Colombia Consumer Electronics Report Q4 2016

Publisher Name :
Date: 14-Sep-2016
No. of pages: 58

BMI View: The Colombian consumer electronics devices market is served primarily through imported

devices, and as such the exchange rate has a significant impact on domestic spending trends through shifts

in the affordability of devices. This was evident in 2015 when sharp depreciation resulted in a steep decline

in device spending across all three segments, and with a weaker peso-USD outlook we moderated our

forecast for 2016-2020 in the Q416 update, now envisaging a CAGR of 4.6%.

Latest Updates & Industry Developments

? Computer Hardware Sales: USD1.0bn in 2016 to USD1.1bn in 2020, at a compound annual growth

rate (CAGR) of 3.0% in US dollar terms. Downgraded outlook as evidence of PC substitution for

smartphone spending mounts, eroding the growth potential offered by relatively low PC penetration.

? AV Sales: USD1.3bn in 2016 to USD1.5bn in 2020, a CAGR of 4.1% in US dollar terms. As the

economy strengthens we expect flat-panel upgrades to return the AV market to growth, though the digital

camera market outlook is weak due to smartphone cannibalisation.

? Handset Sales: USD1.9bn in 2016 to USD2.3bn in 2020, a CAGR of 5.7% in US dollar terms. There is

still capacity for sustained smartphone migration momentum due to relatively low penetration, which will

drive market value growth over the medium term.

Colombia Consumer Electronics Report Q4 2016

Table of Contents

BMI Industry View 7
Latest Updates & Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Colombia 2014-2020) 16
Industry Risk/Reward Index 17
Industry Risk Reward Ratings 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Colombia 2014-2020) 20
AV Devices 26
Table: AV Sales (Colombia 2014-2020) 26
Mobile Handsets 31
Table: Mobile Communications (Colombia 2014-2020) 31
Industry Trends And Developments 38
Electronics Trade 38
Table: Latin America Consumer Electronics Trade, 2010-2015 38
Table: Colombia Consumer Electronics Trade, 2010-2015 39
Operational Risk And Government Policy 40
Table: Colombia Electronics Industry Performance 42
Regulatory Development 43
Table: Regulatory Bodies 43
Competitive Landscape 45
Colombia Consumer Electronics Companies 45
Table: Colombia Consumer Electronics Company Revenue (COPbn) 45
Consumer Electronics Vendors - Americas, 2015 46
Table: Computer Hardware 46
Table: TV Sets 47
Table: Mobile Handsets 47
Retailers 48
Table: Selected Electronics Retailers 48
Table: Selected E-Commerce Retailers 48
Demographic Forecast 49
Table: Population Headline Indicators (Colombia 1990-2025) 50
Table: Key Population Ratios (Colombia 1990-2025) 50
Table: Urban/Rural Population & Life Expectancy (Colombia 1990-2025) 51
Table: Population By Age Group (Colombia 1990-2025) 51
Table: Population By Age Group % (Colombia 1990-2025) 52
Methodology 54
Industry Forecast Methodology 54
Sector-Specific Methodology 55
Sources 55
Risk/Reward Index Methodology 56
Sector-Specific Methodology 57
Table: Consumer Electronics Risk/Reward Index Indicators 57
Table: Weighting Of Indicators 58

List of Tables

Table: Consumer Electronics Overview (Colombia 2014-2020)
Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016
Table: PC Sales (Colombia 2014-2020)
Table: AV Sales (Colombia 2014-2020)
Table: Mobile Communications (Colombia 2014-2020)
Table: Latin America Consumer Electronics Trade, 2010-2015
Table: Colombia Consumer Electronics Trade, 2010-2015
Table: Colombia Electronics Industry Performance
Table: Regulatory Bodies
Table: Colombia Consumer Electronics Company Revenue (COPbn)
Table: Computer Hardware
Table: TV Sets
Table: Mobile Handsets
Table: Selected Electronics Retailers
Table: Selected E-Commerce Retailers
Table: Population Headline Indicators (Colombia 1990-2025)
Table: Key Population Ratios (Colombia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Colombia 1990-2025)
Table: Population By Age Group (Colombia 1990-2025)
Table: Population By Age Group % (Colombia 1990-2025)
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
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