Factors such as the growing elderly population, increasing availability of affordable medicines, and transparent regulatory guidelines will provide the necessary impetus for the growth of the Polish pharmaceutical market, but a decrease in mark-up prices and the country’s stringent drug …
This new report provides world diagnostic imaging market outlook, as well as leading suppliers’ business strategies and marketing tactics. The report presents a worldwide strategic overview of the diagnostic imaging market, including:
- Estimates of the market size and growth.
- Sales forecasts by geographic region and modality.
- Review of the U.S. and international technological, regulatory, economic, demographic and social trends with potentially significant impact on the diagnostic imaging industry during the next five years.
- Analysis of major geographic regions, including North America, Europe, Japan and Latin America.
- Discussion of trends in X-ray, ultrasound, MRI, CT, nuclear medicine, PET, PACS and other technologies.
The companies analyzed in the report include Analogic, Esaote, GE, Hitachi/Aloka, Hologic, Philips, Shimadzu, Siemens, and Toshiba. The company profiles include:
- Business, new product development, and marketing strategies.
- Anticipated acquisitions, joint ventures, and divestitures.
- The U.S. and international sales force size in major geographic regions.
- Selling options, including rental plans, leasing and others.
- Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars,
- product literature, newsletters, etc.
- System service and support