China Outdoor Gear Industry Report, 2018-2023

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Date: 04-Sep-2018
No. of pages: 135
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After its boom between 2008 and 2012, the Chinese outdoor gear market started to slow down in 2013 and witnessed a decade-low growth rate in 2017 with annual retail sales of RMB24.46 billion, representing a rate of only 3.2%, compared with over 20% in 2013 and even more than 50% in 2011.

Despite a slowdown, the outdoor gear industry in China may sustain single-digit growth rate over the next two years, as outdoor sports become more diversified and popular. Compared with the United States and European countries, China is still home to a growing rather than mature outdoor gear market. Hence, it is expected the Chinese outdoor gear market will maintain the momentum of steady growth over the next five years.

Outdoor gear is sold primarily via three channels in China: outdoor gear shops, department stores and E-commerce, with the second playing a leading role (a share of over 40% in 2017). While retail sales of outdoor gear declined in department stores, E-commerce has gained momentum and new channels like group buying, communities and clubs have emerged in recent years. Enterprises are striving to foray into every channel and engage in differentiated operations.

The Chinese outdoor gear market is virtually shared by domestic and foreign brands, with the former focusing on the low-end market and the latter, represented by Columbia and The North Face, dominating the middle- and high-end market. Local Chinese outdoor brands recorded shipments of nearly RMB7 billion in 2017, sweeping 50.5% of the country’s total. As local brands make breakthroughs in channel and quality of products, their market share will rise further.

Toread, the largest Chinese outdoor brand, had a market share of about 10% in 2017, a sharp fall over the previous years, largely due to its attempts for diversified development and cuts in investments for primary operations in the last three years. The company announced its re-focus on main businesses and spun off and withdrew from the businesses irrelevant to the primary outdoor business in 2017. Given this, the company is predicted to enjoy rapid expansion in outdoor gear business for the next couple of years.

Shoes and apparel make up over 60% of the outdoor gear market. With the development of pan-outdoor and light outdoor, outdoor shoes and apparel will become more lightweight and mass-oriented. Meanwhile, in order to meet personalized and differentiated demands of customers, outdoor shoes and apparel will become more fine and specialized.

China Outdoor Gear Industry Report, 2018-2023 highlights the followings:


  • Global outdoor gear market (size, development and key brands in major countries);

  • Chinese outdoor sports market (size, drivers, and features & trends of development);

  • Chinese outdoor gear market (size, sales channel, brand composition, development pattern, competitive landscape, development trends, etc.);

  • Major Chinese outdoor gear market segments (apparel, shoes, backpacks, equipment) (status quo, development trends, etc.)

  • 7 Global outdoor gear enterprises (operation, layout in China, etc.);

  • 15 Chinese outdoor gear enterprises (operation, outdoor gear brands & channels, customers and suppliers, etc.).

China Outdoor Gear Industry Report, 2018-2023

Table of Contents

1 Outdoor Gear
1.1 Definition
1.2 Classification

2 Foreign Outdoor Gear Industry
2.1 Status Quo
2.1.1 Consumers
2.1.2 Sales Structure
2.2 Major Countries/Regions
2.2.1 Europe
2.2.2 America
2.2.3 South Korea
2.3 Key Brands

3 China Outdoor Sports Industry
3.1 Status Quo
3.1.1 Market Size
3.1.2 Drivers
3.2 Development Features
3.3 Development Trends

4 China Outdoor Gear Industry
4.1 Status Quo
4.1.1 Development Stages
4.1.2 Market Size
4.1.3 Sales Channels
4.1.4 Brands
4.1.5 Products
4.2 Business Model
4.3 Competitive Landscape
4.3.1 Brand Competition
4.3.2 Mergers and Acquisitions
4.4 Trend and Forecast
4.4.1 Trend
4.4.2 Forecast

5 Chinese Market of Main Outdoor Supplies
5.1 Apparel
5.1.1Market Size
5.1.2 Development Trend
5.2 Footwear
5.2.1 Market Size
5.2.2 Key Brands
5.2.3 Development Trends
5.3 Backpack
5.3.1 Market Size
5.3.2 Key Brands
5.3.3 Development Trends
5.4 Outdoor Equipment
5.4.1 Market Size
5.4.2 Tent
5.4.3 Sleeping Bag

