Home > > > > Report Detail

China TV Shopping Industry Report, 2016

Publisher Name :
Date: 19-May-2016
No. of pages: 66
Inquire Before Buying

Chinese TV shopping began in the 1990s, and it has gone through a start-up stage, a golden development stage, a low tide stage, a transformation stage, a multimedia integration stage and so on. With the development of the Internet and other new media technologies, Chinese TV shopping market has stepped in the multimedia integration phase and been developing radically. The market size jumped from RMB6.73 billion in 2007 to RMB39.93 billion in 2015, at a CAGR of 24.9%.

China's TV shopping industry scale is still small and only accounts for less than 0.2% of the total retail sales of social consumer goods, much lower than over 8% in Japan, South Korea, the United States and other developed countries but implying huge market potentials. In the wake of the technological advance of mobile phones, tablet computers and other electronic terminals, the rapid emergence of mobile social media as well as wide application of big data and cloud computing, TV shopping will develop quickly with computers and mobile terminals to form three-screen interaction. By 2020, Chinese TV shopping market will value RMB80 billion, with a CAGR of 14.9% compared with 2015.

Although the overall outlook for the TV shopping industry is promising, different business models bring different effects. The modern home shopping based on professional television shopping channels of TV stations is entertaining and informative, which is quite favored by the audience (consumers), so the relevant enterprises flourish. However, it is difficult for the traditional TV direct sales model to survive. One of the top two traditional giants -- 7-STAR quitted from the field of TV shopping after being acquired in 2015 formally; the other tycoon Acorn International has suffered losses, cut advertising budget and sought transformation over the past few years.

In terms of competition pattern, as of early 2016, the SARFT (State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China) had approved a total of 38 TV shopping companies, of which 11 ones held nationwide licenses and 27 ones had regional licenses. Nationwide license holders are entitled to cover more areas and more people, so they enjoy superiority in market size.

By revenue, Chinese TV shopping competition pattern shows three echelons: The first echelon is led by the overwhelming OCJ whose television channel revenue hit about RMB5 billion in 2015; the second echelon is comprised of national TV shopping channels including Happigo, JYH.com, FS Shopping and Hao24 which garner the television channel revenue of over RMB500 million each, wherein Happigo fetched RMB1.6 billion and FS Shopping gained nearly RMB1.5 billion in 2015; the third echelon embraces other local TV shopping channels whose television channel revenue is RMB500 million or less respectively.

China TV Shopping Industry Report, 2016 mainly studies the followings:


  • Overview of TV shopping industry (including definition, classification, industry chain, market characteristics, business models, policies, etc.);

  • Influence of macro-economy on China TV shopping industry;

  • Overview of Chinese TV shopping market (including development course, market size, competition pattern, market structure, regional analysis, development prospects);

  • Analysis (including profile, business performance, revenue structure, R & D spending, TV shopping business, strategies, etc.) on 14 TV shopping companies such as Happigo, Oriental CJ, FS Shopping, Jiajiamall.com, Hao24, JYH.com, CCTV Home Shopping, CNRMALL,QVC, SSGO, EACHOME and Acorn International.

China TV Shopping Industry Report, 2016

Table of Contents

1. Status Quo of TV Shopping Industry
1.1 Definition
1.2 Foreign TV Shopping Model
1.3 Chinese TV Shopping Models
1.3.1 TV Direct Sales Model
1.3.2 Home Shopping Channel Model
1.3.3 Comparison of Two Models
1.4 Industry Policy

2. Industry Chain of TV Shopping
2.1 Product Supply
2.2 Payment
2.3 Logistics
2.4 TV Channels

3. Development Environments of TV Shopping Industry
3.1 Macroeconomic Environments
3.2 Risks and Solutions
3.2.1 Low Trust of Consumers in TV Shopping
3.2.2 Impact of Intervention of Other Sales Channels on TV Shopping
3.2.3 Impact of Rising E-commerce on TV Shopping
3.3 Driving Factors

4. Market Overview
4.1 Status Quo
4.1.1 Development History
4.1.2 Regional Distribution
4.1.3 Distribution of Goods Categories
4.2 Market Size
4.3 Competition
4.3.1 Comparison of Regional Coverage
4.3.2 Population Coverage Comparison
4.3.3 Revenue Comparison
4.3.4 Business Development Comparison
4.4 Prospect of TV Shopping Industry

