China Online Education Industry Report, 2016-2021

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Date: 12-Jun-2017
No. of pages: 145
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Online education industry in China was characterized by and showed the trends as follows in 2016:

1. Steady growth in market size and user scale

China’s online education industry has expanded at a rate of around 20% in recent years, with the market worth of RMB 150.7 billion in 2016, a year-on-year growth of 23%. Meanwhile, user scale also increased rapidly, reaching 89.27 million in the same period, a 21.9% rise from a year ago.

Propelled by favorable policies and capital inflows, the Chinese online education market and user scale will maintain a rapid growth rate, hitting an estimated RMB 421.6 billion and 241.6 million in 2021, respectively.

2. Industry development driven by capital injection

More governmental spending on education, accelerated revision of the laws on private education and supporting policies, and introduction of relevant policies create broad space for the development of online education in China and attract the attention of capital market. In 2016, there were a total of 140 domestic online education investment programs with aggregate amount of more than RMB14.886 billion, including 32 ones each worth of over RMB100 million.

3. Shift from PC to Mobile Client

Despite a high concentration of online education in PC, mobile-client has the advantage of enabling users to maximize fragmented time to learn, while PC cannot allow users to study in any place and at any time. Meanwhile, 95.1% of Chinese internet users are mobile netizens, meaning that people’s living habits are growingly based on mobile client, which provides a foundation for mobile online education. Hence, driven by changes in user demand and living habits, domestic online education is shifting from PC to mobile client.

4. Huge development potential of K12 online education market

As the younger generation (post-80s and 90s) become parents, they have higher requirements on education for children and spend more on education; as the two-child policy is implemented, the number of children in K12-education age group will increase steadily and market demand will further expand. It is expected the Chinese K12 online education market will grow at a pace of over 30% over the next five years, reaching RMB 82.31 billion in 2021.

In addition, among 32 programs each with a total amount of more than RMB 100 million in online education industry in China in 2016, 15 ones involved K12 online education, making up 46.7%. The flow of capital clearly shows the development potential of K12 online education market.

China Online Education Industry Report, 2016-2021 highlights the following:


  • Education industry in China (spending on education, various kinds of schools and students, private education);

  • Online education in China (development course, environment, status quo, market size, user scale, financing, and development trends);

  • Online education market segments in China (enterprise E-learning, online higher curricula education, online vocational education, K12 online education, and online language education);

  • 17 Chinese online education enterprises.

China Online Education Industry Report, 2016-2021

Table of Contents

1 Overview of Online Education Industry
1.1 Definition and Classification
1.2 Industry Chain
1.3 Education Media and Tools
1.3.1 Education Media
1.3.2 Education Tools
1.4 Teaching Models
1.4.1 Recorded Broadcast
1.4.2 Live Broadcast
1.4.3 Flipped Classroom
1.5 Platform Models
1.5.1 Overview of Teaching Platform
1.5.2 B2C
1.5.3 C2C
1.5.4 O2O
1.5.5 MOOC
1.5.6 Open Platform
1.5.7 Teacher-Student-Parent Online Interactive Platform
1.6 Profit Models

2 Development of China Education Industry
2.1 Education Investment
2.2 Schools and Students
2.3 Private Education

3 Development of China Online Education Industry
3.1 Development History
3.2 Development Environment
3.2.1 Policy Environment
3.2.2 Economic Environment
3.2.3 Social Environment
3.2.4 Technical Environment
3.3 Development Status
3.4 Market Size
3.5 User Scale
3.6 Financing
3.7 Trends
3.7.1 Positive Policies and Capital Injection Are Driving the Industry
3.7.2 User Scale Will Gradually Increase
3.7.3 Migration to Mobile Terminals
3.7.4 Penetration into Second-, Third- and Fourth-tier Cities
3.7.5 Key Technologies Promote Industrial Development
3.7.6 Industrial Consolidation and Market Concentration Improvement
3.7.7 K12 Online Education Market Has Great Potential

4 Market Segments in China Online Education Industry
4.1 Enterprise E-Learning
4.1.1 Status Quo
4.1.2 Development Model
4.1.3 Market Size
4.1.4 User Scale
4.2 Online Higher Education
4.2.1 U.S. Online Higher Education
4.2.2 Chinese Online Higher Education
4.2.3 Market Size
4.2.4 User Scale
4.3 Online Vocational Education
4.3.1 Status Quo
4.3.2 Market Size
4.3.3 User Scale
4.4 K12 Online Education
4.4.1 Status Quo
4.4.2 Online Primary & Secondary School Education
4.4.3 Online Preschool Education
4.5 Online Language Education
4.5.1 Status Quo
4.5.2 Market Size
4.5.3 User Scale

