Cloud Telephony: Technology and Market Analysis & Forecast 2012-2017

Cloud Telephony: Technology and Market Analysis & Forecast 2012-2017

Table of Contents

1. Executive Summary  7
1.1 Research Methodology    7
1.2 Key Benefits Of The Report    7
1.3 Questions Answered In The Report  7

2. Introduction  9

3. Cloud Telephony: Technological Background     10
3.1 What Is Cloud Telephony  10
3.2 Technologies  11
3.2.1 Sip 11
3.2.2 Ivr    14
3.3 Comparative Use Of Telephony Technology By Sip Vs. Ipbx Vs. Ivr 2011 - 2016 17
3.4 Speech Technology: A New Technological Opportunity For Cloud Telephony  18
3.5 Prerequisites For Cloud Telephony 19

4. Security And Privacy Concern For Successful Cloud Telephony     20
4.1.1 Dos Attack 20
4.1.2 Un-Authorized Call  20
4.1.3 Bounce Attack    21
4.1.4 Personalization    21
4.1.5 Media Specific Attack     21
4.1.6 Malicious Code Injection     21
4.1.7 Voip Phishing  21
4.1.8 Toll Fraud  22
4.1.9 Spit  22
4.1.10    Tools   22
4.2 Solutions For Secured Cloud Telephony System  22
4.2.1 Secured Log On   22
4.2.2 Secured Transaction 23
4.2.3 Continuous Monitoring And Audit    23
4.2.4 Anti Virus System  23
4.2.5 Using Sip Proxy   23
4.2.6 Sip Encryption Technique     23
4.2.7 Network Infrastructure     23
4.2.8 Authentic Upgrade   24
4.2.9 Use Secured Protocols  24
4.2.10    Use Dedicated Server  24

5. Present Status Of Cloud Telephony: At A Glance 25
5.1 Market Share Of Popular Voip Vendor  25
5.1.1 Fring   25
5.1.2 Skype    26
5.1.3 Google Voice 26
5.1.4 Call Rate For Different Cloud Telephony Provider    28
5.1.5 Monthly Cost For Different Provider    28
5.2 Cloud Telephony Market Value Projection 2012-2017   29
5.3 Comparative Revenue Of Different Cloud Telephony Telecom Operators Service Provider: 2010-2012  32
5.4 Comparative Annual Revenue Of Voip: 2010-2018 33
5.5 Next Generation Voice: Volte   34
5.6 Voice Over Lte Via Generic Access (Volga) 35

6. Traditional Phone System Vs Cloud Telephony     37
6.1 Disadvantages Of Traditional Phone System    37
6.1.1 Limitations For Offshore Offices   37
6.1.2 Lack Of Scalability     37
6.1.3 Increased Number Of Cloud Based Company 38
6.1.4 Cost     38
6.1.5 Unified Communication  38
6.1.6 Number Of Extension     38
6.1.7 Additional Hardware And Software Of Traditional Phone Line     39
6.1.8 Risk Of Ownership 39
6.1.9 No Concurrent Use   39
6.1.10 Multiple Working Sites 39
6.1.11 Limited Operation 39
6.2 How Cloud Telephony Can Solve Drawbacks Of Traditional Phone System 40
6.2.1 Number Of Extension     40
6.2.2 Concurrent Connection 40
6.2.3 Unified Communication  40
6.2.4 Dynamic Number Of Extension    41
6.2.5 Cost     41
6.2.6 Remote Working Area    41
6.2.7 No Additional Hardware And Software    42
6.2.8 Huge Number Of Applications  42
6.3 Industry Preference Over Traditional Communication System 42
6.3.1 Interaction With Customer And Quick Response 42
6.3.2 Scalability  43
6.3.3 Globalization And Local Transparency     43
6.3.4 Flexible And Easily Reachable    44
6.3.5 Easy Maintenance 45
6.4 Comparative Analysis Of The Facilities Of Cloud Telephony And Traditional Pbx    45
6.5 Main Reasons Behind Cloud Telephony Preference For Current Industry    47
6.5.1 Crowd Sourcing    47
6.5.2 Single Help Center Number  47
6.5.3 Collaborative Communication  48
6.5.4 Integration With Other Service  48
6.5.5 No Additional Staff For Phone System Maintenance  48
6.5.6 Cost     49

7. Advantages And Disadvantages Of Cloud Telephony 50
7.1 Advantages   50
7.1.1 Flexibility    50
7.1.2 Scalability  50
7.1.3 Low Cost  50
7.1.4 Huge Functionality  51
7.1.5 Easy To Integrate With Other Services    52
7.1.6 Easy Administration  52
7.1.7 Secured    52
7.1.8 No Wire     52
7.1.9 Continuous Monitoring 53
7.1.10 Unified Communication  53
7.1.11 Free From Natural Disaster  53
7.1.12 Hybrid System  53
7.1.13 Success Of Business  53
7.1.14 Magic Of Cloud  54
7.2 Disadvantages    54
7.2.1 Power Supply  54
7.2.2 Home System Integration    54
7.2.3 911 Service  54
7.2.4 Internet Connection 55
7.2.5 Security Threat   55
7.2.6 Processor Power  55
7.2.7 Traffic 55
7.2.8 Call Latency   55
7.2.9 Poor Audio Quality Of Voip  55
7.2.10 Complicated Feature List 56
7.2.11 Dependency On Server    56
7.2.12 Lack Of Redundancy 56
7.2.13 Loss Of Personal Information    56