6 Major Foreign Companies
6.1 Columbia Sportswear
6.1.1 Profile
6.1.2 Operation
6.1.3 Revenue Structure
6.1.4 Gross Margin
6.1.5 Development in China
6.2 VF Corporation
6.2.1 Profile
6.2.2 Operation
6.2.3 Revenue Structure
6.2.4 Key Brands
6.2.5 Development in China
6.3 Lafuma
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Development in China
6.4 Clarus
6.4.1 Profile
6.4.2 Operation
6.4.3 Revenue Structure
6.4.4 Gross Margin
6.4.5 Development in China
6.5 Newell Brands
6.5.1 Profile
6.5.2 Operation
6.5.3 Development in China
6.6 Jack Wolfskin
6.6.1 Profile
6.6.2 Operation
6.6.3 Development in China
6.7 Amer sports
6.7.1 Profile
6.7.2 Operation
6.7.3 Outdoor Gear Business
6.7.4 Development in China

7 Major Domestic Companies
7.1 Toread
7.1.1 Profile
7.1.2 Operation
7.1.3 Revenue Structure
7.1.4 Gross Margin
7.1.5 Outdoor Gear Business
7.1.6 R&D
7.1.7 Development Strategy
7.2 Sanfo
7.2.1 Profile
7.2.2 Operation
7.2.3 Revenue Structure
7.2.4 Gross Margin
7.2.5 Brands and Sales Channel
7.2.6 Major Projects
7.3 MobiGarden
7.3.1 Profile
7.3.2 Operation
7.3.3 Revenue Structure
7.3.4 Gross Margin
7.3.5 Brands and Sales Channel
7.3.6 Major Projects
7.3.7 Planning for 2018
7.4 Kolumb
7.4.1 Profile
7.4.2 Operation
7.4.3 Revenue Structure
7.4.4 Gross Margin
7.4.5 Brands and Sales Channel
7.4.6 Customers and Suppliers
7.5 Challenge
7.5.1 Profile
7.5.2 Operation
7.5.3 Revenue Structure
7.5.4 Gross Margin
7.5.5 Outdoor Gear Business
7.6 Beaume
7.6.1 Profile
7.6.2 Operation
7.6.3 Revenue Structure
7.6.4 Customers and Suppliers
7.7 3UNUSUL
7.7.1 Profile
7.7.2 Operation
7.7.3 Revenue Structure
7.7.4 Brands and Sales Channel
7.8 Changhua Outdoor
7.8.1 Profile
7.8.2 Operation
7.8.3 Sales Model
7.8.4 Customers and Suppliers
7.9 FX Outdoor
7.9.1 Profile
7.9.2 Operation
7.9.3 Sales Model
7.10 Others
7.10.1 Arctos
7.10.2 Camel
7.10.3 KAILAS
7.10.4 B.C. Sports Products
7.10.5 SCALER
7.10.6 Peak Sport