5 Key Players
5.1 Neworiental Corporation (XDF)
5.1.1 Profile
5.1.2 Business Model
5.1.3 Operation
5.1.4 Revenue Structure
5.1.5 Gross Margin
5.1.6 R&D and Investment
5.1.7 Major Customers
5.1.8 Prediction and Development
5.2 Hujiang
5.2.1 Profile
5.2.2 Development History
5.2.3 Products and Services
5.2.4 Business Model
5.2.5 Profit Model
5.2.6 Financing
5.2.7 Developments
5.3 Talkweb
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Margin
5.3.5 Major Customers
5.3.6 R&D and Investment
5.3.7 Online Education
5.3.8 Business Model
5.3.9 Prediction and Development
5.4 Tomorrow Advancing Life (TAL)
5.4.1 Profile
5.4.2 Operation
5.4.3 Online Education
5.4.4 Development Strategy
5.5 ChinaEdu
5.5.1 Profile
5.5.2 Online Education
5.5.3 Developments
5.6 China Distance Education Holdings Ltd. (CDEL)
5.6.1 Profile
5.6.2 Operation
5.6.3 Revenue Structure
5.6.4 Business Model
5.6.5 Online Education
5.7 Xueda Education
5.7.1 Profile
5.7.2 Operation
5.7.3 Online Education
5.8 Tarena International, Inc. (TEDU)
5.8.1 Profile
5.8.2 Development History
5.8.3 Operation
5.8.4 Students
5.8.5 Profit Model
5.8.6 Online Education
5.9 ATA
5.9.1 Profile
5.9.2 Operation
5.9.3 Revenue Structure
5.9.4 Online Education
5.10 Taobao Education
5.10.1 Profile
5.10.2 Business Model
5.10.3 Operation
5.10.4 Development Strategy
5.11 Tencent Classroom
5.11.1 Profile
5.11.2 Development Advantages
5.11.3 Profit Model
5.11.4 Developments
5.12 Baidu Jiaoyu
5.12.1 Profile
5.12.2 Development Planning
5.12.3 Developments
5.13 NetEase Cloud Classroom
5.13.1 Profile
5.13.2 Developments
5.14 Genshuixue
5.14.1 Profile
5.14.2 Profit Model
5.14.3 Business Model
5.14.4 Developments
5.15 17zuoye
5.15.1 Profile
5.15.2 Financing
5.15.3 Business Model
5.15.4 Platform Strategy
5.15.5 Developments
5.16 Youdao Courses
5.16.1 Profile
5.16.2 Operating Model
5.16.3 Developments
5.17 Ubilearning Technology
5.17.1 Profile
5.17.2 Operation
5.17.3 Gross Margin
5.17.4 Major Customers
5.17.5 Online Education

