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Chinese Smartphone Market Development, 4Q 2015

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Date: 25-Jan-2016
No. of pages: 16
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As of the third quarter of 2015, the number of China's mobile phone subscribers topped 1.3 billion, with the adoption of 3G/4G services reaching 57.6%. There were 102.6 million smartphones shipped in the quarter. When it comes to performance of individual brands in China, Huawei and Xiaomi continued to stage the best performance while Apple maintained around 10% market share. Sales of Samsung and Lenovo, however, continued to slide further. This report examines the development of the Chinese smartphone market during the third and fourth quarter of 2015 from the perspective of telecom operators and smartphone branded vendors.

List of Topics


  • Development of the Chinese mobile communications market, touching on recent development highlights of China Mobile, China Telecom, China Unicom as well as their product and market strategies

  • Recent quarter review of subscriber base of aforementioned three major operators, underscoring development and penetration rate of 3G/4G subscriber base

  • Recent quarter review of Chinese mobile phone market volume and market share by major branded vendors

  • Recent development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi and includes the detailed analysis of their product and channel strategies in the Chinese market

  • Portfolios of smartphones launched by major Chinese smartphone branded vendors in the fourth quarter of 2015


Companies covered

Apple, China Mobile, China Telecom, China Unicom, Gionee, Google, Hisilicon, HTC, Huawei, JD.com, K-Touch, Lenovo, MediaTek, Meizu, Motorola, Oppo, Qualcomm, Samsung, Spreadtrum, Suning, Taobao, Tmall, Valve, Xiaomi, ZTE, ZUK

Chinese Smartphone Market Development, 4Q 2015

Table of Contents

1. Development of the Chinese Mobile Communications Market 4
1.1 China Mobile 5
1.2 China Telecom 7
1.3 China Unicom 8

2. Development of the Chinese Smartphone Market and Major Players 9
2.1 Samsung 10
2.2 Apple 11
2.3 Lenovo 12
2.4 Huawei 12
2.5 Xiaomi 13
2.6 HTC 14

3. Development of Major Chinese Smartphone vendors 15

Appendix 17
Glossary of Terms 17

List of Companies 18

List of Tables

Table 1: Smartphones Launched by Chinese Branded Vendors in 4Q 2015

List of Figures

Figure 1: Accumulated Subscriber Base of China Mobile, China Unicom, China Telecom, 1Q 2013 - 3Q 2015
Figure 2: Accumulated 3G/4G Subscriber Base of China Mobile, China Unicom and China Telecom, 1Q 2013 - 3Q 2015
Figure 3: Chinese Smartphone Market Volume, 1Q 2013 – 3Q 2015
Figure 4: Chinese Smartphone Market Share by Branded Vendor, 1Q 2013 – 3Q 2015

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