Cognitive Services Market by Technology, Service Type, Deployment Mode, Application, End-User, Vertical (BFSI, Healthcare, Retail, IT and Telecommunication, Government and Education, Manufacturing), and Region - Global Forecast to 2023

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Date: 12-Jun-2018
No. of pages: 151
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The cognitive services market is projected to grow at a CAGR of 42.6 % during the forecast period

MarketsandMarkets expects the global cognitive services market to grow from USD 2.59 billion in 2018 to USD 15.28 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 42.6% during the forecast period. The growing use of cognitive services across various industries and increasing demand for intelligent APIs to build smarter applications is expected provide the opportunities for the cognitive services market. However, stringent external regulations across regions restrict end-user verticals from sharing customers’ data with cognitive service providers, which may hinder the growth of the cognitive services market.

The marketing analysis application is expected to have the largest market size during the forecast period

The use of cognitive services across various applications such as sales and marketing, campaign management, customer segmentation, and investment prediction is becoming crucial. Cognitive services in these application areas generate quality results. Also, cognitive services are helpful in analyzing customer behavior and purchase pattern to formulate growth strategies and enhance customer experience. Therefore, data analysis becomes critical to generate marketing leads and reach out to the prospective clients. Here, cognitive services are expected to play an important role in marketing analysis applications.

The BFSI vertical is expected to have the largest market size during the forecast period

Banking, Financial Services, and Insurance (BFSI) is a data-driven industry that constantly focuses on enhancing customer experience. The adoption of cognitive services can help the BFSI vertical analyze large volumes of transaction data, customer profiles, and other such data, to formulate customer engagement strategies. Along with that, cognitive services can help the BFSI vertical solve challenges related to risk and fraud management, credit decisioning, customer engagement, and many more. Therefore, the use of cognitive services is expected to grow in the BFSI vertical to leverage the benefits offered by the services and enhance overall operational efficiency.

North America is expected to have the largest market size in the cognitive services market during the forecast period

Among regions, North America is expected to have the largest market size in the cognitive services market during the forecast period. The North American region has shown growing investment in cognitive technologies and the major initiatives taken for the growth of the cognitive services have their origin in this region. Therefore, potential growth is expected in the region during the forecast period. The Small and Medium-sized Enterprise (SMEs) and large organizations in the region have started taking advantage of cognitive services to make business processes more intelligent, solve various business challenges, and enhance decision making.. .

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the cognitive services market.


  • By Company Type: Tier 1:24%, Tier 2:40%, and Tier 3:36%

  • By Designation: C-Level Executives:28%, Directors:34%, and Others: 38%

  • By Region: North America:38%, Europe: 32%, and APAC:30%


The report includes the study of the key players offering cognitive services and Platforms-as-a-Service (PaaS). The major cognitive service vendors include IBM (US), Microsoft (US), AWS (US), Google (US), TCS (India), Baidu (China), Apple (US), Nuance Communications (US), Qualcomm Technologies (US), and SAS Institute (US).The report includes an in-depth competitive analysis of these key cognitive services market players, along with their company profiles, which include business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The cognitive services market has been segmented by technology, service type, deployment mode, application, end-user, vertical, and region. The technology segment is further segmented into machine learning and deep learning, and natural language processing. The service type segment includes knowledge management, data transformation, cloud and web-based application programming interface, data integration and cognitive automation, cognitive risk intelligence, consulting and advisory, training and support, communication monitoring, and others(text analytics, video analytics, audio analytics, image analytics, and digital assistance).The application segments are marketing analysis, predictive maintenance, supply chain management, quality management investigation and recommendation, safety and security management, diagnosis and treatment system, and others (automated customer services agent, autonomous governance, and real-time analysis). On the basis of deployment types, the cognitive services market has been divided into cloud and on-premises deployments. On the basis of end-users, the enterprise cognitive services market has been divided into SMEs and large enterprises. On the basis of verticals, cognitive services market has been segmented into BFSI, healthcare, retail, IT and Telecommunications, government and education, manufacturing, and others (travel and tourism, aerospace and defense, and oil and gas), Finally, on the basis of regions, the cognitive services market has been segmented into North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).

