CompetitiveWatch 2015: PPG in the Global Paint and Coatings Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

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Date: 18-Jun-2015
No. of pages: 17
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This new report from VPGMarketResearch provides insightful analysis of PPG's capabilities, goals and strategies in the global paint and coatings market. The report presents a worldwide strategic overview of the paint and coatings market, including:


  • Sales forecasts for major market segments.

  • Sales forecasts for key geographic regions: North America, Europe, Asia Pacific, Latin America, Africa, Mideast.

  • In addition, the report reviews the major U.S. and international regulatory, technological, economic, demographic, and social trends with potentially significant impact on the paints and coatings industry during the next five years, including discussion of such key issues as industry consolidation, market globalization, environmental regulations and others.


The analysis of PPG includes:


  • Specific business, new product development and marketing strategies.

  • Major strengths and weaknesses, e.g., managerial, organizational, marketing and product development.

  • Anticipated acquisitions, joint ventures and divestitures.

  • Promotional tactics.

  • Distribution approaches.

  • Product service and support.

  • Customer relations.

  • Internally developed and acquired technologies, processes, and related capabilities.

  • Proprietary technologies and patent litigations.

CompetitiveWatch 2015: PPG in the Global Paint and Coatings Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

Table of Contents

Global Paints and Coatings Market Dynamics and Trends
Worldwide strategic overview of the paints and coatings market
Sales forecasts for major market segments
Sales forecasts for key geographic regions: North America, Europe, Asia Pacific, Latin America, Africa, Mideast
Major U.S. and international regulatory, technological, economic, demographic, and social trends with potentially significant impact on the paints and coatings industry during the next five years
Industry consolidation
Market globalization
Environmental regulations

Strategic Directions
Specific business, new product development and marketing strategies
Major strengths and weaknesses, e.g., managerial, organizational, marketing and product development
Anticipated acquisitions, joint ventures and divestitures

Marketing Tactics
Promotional tactics
Distribution approaches
Product service and support
Customer relations

Technological Know-How
Internally developed and acquired technologies, processes, and related Capabilities
Proprietary technologies and patent litigations

List of Tables

Table -1 Worldwide Paints and Coatings Market by Geographic Region
Table -2 Worldwide Paints and Coatings Market Growth by Geographic Region
Table -3 Worldwide Paints and Coatings Sales by Market Segment

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