Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical - Global Forecast to 2022

Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Microquadrant Research Methodology
2.3.1 Vendor Inclusion Criteria
2.4 Research Assumptions
2.5 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Clickstream Analytics Market
4.2 Clickstream Analytics Market: Market Share Across Various Regions
4.3 Clickstream Analytics Market: Industry Verticals and Regions
4.4 Life Cycle Analysis, By Region, 2017

5 Market Overview and Industry Trends
5.1 Market Overview
5.1.1 Introduction
5.1.2 Market Dynamics
5.1.2.1 Drivers
5.1.2.1.1 Rise in Ecommerce Leading to Unprecedented Growth in Consumer Data
5.1.2.1.2 Rapid Adoption of Mobile Technology Providing Multiple Digital Touch Points
5.1.2.2 Restraints
5.1.2.2.1 Data Privacy Laws and Regulations
5.1.2.2.2 Presence of Open Source Clickstream Analytics Vendors
5.1.2.3 Opportunities
5.1.2.3.1 Multichannelmarketing
5.1.2.3.2 Emerging Trend of Predictive Marketing
5.1.2.4 Challenges
5.1.2.4.1 Data Collection and Identifying Business Requirements
5.1.2.4.2 Real-Time Clickstream Data Analysis
5.2 Industry Trends
5.2.1 Introduction
5.2.2 Clickstream Analytics Use Cases
5.2.2.1 Introduction
5.2.2.2 Use Case #1
5.2.2.3 Use Case #2
5.2.2.4 Use Case #3
5.2.2.5 Use Case #4
5.2.3 Clickstream Analytics, By Architecture

6 Clickstream Analytics Market Analysis, By Type
6.1 Introduction
6.2 Software
6.3 Services
6.3.1 Professional Services
6.3.1.1 Deployment and Integration
6.3.1.2 Support and Maintenance
6.3.1.3 Consulting Services
6.3.2 Managed Services

7 Clickstream Analytics Market Analysis, By Business Application
7.1 Introduction
7.2 Click Path Optimization
7.3 Customer Analysis
7.4 Website/Application Optimization
7.5 Basket Analysis and Personalization
7.6 Traffic Analysis
7.7 Others

8 Clickstream Analytics Market Analysis, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 On-Demand

9 Clickstream Analytics Market Analysis, By Organization Size
9.1 Introduction
9.2 Large Enterprises
9.3 Small and Medium-Sized Enterprises

10 Clickstream Analytics Market Analysis, By
10.1 Introduction
10.2 Retail and Ecommerce
10.3 Media and Entertainment
10.4 Telecom and IT
10.5 Travel and Hospitality
10.6 Banking, Financial Services, and Insurance
10.7 Transportation and Logistics
10.8 Government
10.9 Energy and Utilities
10.10 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia Pacific
11.5 Latin America
11.6 Middle East and Africa

12 Competitive Landscape
12.1 Microquadrant Overview
12.1.1 Innovators
12.1.2 Vanguards
12.1.3 Emerging
12.1.4 Dynamic
12.2 Microquadrant Description
12.3 Clickstream Analytics Market: Product Offering
12.4 Clickstream Market: Business Strategy