List of Charts

Classification of Outdoor Gear
Global Outdoor Gear Consumers, 2016-2022E
Global Outdoor Gear Consumers by Age Group, 2018
Global Outdoor Gear Sales, 2016-2022E
Global Outdoor Gear Sales by Country, 2018
Outdoor Gear Wholesale and Retail Sales in Europe, 2012-2017
Outdoor Gear Wholesale Value and Growth Rate (by Product) in Europe, 2016
Outdoor Gear Wholesale Value and Growth Rate (by Country) in Europe, 2016
Number of Participants and Participation Rate in Outdoor Sports in the U.S., 2009-2017
Outdoor Gear Market Size in the U.S. by Product, 2016
Outdoor Gear Market Size in South Korea, 2012-2017
Global Main Outdoor Gear Brands and Flagship Products
Outdoor Sports Participation Groups and Projects in China
Outdoor Gear Market Size in China, 2015-2023
Outdoor Gear Market Size in China by Type, 2017&2023E
Households’ Annual Income in China (by Type), 2009-2018
Per Capita Living Expenditure of Chinese Residents, 2011-2018
Policies on Outdoor Gear Industry in China, 2015-2018
China’s GDP and Growth Rate, 2009-2018
Information about Outdoor Sports Participants in China, 2017
Types of Outdoor Sports
Percentage of the Most Popular Outdoor Sports in China, 2016
Participants in Outdoor Sports in China by Age Group, 2017
Tourist Spending per Capita and Number of Tourists in China, 2010-2023
Development History of Chinese Outdoor Gear Market
Outdoor Gear Retail Sales and Shipments in China, 2010-2018
Outdoor Gear Retail Sales and Shipment Growth Rate in China, 2002-2017
Number of Outdoor Gear Channels in China, 2012-2017
Retail Sales of Outdoor Gear in China by Channel, 2012-2017
Number of Outdoor Gear Brands in China, 2012-2017
Outdoor Gear Shipments in China by Brand, 2010-2017
Number and Shipments of Outdoor Gear Brands in China by Shipment Level, 2013-2017
Outdoor Brand Concentration in China by Shipment, 2017
Outdoor Gear Retail Sales by Product in China, 2017
YoY Growth Rate of Outdoor Gear by Product in China, 2017
Procedures of Vertically Integrated Business Model in China Outdoor Gear Industry
Procedures of Single-manufacturer Business Model in China Outdoor Gear Industry
Procedures of Manufacturing-Wholesale Business Model in China Outdoor Gear Industry
Procedures of Distributor Business Model in China Outdoor Gear Industry
Competitive Landscape of Outdoor Gear Market in China
Best Outdoor Brands in China, 2017
Best Outdoor Gears in China, 2017
Gross Retail Sales of Chinese Outdoor Gear Market, 2017-2023E
Outdoor Gear Retail Sales Structure in China by Channel, 2017&2023E
Classification of Outdoor Apparel
Outdoor Apparel Retail Sales in China, 2013-2023E
Outdoor Apparel Retail Sales in China by Channel, 2017
Growth Rate of Outdoor Apparel Retail Sales in China, 2016-2017
Common Outdoor Clothing Fabrics
Comparison of Function between Softshell and Hardshell Jackets
Classification of Outdoor Footwear
Outdoor Footwear Retail Sales in China, 2013-2023E
YoY Growth Rate of Outdoor Footwear Retail Sales in China, 2015-2017
Main Outdoor Footwear Brands in China
Classification of Backpacks
TCS Carrying System
Outer Frame Carrying System
Outdoor Backpack Retail Sales in China, 2013-2023E
Main Outdoor Backpack Brands in China
Outdoor Gear Retail Sales in China, 2013-2023E
Types of Outdoor Tents
Main Popular Outdoor Tent Brands in China
Main Popular Outdoor Sleeping Bag Brands in China
Revenue and Net Income of Columbia, 2011-2018
Revenue Breakdown of Columbia by Region, 2013-2018
Revenue Breakdown of Columbia by Product, 2013-2018
Revenue of Columbia by Brand, 2015-2018
Gross Margin of Columbia, 2011-2017
Revenue and Net Income of VF Corporation, 2015-2017
Revenue Breakdown of VF Corporation by Product, 2015-2017
Major Brands of VF Corporation, by the end of 2017
Revenue Growth Rate of VF Corporation’s Major Outdoor Brands, 2016-2017
Growth Rate of VF Corporation’s Revenue from China, 2017-2018
Revenue of Lafuma, 2010-2018
Revenue Breakdown of Lafuma by Region, 2011-2017
Sales Outlets of Lafuma by Brand, by the end of 2017
Sales Structure of Lafuma by Brand, 2017
Revenue and Net Income of Clarus, 2013-2018