8. Opportunities And Challenges Of Cloud Telephony 57
8.1 Vaas     57
8.2 Open The Door To Utilize Speech Technology 57
8.3 Robust Unified Communication Platform     58
8.4 Call Service     58
8.5 Opportunities For Industry  58
8.6 Opportunities For Telecom 59
8.7 Opportunities For Ngo 61

9. Government & Cloud Telephony     63
9.1 Scope Of Cloud Telephony Services  63
9.1.1 Judiciary Help Line For Gender And Domestic Violence    63
9.1.2 Bank Service   63
9.1.3 Immunization Program  64
9.1.4 Disaster Management: Emergency Announcement 64
9.2 Social Welfare & Cloud Telephony 64
9.3 Case Study: India & Cloud Telephony    65
9.3.1 Farmers And Fishermen Helpline Using Cloud Telephony     65
9.3.2 Cloud Telephony & Ivrs Based Daily Monitoring Systems     66
9.3.3 Hyundai Trident 67

10. Cloud Telephony Adoption For Business Growth 69
10.1 Why Business Need Cloud Telephony    69
10.2 Checklist To Determine The Necessity Of Cloud Telephony    70
10.2.1 Do You Want To Reduce Phone System And Phone Service Cost? 70
10.2.2 Do You Need Unified And Flexible Communication System? 71
10.2.3 Is Your Company Size Change Dynamically?   71
10.2.4 Do You Have Mobile Employees?  71
10.2.5 Do You Need 24/7 Service Solution? 71
10.2.6 Do You Have Multiple Offshore Offices?   71
10.2.7 Do You Want To Connect With Different Type Of Industry? 72
10.2.8 Is The Degree Of Collaboration Of Your Company Is High?  72
10.2.9 Do You Need Standardized And Secured Communication?  72
10.2.10 Is Your Requirement Changes Dynamically?  72
10.2.11 Do You Need Other Voice Related Peripheral?    73
10.2.12 Do You Need Other Services To Be Integrated?  73
10.2.13 Is Your Office Is In Natural Disaster Prone Area? 73
10.2.14 Is Your Power Supply Unpredictable? 73
10.2.15 Do You Have Analog Devices That Need To Interface With Your Phone System 73
10.2.16 What Are Your Fax Requirements? 73
10.2.17 What Are The Main Requirements Of Your Business Call?     74
10.2.18 Do You Want To Monitor And Record Your Conversations Continuously?    74
10.2.19 Do You Need Interactive Survey And Customer Feedback From Customers?    74
10.2.20 Do You Want To Participate In The "Go Green" Commitment Of World?     74
10.3 Consideration For Selection Of Cloud Service Provider  74
10.4 Business Growth For Cloud Telephony Adoption 75
10.4.1 Real State And Cloud Telephony 76
10.4.2 Call Center And Cloud Telephony   76
10.4.3 Cloud Telephony And Web Based Sales    77
10.4.4 Sme And Cloud Telephony     78
10.4.5 Some Scenario Of Business Growth Due To Cloud Telephony Adoption     78
10.5 Reason Behind The Reluctance Of Cloud Telephony Adaption    79
10.5.1 Security    79
10.5.2 Unknown Future Cost  79

11. Conclusions And Recommendations  81

List of Tables

Table 1: Skype Statistics 2012 26
Table 2: Google Voice: Super Low Rates Compare To The Competition 27
Table 3: Comparative Call Rate Per Minute For Some Important Countries  28
Table 4: Cost Breakdown For Vonga, Ooma, Magicjack Plus, Skype And Google Voice  29
Table 5: Future Plans: Two Major Cloud Telephony Competitors  30
Table 6 : Middle East And Africa Mobile Voip Revenue Forecast 2012-2017 ($Billions, Agr %, Cagr %)     33
Table 7 : Comparative Analysis Of The Facilities Of Cloud Telephony And Traditional

List of Figures

Figure 1: Pbx On Your Premises Or In Your Cloud Source 12
Figure 2: Sip Use In Business Network Source     13
Figure 3: Sip Working Principle    13
Figure 4: Sip Price And Number Porting Price  14
Figure 5: Comparative Prediction On Use Of Telephony Technology   18
Figure 6: User (%) For Different Voip Provider     25
Figure 7: Google Voice And Its Feature   27
Figure 8 : International Call Share Projection For 2012-2017  31
Figure 9: Local Call Market Value Share Projection For 2012-2017  32
Figure 10: Revenue Of Different Cloud Telephony Service Provider   33
Figure 11: Voip Revenue Forecast 2010-2018  34
Figure 12: Volte Revenue Forecast 2010-2016    34
Figure 13 : Leading Initiator Of Volga 35
Figure 14 : Volga Overview   36
Figure 15 : User Preference For Placing Order 43
Figure 16: Ip Telephony Adoption Projection 2012-2016   59
Figure 17: Revenue Share Of Telecom Industry    60
Figure 18: Process Flow Of Fishermen Helpline   66

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