Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category

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Date: 30-Sep-2016
No. of pages: 57
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Mainstream beer, craft beer, and private label beer continue to innovate and offer value propositions designed to meet evolving consumer need states and personalized preferences. Current trends are influenced by economic uncertainty and the online space, shaping the choice process, expectations, and demand in terms of consumption and brand experience.

Key Findings

  • Willingness to try new products and experiment with flavors and beer styles makes the Sensory and Indulgence trend a key mega-trend shaping the global beer category.

  • Advances in technology and online entertainment mean today's consumers spend more time at home than in the past, creating a space for beer and devices that enhance at-home consumption.


"Consumer and Innovation Trends in Beer 2016" seeks to explore the key trends that are being shaped by the changing consumer behaviors and needs in the global beer products space.

  • Trends: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.

  • Consumer Insight: Data analyzed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to the beer category.

  • Innovation: See the best examples of innovation and recommendations for brands operating in the market.

Reasons To Buy

  • Identify the key consumer behaviors shaping the beer space and resulting trends.

  • Discover how to use ingredients, flavors, positioning, packaging, and marketing to capitalize on current consumer trends affecting the beer market.

  • Learn from concrete product examples that target each key consumer trend.

  • Gain insight and inspiration for innovation programs and new product development.

Companies Mentioned

  • Bridge Road Brewer

  • Quiet Deeds

  • Innis and Gunn

  • Tooheys

  • Carlsberg

  • Starkenberg Brewery

  • Heineken

  • Aldaris

  • Redd's

  • Carlton

  • Lion

  • Kirin

  • Barbell Brew

  • Beauty

  • Carrefour

  • Waitrose

  • Argus

  • Monteith's

  • Hahn

  • Pines Brewing

  • Lululemon

  • Bluebeards

  • Bridge Road Brewers

  • United Breweries

  • Baltika

  • Cesu Alus

  • Franziskaner

  • SodaStream

  • Theodor König Brewery

  • Wisdom Brewing

  • Black Hops

  • Peroni

  • Bud Light

  • Glassify

  • Pico

  • Wayward Brewing

  • DB Export

  • Anheuser-Busch

  • Nile Breweries

  • AB InBev

  • Guinness

  • Revolver Brewing

  • Sequoia Capital

  • Bira 91.

Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category

Table of Contents

1. Introduction

2. Consumer and Innovation Trends in Beer
- Sensory and Indulgence
- Health and Wellness
- Easy and Affordable
- Individualism and Expression
- Comfort and Uncertainty
- Smart and Connected
- Sustainability and Ethics
- Evolving Landscapes

3. Appendix

  • EMEA (Europe, Middle East and Africa) Craft Beer Market Report 2017
    Published: 15-Jun-2017        Price: US 4000 Onwards        Pages: 114
    In this report, the EMEA Craft Beer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report split EMEA into Europe, the Middle East and Africa, With sales (K MT), revenue (Million USD), market share and growth rate of Craft Beer for these regions, from 2012 to 2022 (forecast) - Europe: Germany, France, UK, Russia, Italy and Benelux; - Middle East......
  • Global and Chinese Beer Industry, 2017 Market Research Report
    Published: 03-Jun-2017        Price: US 3000 Onwards        Pages: 150
    The 'Global and Chinese Beer Industry, 2012-2022 Market Research Report' is a professional and in-depth study on the current state of the global Beer industry with a focus on the Chinese market. The report provides key statistics on the market status of the Beer manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.Firstly, the report provides a basic overview of the industry including its definition, applications and manufactur......
  • Craft Beer Market in Europe 2017-2021
    Published: 24-May-2017        Price: US 3500 Onwards        Pages: 70
    Craft beer is the variant of beer that is brewed in a traditional fashion and is usually produced in small quantities. The production of craft beer usually takes place in microbreweries and regional craft breweries, which are dedicated to craft beer manufacturing. The analysts forecast craft beer market in Europe to grow at a CAGR of 9.37% during the period 2017-2021. Covered in this report The report covers the present scenario and the growth prospect......
  • Global Root Beer Market 2017-2021
    Published: 24-May-2017        Price: US 3500 Onwards        Pages: 70
    Traditionally root beer is made from sassafras tree, and it can be either alcoholic or non-alcoholic. It can contain caffeine or can be decaffeinated. The root beer is more popular in the North American region and is produced extensively in the US and Canada. Root beer is the fastest growing segment among craft beers in the US. The global beer market is undergoing gradual consolidation because of the presence of mature markets in North America and Western Europe. The analysts forecast......
  • Studying the Global & India's Beer Market
    Published: 14-Apr-2017        Price: US 1000 Onwards        Pages: 35
    Executive Summary Beer is globally the third most popular drink after water and tea. Growing at a CAGR of 2.4%, it is projected that the global beer market will reach approximately USD 636 billion by 2020. In 2015, the global beer market was valued at USD 566.6 billion. While in 2014 the global beer market grew by 1%, it grew approximately by 2% in 2015. The low growth percentage is due to a slowdown in beer consumption by world’s five largest beer markets, Chin......
  • Global Root Beer Market Research Report 2017
    Published: 10-Apr-2017        Price: US 2900 Onwards        Pages: 107
    In this report, the global Root Beer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Root Beer in these regions, from 2012 to 2022 (forecast), covering - North America - Europe - China - Japan - ......
  • 2007-2016 Global Malt Beer Trading Report
    Published: 31-Mar-2017        Price: US 1000 Onwards        Pages: 50
    This report is an essential reference for who looks for trading information on global Malt Beer market. The report covers 10-years data on global, regional and national for trading information. Report Scope: The report covers North America and Countries-wised Malt Beer Import and Export Information The report covers South America and Countries-wised Malt Beer Import and Export Information The report covers Europe and Co......
  • Beer Industry Forecasts - China Focus
    Published: 18-Mar-2017        Price: US 1800 Onwards        Pages: 96
    This study focuses on China's Beer industry forecasts. In the two past decades, the industry has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China's society and economy. China is one of the world's major producers for industrial and consumer products. Far outpacing other economies in the world, China is the world's fastest growing market for the consumptions of goods and services. The Chinese ec......
  • Beer Markets in China
    Published: 18-Mar-2017        Price: US 4000 Onwards        Pages: 239
    China's demand for Beer has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure......
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