Revenue Breakdown of Clarus by Region, 2013-2018
Revenue Breakdown of Clarus by Business, 2015-2017
Gross Margin of Clarus, 2013-2018
Main Outdoor Leisure Brands of Newell Brands
Sales of Newell Brands by Business, H1 2018
Global Operations of Amer Sports, 2017
Revenue and Net Income of Amer Sports, 2013-2018
Revenue of Amer Sports by Business, 2016-2017
Revenue of Amer Sports by Region, 2016-2017
Major Outdoor Sports Brands of Amer Sports
Outdoor Revenue of Amer Sports by Product, 2016-2017
Outdoor Revenue of Amer Sports by Region, 2016-2017
Companies of Amer Sports in China
Main Outdoor Products of Toread
Revenue and Net Income of Toread, 2010-2018
Operating Revenue Breakdown of Toread by Business, 2015-2018
Operating Revenue Breakdown of Toread by Region, 2015-2017
Gross Margin of Toread, 2010-2018
Gross Margin of Toread by Business, 2014-2018
Sales and Inventory of Outdoor Gear of Toread, 2014-2017
Revenue Breakdown of Outdoor Gear of Toread, 2015-2017
Outdoor Gear Revenue of Toread by Brand, 2015-2017
Number of Outdoor Gear Brand Stores of Toread, 2016-2018
R&D Investment of Toread, 2012-2017
Main Products of Sanfo
Revenue and Net Income of Sanfo, 2011-2018
Sales Volume and Inventory of Sanfo by Product, 2014-2017
Operating Revenue Breakdown of Sanfo by Product, 2012-2017
Operating Revenue Breakdown of Sanfo by Region, 2011-2017
Gross Margin of Sanfo, 2011-2018
Gross Margin of Sanfo by Product, 2011-2017
Brands Agented by Sanfo
Revenue of Sanfo’s Independent Brands, 2017
Number of Sanfo’s Stores, 2017
Planned Projects with Funds Raised via IPO of Sanfo
Projects with Funds Raised via Private Placement of Sanfo, 2016
Major Construction Projects of Sanfo with Raised Funds, Dec 2017
Revenue and Net Income of MobiGarden, 2013-2018
Output & Sales of MobiGarden by Product, 2017
Operating Revenue Breakdown of MobiGarden by Product, 2015-2017
Operating Revenue Breakdown of MobiGarden by Region, 2017
Gross Margin of MobiGarden, 2013-2018
Gross Margin of MobiGarden by Product, 2014-2017
Customers of MobiGarden’s OEM/ODM Business
Revenue of MobiGarden’s Independent Brand, 2013-2017
Distribution of MobiGarden’s Independent Brand Stores, 2013-2017
Revenue and Gross Margin of MobiGarden’s Independent Brand by Store, 2017
Revenue and Gross Margin of MobiGarden’s Independent Brand by Channel, 2016-2017
Fundraising Projects of MobiGarden, 2017
Revenue and Net Income of Kolumb, 2013-2017
Operating Revenue Breakdown of Kolumb by Product, 2013-2017
Gross Margin of Kolumb, 2013-2016
Operating Revenue and Gross Margin of Kolumb by Channel, 2016-2017
Kolumb’s Revenue from Top5 Customers and % of Total Revenue, 2017
Kolumb’s Procurement from Top5 Suppliers and % of Total Procurement, 2017
Revenue and Net Income of Shanghai Challenge Textile, 2011-2018
Operating Revenue Breakdown of Shanghai Challenge Textile by Product, 2011-2017
Operating Revenue Breakdown of Shanghai Challenge Textile by Region, 2011-2017
Gross Margin of Shanghai Challenge Textile, 2011-2018
Gross Margin of Shanghai Challenge Textile by Product, 2011-2017
Gross Margin of Shanghai Challenge Textile by Region, 2011-2017
Development History of Beaume
Revenue and Net Income of Beaume, 2013-2018
Revenue Breakdown of Beaume by Product, 2013-2017
Operating Revenue Breakdown of Beaume by Region, 2014-2017
Beaume’s Revenue from Top5 Customers and % of Total Revenue, 2017
Beaume’s Procurement from Top5 Suppliers and % of Total Procurement, 2017
Revenue and Net Income of 3UNUSUL, 2014-2018
Operating Revenue of 3UNUSUL by Product, 2016-2017
Operating Revenue of 3UNUSUL by Region, 2016-2017
Revenue and Net Income of Changhua Outdoor, 2014-2017
Revenue and Net Income of Subsidiaries of Changhua Outdoor, 2017
Revenue of Changhua Outdoor from Top5 Customers and % of Total Revenue, 2017
Procurement of Changhua Outdoor from Top5 Suppliers and % of Total Procurement, 2017
Revenue and Net Income of FX Outdoor, 2015-2017
Revenue Breakdown of FX Outdoor by Channel, 2016-2017
Equity Structure of Arctos
Equity Structure of Camel

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