List of Charts

Classification of Online Education
Explanation of Online Education Related Terms
Major Participants in China’s Online Education Industry Chain
Chinese Online Education Industry Chain
Classification of Online Educational Tools in China
Online Education Profit Models and Typical Enterprises
China’s Educational Funds Investment and YoY Growth, 2008-2016
China’s Educational Funds Investment Structure by Type, 2016
China’s Fixed-Asset Investment in Education Industry and YoY Growth, 2009-2016
Number of Schools in China by Type, 2008-2016   
Enrollments of Schools in China by Type, 2008-2016
Number of Private Schools and Training Institutions in China, 2008-2016
Enrollments of Private Schools in China, 2008-2016
Development Course of Online Education Industry in China
Policies Concerning Online Education in China, 2010-2016
Network Economy Revenue in China by Type, 2013-2021E
Network Economy Revenue Structure in China by Type, 2013-2021E
Number of Netizens and Internet Penetration in China, 2008-2016
Number of Netizens and Internet Penetration in China, 2016-2021E
Number of Mobile Netizen and % of Total Netizens in China, 2008-2016
Number of Mobile Netizen and % of Total Netizens in China, 2016-2021E
Urban and Rural Structure of Netizens in China, 2014-2016
Main Technologies for the Development of Chinese Online Education
Dynamics for the Development of Online Education  
Development Phases and Characteristics of Chinese Online Education
Development Characteristics of Chinese Online Education Industry Chain
Chinese Online Education Market Size, 2008-2016
Chinese Online Education Market Structure by Type, 2010-2016
Chinese Online Education User Scale, 2015-2016
Chinese Online Education User Structure by Type, 2014-2016
Comparison among China’s Online Education Investments, 2015-2016
Ranking of China’s Online Education Investments in RMB100 Million, 2016
Main Financing Cases in Chinese Online Education Industry, 2017
Chinese Online Education Market Size, 2016-2021E
Chinese Online Education Market Size by Type, 2016-2021E
Chinese Online Education User Scale, 2016-2021E
China’s Online Education Investment Cases, 2016-2017
Ranking of China’s K12 Online Education Investments in RMB100 Million, 2016
China’s K12 Online Education Market Size, 2016-2021E
Comparison between Traditional Corporate Training and E-learning
Service Model of Corporate E-learning
Major Enterprises’ E-learning Management System Suppliers in China and Worldwide
Corporate E-learning Platform and Courseware Prices
China’s Corporate E-learning Market Size, 2010-2016
China’s Corporate E-Learning User Scale, 2013-2016
Business Model of MOOC
Profit Model of Typical American MOOC Platform Providers
Colleges and Universities Capable of Online Recruitment for Higher Education in China, 2016
Online Higher Education Market Size in China, 2010-2016
Online Higher Education User Scale in China, 2013-2016
Online Vocational Education Market Size in China, 2010-2016
Online Vocational Education User Scale in China, 2013-2016
Classification of K12 Online Education Products and Typical Enterprises in China
Main Players of K12 Online Education in China
Chinese Internet Giants’ Layout in K12 Online Education
Comparison among Three Major Traditional Education Giants by Development Mode of K12 Platform
Traditional Chinese Education Enterprises’ Layout in K12 Online Education
Advantages and Disadvantages of Three Types of Competitive Bodies
Number of Primary and Secondary School Students in China, 2008-2015
Online Primary and Secondary Education Business Models and Typical Websites
Online Primary and Secondary Education Market Size in China, 2010-2016
Online Primary and Secondary Education User Scale in China, 2013-2016
Number of Kindergarten Children and YoY Growth in China, 2008-2015
Online Pre-school Education Market Size in China, 2010-2016
Online Pre-school Education User Scale in China, 2010-2016
Types, Characteristics and Typical Enterprises of Online Language Education in China
Online English Education Characteristics in China
Online Minority Language Education Characteristics in China
Comparison among Key Online Language Education Enterprises in China
Online Language Education Market Size and YoY Growth in China, 2012-2016
Online Language Education User Scale and YoY Growth in China, 2012-2016  
Revenue and Net Income of Neworiental Corporation (XDF), 2014-2016
Revenue Breakdown of Neworiental Corporation (XDF) by Business, 2014-2016
Gross Margin of Neworiental Corporation (XDF), 2014-2016
R&D Costs of Neworiental Corporation (XDF), 2014-2016
Main Projects of Neworiental Corporation (XDF)
Neworiental Corporation (XDF)’s Revenue from Top5 Clients
Revenue and Net Income of Neworiental Corporation (XDF), 2016-2021E
Development Course of Hujiang
Business System of Hujiang
Financings of Hujiang
Revenue and Net Income of Talkweb Information System, 2013-2016
Revenue Breakdown of Talkweb Information System by Business, 2013-2016
Revenue Structure of Talkweb Information System by Business, 2013-2016
Gross Margin of Talkweb Information System by Business, 2013-2016
Talkweb Information System’s Revenue from Top5 Clients, 2014-2016
R&D Costs of Talkweb Information System, 2013-2016
Fundraising Projects of Talkweb Information System by Non-public Offering of Shares, 2016
Online Education Business of Talkweb Information System
Partners of Talkweb Information System
Revenue and Net Income of Talkweb Information System, 2016-2021E
Student Enrollments and Number of Learning Centers of TAL, as of Dec. 2016
Presence of TAL in China, as of Dec. 2016  
Revenue and Net Income of TAL, FY2012-FY2017
Development Course of Online Education Business of TAL, 2003-2016
Coverage of Online Education Platform of TAL
TAL’s Revenue from Online Business, FY2011-FY2017
Development Strategy of TAL
Development Course of ChinaEdu
Online Education Business of ChinaEdu
Main Online Education Products of ChinaEdu
Revenue and Net Income of China Distance Education, FY2012-FY2017
Revenue Breakdown of China Distance Education by Business, FY2012-FY2017
Revenue Structure of China Distance Education by Business, FY2012-FY2017
Business Structure of China Distance Education
Course Forms of China Distance Education  
China Distance Education’s Revenue from Online Education Business, FY2012-FY2017
Business Model of Xueda Education
Equity Structure of Xueda Education
Financials of Xueda Education, 2016
Online Education Platform of Xueda Education
Coverage of IT-related Courses of Tarena International
Equity Structure of Tarena International
Development Course of Tarena International
Operating Results of Tarena International, 2012-2016
Regional Distribution of Student Enrollments of Tarena International
Introduction of ATA Inc.
Distribution of Test Centers of ATA Inc.
Revenue and Net Income of ATA Inc., FY2013-FY2017
Revenue Breakdown of ATA Inc. by Business, FY2013-FY2017
Revenue Structure of ATA Inc. by Business, FY2013-FY2017
Online Education Business of ATA Inc.
Revenue and Net Income of ATA Online (Beijing) Education Technology, 2013-2016
Gross Margin of ATA Online (Beijing) Education Technology, 2013-2016
Revenue from Top5 Clients of ATA Online (Beijing) Education Technology, 2014-2016
Classification of Courses of Taobao Education
Businesses of Tencent Classroom
Baidu Jiaoyu
Baidu Jiaoyu’s Layout in Online Education
Features of Study 163
Business Process of Genshuixue
Development Course of 17zuoye
Financings of 17zuoye
Operation Model of Youdao Courses
Revenue and Net Income of Ubilearning Technology, 2013-2016
Gross Margin of Ubilearning Technology, 2013-2016
Revenue from Top5 Clients of Ubilearning Technology, 2014-2016
Advantages of E-learning Products of Ubilearning Technology
Functions of E-learning Products of Ubilearning Technology

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