Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category

Publisher Name :
Date: 30-Sep-2016
No. of pages: 57
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Summary

Mainstream beer, craft beer, and private label beer continue to innovate and offer value propositions designed to meet evolving consumer need states and personalized preferences. Current trends are influenced by economic uncertainty and the online space, shaping the choice process, expectations, and demand in terms of consumption and brand experience.

Key Findings


  • Willingness to try new products and experiment with flavors and beer styles makes the Sensory and Indulgence trend a key mega-trend shaping the global beer category.

  • Advances in technology and online entertainment mean today's consumers spend more time at home than in the past, creating a space for beer and devices that enhance at-home consumption.


Synopsis

"Consumer and Innovation Trends in Beer 2016" seeks to explore the key trends that are being shaped by the changing consumer behaviors and needs in the global beer products space.


  • Trends: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.

  • Consumer Insight: Data analyzed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to the beer category.

  • Innovation: See the best examples of innovation and recommendations for brands operating in the market.


Reasons To Buy


  • Identify the key consumer behaviors shaping the beer space and resulting trends.

  • Discover how to use ingredients, flavors, positioning, packaging, and marketing to capitalize on current consumer trends affecting the beer market.

  • Learn from concrete product examples that target each key consumer trend.

  • Gain insight and inspiration for innovation programs and new product development.


Companies Mentioned


  • Bridge Road Brewer

  • Quiet Deeds

  • Innis and Gunn

  • Tooheys

  • Carlsberg

  • Starkenberg Brewery

  • Heineken

  • Aldaris

  • Redd's

  • Carlton

  • Lion

  • Kirin

  • Barbell Brew

  • Beauty

  • Carrefour

  • Waitrose

  • Argus

  • Monteith's

  • Hahn

  • Pines Brewing

  • Lululemon

  • Bluebeards

  • Bridge Road Brewers

  • United Breweries

  • Baltika

  • Cesu Alus

  • Franziskaner

  • SodaStream

  • Theodor König Brewery

  • Wisdom Brewing

  • Black Hops

  • Peroni

  • Bud Light

  • Glassify

  • Pico

  • Wayward Brewing

  • DB Export

  • Anheuser-Busch

  • Nile Breweries

  • AB InBev

  • Guinness

  • Revolver Brewing

  • Sequoia Capital

  • Bira 91.

Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category

Table of Contents

1. Introduction

2. Consumer and Innovation Trends in Beer
- Sensory and Indulgence
- Health and Wellness
- Easy and Affordable
- Individualism and Expression
- Comfort and Uncertainty
- Smart and Connected
- Sustainability and Ethics
- Evolving Landscapes

3. Appendix

  • China Beer Market Research Report 2018
    Published: 15-May-2018        Price: US 3400 Onwards        Pages: 112
    The global Beer market is valued at XX million USD in 2017 and is expected to reach XX million USD by the end of 2025, growing at a CAGR of XX% between 2017 and 2025. China plays an important role in global market, with market size of xx million USD in 2017 and will be xx million USD in 2025, with a CAGR of xx%. This report studies the Beer development status and future trend in China, focuses on top players in China, also splits Beer by type and by applications, to......
  • Thailand Beer Market Research Report 2018
    Published: 15-May-2018        Price: US 3400 Onwards        Pages: 105
    The global Beer market is valued at XX million USD in 2017 and is expected to reach XX million USD by the end of 2025, growing at a CAGR of XX% between 2017 and 2025. Thailand plays an important role in global market, with market size of xx million USD in 2017 and will be xx million USD in 2025, with a CAGR of xx%. This report studies the Beer development status and future trend in Thailand, focuses on top players in Thailand, also splits Beer by type and by Applica......
  • Global Fruit Beers Market Data Survey Report 2025
    Published: 11-May-2018        Price: US 1500 Onwards        Pages: 88
    Summary The global Fruit Beers market will reach Volume Million USD in 2018 with CAGR xx% 2018-2025. The main contents of the report including: Global market size and forecast Regional market size, production data and export & import Key manufacturers (manufacturing sites, capacity and production, product specifications etc.) Major Application Major Type Key manufacturers are included based on manufacturing sites, capacity and prod......
  • United States Fruit Beers Market Report 2018
    Published: 01-May-2018        Price: US 3800 Onwards        Pages: 105
    In this report, the United States Fruit Beers market is valued at USD XX million in 2017 and is expected to reach USD XX million by the end of 2025, growing at a CAGR of XX% between 2017 and 2025. Geographically, this report splits the United States market into seven regions: - The West - Southwest - The Middle Atlantic - New England - The South - The Midwest with sales (volume), revenue (value), market share and growth rate......
  • Turkey Chocolate Beer Market Research Report 2018
    Published: 30-Apr-2018        Price: US 3400 Onwards        Pages: 106
    The global Chocolate Beer market is valued at XX million USD in 2017 and is expected to reach XX million USD by the end of 2025, growing at a CAGR of XX% between 2017 and 2025. Turkey plays an important role in global market, with market size of xx million USD in 2017 and will be xx million USD in 2025, with a CAGR of xx%. This report studies the Chocolate Beer development status and future trend in Turkey, focuses on top players in Turkey, also splits Chocolate Bee......
  • China Chocolate Beer Market Research Report 2018
    Published: 26-Apr-2018        Price: US 3400 Onwards        Pages: 105
    The global Chocolate Beer market is valued at XX million USD in 2017 and is expected to reach XX million USD by the end of 2025, growing at a CAGR of XX% between 2017 and 2025. China plays an important role in global market, with market size of xx million USD in 2017 and will be xx million USD in 2025, with a CAGR of xx%. This report studies the Chocolate Beer development status and future trend in China, focuses on top players in China, also splits Chocolate Beer b......
  • North America Non-Alcoholic Beer Market by Manufacturers, Countries, Type and Application, Forecast to 2023
    Published: 26-Apr-2018        Price: US 4480 Onwards        Pages: 108
    Low-alcohol beer (also called light beer, non-alcoholic beer, small beer, small ale, or near-beer) is beer with little or no alcohol content, which aims to reproduce the taste of beer without the inebriating effects of standard alcoholic brews. Most low-alcohol beers are lagers, but there are some low-alcohol ales. Scope of the Report: This report focuses on the Non-Alcoholic Beer in North America market, especially in United States, Canada and Mexico. This report categoriz......
  • Global Fruit Beers Market Research Report 2018
    Published: 25-Apr-2018        Price: US 2900 Onwards        Pages: 114
    This report studies the global Fruit Beers market status and forecast, categorizes the global Fruit Beers market size (value & volume) by manufacturers, type, application, and region. This report focuses on the top manufacturers in North America, Europe, Japan, China and other regions (India, Southeast Asia, Central & South America, and Middle East & Africa). The global Fruit Beers market is valued at xx million US$ in 2017 and is expected to reach xx million US$ by the end of 202......
  • Global Beer Market Professional Survey Report 2018
    Published: 25-Apr-2018        Price: US 3500 Onwards        Pages: 110
    This report studies Beer in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2013 to 2018, and forecast to 2025. This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - TsingTao - INDIO - Heineken - Coors Light - Brahma - Hardin......
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