13 Company Profiles
13.1 Google, Inc.
13.1.1 Business Overview
13.1.2 Company Scorecard
13.1.3 Product Offerings
13.1.4 Business Strategy
13.1.5 Recent Developments
13.1.6 MnM View
13.1.7 Key Relationships
13.2 Adobe Systems Incorporated
13.2.1 Overview
13.2.2 Company Scorecard
13.2.3 Product Offerings
13.2.4 Business Strategy
13.2.5 Recent Developments
13.2.6 MnM View
13.2.7 Key Relationships
13.3 International Business Machines Corporation
13.3.1 Business Overview
13.3.2 Company Scorecard
13.3.3 Product Offerings
13.3.4 Business Strategy
13.3.5 Recent Developments
13.3.6 MnM View
13.3.7 Key Relationships
13.4 Microsoft Corporation
13.4.1 Overview
13.4.2 Company Scorecard
13.4.3 Product Offerings
13.4.4 Business Strategy
13.4.5 Recent Developments
13.4.6 MnM View
13.4.7 Key Relationships
13.5 SAP SE
13.5.1 Overview
13.5.2 Company Scorecard
13.5.3 Product Offerings
13.5.4 Business Strategy
13.5.5 Recent Developments
13.5.6 MnM View
13.5.7 Key Relationships
13.6 Oracle Corporation
13.6.1 Overview
13.6.2 Company Scorecard
13.6.3 Product Offerings
13.6.4 Business Strategy
13.6.5 Recent Developments
13.6.6 MnM View
13.6.7 Key Relationships
13.7 At Internet
13.7.1 Overview
13.7.2 Company Scorecard
13.7.3 Product Offerings
13.7.4 Business Strategy
13.7.5 Recent Developments
13.7.6 MnM View
13.7.7 Key Relationships
13.8 Connexity, Inc.
13.8.1 Overview
13.8.2 Company Scorecard
13.8.3 Product Offerings
13.8.4 Business Strategy
13.8.5 Recent Developments
13.8.6 MnM View
13.8.7 Key Relationships
13.9 Splunk, Inc.
13.9.1 Overview
13.9.2 Company Scorecard
13.9.3 Product Offerings
13.9.4 Business Strategy
13.9.5 Recent Developments
13.9.6 MnM View
13.9.7 Key Relationships
13.10 Webtrends Corporation
13.10.1 Overview
13.10.2 Company Scorecard
13.10.3 Product Offerings
13.10.4 Business Strategy
13.10.5 Recent Developments
13.10.6 MnM View
13.10.7 Key Relationships
13.11 Jumpshot, Inc.
13.11.1 Overview
13.11.2 Company Scorecard
13.11.3 Product Offerings
13.11.4 Business Strategy
13.11.5 Recent Developments
13.11.6 MnM View
13.11.7 Key Relationships
13.12 Talend S.A.
13.12.1 Overview
13.12.2 Company Scorecard
13.12.3 Product Offerings
13.12.4 Business Strategy
13.12.5 Recent Developments
13.12.6 MnM View
13.12.7 Key Relationships
13.13 HPE Inc.
13.13.1 Overview
13.13.2 Company Scorecard
13.13.3 Product Offerings
13.13.4 Business Strategy
13.13.5 Recent Developments
13.13.6 MnM View
13.13.7 Key Relationships
13.14 Vlocity, Inc.
13.14.1 Overview
13.14.2 Company Scorecard
13.14.3 Product Offerings
13.14.4 Business Strategy
13.14.5 Recent Developments
13.14.6 MnM View
13.14.7 Key Relationships
13.15 Verto Analytics
13.15.1 Overview
13.15.2 Company Scorecard
13.15.3 Product Offerings
13.15.4 Business Strategy
13.15.5 Recent Developments
13.15.6 MnM View
13.15.7 Key Relationships

14 Appendix
14.1 Key Industry Insights
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Available Customization
14.5 Related Reports

List of Tables

Table 1 Clickstream Analytics Market Size, By Type, 2015–2022 (USD Million)
Table 2 Software: Market Size, By Region, 2015–2022 (USD Million)
Table 3 Market Size, By Service, 2015–2022 (USD Million)
Table 4 Service: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Professional Services, By Type, 2015–2022 (USD Million)
Table 6 Professional Services, By Region, 2015–2022 (USD Million)
Table 7 Deployment and Integration, By Region, 2015–2022 (USD Million)
Table 8 Support and Maintenance Services, By Region, 2015–2022 (USD Million)
Table 9 Consulting Services, By Region, 2015–2022 (USD Million)
Table 10 Managed Services, By Region, 2015–2022 (USD Million)
Table 11 Clickstream Analytics Market Size, By Business Application, 2015–2022 (USD Million)
Table 12 Click Path Optimization: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Customer Analysis: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Website/Application Optimization : Market Size, By Region, 2015–2022 (USD Million)
Table 15 Basket Analysis and Personalization: Market Size, By Region, 2015–2022 (USD Million)
Table 16 Traffic Analysis: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 18 Clickstream Analytics Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 19 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 20 On-Demand: Market Size, By Region, 2015–2022 (USD Million)
Table 21 Clickstream Analytics Market Size, By Organization Size, 2015–2022 (USD Million)
Table 22 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 23 Small and Medium Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 24 Clickstream Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 25 Retail and Ecommerce: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Telecom and IT: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Travel and Hospitality: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Banking, Financial Services and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Transportation and Logistics: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Government: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Energy and Utility : Market Size, By Region, 2015–2022 (USD Million)
Table 33 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 34 Clickstream Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 35 North America: Clickstream Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 36 North America: Market Size, By Type, 2015–2022 (USD Million)
Table 37 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 38 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 39 North America: Market Size, By Business Application, 2015–2022 (USD Million)
Table 40 North America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 41 North America: Market, By Organizations Size, 2015–2022 (USD Million)
Table 42 Europe: Clickstream Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 43 Europe: Market Size, By Type, 2015–2022 (USD Million)
Table 44 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 45 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 46 Europe: Market Size, By Business Application, 2015–2022 (USD Million)
Table 47 Europe: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 48 Europe: Market Size, By Organizations Size, 2015–2022 (USD Million)
Table 49 Asia Pacific: Clickstream Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size, By Type, 2015–2022 (USD Million)
Table 51 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Business Application, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 55 Asia Pacific: Market Size, By Organizations Size, 2015–2022 (USD Million)
Table 56 Latin America: Clickstream Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 57 Latin America: Market Size, By Type, 2015–2022 (USD Million)
Table 58 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 59 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 60 Latin America: Market Size, By Business Application, 2015–2022 (USD Million)
Table 61 Latin America:Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 62 Latin America: Market Size, By Organizations Size, 2015–2022 (USD Million)
Table 63 Middle East and Africa: Clickstream Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 64 Middle East and Africa: Market Size, By Type, 2015–2022 (USD Million)
Table 65 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 66 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 67 Middle East and Africa: Market Size, By Business Application, 2015–2022 (USD Million)
Table 68 Middle East and Africa: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 69 Middle East and Africa: Market Size, By Organizations Size, 2015–2022 (USD Million)

