Competitive Intelligence: World Diagnostic Imaging Market Outlook and Leading Suppliers’ Business Strategies and Marketing Tactics

Publisher Name :
Date: 18-Jan-2013
No. of pages: 125

This new report provides world diagnostic imaging market outlook, as well as leading suppliers’ business strategies and marketing tactics. The report presents a worldwide strategic overview of the diagnostic imaging market, including:

  • Estimates of the market size and growth.
  • Sales forecasts by geographic region and modality.
  • Review of the U.S. and international technological, regulatory, economic, demographic and social trends with potentially significant impact on the diagnostic imaging industry during the next five years.
  • Analysis of major geographic regions, including North America, Europe, Japan and Latin America.
  • Discussion of trends in X-ray, ultrasound, MRI, CT, nuclear medicine, PET, PACS and other technologies.

The companies analyzed in the report include Analogic, Esaote, GE, Hitachi/Aloka, Hologic, Philips, Shimadzu, Siemens, and Toshiba.  The company profiles include:

  • Business, new product development, and marketing strategies.
  • Anticipated acquisitions, joint ventures, and divestitures.
  • The U.S. and international sales force size in major geographic regions.
  • Selling options, including rental plans, leasing and others.
  • Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars,
  • product literature, newsletters, etc.
  • System service and support

Competitive Intelligence: World Diagnostic Imaging Market Outlook and Leading Suppliers’ Business Strategies and Marketing Tactics

Table of Contents

I. Outlook
Introduction
Industry Consolidation and Diversification: A Biomodal Trend
Market Globalization
Pricing Pressures
Productivity

II. Major Geographic Regions
North America
Europe
Japan
Latin America

III. Major Modalities
X-Ray
Ultrasound
MRI
CT
Nuclear Medicine
PET
PACS

IV. Market Size and Growth

V. Leading Diagnostic Imaging Companies Strategic Directions Business, new product development, and marketing strategies Anticipated acquisitions, joint ventures, and divestitures

VI. Leading Diagnostic Imaging Companies Marketing Tactics

The U.S. and international sales force size in major geographic regions Selling options, including rental plans, leasing and others Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc System service and support

List of Tables

Table 1: Worldwide Diagnostic Imaging Market Estimated Sales by Geographic Region and Country
Table 2: Worldwide Diagnostic Imaging Market Estimated Sales Growth by Geographic Region and Country
Table 3: Worldwide Diagnostic Imaging Market Estimated Sales by Modality and Business
Table 4: Worldwide Diagnostic Imaging Market Estimated Sales by Modality/Business And Geographic Region
Table 5: Worldwide Diagnostic Imaging Market Estimated Sales Growth by Modality/Business

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