5. Major TV Shopping Companies
5.1 Hunan HappiGO
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Gross Margin
5.1.5 Inventory and Sales Volume
5.1.6 R & D
5.1.7 Multi-screen Integration Strategy
5.1.8 Prospect
5.2 OCJ
5.2.1 Profile
5.2.2 Operation
5.2.3 Channel Coverage
5.2.4 Equity Transfer
5.2.5 HD Shopping Channel
5.3 Hao24
5.3.1 Profile
5.3.2 Operation
5.3.3 Release of Cross-Border Business
5.4 JYH.com
5.4.1 Profile
5.4.2 Operation
5.4.3 JYH.com’s Main Business Coverage
5.5 FS Shopping
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Gross Margin
5.5.5 Closer Cooperation with Internet TVs
5.5.6 Development Planning
5.6 Best 1
5.6.1 Company Profile
5.6.2 Operation
5.6.3 Channels Covered by Best 1
5.7 CNRMALL
5.7.1 Profile
5.7.2 Operation
5.8 Jiajia Shopping
5.8.1 Profile
5.8.2 Operation
5.9 CCTV Home Shopping
5.9.1 Company Profile
5.9.2 Operation
5.10 QVC
5.10.1 Development History
5.10.2 Operation Characteristics of QVC
5.10.3 Operation
5.10.4 Revenue Structure
5.10.5 Gross Margin
5.10.6 Business in China
5.11 Eastern Home Shopping
5.11.1 Profile
5.11.2 Operation
5.12 SSGO
5.12.1 Profile
5.12.2 Operation
5.13 Shenzhen Eachome Co., Ltd.
5.13.1 Profile
5.13.2 Operation
5.13.3 Revenue Structure
5.13.4 Gross Margin
5.13.5 Coverage of TV Shopping
5.13.6 Shenzhen Topway Video Communication Purchased Equities of Eachome
5.14 Acorn International
5.14.1 Profile
5.14.2 Operation
5.14.3 Financial Analysis
5.14.4 Direct Sales Platform

List of Charts

Difference between TV Shopping and TV Direct-sale
Comparison between TV Direct Sales Model and Home Shopping Channel Model
Main Policy of China TV Shopping Industry
Industry Chain of TV Shopping
Total Retail Sales of Social Consumer Goods, 2007-2015
Consumer Price Index, 2007-2015
Per Capita Disposable Income of Urban Residents, 2007-2015
Development History of TV Shopping Industry in China
Distribution of TV Shopping Channel Broadcasting in China
Comparison of Goods Sold on Typical TV Shopping Channels in China
Revenue Structure of China’s Main TV Shopping Channels by Product
TV Shopping Sales & Growth in China, 2007-2015
TV Shopping Sales & Its Ratio to Total Social Retail Sales in China, 2007-2015
Main Nationwide TV Shopping Channels
Main Local TV Shopping Channels
Ranking of Chinese TV Shopping Channels by Population Coverage, 2010 vs 2015
Competitive Landscape of Chinese TV Shopping Channels
Business Expansion of Chinese National TV Shopping Channels
Scale of Chinese TV Shopping Industry, 2016-2020E
Happigo’s Main Business Models
Revenue and Net Income of Happigo, 2011-2015
Happigo’s Revenue by Channel, 2011-2015
Happigo’s Revenue by Product, 2011-2015
Happigo’s Revenue by Product, 2014-2015
Happigo’s Gross Margin by Product, 2011-2015
Happigo’s Inventory and Sales Volume by Channel, 2014-2015
Happigo’s R & D Workers, Investment and % in Revenue, 2013-2015
Happigo’s Three-screen Interactive Media Retail Development Models
Revenue and Net Income Forecast of Happigo, 2016-2020
Features of Shanghai Orient CJ
Revenue and Net Income of OCJ, 2011-2015
Channel Coverage of OCJ's Programs
Hao24’s Main Business Coverage
Jiayou Shopping’s Main Secondary Enterprises
Revenue and Net Income of FS Shopping, 2013-2015
Revenue Breakdown of FS Shopping by Channel, 2011-2015
Revenue Breakdown of FS Shopping by Region, 2011-2015
Gross Profit and Gross Margin of FS Shopping by Channel, 2013-2015
Revenue and Net Income of FS Shopping, 2016-2020E
Main Characteristics of Best 1’s Operation
Channels Covered by Best 1
Channels Operated by CCTV Home Shopping
Main Operational Characteristics of QVC
Revenue and Net Income of QVC, 2011-2015
Revenue Breakdown of QVC by Region, 2011-2015
Gross Margin of QVC, 2011-2015
Main TV Shopping Channels of Eastern Home Shopping
Main Home Brands of Eastern Home Shopping
Main Distribution Regions and Time Limit of SSGO
Revenue and Net Income of Eachome, 2013-2015
Revenue Breakdown of Eachome by Channel, 2013-2015
Revenue Breakdown of Eachome by Product, 2013-2015
Gross Margin of Eachome by Channel, 2013-2015
Coverage of Eachome Shopping Channel
Revenue and Net Income of Acorn, 2011-2015
Sales Revenue Structure of Acorn International, 2012-2014
Revenue Breakdown of Acorn International by Product, 2012-2014