List of Figures

Figure 1 Clickstream Analytics Market: Market Segmentation
Figure 2 Regional Scope
Figure 3 Clickstream Analytics Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Evaluation Criteria
Figure 9 Clickstream Analytics Market: Assumptions
Figure 10 Clickstream Analytics Market is Poised to Witness Growth in the Global Market During 2017–2022
Figure 11 Clickstream Analytics Market Snapshot on the Basis of Type (2017 vs 2022)
Figure 12 Market Snapshot on the Basis of Services (2017 - 2022)
Figure 13 Market Snapshot on the Basis of Professional Services (2017–2022)
Figure 14 Market Snapshot on the Basis of Business Applications (2017–2022)
Figure 15 Market Snapshot on the Basis of Deployment Models (2017–2022)
Figure 16 Market Snapshot on the Basis of Organization Size (2017–2022)
Figure 17 Market Snapshot on the Basis of Industry Vertical (2017 vs 2022)
Figure 18 Increasing Volume and Variety of Business Data is the Major Factor Contributing to the Growth of the Clickstream Analytics Market
Figure 19 North America is Expected to Hold the Largest Market Share in 2017
Figure 20 Retail and Ecommerce Vertical and North America are Expected to Have the Largest Market Size in 2017
Figure 21 North America and Europe to Enter Maturity Phase During 2017-2022
Figure 22 Clickstream Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Services are Expected to Have the Largest CAGR During the Forecast Period
Figure 24 Managed Services are Expected to Have the Largest CAGR During the Forecast Period
Figure 25 Consulting Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 26 Basket Analysis and Personalization Application is Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 27 On-Demand Deployment Model is Expected to Have the Largest CAGR During the Forecast Period
Figure 28 Small and Medium Enterprises Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 29 Retail and Consumer Goods Vertical is Expected to Have the Largest Market Share and the Highest CAGR During the Forecast Period
Figure 30 APAC is Expected to Have the Highest CAGR in the Clickstream Analytics Market During the Forecast Period
Figure 31 North America Market Snapshot
Figure 32 Asia Pacific Market Snapshot
Figure 33 Google, Inc: Company Snapshot
Figure 34 Google Inc: Product Offering Scorecard
Figure 35 Google Inc: Business Strategy Scorecard
Figure 36 Adobe Systems Incorporated: Company Snapshot
Figure 37 Adobe Systems Incorporated: Product Offering Scorecard
Figure 38 Adobe Systems Incorporated: Business Strategy Scorecard
Figure 39 IBM Corporation: Company Snapshot
Figure 40 IBM Corporation: Product Offering Scorecard
Figure 41 IBM Corporation: Business Strategy Scorecard
Figure 42 Microsoft Corporation: Company Snapshot
Figure 43 Microsoft Corporation: Product Offering Scorecard
Figure 44 Microsoft Corporation: Business Strategy Scorecard
Figure 45 SAP SE: Company Snapshot
Figure 46 SAP SE: Product Offering Scorecard
Figure 47 SAP SE: Business Strategy Scorecard
Figure 48 Oracle Corporation: Company Snapshot
Figure 49 Oracle Corporation: Product Offering Scorecard
Figure 50 Oracle Corporation: Business Strategy Scorecard
Figure 51 At Internet: Product Offering Scorecard
Figure 52 At Internet: Business Strategy Scorecard
Figure 53 Connexity, Inc.: Product Offering Scorecard
Figure 54 Connexity, Inc.: Business Strategy Scorecard
Figure 55 Splunk, Inc.: Company Snapshot
Figure 56 Splunk, Inc.: Product Offering Scorecard
Figure 57 Splunk, Inc.: Business Strategy Scorecard
Figure 58 Webtrends: Product Offering Scorecard
Figure 59 Webtrends : Business Strategy Scorecard
Figure 60 Jumpshot : Product Offering Scorecard
Figure 61 Jumpshot : Business Strategy Scorecard
Figure 62 Talend S.A.: Company Snapshot
Figure 63 Talend : Product Offering Scorecard
Figure 64 Talend : Business Strategy Scorecard
Figure 65 HPE : Company Snapshot
Figure 66 HPE : Product Offering Scorecard
Figure 67 HPE : Business Strategy Scorecard
Figure 68 Vlocity : Product Offering Scorecard
Figure 69 Vlocity : Business Strategy Scorecard
Figure 70 Verto Analytics : Product Offering Scorecard
Figure 71 Verto Analytics: Business Strategy Scorecard

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