The report will help the market leaders and new entrants in the cognitive services market in the following ways:


  • The report segments the market into various sub segments; hence, it covers the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across various verticals and regions.

  • The report helps in understanding the overall growth of the market. It provides information on the key market drivers, restraints, challenges, and opportunities.

  • The report helps in understanding the competitors better and gaining more insights to strengthen their position in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.

Cognitive Services Market by Technology, Service Type, Deployment Mode, Application, End-User, Vertical (BFSI, Healthcare, Retail, IT and Telecommunication, Government and Education, Manufacturing), and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Cognitive Services Market
4.2 Market Top 3 Verticals
4.3 Market Top 3 Applications and Regions
4.4 Market Investment Scenario

5 Market Overview and Industry Trends
5.1 Market Dynamics
5.1.1 Drivers
5.1.1.1 Help With Aligning Organizational Core Work With Business Objectives
5.1.1.2 Growth in Data Volumes Creating Demand for Cognitive Services
5.1.2 Restraints
5.1.2.1 Stringent External Regulations Across Regions
5.1.3 Opportunities
5.1.3.1 Growing Use of Cognitive Services Across Various Industry Verticals
5.1.3.2 Increasing Demand for Intelligent Apis to Build Smarter Applications
5.1.4 Challenges
5.1.4.1 Lack of Awareness Across the Industry
5.1.4.2 Lack of Knowledge About Data
5.2 Cognitive Services Market: Use Cases
5.2.1 Introduction
5.2.1.1 Use Case: Scenario 1
5.2.1.2 Use Case: Scenario 2
5.2.1.3 Use Case: Scenario 3
5.2.1.4 Use Case: Scenario 4
5.2.1.5 Use Case: Scenario 5

6 Cognitive Services Market, By Technology
6.1 Introduction
6.2 Machine Learning and Deep Learning
6.2.1 Facial Recognition
6.2.2 Emotion Detection
6.3 Natural Language Processing

7 Cognitive Services Market, By Service Type
7.1 Introduction
7.2 Cloud and Web-Based Application Programming Interface
7.3 Data Transformation
7.4 Knowledge Management
7.5 Data Integration and Cognitive Automation
7.6 Cognitive Risk Intelligence
7.7 Consulting and Advisory
7.8 Training and Support
7.9 Communication Monitoring
7.10 Others

8 Market By Deployment Mode
8.1 Introduction
8.2 Cloud
8.3 On-Premises

9 Cognitive Services Market, By Application
9.1 Introduction
9.2 Marketing Analysis
9.3 Predictive Maintenance
9.4 Supply Chain Management
9.5 Quality Management Investigation and Recommendation
9.6 Safety and Security Management
9.7 Diagnosis and Treatment System
9.8 Others

10 Cognitive Services Market, By End-User
10.1 Introduction
10.2 Small and Medium-Sized Enterprises
10.3 Large Enterprises

11 Market By Vertical
11.1 Introduction
11.2 Banking, Financial Services, and Insurance
11.3 Healthcare
11.4 Retail
11.5 IT and Telecommunication
11.6 Government and Education
11.7 Manufacturing
11.8 Others

12 Cognitive Services Market, By Region
12.1 Introduction
12.2 North America
12.2.1 United States
12.2.2 Canada
12.3 Europe
12.3.1 United Kingdom
12.3.2 Germany
12.3.3 France
12.3.4 Rest of Europe
12.4 Asia Pacific
12.4.1 China
12.4.2 Japan
12.4.3 India
12.4.4 Rest of Asia Pacific
12.5 Rest of the World
12.5.1 United Arab Emirates
12.5.2 Brazil
12.5.3 Mexico
12.5.4 Rest of the RoW