  • Global Social Commerce Industry Research Report, In-depth Analysis of Current Status and Outlook of Key Countries 2023-2028
    Published: 24-Oct-2023        Price: US 3380 Onwards        Pages: 103
    Market Overview of Global Social Commerce market: According to our latest research, the global Social Commerce market looks promising in the next 5 years. As of 2022, the global Social Commerce market was estimated at USD XX million, and it's anticipated to reach USD XX million in 2028, with a CAGR of XX% during the forecast years. Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributio......
  • Global E-Commerce Industry Research Report, In-depth Analysis of Current Status and Outlook of Key Countries 2023-2028
    Published: 12-Sep-2023        Price: US 3380 Onwards        Pages: 120
    Market Overview of Global E-Commerce market: According to our latest research, the global E-Commerce market looks promising in the next 5 years. As of 2022, the global E-Commerce market was estimated at USD XX million, and it's anticipated to reach USD XX million in 2028, with a CAGR of XX% during the forecast years. This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global E-Commerce market, with a systematical de......
  • Global E-Commerce Market Insights, Forecast to 2029
    Published: 11-Aug-2023        Price: US 4900 Onwards        Pages: 109
    Market Analysis and Insights: Global E-Commerce Market The global E-Commerce market is projected to grow from US$ 7750530 million in 2023 to US$ 20313450 million by 2029, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period. The US & Canada market for E-Commerce is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029. The China market for E-Commerce is estimated to incre......
  • ECommerce Platform Market by eCommerce Model (B2B and B2C), Offering (Solutions and Services), Industry (Beauty & Personal Care, Consumer Electronics, Home Decor, Fashion and Apparel, F&B), and Region - Global Forecast to 2028
    Published: 04-Aug-2023        Price: US 4950 Onwards        Pages: 255
    “Growing need to enhance global presences is driving the growth of the eCommerce Platform market.” MarketsandMarkets forecasts that the eCommerce platform market size is projected to grow from USD 7.0 billion in 2023 to USD 13.5 billion by 2028, at a CAGR of 13.8% during the forecast period. E-commerce platforms give businesses the opportunity to interact with a sizable and varied global audience without being bound by the restrictions of traditional store......
  • Global Social Commerce Market Insights, Forecast to 2029
    Published: 28-Jun-2023        Price: US 4900 Onwards        Pages: 110
    Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. Market Analysis and Insights: Global Social Commerce Market The global Social Commerce market is projected to grow from US$ 546120 million in 2023 to US$ 773800 million by 2029, at a Compound Annual Growth Rate (CAGR) of 6.0% during the forecast period. ......
  • Global E-Commerce Market Insights: Impact of COVID-19 and Future Expectations to 2028
    Published: 11-Apr-2023        Price: US 3260 Onwards        Pages: 130
    The E-Commerce market revenue was XX Million USD in 2022, and will reach XX Million USD in 2028, with a CAGR of XX% during 2022-2028. This report elaborates the market size, market characteristics, and market growth of the E-Commerce industry, and breaks down according to the type, application, and consumption area of E-Commerce. The report also introduces players in the industry from the perspective of the industry chain and marketing chain and describes the leading companies.......
  • Research Report on Southeast Asia E-Commerce Industry 2023-2032
    Published: 06-Mar-2023        Price: US 5000 Onwards        Pages: 80
    Southeast Asia is the emerging market with the fastest economic growth and greatest development potential in the world. With the increase in per capita disposable income of Southeast Asian residents, the increase in mobile Internet penetration and the gradual shift in consumption habits, the e-commerce industry in Southeast Asia has gradually developed. According to a third-party study, the GMV of e-commerce will jump from US$10.9 billion to US$131 billion from 2017-2022, with a compound annual ......
  • Global Social Commerce Market Status and Outlook 2023-2028
    Published: 03-Mar-2023        Price: US 3160 Onwards        Pages: 125
    Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. Our market research experts provide qualitative and quantitative analysis of the market based on involving economic and non-economic factors in the same report with market value (million USD) data for each segment and sub-segment. This way, clients can achieve all their goals wh......
  • Global E-Commerce Market Research Report 2023
    Published: 06-Feb-2023        Price: US 2900 Onwards        Pages: 85
    Highlights The global E-Commerce market was valued at US$ 7750530 million in 2022 and is anticipated to reach US$ 20313450 million by 2029, witnessing a CAGR of 17.4% during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes. North American market for E-Commerce is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.......
    • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs