Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category

Publisher Name :
Date: 30-Sep-2016
No. of pages: 57
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Summary

Mainstream beer, craft beer, and private label beer continue to innovate and offer value propositions designed to meet evolving consumer need states and personalized preferences. Current trends are influenced by economic uncertainty and the online space, shaping the choice process, expectations, and demand in terms of consumption and brand experience.

Key Findings


  • Willingness to try new products and experiment with flavors and beer styles makes the Sensory and Indulgence trend a key mega-trend shaping the global beer category.

  • Advances in technology and online entertainment mean today's consumers spend more time at home than in the past, creating a space for beer and devices that enhance at-home consumption.


Synopsis

"Consumer and Innovation Trends in Beer 2016" seeks to explore the key trends that are being shaped by the changing consumer behaviors and needs in the global beer products space.


  • Trends: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.

  • Consumer Insight: Data analyzed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to the beer category.

  • Innovation: See the best examples of innovation and recommendations for brands operating in the market.


Reasons To Buy


  • Identify the key consumer behaviors shaping the beer space and resulting trends.

  • Discover how to use ingredients, flavors, positioning, packaging, and marketing to capitalize on current consumer trends affecting the beer market.

  • Learn from concrete product examples that target each key consumer trend.

  • Gain insight and inspiration for innovation programs and new product development.


Companies Mentioned


  • Bridge Road Brewer

  • Quiet Deeds

  • Innis and Gunn

  • Tooheys

  • Carlsberg

  • Starkenberg Brewery

  • Heineken

  • Aldaris

  • Redd's

  • Carlton

  • Lion

  • Kirin

  • Barbell Brew

  • Beauty

  • Carrefour

  • Waitrose

  • Argus

  • Monteith's

  • Hahn

  • Pines Brewing

  • Lululemon

  • Bluebeards

  • Bridge Road Brewers

  • United Breweries

  • Baltika

  • Cesu Alus

  • Franziskaner

  • SodaStream

  • Theodor König Brewery

  • Wisdom Brewing

  • Black Hops

  • Peroni

  • Bud Light

  • Glassify

  • Pico

  • Wayward Brewing

  • DB Export

  • Anheuser-Busch

  • Nile Breweries

  • AB InBev

  • Guinness

  • Revolver Brewing

  • Sequoia Capital

  • Bira 91.

Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category

Table of Contents

1. Introduction

2. Consumer and Innovation Trends in Beer
- Sensory and Indulgence
- Health and Wellness
- Easy and Affordable
- Individualism and Expression
- Comfort and Uncertainty
- Smart and Connected
- Sustainability and Ethics
- Evolving Landscapes

3. Appendix

  • Global Non-Alcoholic Beer Market Research Report 2017
    Published: 08-Dec-2017        Price: US 2900 Onwards        Pages: 158
    This report studies the Non-Alcoholic Beer market status and outlook of global and major regions, from angles of players, regions, product types and end industries; this report analyzes the top players in global and major regions, and splits the Non-Alcoholic Beer market by product type and applications/end industries. The global sales of non-alcoholic beer increased from 1.89 billion L in 2012 to 2.4 billion L in 2016, at a CAGR of more than 6.16%. In 2016, the global non-alcohol......
  • China Beer Market Research Report 2017
    Published: 08-Dec-2017        Price: US 3400 Onwards        Pages: 112
    The global Beer market is valued at XX million USD in 2016 and is expected to reach XX million USD by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. China plays an important role in global market, with market size of xx million USD in 2016 and will be xx million USD in 2022, with a CAGR of xx%. This report studies the Beer development status and future trend in China, focuses on top players in China, also splits Beer by type and by applications, to......
  • Global Non-Alcoholic Beer Market Research Report 2011-2023
    Published: 07-Dec-2017        Price: US 2090 Onwards        Pages: 85
    Summary The global Non-Alcoholic Beer market will reach xxx Million USD in 2017 with CAGR xx% 2018-2023. The objective of report is to define, segment, and project the market on the basis of product type, application, and region, and to describe the content about the factors influencing market dynamics, policy, economic, technology and market entry etc. Based on products type, the report describes major products type share of regional market. Products mentioned as f......
  • Global Craft Beer Market Professional Survey Report 2017
    Published: 01-Dec-2017        Price: US 3500 Onwards        Pages: 114
    This report studies Craft Beer in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2012 to 2016, and forecast to 2022. This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - D.G. Yuengling and Son - The Boston Beer Company - The Gambrinus Company ......
  • Global Beer Market Professional Survey Report 2017
    Published: 29-Nov-2017        Price: US 3500 Onwards        Pages: 113
    This report studies Beer in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2012 to 2016, and forecast to 2022. This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - TsingTao - INDIO - Heineken - Coors Light - Brahma - Hardin......
  • Global Non-Alcoholic Beer Market by Manufacturers, Countries, Type and Application, Forecast to 2022
    Published: 29-Nov-2017        Price: US 3480 Onwards        Pages: 122
    Low-alcohol beer (also called light beer, non-alcoholic beer, small beer, small ale, or near-beer) is beer with little or no alcohol content, which aims to reproduce the taste of beer without the inebriating effects of standard alcoholic brews. Most low-alcohol beers are lagers, but there are some low-alcohol ales. Scope of the Report: This report focuses on the Non-Alcoholic Beer in Global market, especially in North America, Europe and Asia-Pacific, South America, Middle ......
  • Global Root Beer Market Professional Survey Report 2017
    Published: 20-Nov-2017        Price: US 3500 Onwards        Pages: 109
    This report studies Root Beer in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2012 to 2016, and forecast to 2022. This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - Craft - A&W Restaurants - Sage Mixology company - Dr Pepper Snapple Group......
  • Global Chocolate Beer Market Professional Survey Report 2017
    Published: 15-Nov-2017        Price: US 3500 Onwards        Pages: 112
    This report studies Chocolate Beer in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2012 to 2016, and forecast to 2022. This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - New Belgium Brewing Company - Sierra Nevada Brewing - Anheuser-Busch InBev......
  • United States Craft Beer Market Report 2017
    Published: 10-Nov-2017        Price: US 3800 Onwards        Pages: 111
    In this report, the United States Craft Beer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report splits the United States market into seven regions: - The West - Southwest - The Middle Atlantic - New England - The South - The Midwest with sales (volume), revenue (value), market share and growth rate ......
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