Competitive Intelligence: World's Leading Flavor and Fragrance Companies-Strategic Directions, Marketing Capabilities, Product Portfolios and Technological Know-How

Publisher Name :
Date: 18-Jan-2013
No. of pages: 135

This new report provides strategic directions, marketing capabilities, product portfolios and technological know-how of world's leading flavor and fragrance companies. The report presents:


  • Business goals and strategies, including internal expansion, acquisitions, and  divestitures.

  • Specific business, new product development and marketing objectives and strategies.

  • Major strengths and weaknesses.

  • Anticipated acquisitions, joint ventures and divestitures.

  • Sales force estimates by country.

  • Major sales office locations.

  • Distribution strategies.

  • Promotional tactics.

  • Products and services, including fragrances (fine, technical), flavors, aroma chemicals (high-volume standard products, high-volume specialties, low-volume specialties), essential oils, and others.

  • Know-how in chemical technology, biotechnology, aromacology and related fields.


The companies analyzed in this report include Firmenich, Frutarom, Givaudan,
T. Hasegawa, IFF, Mane, Robertet, Sensient, Symrise, and Takasago

Competitive Intelligence: World's Leading Flavor and Fragrance Companies-Strategic Directions, Marketing Capabilities, Product Portfolios and Technological Know-How

Table of Contents

1. Firmenich
2. Frutarom
3. Givaudan
4. T. Hasegawa
5. IFF
6. Mane
7. Robertet
8. Sensient
9. Symrise
10. Takasago

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