survey Report 2017
    Published: 30-Jun-2017        Price: US 3500 Onwards        Pages: 113
    This report studies Craft Beer in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2012 to 2016, and forecast to 2022. This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - D.G. Yuengling and Son - The Boston Beer Company - The Gambrinus Company ......
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