13 Competitive Landscape
13.1 Overview
13.2 Competitive Scenario
13.2.1 New Product/Service Launches and Enhancements
13.2.2 Partnerships, Collaborations, and Agreements
13.2.3 Mergers and Acquisitions
13.2.4 Business Expansions

14 Company Profiles
(Business Overview, Services Offered, Recent Developments, SWOT Analysis, MnM View)*
14.1 Introduction
14.2 IBM
14.3 Microsoft
14.4 Google
14.5 AWS
14.6 Baidu
14.7 Nuance Communications
14.8 Qualcomm Technologies
14.9 SAS
14.10 Apple
14.11 TCS
14.12 Nokia
14.13 Expert System
14.14 Verbio Technologies
14.15 Softweb Solutions
14.16 Folio3 Software
14.17 Fusion Informatics
14.18 Inbenta
14.19 Cognitivescale
14.20 Ipsoft
14.21 BMC Software
14.22 Attivio
14.23 Megvii
14.24 Kairos
14.25 Squirro
14.26 Clarifai

*Details on Business Overview, Services Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix
15.1 Insights of Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.4 Introducing RT: Real-Time Market Intelligence
15.5 Available Customization
15.6 Related Reports
15.7 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Cognitive Services Market Size, By Technology, 2016–2023 (USD Million)
Table 3 Machine Learning and Deep Learning: Market Size By Region, 2016–2023 (USD Million)
Table 4 Natural Language Processing: Market Size By Region, 2016–2023 (USD Million)
Table 5 Cognitive Services Market Size, By Service Type, 2016–2023 (USD Million)
Table 6 Cloud and Web-Based Application Programming Interface: Market Size By Region, 2016–2023 (USD Million)
Table 7 Data Transformation: Market Size By Region, 2016–2023 (USD Million)
Table 8 Knowledge Management: Market Size By Region, 2016–2023 (USD Million)
Table 9 Data Integration and Cognitive Automation: Market Size By Region, 2016–2023 (USD Million)
Table 10 Cognitive Risk Intelligence: Market Size By Region, 2016–2023 (USD Million)
Table 11 Consulting and Advisory: Market Size By Region, 2016–2023 (USD Million)
Table 12 Training and Support: Market Size By Region, 2016–2023 (USD Million)
Table 13 Communication Monitoring: Market Size By Region, 2016–2023 (USD Million)
Table 14 Others: Market Size By Region, 2016–2023 (USD Million)
Table 15 Cognitive Services Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 16 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 17 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 18 Cognitive Services Market Size, By Application, 2016–2023 (USD Million)
Table 19 Marketing Analysis: Market Size By Region, 2016–2023 (USD Million)
Table 20 Predictive Maintenance: Market Size By Region, 2016–2023 (USD Million)
Table 21 Supply Chain Management: Market Size By Region, 2016–2023 (USD Million)
Table 22 Quality Management Investigation and Recommendation: Market Size By Region, 2016–2023 (USD Million)
Table 23 Safety and Security Management: Market Size By Region, 2016–2023 (USD Million)
Table 24 Diagnosis and Treatment System: Market Size By Region, 2016–2023 (USD Million)
Table 25 Others: Market Size By Region, 2016–2023 (USD Million)
Table 26 Cognitive Services Market Size, By End-User, 2016–2023 (USD Million)
Table 27 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 28 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 29 Market Size By Vertical, 2016–2023 (USD Million)
Table 30 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 31 Healthcare: Market Size By Region, 2016–2023 (USD Million)
Table 32 Retail: Market Size By Region, 2016–2023 (USD Million)
Table 33 IT and Telecommunication: Market Size By Region, 2016–2023 (USD Million)
Table 34 Government and Education: Market Size By Region, 2016–2023 (USD Million)
Table 35 Manufacturing: Market Size By Region, 2016–2023 (USD Million)
Table 36 Others: Market Size By Region, 2016–2023 (USD Million)
Table 37 Cognitive Services Market Size, By Region, 2016–2023 (USD Million)
Table 38 North America: Market Size By Country, 2016–2023 (USD Million)
Table 39 North America: Market Size By Technology, 2016–2023 (USD Million)
Table 40 North America: Market Size By Service Type, 2016–2023 (USD Million)
Table 41 North America: Market Size By Application, 2016–2023 (USD Million)
Table 42 North America: Market Size By End-User, 2016–2023 (USD Million)
Table 43 North America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 44 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 45 Europe: Cognitive Services Market Size, By Country, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Technology, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Service Type, 2016–2023 (USD Million)
Table 48 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 49 Europe: Market Size By End-User, 2016–2023 (USD Million)
Table 50 Europe: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 51 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 52 Asia Pacific: Cognitive Services Market Size, By Country, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Technology, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Service Type, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 56 Asia Pacific: Market Size By End-User, 2016–2023 (USD Million)
Table 57 Asia Pacific: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 58 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 59 Rest of the World: Cognitive Services Market Size, By Country, 2016–2023 (USD Million)
Table 60 Rest of the World: Market Size By Technology, 2016–2023 (USD Million)
Table 61 Rest of the World: Market Size By Service Type, 2016–2023 (USD Million)
Table 62 Rest of the World: Market Size By Application, 2016–2023 (USD Million)
Table 63 Rest of the World: Market Size By End-User, 2016–2023 (USD Million)
Table 64 Rest of the World: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 65 Rest of the World: Market Size By Vertical, 2016–2023 (USD Million)
Table 66 New Product/Service Launches and Enhancements, 2016–2018
Table 67 Partnerships, Collaborations, and Agreements, 2016–2017
Table 68 Mergers and Acquisitions, 2017

List of Figures

Figure 1 Global Cognitive Services Market Segmentation
Figure 2 Global Market Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Cognitive Services Market: Assumptions
Figure 8 Market Snapshot By Application (2018–2023)
Figure 9 Market Snapshot By Service Type (2018–2023)
Figure 10 Market Snapshot By End-User (2018–2023)
Figure 11 Market Snapshot By Region
Figure 12 The Need for Analyzing the Growing Volumes of Data is Expected to Drive the Cognitive Services Market Growth During the Forecast Period
Figure 13 Banking, Financial Services, and Insurance Vertical is Expected to Hold the Largest Market Size During the Forecast Period
Figure 14 Marketing Analysis Application and North America are Estimated to Hold the Largest Market Shares in the Global Cognitive Services Market in 2018
Figure 15 Asia Pacific is Expected to Be the Best Region for Investments During the Forecast Period
Figure 16 Cognitive Services Market: Drivers, Restraints, Opportunities, and Challenges
Figure 17 Natural Language Processing Technology is Expected to Exhibit A Higher CAGR During the Forecast Period
Figure 18 Consulting and Advisory Services Segment is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 19 On-Premises Deployment Mode is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 20 Diagnostics and Treatment System Application is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 21 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 22 IT and Telecommunication Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 North America is Estimated to Account for the Largest Market Size in 2018
Figure 24 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 25 North America: Market Snapshot
Figure 26 Asia Pacific: Market Snapshot
Figure 27 Key Developments By the Major Players in the Cognitive Services Market During 2016–2018
Figure 28 IBM: Company Snapshot
Figure 29 IBM: SWOT Analysis
Figure 30 Microsoft: Company Snapshot
Figure 31 Microsoft: SWOT Analysis
Figure 32 Google: Company Snapshot
Figure 33 Google: SWOT Analysis
Figure 34 AWS: Company Snapshot
Figure 35 AWS: SWOT Analysis
Figure 36 Baidu: Company Snapshot
Figure 37 Nuance Communications: Company Snapshot
Figure 38 Qualcomm Technologies: Company Snapshot
Figure 39 SAS: Company Snapshot
Figure 40 Apple: Company Snapshot
Figure 41 Nokia: Company Snapshot
Figure 42 Expert System: Company Snapshot

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